Road Machinery & Supplies Co.

What Road Machinery & Supplies Co. does

Road Machinery & Supplies Co. (RMS) is a privately held, family-owned multiline construction and mining equipment distributor founded in 1926 in Duluth, Minnesota and currently headquartered in Savage, MN. The company employs 251–500 staff across 13+ branch locations spanning Minnesota, Iowa, Illinois, Nebraska, Michigan, North Dakota, and Texas, distributing new and used equipment from a portfolio of 20+ brands led by its flagship partner Komatsu (since 1980), and additionally including BOMAG, Astec, Epiroc, GOMACO, Roadtec, Sennebogen, Sandvik, KPI-JCI, and others. RMS serves construction contractors, mining operations, aggregate producers, road builders, forestry operations, scrap and recycling, waste and landfill, utility contractors, and government entities across the Upper Midwest and Texas.

RMS generates revenue across eight streams: equipment sales (new and used), equipment rental via RMS Rentals, parts supply (OEM, aftermarket, used, refurbished), service and maintenance (shop, field, preventive, component refurbishment), technology solutions (GPS/GNSS machine control, telematics, drone surveys, 3D modeling, training), equipment financing, hydraulic repair and manufacturing via RMS Hydraulics, and custom fabrication via RMS Tritec. The company's go-to-market is enterprise field sales with territory managers and dedicated specialists (aggregate sales, PSSR, technology solutions experts) supported by 13+ branch-based sales, service, parts, and rental counters. Notable technical components integrated into the offering include Komatsu's intelligent Machine Control (GPS/GNSS-based automated grading), KOMTRAX telematics, Komatsu's Frontrunner Autonomous Haulage System, Topcon GNSS positioning, Propeller drone survey packages, BOMAG smart compaction technologies, and the digital MyKomatsu and MyDealer platforms — though these are OEM-supplied capabilities rather than RMS-developed IP.

The company extends its capabilities through seven wholly-owned affiliated companies under the "RMS Family of Companies" umbrella: RMS Rentals, RMS Hydraulics, U.S. Shoring & Equipment Co., RMS Tritec, RMS Mining Solutions, Pit & Quarry Supplies, and Ruffridge Johnson. Pricing is quote-based and varies from under $10,000 for compact equipment to over $836,000 for large aggregate machinery, with financing arranged through third-party lenders. The business is led by third-generation CEO Mike Sill II and President Russell Sheaffer, with no disclosed external institutional ownership.

Name

Road Machinery & Supplies Co.

Legal name

Road Machinery & Supplies Co.

Website

https://rmsequipment.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

Road Machinery & Supplies Co. is a privately held, family-owned multiline distributor of construction and mining equipment, operating 13+ branches across the Upper Midwest and Texas under its 46-year Komatsu franchise and seven affiliated service companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Savage

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and used construction, mining, aggregate, and forestry equipment from multiple brands including Komatsu, BOMAG, Astec, and others. Equipment ranges from compact excavators to large mining trucks.
2. Equipment Rental: Short and long-term equipment rental through RMS Rentals with documented hours and condition inspections. Rental fleet often includes equipment available for subsequent purchase.
3. Parts Sales: Sale of new OEM parts, aftermarket parts, used parts, and refurbished components. Inventory includes tens of thousands of parts from multiple manufacturers. Parts include warranty and guaranteed fit protection.
4. Service and Maintenance: Comprehensive service including shop service, field service, preventive maintenance, component refurbishment, and PSSR (Pre-Startup Safety Review) team services. On-site service available across Minnesota, Iowa, Illinois, and Nebraska.
5. Technology Solutions: Technology solutions including GPS training, iMC training, drone services, 3D modeling, and calibration services provided by Technology Solutions Experts (TSEs).
6. Equipment Financing: Financing arrangements coordinated with lenders to help customers purchase equipment. Works with broad range of lenders to tailor financing to customer needs.
7. Hydraulics Services: Hydraulic cylinder and hose repair and manufacturing through RMS Hydraulic Services division.
8. Fabrication Services: Custom fabrication capabilities through RMS Tritec for equipment modifications and steel fabrication needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Road Machinery & Supplies Co. (RMS) is a multiline construction and mining equipment distributor serving the Upper Midwest and Texas, representing flagship partner Komatsu and 20+ other premium brands. Its core offering is new and used equipment sales, complemented by short- and long-term rental, OEM and aftermarket parts supply, shop and field service and maintenance, equipment financing, and integrated technology solutions including GPS/GNSS machine control, telematics, drone survey, and 3D modeling services.

