Genesis Tours
Genesis Tours is an Israel-based inbound tour operator offering organized Catholic and Christian pilgrimage, innovation, eco-tourism, private, and MICE travel packages to international visitors, distributed via a multilingual (English, Portuguese, Spanish) website and the Lufthansa City Center network.
- Company typePrivate
- Founded2017
- HeadquartersPetah Tiqva, Israel
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Genesis Tours does
Genesis Tours is a privately held inbound tour operator headquartered in Petah Tiqva (Petach Tikva), Israel, that designs and delivers organized travel experiences for international visitors to Israel. Founded by Juan Fridman and led by Chairman Zeev Horn, the company entered the international tourism market in 2017 and added MICE (Meetings, Incentives, Conferences and Events) operations in 2018. Its portfolio spans group tours (Catholic Pilgrimage, Christian Pilgrimage, ECO-Tourism, Innovation Tourism) and individual/private tours (customized private itineraries plus scheduled regular tours such as the 3-night Mini Israel, 4-night Flavors of Israel, and 7-night Holy Land itineraries), supplemented by transportation, VIP, and airport assistance services.
The underlying technology is modest: a multilingual website (English, Portuguese, Spanish) with quote-based inquiry forms and tour information pages serves as the primary marketing, sales, and booking platform. Bookings are confirmed via direct sales team contact (email and phone) rather than through automated online checkout, and pricing is quote-based, net, and non-commissionable, with guaranteed departures requiring a minimum of two passengers. Premium transportation is delivered through a partnership with Horn Transportation, which supplies VIP vehicles, luxury coaches, minibuses, and multilingual drivers.
Genesis Tours earns revenue primarily through one-time package sales of group and private tours, plus professional services revenue from MICE event management. Customer acquisition relies on its website, organic search, and the Lufthansa City Center (LCC) global travel agency network, of which it became the most active Middle East member in 2018. The company also operates Genesis Global, a related sub-brand at genesisglobaltours.com. Primary customer segments are Catholic and Christian pilgrimage groups, with secondary segments in innovation/business tourism, eco-tourism, private/custom travel, and MICE corporate clients, supported by regional managers in South America, Eastern Europe, and Brazil/Portugal.
Genesis Tours firmographics
Firmographics- Name
- Genesis Tours
- Legal name
- Genesis Tours
- Website
- https://genesis-tours.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genesis Tours is an Israel-based inbound tour operator offering organized Catholic and Christian pilgrimage, innovation, eco-tourism, private, and MICE travel packages to international visitors, distributed via a multilingual (English, Portuguese, Spanish) website and the Lufthansa City Center network.
- Ownership category
- akta.pro rank
Genesis Tours industry classification
Industry- Product category
- Organized Tour Packages
- NAICS
- Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Christian Pilgrimage & Holy Land Tour Operators (THAKAHAB)
- akta.pro secondary industries
- Religious Heritage, Sacred Sites & Genealogy/Faith Roots Tour Operators (THAKAHAO), Pilgrimage & Faith-Based Multi-Day Tour Operators (THAKADAH), Religious & Sacred Sites Tours (THAJAAAF), Private/Customized Multi-Day Tour Operators (THAKADAC)
Keywords
Where Genesis Tours is headquartered
LocationHeadquarters
- HQ city
- Petah Tiqva
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Genesis Tours business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Group Tours: Organized group tours including Catholic Pilgrimage, Christian Pilgrimage, ECO-Tourism, and Innovation Tourism packages with durations ranging from 3 to 11 days. Prices are net and non-commissionable.
- Individual/Private Tours: Private customized tours for individuals, families, or small groups with tailored itineraries, accommodations, and transportation.
- MICE Services: Meetings, Incentives, Conferences, and Events services for corporate groups and international conferences since 2018.
- Transportation Services: Premium transportation services including VIP vehicles, luxury buses, mini-buses, airport transfers, coordinated through partnership with Horn Transportation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Tourist Class - Budget-friendly accommodations |
| Unit Pricing | Multi-year contract | Tourist Superior Class - Enhanced budget option |
| Unit Pricing | Multi-year contract | First Class - Mid-range comfort |
| Unit Pricing | Multi-year contract | First Superior Class - Premium mid-range |
| Unit Pricing | Multi-year contract | Deluxe Class - Luxury accommodations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Genesis Tours product offering
Product offeringCore offering
Genesis Tours is an Israel-based inbound tour operator selling organized group and individual tour packages in Israel. Core products include Catholic Pilgrimage, Christian Pilgrimage, ECO-Tourism, and Innovation Tourism group tours, plus private customized tours and scheduled individual itineraries (Holy Land 7 Nights, Mini Israel 3 Nights, Flavors of Israel 4 Nights). The company also provides MICE (Meetings, Incentives, Conferences, Events) services for corporate clients since 2018, along with premium transportation, VIP services, and airport assistance through its Horn Transportation partnership.
Product overview
Genesis Tours is a tour operator offering organized tours in Israel with a portfolio of group tours (Catholic Pilgrimage, Christian Pilgrimage, ECO-Tourism, Innovation Tourism) and individual tours (Private Tours, Regular Scheduled Tours including Mini Israel, Flavors of Israel, and Holy Land 7-night packages). The company also provides supplementary services including premium transportation, VIP services, and airport assistance. The offerings are structured as standalone tour packages that can be booked individually, with group tours targeting faith-based and specialized interest travelers while individual tours cater to independent travelers seeking scheduled or customized itineraries.
Differentiator
Problem solved
Functional benefit
Brands
- Genesis Global: A related brand entity operated by the company, with website at genesisglobaltours.com
Products and services
- Catholic Pilgrimage Tour Group pilgrimage tour focused on Catholic sacred sites in Israel, including visits to the Church of the Nativity in Bethlehem, Nazareth, and other significant Catholic holy places. Designed for Catholic travelers and faith-based groups seeking a guided spiritual itinerary in the Holy Land.
