GS1 Sweden AB

What GS1 Sweden AB does

GS1 Sweden AB is the Swedish member organization of the global GS1 standards network, headquartered in Stockholm with 51-100 employees. The company develops and licenses GS1 identification keys (GTIN, GLN, SSCC, GSIN), barcode standards (EAN-13, EAN-8, GS1-128, QR codes), and data exchange standards (GS1 EDI, EPCIS, GDSN) that provide a common digital language for uniquely identifying products, locations, shipments, and assets across supply chains. Beyond standards licensing, GS1 Sweden operates digital services including Validoo for product information management and validation, ProductSearch for product discovery, Verified by GS1 for identifier verification, and a suite of self-service tools (My Products, My Places, Link Management, EDI Validation, BarcodeCheck, Check Digit Calculator) accessible through the MyGS1 customer portal. APIs and PUSH integrations are exposed through developer.gs1.se for system-to-system connectivity.

Revenue is generated through three streams: recurring GS1 Company Prefix subscriptions priced by number range licensed, professional services including quality assurance, CGI/3D product imaging, photography, training courses, and expert consultations, and product image services for e-commerce and marketplaces. The go-to-market combines digital self-service onboarding with community-led engagement through user groups, reference groups, and industry groups that influence standards development. Customer concentration sits across consumer packaged goods, retail (ICA, Coop, Systembolaget), food and beverage (Arla, Mondelez, Coca-Cola Europacific Partners, Orkla, Mathem, Carlsberg, Estrella), and adjacent verticals including healthcare, transport and logistics, e-commerce, construction, and textile. Recent strategic priorities include positioning for the EU Digital Product Pass (DPP) initiative, an ERP migration completed in 2025, and cross-border Validoo expansion into Finland.

Name

GS1 Sweden AB

Legal name

GS1 Sweden AB

Website

https://gs1.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

GS1 Sweden AB licenses GS1 identification keys (GTIN, GLN, SSCC, GSIN) and barcode standards, and operates digital services including Validoo for product information management, serving Swedish manufacturers, retailers, and brand owners across CPG, food and beverage, healthcare, logistics, and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. GS1 Company Prefix Subscriptions: Companies subscribe to GS1 Company Prefixes to create unique identification numbers for products, locations, and shipments. Subscription fees are based on the number range licensed.
2. Professional Services: Charges for courses, expert consultations, and technical support services.
3. Product Image Services: CGI/3D product imaging and professional photography services for e-commerce and marketplaces.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

GS1 Sweden AB licenses GS1 identification keys (GTIN, GLN, SSCC, GSIN), barcode symbologies (EAN-13, GS1-128, QR codes), and data exchange standards (GS1 EDI, EPCIS, GDSN) to Swedish businesses. It operates digital services including Validoo for product data validation, ProductSearch, Verified by GS1, My Products, and My Places, supported by APIs and a Developer Portal. The company also provides professional services such as quality assurance, image production (CGI/3D photography), training courses, and technical consultation.

Product overview

GS1 Sweden AB offers a comprehensive portfolio of product identification, labeling, and information sharing standards and services. The core offering centers on GS1 identification keys (GTIN, GLN, SSCC, GSIN) and barcode standards (EAN-13, GS1-128, QR codes) that enable unique digital identification of products, locations, and logistics units. These are complemented by digital services including Validoo for managing and validating product information, ProductSearch for product discovery, Verified by GS1 for verification, My Products for product registration, and My Places for location management. Professional services include quality assurance, image production, training courses, and technical consultation. The ecosystem is unified by APIs that enable system integration for real-time data exchange with EDI, EPCIS, and GDSN networks.

Differentiator

Problem solved

Functional benefit

Brands

• Validoo: Digital service for managing, validating and sharing product information and images, helping ensure data quality.
• ProductSearch
• Verified by GS1
• GS1 Digital Link

