Sure Strike Charters

What Sure Strike Charters does

Sure Strike Charters is a privately held, single-vessel fishing charter operator based in Penfield, New York, with operational port at the Port of Rochester Marina on Lake Ontario. Founded circa 1984 by USCG Licensed Master Captain Randy Calus, the company offers guided trout and salmon fishing trips on Lake Ontario using the Sure Strike III, a 37-foot Trojan International Express sportfishing vessel equipped with twin 454 engines, climate-controlled cabin, full galley, and a professional marine electronics suite (Raymarine autopilot, Simrad GPS/chartplotter/radar, Furuno fish finder, Smart Troll speed/depth control) paired with Shimano reels, Fish 307 rods, Traxstech downriggers, and Big Jon Otter Boards.

The company's commercial offering is structured around four trip tiers priced on a unit basis: a 3.5-hour After Work Special at $450 (June-August evenings only), a 5-hour Half Day Charter at $600, an 8-hour Full Day Charter at $800, and a 10+ hour Extended Offshore Trip at $1,000 targeting the Scotch Bonnet Ridge 20+ miles offshore (July-September). Pricing scales with duration and adds $75 per person for 5th and 6th anglers beyond the base four-person capacity. All trips include bait, tackle, gear, and fish cleaning; a $100 deposit is collected via PayPal to secure bookings, with the remainder typically settled at trip completion.

The business operates as a direct-to-consumer service with bookings taken via the surestrikecharters.com website and phone reservations. Marketing channels include website SEO with a bottom-of-funnel "Book Now" CTA, paid search advertising via Google Ads, and content marketing through Shutterfly photo galleries documenting catches from 2008-2020. The customer base is recreational anglers seeking guided experiences on Lake Ontario across spring, summer, and fall seasons, with tournament participation (Wayne County Pro-Am, Wilson Scotty King of the Lake) serving as a credibility and brand-building activity rather than a separate revenue stream.

Name

Sure Strike Charters

Legal name

Sure Strike Charters

Website

https://surestrikecharters.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Sure Strike Charters is a privately held, single-vessel Lake Ontario fishing charter operator in Rochester, NY, offering guided trout and salmon trips on the Sure Strike III to recreational anglers across four tiered duration options priced $450-$1,000.

Ownership category

akta.pro rank

Product category

Recreational Fishing Charters

NAICS

Finfish Fishing (114111)

akta.pro primary industry

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

akta.pro secondary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Guided fishing charters
• Lake Ontario sportfishing
• Salmon trout charters
• Charter boat services
• Recreational fishing trips

Headquarters

HQ city

Penfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Charter Fishing Services: The company generates revenue primarily through offering charter fishing trips on Lake Ontario with tiered pricing based on trip duration. Additional revenue comes from per-person fees for groups exceeding the base capacity (5th and 6th persons charged extra). Deposits are collected via PayPal to secure bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sure Strike Charters is a Lake Ontario fishing charter service that books guided trout and salmon trips on the Sure Strike III, a 37-foot Trojan International Express sportfishing vessel operated by USCG Licensed Master Captain Randy Calus out of Rochester, NY. The company sells trip-time-based charter experiences (Extended Offshore, Full Day, Half Day, and After Work Special) with all bait, tackle, gear, and fish cleaning included, accepting bookings via phone and website with PayPal deposit collection.

Product overview

Sure Strike Charters operates as a single-vessel fishing charter service based in Rochester, New York on Lake Ontario. The company offers the Sure Strike III, a 37-foot Trojan International Express sportfishing vessel, with four distinct charter trip tiers: Extended Offshore Trips (10+ hours), Full Day Charters (8 hours), Half Day Charters (5 hours), and After Work Specials (3.5 hours). All trips include bait, tackle, gear, and fish cleaning services. The vessel is equipped with advanced marine electronics and fishing technology for Lake Ontario trout and salmon fishing across spring, summer, and fall seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• Extended Offshore Trip (10+ Hours)

Quantifiable outcome

• Multiple tournament wins including 2015 Wayne County Pro-Am 1st Place, 2013 1st Place, and 2009 2nd Place in Pro Division

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• FishingBooker: Online marketplace that connects recreational anglers with independent fishing charter operators worldwide, including Lake Ontario salmon/trout charters. Highly comparable as a discovery and booking channel serving the exact same recreational angler customer that Sure Strike targets.
• Guidefitter: Marketplace for hunting and fishing guides and outfitters across North America. Comparable as a competing booking and lead-generation channel targeting the same recreational angler segment that books charters like Sure Strike.
• Captain Experiences: Online charter booking platform aggregating guided fishing and outdoor experiences across the U.S. It is comparable because it both competes for the same Lake Ontario / Great Lakes charter demand and serves as a potential distribution channel for independent operators like Sure Strike.
• Lake Ontario Sportfishing Charters: Regional directory and charter service focused on Lake Ontario trolling for salmon and trout. Comparable because it aggregates the same competitive set and targets the same recreational booking demand as Sure Strike.
• North Coast Charter Fishing: Multi-vessel Great Lakes charter operator offering salmon and trout trips comparable in species and trip structure. Serves the same angler persona and competes for similar seasonal demand.
• Tight Lines Charters: Great Lakes / Lake Ontario sportfishing charter operator offering salmon and trout trips. Comparable in target species, geography, vessel-based charter model, and recreational angler customer.
• Reel Time Charters: Independent Lake Ontario charter operation running guided salmon/trout trips. Comparable in vessel-based charter model, species focus, and recreational angler target customer.
• Patriot Charters: Lake Ontario salmon and trout charter operator out of Rochester/Ontario region. Directly comparable as a same-region, same-species charter competitor with similar trip structure and pricing tiers.

Regional players

• Rochester Sportfishing: Regional sportfishing charter and guide service based in the Rochester / Lake Ontario area. Comparable as a same-port, same-fishery competitor targeting trout and salmon recreational anglers.

Others

• Sportfishing Charter Association: Industry association representing charter boat operators and sportfishing interests in the U.S. Comparable as an ecosystem/adjoining player that influences regulatory, marketing, and competitive dynamics affecting independent charter operators like Sure Strike.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brian.surestrike.owner
• LinkedInlinkedin.com/company/super-strike-charters-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sure Strike Charters