- Christian Pilgrimage Tour
- ECO-Tourism Sustainable Pilgrimage Tour
- Innovation Tourism in Israel
- Private Tours
- Holy Land Tour (7 Nights)
- Mini Israel Tour (3 Nights)
- Flavors of Israel Tour (4 Nights)
- Israel Attractions Tours
- MICE Services (Meetings, Incentives, Conferences, Events)
- Transfers and Transportation Services
- VIP Services
- Airport Assistance
Companies that use Genesis Tours
Customer profileSegments7 records
Ideal customer profiles5 records
Genesis Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Genesis Tours partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- Israeli Ministry of TourismcoreGenesis Tours enjoys full support from and works in partnership with the Israeli Ministry of Tourism, positioning them as a government-backed tour operator with official recognition in the Israeli tourism industry.
- Lufthansa City Center (LCC)coreGenesis Tours joined Lufthansa City Center, becoming the most active member company in the Middle East. This affiliation provides global travel network connections and brand association with a major international airline and travel network.
- Horn TransportationmajorPartnership with Horn Transportation, one of Israel's most respected and prominent transportation providers known for impeccable service, modern fleet, and commitment to safety. This partnership provides Genesis Tours with VIP vehicles, luxury buses, mini-buses, professional multilingual drivers, and 24/7 nationwide support.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Genesis Tours competitors and assessment
Company assessmentDirect peers
- Bein Harim Tourism: One of Israel's largest inbound tour operators offering daily and multi-day group tours to Holy Land sites. Directly competes with Genesis Tours on guided group itineraries to Jerusalem, Bethlehem, and Galilee for international tourists.
- Har-El Tours & Travel: Established Israel tour operator providing multi-day Christian and general Holy Land packages with multilingual guides. Closely comparable to Genesis Tours on faith-based group pilgrimage itineraries and hotel-class tiering.
- 206 Tours: US-based Catholic pilgrimage specialist offering Holy Land tours alongside other faith destinations. Comparable to Genesis Tours on Catholic pilgrimage focus, though operates primarily from the North American source market rather than as an Israel-based operator.
- Select International Tours: Catholic-focused tour operator with a strong Holy Land portfolio marketed to parish groups in the US. Direct competitor on Catholic pilgrimage group business with overlapping product structure and hotel-class tiering.
- Holy Land Tours: Israel-based operator specializing in Christian Holy Land itineraries for international Christian groups. Comparable to Genesis Tours on faith-based multi-day tour products, biblical-site emphasis, and parish/group bookings.
- Catholic Travel Centre: Specialist Catholic pilgrimage operator offering Holy Land and other faith-based tours targeted at parish groups. Comparable to Genesis Tours on Catholic niche focus and packaged pilgrimage model.
Broad incumbents
- Isram Israel: Long-established, large-scale inbound Israel tour operator with broad leisure and group offerings. A broader incumbent in the same Israeli inbound market that competes with Genesis Tours for group tour contracts but operates across a wider product portfolio.
- Trafalgar (Israel programs): Global guided-holiday operator with established Israel itineraries. Competes with Genesis Tours for multi-day group travelers seeking premium guided experiences but at much larger scale and brand recognition.
Emerging players
- Tourist Israel: Younger, digitally native Israel tour operator with strong content marketing and instant online booking. Comparable on target market but differentiates through a self-serve booking model that contrasts with Genesis Tours' quote-based approach.
- Abraham Tours: Israel-focused tour operator known for backpacker and small-group guided tours. Partial overlap with Genesis Tours' multi-day group itineraries, particularly for budget-conscious travelers in the Tourist Class tier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Genesis Tours social profiles
Digital presenceGenesis Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genesis Tours leadership team
Management profileNumber of profiles
Profiles6 records
Genesis Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genesis Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genesis Tours
What does Genesis Tours do?
Genesis Tours is an Israel-based inbound tour operator selling organized group and individual tour packages in Israel. Core products include Catholic Pilgrimage, Christian Pilgrimage, ECO-Tourism, and Innovation Tourism group tours, plus private customized tours and scheduled individual itineraries (Holy Land 7 Nights, Mini Israel 3 Nights, Flavors of Israel 4 Nights). The company also provides MICE (Meetings, Incentives, Conferences, Events) services for corporate clients since 2018, along with premium transportation, VIP services, and airport assistance through its Horn Transportation partnership.
Is Genesis Tours a public or private company?
Genesis Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genesis Tours founded?
Genesis Tours was founded in 2017. It employs 11 to 50 people.
Where is Genesis Tours based?
Genesis Tours is headquartered in Petah Tiqva, Israel, in the Middle East region.
How does Genesis Tours make money?
Four revenue lines are on record. Group Tours are the primary driver. The others are individual/Private Tours, MICE Services and transportation Services.
Who are Genesis Tours's main competitors?
Direct peers on record are Bein Harim Tourism, Har-El Tours & Travel, 206 Tours, Select International Tours, Holy Land Tours and Catholic Travel Centre. Broad incumbents are Isram Israel and Trafalgar (Israel programs). Emerging players are Tourist Israel and Abraham Tours.
Does Genesis Tours have an API?
No public API is recorded for Genesis Tours.
What industry is Genesis Tours in?
Genesis Tours's product category is Organized Tour Packages. Its primary akta.pro industry code is THAKAHAB, Christian Pilgrimage & Holy Land Tour Operators, with a secondary code of THAKAHAO, Religious Heritage, Sacred Sites & Genealogy/Faith Roots Tour Operators. Its NAICS code is 56152 and its SIC code is 7990.