Product overview

Road Machinery & Supplies Co. (RMS) is a multiline construction and mining equipment distributor operating throughout the Upper Midwest and Texas, representing the industry's strongest brands including its flagship partner Komatsu. The company's core offering encompasses new and used equipment sales, equipment rental, parts supply, and full-service maintenance and support. RMS extends its capabilities through seven affiliated companies (RMS Rentals, RMS Hydraulics, U.S. Shoring & Equipment Co., RMS Tritec, RMS Mining Solutions, Pit & Quarry Supplies, and Ruffridge Johnson) that collectively provide rental fleets, hydraulic repair, fabrication, mining support, and aggregate equipment. Technology solutions form a distinct layer of the portfolio, integrating Komatsu intelligent Machine Control (iMC) with GPS/GNSS automation, KOMTRAX telematics monitoring, the Komatsu Frontrunner Autonomous Haulage System, Topcon GNSS positioning, Propeller drone survey packages, and BOMAG smart technologies (TELEMATIC, ECONOMIZER, BOMAP) — all connected through digital platforms My Komatsu and MyDealer. The company further differentiates through specialized industry equipment for aggregate, forestry, mining, road construction, scrap and recycling, site development, utility, and waste and landfill applications, complemented by equipment financing, governmental purchasing programs (Sourcewell), and a diesel technician training and tuition reimbursement program.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction and Mining Equipment Sales

Quantifiable outcome

• Komatsu CARE program provides complimentary maintenance for first 3 years or 2,000 hours on new Tier 4 equipment
• +2 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• KomatsuflagshipChannel Partner/ Reseller/ Distributor · 1 January 1980Flagship partnership since 1980; RMS is a Komatsu dealer offering full equipment line including excavators, dozers, wheel loaders, and mining trucks. Komatsu is the second largest construction equipment manufacturer globally. RMS provides Komatsu CARE complimentary maintenance program and MyKomatsu digital platform.
• BOMAGcoreChannel Partner/ Reseller/ DistributorBOMAG compaction equipment dealer offering single-drum rollers, tandem rollers, landfill compactors, and smart technologies including TELEMATIC, ECONOMIZER, and BOMAP systems.
• Astec IndustriescoreChannel Partner/ Reseller/ DistributorDealer for Astec aggregate processing equipment including crushers, screens, conveyors, and wash plants. Astec provides equipment for quarry and aggregate production applications.
• EpiroccoreChannel Partner/ Reseller/ DistributorEpiroc mining equipment dealer providing drills and Pit Viper series equipment for mining operations.
• GOMACOcoreChannel Partner/ Reseller/ DistributorGOMACO concrete paving equipment dealer for curb and gutter machines, slipform pavers, and concrete paving solutions.
• LeeBoycoreChannel Partner/ Reseller/ DistributorLeeBoy asphalt paving equipment dealer offering asphalt pavers and road maintenance equipment.
• RoadteccoreChannel Partner/ Reseller/ DistributorRoadtec road construction equipment dealer for milling machines, pavers, and material transfer vehicles with Guardian telematics system.
• SennebogencoreChannel Partner/ Reseller/ DistributorSennebogen material handling equipment dealer for scrap and recycling applications with telescoping and rotating cab features.
• SandvikcoreChannel Partner/ Reseller/ DistributorSandvik aggregate and mining equipment dealer for crushers and rock processing equipment.
• KPI-JCIcoreChannel Partner/ Reseller/ DistributorKPI-JCI aggregate equipment dealer for crushers, screens, and conveying equipment for aggregate production.
• Grove (Manitowoc)minorChannel Partner/ Reseller/ DistributorGrove all-terrain cranes dealer for lifting and high-reach applications.
• NPKminorChannel Partner/ Reseller/ DistributorNPK hydraulic hammers and attachments dealer for demolition and material processing applications.
• Sure-StrikeminorChannel Partner/ Reseller/ DistributorSure-Strike hydraulic breakers dealer for mining and demolition applications.
• Gorman RuppminorChannel Partner/ Reseller/ DistributorGorman Rupp industrial pumps dealer for dewatering and fluid handling applications.
• TerramacminorChannel Partner/ Reseller/ DistributorTerramac crawler carriers dealer for low ground pressure material handling in challenging terrain.
• Topcon Positioning SystemscoreTechnology or IntegrationTopcon GNSS solutions dealer for construction positioning technology including bases and rovers enabling 24/7 uninterrupted productivity.
• SourcewellminorChannel Partner/ Reseller/ DistributorService cooperative providing programs for government, education, and nonprofit sectors enabling cooperative purchasing contracts.
• SourcewellminorChannel Partner/ Reseller/ DistributorSourcewell cooperative purchasing member for government, education, and nonprofit purchasing programs.
• North Dakota State College of Science (NDSCS)coreStrategic or Co-development PartnerPartnership with NDSCS for Diesel Technology Komatsu program offering Associate of Applied Science degree with paid internship at RMS and tuition reimbursement upon employment.
• Leeboy/Fayat GroupcoreChannel Partner/ Reseller/ DistributorLeeboy asphalt paving equipment dealer providing comprehensive road construction solutions.
• DoppstadtminorChannel Partner/ Reseller/ DistributorDoppstadt equipment dealer for biological material processing and recycling equipment.
• CDE EquipmentminorChannel Partner/ Reseller/ DistributorCDE equipment dealer for wet processing solutions in aggregates and recycling applications.