Products and services

• GS1 Company Prefix Unique company prefix licensed by GS1 for creating identification numbers and barcodes for products and locations. Subscription tier is based on the number range licensed.
• GTIN (Global Trade Item Number) Unique identification number for products used globally for identifying trade items across supply chains, allocated under the GS1 Company Prefix subscription.
• GLN (Global Location Number) Global Location Number used to identify physical, legal, and digital locations such as stores, warehouses, and facilities.
• SSCC (Serial Shipping Container Code) Logistic unit identifier for pallets, cases, and packages enabling traceability throughout the supply chain.
• GSIN (Global Shipment Identification Number) Freight number used to identify shipments and logistic units, meeting World Customs Organization Unique Consignment Reference (UCR) requirements.
• EAN-13 and EAN-8 Barcodes Barcode symbology for encoding GTIN numbers on consumer products, with EAN-13 (13 digits) and EAN-8 (8 digits) variants.
• GS1-128 Barcode Standard Alphanumeric barcode standard for marking outer packaging and logistics units with application identifiers.
• QR Code with GS1 Digital Link 2D barcode format supporting GS1 Digital Link for connecting physical products to online product information and digital experiences.
• GS1 EDI Electronic Data Interchange standard for automated business document exchange between trading partners.
• EPCIS Electronic Product Code Information Services standard for sharing supply chain event and traceability data.
• GS1 Traceability Framework for implementing traceability solutions using GS1 standards to track products through supply chains.
• Validoo Digital service platform for managing, validating, and sharing product information and images, ensuring data quality for the Swedish market. Includes DataEntry for product hierarchy management.
• ProductSearch Product database service providing current product information and images for businesses and the Swedish market.
• Verified by GS1 Service for verifying product information linked to GS1 identifiers such as GTIN, GLN, and other keys.
• My Products Web service for brand owners to register products and connect GTINs with limited product information and images.
• My Places Service for registering and managing GLN locations linked to the GS1 Registry Platform.
• Link Management Service for managing GS1 Digital Link connections and product URLs.
• Quality Assurance Professional service for ensuring product data quality and compliance with GS1 standards.
• Image Production Professional photography and image services for product images including CGI/3D and mobile-responsive hero images for e-commerce and marketplaces.
• Courses Training courses and webinars on GS1 standards, barcoding, and product information management.
• Technical Support and Consultation Technical support and advisory services from GS1 experts for implementing GS1 standards.

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• ECR EuropecoreStrategic or Co-development PartnerGS1 standards are recommended by ECR Europe for pallet labeling and electronic delivery notifications in retail supply chains, establishing GS1 as the preferred standard in European retail.
• World Customs Organization (WCO)coreStrategic or Co-development PartnerGS1 GSIN meets the Unique Consignment Reference (UCR) requirements of the World Customs Organization, enabling cross-border trade compliance.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• GS1 Global: GS1 is the global umbrella organization headquartered in Brussels that defines and maintains the underlying standards (GTIN, EPCIS, GDSN) which GS1 Sweden distributes. The federation structure makes GS1 the closest strategic equivalent in scope, though operating at a global rather than national level.
• GS1 Germany: GS1 Germany is the largest European GS1 member organization, providing identical standards (GTIN, EPCIS, GS1 EDI) to German enterprises. Highly comparable in product portfolio and customer types, with significantly larger scale.
• GS1 Finland: GS1 Finland is the Finnish national member organization — directly comparable and notably already partially served by GS1 Sweden (per GS1 Sweden's own market claims for Finland). Provides GTIN, barcode, and product data services to Finnish enterprises.
• 1WorldSync: 1WorldSync is a leading GDSN-certified data pool that enables product data synchronization across trading partners using GS1 standards. Direct overlap with GS1 Sweden's Validoo platform and GDSN-based article information services.
• GS1 Norway: GS1 Norway is the Norwegian national member organization providing the same GS1 identification, barcode, and data sharing standards to Norwegian businesses. Closely comparable Nordic peer with similar market dynamics and customer profile.
• GS1 Denmark: GS1 Denmark is the Danish national member organization of the GS1 global federation, providing identical standards (GTIN, GLN, SSCC), barcode services, and Validoo-equivalent platforms to Danish enterprises. Directly comparable in scope, customer base, and product portfolio.
• GS1 Netherlands: GS1 Netherlands is the Dutch national member organization providing GS1 identification and supply chain standards to Dutch enterprises. Comparable product set, advanced digital services, and similar enterprise customer base.

Emerging players

• Syndigo: Syndigo is a SaaS platform for product information management and master data management that integrates with GS1 standards. Competes in the product information/content space overlapping with Validoo and ProductSearch, but as a commercial platform rather than a standards body.
• Stibo Systems: Stibo Systems provides Product Information Management (PIM) and Master Data Management (MDM) software used by retailers and CPG manufacturers — overlapping with GS1 Sweden's Validoo product data services. A Nordic-headquartered peer with similar enterprise customer base.

Broad incumbents

• Avery Dennison: Avery Dennison is a global manufacturer of labeling materials, RFID tags, and smart labels that rely on GS1 barcode and identification standards. While not a direct competitor (it produces the physical labels GS1 standards enable), it is an adjacent ecosystem participant with overlapping enterprise customer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SwedenGS1
• LinkedInlinkedin.com/company/gs1-sweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS1 Sweden AB