TIMESOOH

What TIMESOOH does

Times OOH (legally Times Innovative Media Limited) is an Indian Out-of-Home advertising company founded in 2005 as a subsidiary of The Times Group (Bennett, Coleman & Co. Ltd.). It holds exclusive marketing rights at 12 airports across India and Mauritius (including Delhi, Mumbai, Kolkata, Chennai, Indore, Coimbatore, Tiruchirappalli, Goa-Manohar, Goa-Dabolim, and Chandigarh), two Mumbai Metro lines, two expressways (Yamuna Expressway and DND Flyway), bus queue shelters in Delhi and Bengaluru, and 126 digital billboards in Ahmedabad, operating 3,000+ display options that reach approximately 1.5 million consumers daily.

The company's product portfolio spans static and Digital OOH (DOOH) including programmatic DOOH (automated buying/selling with time, weather, or audience-triggered delivery) and anamorphic 3D content production. Operating sub-brands include TimesOne (pan-India media planning/execution across 100+ media owners in 50+ cities), OOH+ (experiential marketing and sponsorships), Hyperlocal (Amazon on-package advertising, mall media, and Jio Smart Bazaars in-store media), Global Business Centre (services for international brands entering India), and Creative OOH (creative ideation, anamorphic, and programmatic DOOH). Notable infrastructure achievements include 106 digital advertisement units between Mumbai Metro Line 1 tracks (Limca Book of Records, 2015) and India's largest airport video wall at Manohar International Airport, Goa.

Times OOH operates a B2B enterprise sales model with quote-based, customized pricing (not publicly disclosed), reaching 1,200+ brands across automotive, smartphones, banking, healthcare, retail, e-commerce, F&B, and luxury segments. Distribution is primarily through direct field sales with additional support from the Times One media planning agency alliance. Headquartered in Noida with a registered office at The Times Group campus in Mumbai, the company employs 251-500 people and has received consecutive Great Place to Work certifications, the first in India's OOH industry to achieve this distinction two years in a row.

Name

TIMESOOH

Legal name

Times Innovative Media Limited

Website

https://timesooh.in

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Times OOH is an Indian Out-of-Home advertising company that holds exclusive media rights at 12 airports, two Mumbai Metro lines, and major expressways, serving over 1,200 brands through its Times Group parent.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Media

NAICS

Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830), Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)

akta.pro secondary industries

Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), OOH Production, Printing & Installation Services (BPAFALAL), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)

Keywords

• Outdoor advertising services
• Airport media advertising
• Digital OOH solutions
• Metro rail advertising
• Programmatic DOOH platforms

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. OOH Media Space Sales: Times OOH generates revenue by selling Out-of-Home advertising space across their exclusive media inventory including airports, metro stations, expressways, bus shelters, and digital billboards. They provide comprehensive OOH solutions giving advertisers flexibility to target mass as well as niche segments.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Times OOH sells Out-of-Home (OOH) advertising media space across an exclusive portfolio spanning 12+ airports (Delhi, Mumbai, Kolkata, Chennai, Indore, Coimbatore, Trichy, Chandigarh, two Goa airports, Mauritius), Mumbai Metro Lines 1 and 3, two expressways (Yamuna, DND), bus queue shelters, and 126 Ahmedabad digital billboards. The offering includes static displays, Digital OOH (DOOH) screens, Programmatic DOOH (pDOOH) capabilities, anamorphic 3D content production, and creative services sold to brands, advertising agencies, and international marketers through direct enterprise sales and the TimesOne media agency channel. The platform reaches approximately 1.5 million consumers daily across 3,000+ display options and has served 1,200+ brands including Mastercard, Xiaomi, Vivo, Volvo, ŠKODA, and PharmEasy.

Product overview

Times OOH is a comprehensive Out-of-Home (OOH) advertising platform operated by Times Innovative Media Limited, a Times Group company established in 2005. The company operates a multi-asset portfolio across India and Mauritius, including main brand Times OOH, sub-brands TimesOne (media planning/execution), OOH+ (experiential marketing), Hyperlocal (package/mall/in-store advertising), Global Business Centre (international branding), and Creative OOH (creative services including anamorphic and programmatic DOOH). Media assets span 12 airports (Delhi, Mumbai, Kolkata, Chennai, Indore, Coimbatore, Chandigarh, Goa-Manohar, Goa-Dabolim, Tiruchirappalli, Mauritius), 2 Mumbai Metro lines, 2 expressways (Yamuna Expressway, DND Flyway), bus queue shelters in Delhi and Bengaluru, digital billboards in Ahmedabad, and landmark station branding in Mumbai. The company reaches 1.5 million consumers daily across 3000+ display options serving 1200+ brands.