Scale indicators6 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Kirby-Smith Machinery: Multi-line Komatsu and construction equipment dealer operating across Texas, Oklahoma, Kansas, and the Midwest with a similar mix of new/used equipment sales, rentals, parts, and service. Directly comparable as a fellow multi-brand regional dealer representing Komatsu as a flagship line.
• Stowers Machinery: Komatsu dealer serving Tennessee with full-line equipment sales, rentals, parts, and service. Comparable as a fellow Komatsu-heavy regional dealer with similar construction, aggregate, and forestry customer focus.
• Linder Industrial Machinery: Komatsu dealer covering Florida and Georgia with a multi-line construction and forestry equipment portfolio. Directly comparable as a regional Komatsu-led distributor with similar sales-led service model.
• RDO Equipment Co. One of the largest John Deere construction equipment dealers in North America, operating across multiple states with full sales, rental, parts, and service capabilities. Highly comparable as a multi-line construction/mining/aggregate distributor with a flagship OEM partnership and integrated technology offerings.
• Foley Equipment: Caterpillar dealer serving Kansas and Missouri with full construction and mining equipment sales, rentals, parts, and service. Comparable regional multi-line equipment distributor with strong OEM partnership and similar vertical customer base.
• May Heavy Equipment: Komatsu dealer serving Texas with construction and mining equipment distribution. Comparable as a fellow Komatsu dealer in adjacent Texas geography with overlapping product lines and customer segments.
• GT Mid Atlantic: Komatsu dealer serving the Mid-Atlantic region with construction and mining equipment distribution. Comparable as a regional Komatsu-led equipment dealer with similar sales-led GTM and integrated service capabilities.

Broad incumbents

• United Rentals: Largest equipment rental company in the world with a broad fleet across construction and industrial applications. Comparable in the rental segment but operates at national scale as a public company with a much broader portfolio.
• Caterpillar Inc. World's largest construction and mining equipment manufacturer and the dominant OEM in the heavy equipment market. Relevant as a competing OEM whose dealer network competes with RMS territory across the Upper Midwest.

Others

• Komatsu Ltd. Second-largest construction and mining equipment manufacturer globally and RMS's flagship OEM partner. Relevant as the principal supplier whose products, technology roadmap, and dealer terms directly shape RMS's competitive position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RMSequipment
• YouTubeyoutube.com/channel/UCCZGhJjhc0ShhOXNHhxRGbw
• Facebookfacebook.com/RMSequipment
• LinkedInlinkedin.com/company/rmsequipment
• Instagraminstagram.com/rmsequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road Machinery & Supplies Co.