Intern Queen

What Intern Queen does

Intern Queen is a privately held, founder-owned US marketing agency and student-engagement platform headquartered in Los Angeles. Founded in 2009 by Lauren Berger while she was a student at the University of Central Florida, the company operates a dual-sided model: a free-to-student platform (InternQueen.com plus its CareerQueen.com extension) that supplies career advice, internship guidance, and applications to paid ambassador roles, paired with a fee-based agency arm — IQ Agency — that sells Gen-Z campus access to enterprise consumer brands. The underlying 'technology' is the operational network itself: 6,000+ campus relationships, a recruited/trained/managed ambassador base spanning food, fashion, tech, lifestyle, entertainment, beauty, and sports categories, and a 20M+ claimed reach. Core deliverables sold to brands are managed college ambassador programs, college demo sampling, on-campus and in-store activations, and curated Gen-Z trend panels; the company also runs IQ Athletics for college-athlete influencer activation and an annual Intern Queen Party event series connecting students with brand executives. The company is bootstrapped and founder-led, with a stated 1-10 employee count, no external venture capital, and a public roster of 30+ enterprise brand clients including Michael Kors, Keurig, Whole Foods, Schwinn, Duncan Hines, Estée Lauder, Dunkin', Hulu, T-Mobile, Tommy Hilfiger, Stuart Weitzman, Albertsons, Grubhub, and Procter & Gamble's Secret.

Name

Intern Queen

Legal name

InternQueen

Website

https://internqueen.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Intern Queen is a US-based, founder-owned Gen-Z marketing agency that recruits, trains, and manages a campus ambassador network spanning 6,000+ colleges to execute brand ambassador, influencer, and sampling campaigns for enterprise consumer brands like Michael Kors, Keurig, and Dunkin'.

Ownership category

akta.pro rank

Product category

Campus Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

Provider-Run International Internship Programs (Multi-Country/Multi-Industry) (EDAIAFAA)

Keywords

• Campus marketing services
• Brand ambassador programs
• College influencer marketing
• Gen-Z marketing agency
• Campus activations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Brand Ambassador Programs: IQ Agency creates, launches, executes, manages, and scales college ambassador and campus influencer programs for brands. Revenue generated through fees charged to brands for access to the Gen-Z campus network.
2. Campus Marketing Services: College demo sampling, on-campus activations, and in-store events for brands. Provides sampling through exclusive campus relationships and networks.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Intern Queen operates a dual-sided platform: its IQ Agency acts as a Gen-Z marketing arm that recruits, hires, trains, and manages a network of college ambassadors to execute brand ambassador programs, demo sampling, and on-campus/in-store activations for consumer brands. For students, the platform provides free access to career/internship advice and paid ambassador opportunities through a network spanning 6,000+ campuses with 20M+ reach.

Product overview

Intern Queen operates a multi-product platform centered on Gen-Z college student engagement and brand marketing. The core offerings are the IQ Agency (the Gen-Z marketing arm that executes campus ambassador and influencer programs for brands) and the Paid College Ambassador Program (which recruits, trains, and manages students as brand ambassadors). A specialized variant, IQ Athletics, targets college athletes for brand activations. The platform also encompasses a related career-advice content hub (Career Queen) and a database/network of 6,000+ campus ambassadors across 20M+ reach. The brand has also partnered with P&G's Secret for a Gen-Z marketing campaign leveraging its campus influencer network.

Differentiator

Problem solved

Functional benefit

Brands

• IQ Agency: The Gen-Z marketing arm of Intern Queen that creates, launches, executes, manages, and scales college ambassador and campus influencer programs, activating across social media platforms and on-campus.
• IQ Athletics

Products and services

• IQ Agency (Gen-Z Marketing Agency) The Gen-Z marketing arm of Intern Queen that creates, launches, executes, manages, and scales college ambassador and campus influencer programs for consumer brands, activating across social media platforms and on-campus. It offers Gen-Z trend insights through curated panels.
• IQ Athletics A specialized program activating nano/micro-influencer college athletes through on-campus event activations at tailgates and sporting events, and partnerships with college teams, arenas, and stadiums for brands seeking athlete-led reach into Gen-Z audiences.
• Paid College Ambassador Program A paid, structured program connecting college students with brand ambassador and campus influencer opportunities, allowing them to represent brands across food, fashion, tech, lifestyle, entertainment, beauty, and sports categories while gaining professional experience.

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Secret (Procter & Gamble)coreGTM or Marketing Partner · 6 May 2026Secret, the clinical antiperspirant brand owned by Procter & Gamble, partnered with Intern Queen and content creator Corporate Natalie to market its Secret Clinical Strength product to early-career professionals dealing with stress-related sweating. The campaign leverages Intern Queen's Gen-Z campus influencer network and Corporate Natalie's satirical content about corporate work culture.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grin: Influencer marketing platform serving enterprise brands with creator management, gifting, and measurement. Competes for the same Gen-Z and brand-ambassador spend as Intern Queen with deeper tooling and broader creator pool.
• IZEA: Public, venture-backed influencer marketing platform connecting brands with creators across categories. A larger, tech-enabled incumbent competing for the same enterprise influencer-marketing budgets as IQ Agency.
• Aspire (formerly AspireIQ): Enterprise influencer marketing platform with end-to-end campaign management for brands including Gen-Z ambassador programs. A scaled, venture-backed competitor to IQ Agency on the technology-enabled side of the same market.
• Niche: College search and consumer insights platform that also monetizes Gen-Z audience data and brand marketing solutions. Broader in scope than Intern Queen but overlaps on selling college-student reach to brands.

Direct peers

• Her Campus Media: College-student media network that runs branded content, ambassador programs, and influencer marketing for enterprise clients targeting Gen-Z — directly comparable to IQ Agency in customer base, offerings, and GTM.
• College Magazine: College-focused lifestyle media brand that monetizes through sponsored content and brand partnerships with consumer marketers seeking Gen-Z audiences, mirroring Intern Queen's student-content-to-brand-marketing model.
• The Tab: College-student news and culture media brand with branded content and influencer marketing offerings for consumer brands targeting university audiences — directly comparable to Intern Queen's student-media-plus-brand-activations model.
• Spoon University: College student food/lifestyle media network that sells branded content, sampling programs, and ambassador activations to CPG and food brands — a direct campus-influencer marketing comparable to IQ Agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/internqueen
• Facebookfacebook.com/internqueen
• LinkedInlinkedin.com/company/intern-queen
• Instagraminstagram.com/internqueen
• Xx.com/intern_queen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intern Queen