Differentiator

Problem solved

Functional benefit

Brands

• OOH+: A specialized team offering alliances, sponsorships, and activation opportunities at Times OOH's exclusive properties, providing experiential marketing solutions beyond conventional OOH advertising.
• Hyperlocal
• Times One
• Global Business Centre

Products and services

• Times OOH (Core Outdoor Advertising) Main outdoor advertising brand offering comprehensive OOH solutions across airports, metro systems, expressways, bus shelters, and digital billboards in India and Mauritius, sold to brands and advertising agencies. Reaches 1.5 million consumers daily across 3,000+ display options.
• TimesOne (OOH Media Agency) All-inclusive OOH advertising solutions brand offering media planning, media buying, execution, and creative services with pan-India network of 50+ cities and 100+ media owners. Provides advertisers with single-window access to OOH media beyond Times OOH's own exclusive inventory.
• OOH+ Experiential Marketing Specialized team offering experiential marketing, alliances, sponsorships, and activation opportunities at exclusive OOH properties across India. Goes beyond conventional display advertising to provide brand experiences and consumer engagement at premium OOH locations.
• Hyperlocal Advertising Solutions Precision reach advertising solutions including Amazon on-package advertising (delivery packages with QR codes to mobile landing pages), mall media (large-format dynamic digital screens at high-traffic malls), and in-store media partnerships with Jio Smart Bazaars Network (store facades, digital standees, after-checkout displays).
• Global Business Centre (International OOH Services) International business solutions enabling global companies to build brands in India through premium OOH advertising at airports, metros, and digital networks. Provides dedicated account management for foreign brands entering the Indian market or seeking to reach Indian consumers with global travel exposure.
• Creative OOH Services Creative advertising services including creative ideation, artwork development, production, special builds, digital innovation, anamorphic 3D DOOH content (creating illusion of depth and immersion), and programmatic DOOH capabilities. Provided by an award-winning in-house creative team including concept development, storyboarding, and 3D content production.
• Mumbai Metro Line 1 Advertising Exclusive advertising rights on Mumbai Metro Line 1 (Versova-Ghatkopar corridor), including 106 digital screens between tracks, station branding, in-train advertising, and metro-wide campaigns. Reaches approximately 9 lakh daily commuters and 3.2 lakh unique travelers monthly.
• Mumbai Metro Line 3 Advertising Exclusive advertising access to Mumbai Metro Line 3 (Colaba-Bandra-Aarey corridor) underground metro spanning 33.5 km, targeting high-income professionals with anticipated 1.5 million daily commuters. Includes station naming rights, with four brands having established eight landmark stations.
• DND Flyway Advertising Expressway advertising on India's first 8-lane DND Flyway spanning 9.2 km connecting Delhi and Noida, with over 100,000 vehicles daily. Provides premium outdoor visibility to commuter traffic between Delhi and Noida.
• Yamuna Expressway Advertising Expressway advertising along the Delhi-Agra corridor on the Yamuna Expressway, reaching affluent commuters including 10% international leisure travelers traveling between Delhi and Agra.

Quantifiable outcome

• Times OOH entered the Limca Book of Records for installing 106 digital advertisement units between Mumbai Metro tracks in 2015 - only OOH company globally with such a network
• +1 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, key and minor.

