CRSD

Digital Marketing & CRM Servicescrsd.de

CRSD (Cruiseadors GmbH) is a Berlin-based B2B digital agency and member of MAI Group delivering Performance CRM, UX design, and marketing automation services to enterprise and mid-market clients across automotive, eCommerce, and consumer verticals.

Company typePrivate
Founded2015
HeadquartersAdlershof, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What CRSD does

CRSD (legal entity Cruiseadors GmbH) is a Berlin-based B2B digital agency operating as a member of MAI Group, a German digital services network of more than 300 specialists. Founded in 2015 and headquartered at Zur alten Flussbadeanstalt 4 in Berlin-Adlershof, the company delivers "full-fledged CRM" engagements across three service pillars — Performance CRM, UX Excellence, and Marketing Automation — covering strategy formulation, data analytics, user-experience design, and execution for enterprise and mid-market clients. The firm positions itself not as a classic external service provider but as a partner working on equal footing, integrating into client marketing and data stacks rather than delivering detached deliverables.

Its technology stack is implementation-led rather than product-led: core platforms include Adobe Campaign (with a dedicated DM-Developer / Adobe Campaign Specialist role) and Salesforce for CRM, alongside JavaScript frameworks, REST APIs, Docker, TailwindCSS, HTML5, PHP, SASS, and CSS3 for front-end and integration work. There are no packaged software products, APIs, SDKs, or proprietary AI/ML components disclosed. The agency's differentiation is therefore concentrated in domain expertise — orchestration of enterprise martech stacks, cross-channel UX consistency, and data-driven CRM optimization — rather than in proprietary technology assets.

CRSD generates revenue through project-based professional services engagements with custom quotes scoped to client requirements. It serves enterprise and mid-market customers across verticals including automotive (Audi, mobile.de), eCommerce and classifieds (eBay Kleinanzeigen), beverages (Red Bull), and HR/recruitment (StepStone), with marketing operations extending to event and energy-sector clients. Distribution is direct enterprise field sales, supported by employer branding on Kununu and presence on LinkedIn and XING. The firm is GDPR-compliant, holds no disclosed patents, and has not raised external funding.

CRSD firmographics

Firmographics

Name: CRSD
Legal name: Cruiseadors GmbH
Website: https://crsd.de
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: CRSD (Cruiseadors GmbH) is a Berlin-based B2B digital agency and member of MAI Group delivering Performance CRM, UX design, and marketing automation services to enterprise and mid-market clients across automotive, eCommerce, and consumer verticals.
Ownership category
akta.pro rank

CRSD industry classification

Industry

Product category: Digital Marketing & CRM Services
NAICS: Custom Computer Programming Services (541511)
SIC: Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry: PRIMARYMPAAAIAD
CRM Strategy, Implementation & Managed Services
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)
SECONDARYBPAFAFAA
CRM Strategy & Consulting
Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services
SECONDARYBPAFAFAB
CRM Implementation & Systems Integration
Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services
SECONDARYBPAEAGAC
CRM Implementation & Customization Services
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)
SECONDARYBPAEAGAD
CRM Managed Services & Support
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

Digital marketing agency
CRM consulting services
Marketing automation implementation
User experience design
Digital strategy consulting

Where CRSD is headquartered

Location

Headquarters

HQ city: Adlershof
HQ country: Germany
HQ region: Europe

Offices2 records

Markets served

CRSD business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Digital Agency Services: Professional services revenue from CRM consulting, strategy, UX design, marketing automation implementation, and project-based engagements. Works as partner on equal footing delivering full-fledged CRM in strategy, data, and execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

CRSD product offering

Product offering

Core offering

CRSD is a Berlin-based digital agency providing full-fledged CRM services covering strategy, data, and implementation for enterprise clients. Its core offerings center on Performance CRM, UX Excellence, and Marketing Automation, connecting products with relevant communication to create unified user experiences across channels. The agency positions itself as a partner on equal footing, integrating analytics, strategy, and execution to deliver measurable CRM outcomes.

Product overview

CRSD (Cruiseadors GmbH) is a German digital agency and Member of MAI Group specializing in Performance CRM, UX Excellence, and Marketing Automation. The company provides full-fledged CRM services encompassing strategy, data, and implementation for clients, connecting products with relevant communication to create unified user experiences across all channels. As a digital agency, CRSD offers services including digital strategy development, user experience design, and CRM project execution rather than a packaged software product with modules.

Differentiator

Problem solved

Functional benefit

Products and services

Performance CRM
UX Excellence
Marketing Automation

Quantifiable outcome

Measurable successes and measurable CRM project results

Companies that use CRSD

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles1 record

CRSD technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

CRSD partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

MAI GroupcoreStrategic or Co-development PartnerCRSD is a member of MAI Group, a digital agency network with over 300 digital specialists. MAI Group provides the parent organization structure for CRSD, enabling access to broader digital capabilities and resources across the group.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

CRSD competitors and assessment

Company assessment

Broad incumbents

Reply: Systems integrator and digital consultancy delivering Salesforce/Adobe CRM and marketing automation across DACH, competing in CRSD's implementation niche.
Merkle (dentsu): Global data-driven CRM and customer experience agency implementing Adobe and Salesforce; overlaps directly with CRSD's Performance CRM and marketing automation work but at far larger scale.
Valtech: International digital agency delivering CX, CRM and marketing platform implementations for enterprise brands, competing for the same DACH transformation mandates.
Ogilvy (WPP): Global marketing and CRM agency network with data/CRM practices overlapping CRSD's direct marketing and customer engagement services, though far broader in scope.

Regional players

Emakina (EPAM): European digital and CX agency delivering CRM and marketing automation on enterprise platforms, comparable to CRSD's integrated digital strategy work.
diva-e: German full-service digital agency offering CRM, commerce and marketing technology implementation, serving the same DACH enterprise client base as CRSD.
SinnerSchrader (Accenture Song): German digital experience and CRM agency building customer-facing digital products and journeys, overlapping with CRSD's UX and CRM execution focus.

Emerging players

Jakala: European martech and data-driven marketing group focused on CRM, loyalty and customer experience, overlapping with CRSD's performance CRM positioning.
Comwrap Reply: German digital experience agency specializing in Adobe-based marketing and content platforms, a close technology and market match to CRSD.

Direct peers

defacto: German CRM and dialogue-marketing agency delivering CRM strategy, data and campaign execution for enterprise clients — a direct DACH competitor to CRSD's core offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

CRSD compliance and trust

Trust signal

Compliance1 record

CRSD financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CRSD leadership team

Management profile

Number of profiles

Profiles1 record

CRSD funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CRSD M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRSD

What does CRSD do?

Is CRSD a public or private company?

CRSD is a private company. It is classified as corporate owned and is currently operating.

When was CRSD founded?

CRSD was founded in 2015. It employs 11 to 50 people.

Where is CRSD based?

CRSD is headquartered in Adlershof, Germany, in the Europe region.

How does CRSD make money?

One revenue line is on record: digital Agency Services.

Who are CRSD's main competitors?

Broad incumbents on record are Reply, Merkle (dentsu), Valtech and Ogilvy (WPP). Regional players are Emakina (EPAM), diva-e and SinnerSchrader (Accenture Song). Emerging players are Jakala and Comwrap Reply. defacto is listed as a direct peer.

Does CRSD have an API?

No public API is recorded for CRSD.

What industry is CRSD in?

CRSD's product category is Digital Marketing & CRM Services. Its primary akta.pro industry code is MPAAAIAD, CRM Strategy, Implementation & Managed Services, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541511 and its SIC code is 7370.