GS1 Denmark
- Company typePrivate
- Founded1977
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
GS1 Denmark firmographics
Firmographics- Name
- GS1 Denmark
- Legal name
- GS1 Denmark
- Website
- https://gs1.dk
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GS1 Denmark industry classification
Industry- Product category
- Supply Chain Standards & Data Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Product Master Data / GTM Content Management for Trade (SKU-to-HS mapping, attributes) (TLAEAOAM)
Keywords
Where GS1 Denmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
GS1 Denmark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- GS1 Membership: Annual membership fee that provides access to GS1 standards, one GLN at no additional cost, and the right to obtain GTIN numbers. Membership is required to receive GLN and GTIN numbers.
- GS1Trade Services: Additional services including GS1Trade Sync (data pool), GS1Trade Exact (quality assurance), GS1Trade Image (product photography), GS1Trade Transact (electronic ordering/invoicing), and GS1Trade Packaging (packaging data declaration). These are subscription-based services offered as add-ons to core membership.
- Training and Consulting: Free online courses and webinars, with personalized consulting available as a paid service for help with GS1 standards and services implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GS1 Membership: 500 DKK/year + 150 DKK for first GLN = 650 DKK/year total |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
GS1 Denmark product offering
Product offeringCore offering
GS1 Denmark issues unique product and location identification numbers (GTIN, GLN, SSCC) and operates the GS1Trade platform suite for product data exchange, barcode generation, data quality assurance, electronic ordering/invoicing, and packaging data declaration. The organization sells annual memberships that grant access to these identification numbers and offers subscription-based add-on services for supply chain visibility, traceability, and regulatory compliance across retail, healthcare, transport, and logistics industries.
Product overview
GS1 Denmark is a not-for-profit standardization organization that provides a portfolio of interconnected services built around product identification, data exchange, and supply chain visibility standards. The core offering centers on GS1ID (unique identification numbers including GTIN, GLN, SSCC) combined with a suite of GS1Trade platform services: GS1Trade Activate for barcode/number management, GS1Trade Sync for product data pooling (GDSN-based), GS1Trade Exact for data quality verification, GS1Trade Image for professional product photography, GS1Trade Transact for electronic orders/invoicing, and GS1Trade Packaging for PPWR/emissions compliance. Additional offerings include GS1 UDI Link for medical device reporting, GS1 Digital Link for QR code standards, Verified by GS1 for identifier lookup, and educational resources including webinars and courses. The portfolio functions as a modular ecosystem where companies typically begin with GS1ID membership to obtain identification numbers, then layer on GS1Trade services according to their supply chain, compliance, and data quality needs.
Differentiator
Problem solved
Functional benefit
Brands
- GS1Trade Sync: Data pool for exchange of product data and images that trading partners can access.
- GS1Trade Activate
- GS1Trade Exact
- GS1Trade Image
- GS1Trade Transact
- GS1Trade Packaging
- GS1ID
- GS1 UDI Link
Products and services
- GS1ID Provides unique identification numbers for products, pallets, and location codes (GTIN, GLN, SSCC, GRAI) that enable scanning and traceability throughout supply chains for member companies.
- GS1Trade Activate Digital management platform for GTIN and GLN number series, allowing companies to generate their own barcodes for items, cases and pallets and avoid numbering errors.
- GS1Trade Sync Data pool for exchanging product data and images, based on GDSN standards, enabling trading partners to access standardized product information in real time.
- GS1Trade Exact Quality assurance service for product data, verifying physical products against data registered in GS1Trade Sync to ensure accuracy for the entire supply chain.
- GS1Trade Image Provides high-quality marketing and planogram images for retail and foodservice, meeting retailer requirements and imaging guidelines, with certification available for companies wanting to create their own product photos.
- GS1Trade Transact Handles digital receipt of orders and dispatch of documents, with options for ERP integration or online access to enable electronic ordering and invoicing between trading partners.
- GS1Trade Packaging Packaging data management system for collecting, structuring, and declaring packaging data to comply with PPWR (Packaging and Packaging Waste Regulation) and extended producer responsibility requirements.
- GS1 UDI Link Service for reporting UDI (Unique Device Identification) attributes to EU's EUDAMED and the US GUDID database, supporting compliance with medical device regulations.
- GTIN (Global Trade Item Number) Global standard for uniquely identifying digital and physical products; the number sequence beneath barcode symbols, enabling scanning worldwide throughout the supply chain.
- GLN (Global Location Number) Global standard for uniquely identifying physical, functional, legal, or digital entities such as locations, departments, and trading partners.
- Verified by GS1 Global register for searching and verifying GS1 identifiers such as GTIN and GLN issued by GS1 organizations worldwide.
- GS1 Digital Link Standard for connecting barcode data to the internet via standardized URLs, enabling consumers to access product information via smartphone scanning of 2D barcodes.
- Digital Product Passports (DPP) Service to visualize product sustainability in practice, supporting upcoming EU regulations requiring standardized product data sharing via Digital Product Passports.
- Courses and Webinars Free online courses and webinars on GS1 standards and services, covering topics such as Public & Healthcare, GS1Trade Sync, GS1Trade Packaging, and 2D barcodes.
Quantifiable outcome
- Can reduce retail food waste by 28%
- +2 more outcomes
Companies that use GS1 Denmark
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
GS1 Denmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
GS1 Denmark partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Fonden VarefaktacoreGS1 Denmark and Fonden Varefakta entered into a new partnership combining GS1's global identification standards with Varefakta's product certification system. This partnership enables more efficient sharing of verified product information.
- Dansk RetursystemcoreThrough GTIN, GLN and GRAI standards, Dansk Retursystem uses GS1 standards in Denmark's deposit return system. The barcode on bottles and cans is scanned by reverse vending machines, with data used to track return quantities.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
GS1 Denmark competitors and assessment
Company assessmentDirect peers
- GS1 Norway: Norwegian national GS1 member organization providing barcode standards, data exchange services, and healthcare UDI solutions. Closest geographic peer with comparable Nordic retail and healthcare customer base.
- 1WorldSync: Commercial GDSN-certified data pool and product content exchange network directly competing with GS1Trade Sync. Comparable product content, supplier onboarding, and retailer sync services for global brands and retailers.
- Syndigo: Commercial product information management and content syndication platform that competes with GS1's data sync and product content offerings for enterprise manufacturers and retailers.
- GS1 Sweden: Swedish national GS1 member organization offering the same GTIN/GLN/SSCC standards, GS1Trade services, and healthcare UDI offerings to Swedish companies. Direct functional peer operating under the same GS1 AISBL framework in a neighboring Nordic market.
- GS1 Germany: Largest GS1 member organization in Europe, offering the same GS1ID, GS1Trade, and UDI services to German companies. Comparable service portfolio but at significantly larger scale, providing a useful benchmark for Denmark's expansion potential.
- GS1 Netherlands: Dutch national GS1 member organization with overlapping retail and logistics customer base. Operates the same standards-based identification, data sync, and traceability services across similar European regulatory environments.
Emerging players
- Akeneo: Product information management (PIM) vendor offering SaaS-based product data management that complements or competes with GS1's data quality and sync services for manufacturers and brands.
- Salsify: Cloud-based product experience management platform used by brands and retailers to manage, syndicate, and enrich product content. Adjacent to GS1Trade services but focused more on digital shelf and PIM use cases.
Others
- Dansk Retursystem: Danish deposit-return scheme operator that uses GS1 GTIN, GLN and GRAI standards in reverse vending machines. Strategic ecosystem partner and dependency for GS1 Denmark's beverage retail footprint in Denmark.
Broad incumbents
- GS1 AISBL (Global): Global umbrella organization of which GS1 Denmark is a member organization. Owns the GS1 standards, brand, and trademark portfolio, setting the rules under which GS1 Denmark operates and competes for global enterprise accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights5 records
Customer concentration
GS1 Denmark social profiles
Digital presenceGS1 Denmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
GS1 Denmark leadership team
Management profileNumber of profiles
Profiles1 record
GS1 Denmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GS1 Denmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GS1 Denmark
What does GS1 Denmark do?
GS1 Denmark issues unique product and location identification numbers (GTIN, GLN, SSCC) and operates the GS1Trade platform suite for product data exchange, barcode generation, data quality assurance, electronic ordering/invoicing, and packaging data declaration. The organization sells annual memberships that grant access to these identification numbers and offers subscription-based add-on services for supply chain visibility, traceability, and regulatory compliance across retail, healthcare, transport, and logistics industries.
Is GS1 Denmark a public or private company?
GS1 Denmark is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GS1 Denmark founded?
GS1 Denmark was founded in 1977. It employs 11 to 50 people.
Where is GS1 Denmark based?
GS1 Denmark is headquartered in Copenhagen, Denmark, in the Europe region.
How does GS1 Denmark make money?
Three revenue lines are on record. GS1 Membership is the primary driver. The others are GS1Trade Services and training and Consulting.
Who are GS1 Denmark's main competitors?
Direct peers on record are GS1 Norway, 1WorldSync, Syndigo, GS1 Sweden, GS1 Germany and GS1 Netherlands. Emerging players are Akeneo and Salsify. Dansk Retursystem is listed as an others. GS1 AISBL (Global) is listed as a broad incumbent.
Does GS1 Denmark have an API?
No public API is recorded for GS1 Denmark.
What industry is GS1 Denmark in?
GS1 Denmark's product category is Supply Chain Standards & Data Services. Its primary akta.pro industry code is TLAEAOAM, Product Master Data / GTM Content Management for Trade (SKU-to-HS mapping, attributes). Its NAICS code is 541511 and its SIC code is 8741.