Pagella Politica

Name

Pagella Politica

Legal name

Pagella Politica

Website

https://pagellapolitica.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Political Fact-Checking and Journalism

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industries

Electoral Support & Election Observation (BPADAGAA), News & Politics Live Streaming Platforms (MPACACAG), Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM)

Keywords

• Political fact-checking
• News verification
• Political newsletters
• Fact-checking service
• Digital journalism

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Membership/Subscription: Paid membership program (Sostienici) offering exclusive content including: quarterly Guides (ebook), daily newsletter 'Le cose da sapere oggi', reserved articles and reporting, 'Question Time' direct communication channel with editorial team, and annual balance report access. Revenue generated through recurring supporter subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pagella Politica verifies statements made by Italian politicians, publishing fact-checking analyses, news articles, seven themed email newsletters, four podcasts, and quarterly e-book guides on Italian politics. A significant portion of its content (newsletters, guides, in-depth reporting) is reserved for paying supporters via a membership/subscription model delivered through SteadyHQ.

Product overview

Pagella Politica is an Italian political fact-checking news outlet founded in 2012, offering a platform of information products centered on its core fact-checking service. The portfolio includes seven distinct newsletters (Le cose da sapere oggi, Conti in tasca, A fuoco, Politica di un certo genere, I soldi dell'Europa, Politicamente corretto, Il franco tiratore), four podcasts (Poteri forti, Sentenze, Comunicare per vincere, Brussèl), the Guide di Pagella e-book series, daily articles across political topics, and the Dato del giorno data visualization feature. Content is primarily in Italian and a significant portion (newsletters, guides, in-depth articles) is reserved for paying supporters through a membership model. The operation collaborates with external partners including SteadyHQ for membership, Spotify for podcast distribution, Openpolis for EU funds analysis, and Facta for climate content.

Differentiator

Problem solved

Functional benefit

Brands

• Poteri forti: Podcast series where politicians' statements are verified, summarizing the week's political fact-checking.
• Sentenze
• Comunicare per vincere
• Brussèl
• Le cose da sapere oggi
• Conti in tasca
• A fuoco
• Politica di un certo genere
• I soldi dell'Europa
• Politicamente corretto
• Il franco tiratore
• Facta

Products and services

• Fact-checking service (Dichiarazioni)
• Membership program "Sostienici"

Quantifiable outcome

• Over 3,000 fact-checking articles published since 2012
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FactacoreStrategic or Co-development PartnerPartnership for the 'A fuoco' newsletter on climate and disinformation. Facta co-curates weekly content investigating climate change debate topics. Collaboration brings scientific expertise to climate-related fact-checking.
• OpenpoliscoreStrategic or Co-development PartnerCollaboration for 'I soldi dell'Europa' newsletter covering PNRR (National Recovery and Resilience Plan) and EU funding. Openpolis provides data, studies, and official reports for analysis of Italian EU fund utilization.
• Sondaggi BiDiMediaminorGTM or Marketing PartnerCollaboration for the 'Comunicare per vincere' podcast on electoral campaigns. Sondaggi BiDiMedia provides polling data and electoral analysis for the show.
• Propaganda comunicazione politicaminorGTM or Marketing PartnerCollaboration for the 'Comunicare per vincere' podcast covering electoral campaign strategies, errors, and choices that make campaigns win or lose.
• Poynter Institute (IFCN)coreStrategic or Co-development PartnerIFCN code of principles signatory since 2024, demonstrating commitment to nonpartisanship, transparency, and rigorous fact-checking standards as verified by international organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Facta: Italian independent fact-checking project focused on climate, health, and disinformation. Direct peer: same country, same mission (verifying public claims), and an active editorial partner of Pagella Politica on the 'A fuoco' newsletter.
• Openpolis: Italian civic-tech and data journalism organization tracking public spending, parliamentary activity, and EU funds. Direct peer in Italian civic-data journalism and an active partner of Pagella Politica on the 'I soldi dell'Europa' newsletter.
• Valigia Blu: Italian independent media outlet focused on media literacy, fact-checking, and online disinformation. Direct peer: Italian-language, same fact-checking/misinformation beat, comparable size and independent funding model.
• Il Post: Italy's leading independent online news outlet with a strong explanatory journalism and politics focus. Direct peer: Italian-language independent digital news with subscription membership, similar product breadth (newsletters, podcasts) and target reader.
• PolitiFact: Pioneering U.S. political fact-checking organization and IFCN signatory. Direct peer on category and methodology (verifying political statements with a rating system) and the international benchmark for political fact-checking brands.
• Full Fact: UK-based independent fact-checking charity using AI tools to verify public claims. Direct peer on mission and methodology; comparable scale and an IFCN signatory, providing a useful benchmark for organizational maturation.
• Maldita.es: Spain's leading independent fact-checking and media-literacy organization. Direct peer in the European fact-checking ecosystem, IFCN signatory, with a similar mix of web, newsletter, and social content targeting national politics.
• Snopes: Long-standing U.S. fact-checking pioneer covering politics, science, and viral claims. Direct peer on category, IFCN signatory, and the most-cited international reference for the political fact-checking model Pagella Politica operates.
• AFP Factuel: Fact-checking operation of Agence France-Presse, the global news agency. Direct peer on category and IFCN signatory status; comparable in producing verified political claims content for a national audience (France) and frequently syndicated to partner media.

Broad incumbents

• Poynter Institute: U.S.-based journalism nonprofit that runs the International Fact-Checking Network (IFCN), of which Pagella Politica is a verified signatory. Broad incumbent: significantly larger and broader in scope (media training, ethics, IFCN oversight), but materially comparable through the IFCN accreditation framework that governs Pagella Politica's standards.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PagellaPolitica
• Facebookfacebook.com/PagellaPolitica
• Instagraminstagram.com/pagellapolitica
• LinkedInlinkedin.com/company/pagella-politica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pagella Politica