• Mumbai Metro Line 1coreStrategic or Co-development Partner · 5 June 2026Times OOH holds exclusive marketing rights for Mumbai Metro Line 1, executing branding initiatives and managing all advertising operations for the Versova-Ghatkopar corridor serving approximately 1 million daily commuters.
• Mumbai Metro Line 3coreStrategic or Co-development PartnerExclusive advertising access to Mumbai Metro Line 3 (Colaba-Bandra-Aarey corridor) spanning 33.5 km, with anticipated daily footfall exceeding 1.5 million commuters. Currently four brands have established eight landmark stations through station branding rights.
• Phoenix Marketcity MumbaicoreGTM or Marketing PartnerStrategic branding partnership to rename Jagruti Nagar Metro Station as 'Phoenix Jagruti Nagar' - first exclusive station branding initiative by a retail destination in Mumbai. Station serves approximately 25,000 daily commuters with 7.5 lakh monthly reach.
• Manohar International Airport (Goa) - GMR GroupcoreStrategic or Co-development PartnerExclusive advertising partner at Manohar International Airport (GOX) in North Goa. Multiple landmark media installations including country's largest video wall and first ceiling suspended curved videowall inside an Indian airport. Airport handled 4.6 million passengers in FY25.
• Amazon IndiakeyStrategic or Co-development PartnerAmazon On-Package Advertising partnership transforming delivery packages into branding opportunities with integrated QR codes directing to interactive mobile landing pages. Combines hyperlocal and national targeting capabilities.
• Jio Smart Bazaars NetworkkeyStrategic or Co-development PartnerIn-store media partnership for Smart Bazaars Network offering store facades, glass panels, roll-ups, digital standees, and after-checkout displays with promoter-led activations to influence purchase decisions.
• RiseonicminorGTM or Marketing PartnerEnvironmental initiative partner for World Environment Day campaign at Chandigarh Airport, executing a three-day green initiative with sapling distribution to travelers.
• Coca-Cola MauritiusminorGTM or Marketing PartnerSponsor for Christmas at Mauritius Airport event, participating in Share a Coke campaign with festive activation featuring Santa photobooth, gift giveaways, and musical entertainment.
• ATOL (Mauritius)minorGTM or Marketing PartnerAirport partner for Christmas event at Mauritius Airport supporting festive passenger experience activations.
• Spell CommunicationsminorImplementation/ SI/ Consulting PartnerExecuting partner for World Environment Day initiative at Chandigarh Airport, contributing to sustainability campaign execution.
• 100+ Media Owners NetworkkeyChannel Partner/ Reseller/ DistributorTimes One alliance with 100+ media owners across 50+ cities enabling pan-India OOH media planning and execution capabilities beyond Times OOH's own inventory.

Scale indicators12 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Selvel One: Indian OOH advertising company operating transit, airport, and digital media in India. Directly competes with Times OOH in metro and airport concessions, and shares a similar premium-transit positioning.
• Global Advertisers: Mumbai-based Indian OOH media operator with a strong portfolio of billboards, transit, and airport media. Direct competitor to Times OOH in the Indian OOH market, particularly in Mumbai.
• Platinum Outdoor (Hansaj Marketing): Indian OOH company providing airport, transit, and billboard advertising. Competes with Times OOH for premium transit media rights across Indian cities.
• JCDecaux: Global leader in out-of-home advertising with strong presence in India including airport and street furniture concessions. Directly competes with Times OOH for premium transit and airport media rights in Indian cities.

Broad incumbents

• Outfront Media: US-listed OOH media company operating billboards, transit, and digital displays across North America. Closely comparable in product offering (static + digital OOH at transit hubs) and customer base (large brand advertisers).
• Lamar Advertising Company: Major US-based OOH operator with a large portfolio of billboard, transit, and digital displays. Comparable business model of owning and leasing advertising space, though primarily US-focused.
• Clear Channel Outdoor Holdings: One of the world's largest OOH advertising companies with airports, billboards, and transit media globally. Comparable in operating model and asset types (airport, transit, digital billboards) though its India presence is more limited than Times OOH's.
• Stroer SE & Co. KGaA: Major German-listed OOH and digital out-of-home media operator. Comparable in DOOH, transit, and digital billboard operations, though primarily Europe-focused rather than India.

Emerging players

• Big Street (Laqshya Media Group): Indian OOH and experiential marketing group with airport, transit, and digital capabilities. Comparable in airport and digital OOH offerings, though with a different geographic and category mix.

Regional players

• Pratap Technocrats (P) Ltd. Indian OOH and below-the-line advertising group with airport and transit media presence. A regional Indian competitor with overlapping customer base and similar OOH inventory types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/timesooh
• YouTubeyoutube.com/channel/UCHKVfus-ApCOQ9MnhMDZBWw
• LinkedInlinkedin.com/company/times-ooh-media
• Instagraminstagram.com/times_ooh
• Facebookfacebook.com/timesooh.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIMESOOH