Hogan School of Real Estate

What Hogan School of Real Estate does

Hogan School of Real Estate is a private, for-profit real estate education provider founded in 1973 by Jim Hogan in Tucson, Arizona, and now operating as part of the Colibri Group portfolio under the Arizona School of Real Estate and Business (ASREB). The company delivers state-mandated 90-hour pre-licensing courses for real estate salespersons and brokers, continuing education for license renewal, professional designations (CNE, CBAE, luxury, MRP, SRES, PSA, RSPS), and exam preparation, all centered on the Arizona Department of Real Estate regulatory framework. It serves aspiring and licensed real estate professionals across Arizona through four owned campuses (Tucson headquarters, Scottsdale, Glendale, Chandler), six off-site testing partnerships (Lake Havasu City, Flagstaff, Douglas, Sierra Vista, Prescott, Yuma), and Zoom-based livestream delivery. Core technology includes the CompuCram exam prep platform (integrated into pre-licensing and broker packages with vocabulary tools, practice testing, readiness indicators, and 2,900+ simulated exam questions), livestream virtual classroom infrastructure, an in-house commission calculator, and Affirm installment financing integrated at checkout.

Name

Hogan School of Real Estate

Legal name

Hogan School of Real Estate

Website

https://hoganschool.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Hogan School of Real Estate, founded 1973 and part of Colibri Group, delivers Arizona real estate pre-licensing, broker, continuing education, and exam prep courses via four campuses, livestream, and partner offerings for aspiring and licensed agents statewide.

Ownership category

akta.pro rank

Product category

Real Estate Education

NAICS

Colleges, Universities, and Professional Schools (6113), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser) (EDANAIAH)

akta.pro secondary industries

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI), Real Estate & Property Services (EDABALAW)

Keywords

• Real estate pre-licensing
• Continuing education
• Exam preparation
• Professional designations
• Real estate training

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pre-Licensing Courses: The school generates revenue from selling real estate salesperson and broker pre-licensing course packages. Packages range from $499 to $899 for online self-paced and $549 to $799 for hybrid (classroom/livestream) delivery formats. These represent the primary revenue stream.
2. Continuing Education: Revenue from 24-hour (salesperson) and 30-hour (broker) renewal packages priced at $175 and $220 respectively, plus individual CE courses billed per course or credit hour.
3. Exam Prep Products: Standalone CompuCram exam prep products sold separately at $105 (National + Arizona), $62 (Arizona only), and vocabulary flashcards at $25 for 90-day subscription. Additional tutoring at $60/hour and math review at $59.
4. Professional Designations & Certifications: Revenue from professional development courses including Certified Negotiation Expert (CNE) at $300, Certified Buyer Agent Expert (CBAE) at $150, and luxury real estate, MRP, SRES, PSA, RSPS designation courses.
5. Reciprocal Licensing Packages: Out-of-state reciprocal licensing packages for salesperson ($299) and broker ($399) designed for licensed agents from other states seeking Arizona licensure.
6. Financing Revenue (Affirm): Partnered with Affirm to offer installment payment plans (Pay-in-4, 3, 6, 12, 18, or 36 months) enabling higher ticket package purchases, with rates of 0% or 10-36% APR.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Hogan School of Real Estate provides state-required pre-licensing education, continuing education, and exam preparation for Arizona real estate salespersons and brokers. Coursework is delivered through self-paced online, livestream, and in-person classroom formats across four Arizona campuses (Tucson, Phoenix, Scottsdale, Prescott Valley). The school also offers national professional designations, exam prep tools, tutoring, and ancillary career services to support students from initial licensing through active brokerage practice.

Product overview

Hogan School of Real Estate is an Arizona-based real estate education school founded in 1973, now part of Colibri Group and partnered with Arizona School of Real Estate and Business (ASREB). The school operates a platform-plus-modules architecture offering pre-licensing courses for real estate salespersons and brokers, continuing education, and professional designations. Core products include the Real Estate Salesperson Pre-Licensing Course (90 hours) and Real Estate Broker Pre-Licensing Course, both available in self-paced online, classroom, and livestream formats. Add-on exam prep modules include CompuCram, vocabulary flashcards, math review, and tutoring services. Professional designations offered include Certified Negotiation Expert (CNE), Certified Buyer Agent Expert (CBAE), and luxury/military/SENIOR/PSA/RSPS certifications through NAR partnerships. Career services include Career Connection broker marketplace, monthly Career Expo events, and Virtual Open Houses. The school partners with McKissock for appraisal education, OnCourse Learning for mortgage courses, STC for securities training, and Contractor Training Center for contractor exam prep. Additional services include fingerprinting, commission calculator, bookstore, and Affirm payment financing. The school has multiple Arizona campus locations and maintains an 86.5% first-time pass rate claim.

Differentiator

Problem solved

Functional benefit

Products and services

• Arizona Real Estate Salesperson Pre-Licensing Course 90-hour Arizona Department of Real Estate-approved pre-licensing course for individuals seeking a first-time Arizona real estate salesperson license. Delivered as bundled packages across in-person, livestream, and self-paced online formats.
• Arizona Real Estate Broker Pre-Licensing Course State-approved pre-licensing course for Arizona-licensed salespersons seeking to advance to a real estate broker license. Covers broker-level Arizona real estate law, brokerage management, and advanced topics.
• Real Estate Continuing Education Courses Catalog of Arizona-approved continuing education courses that licensed salespersons and brokers complete to satisfy their ADRE renewal-hour requirements, including Fair Housing and NAR Code of Ethics training.
• Intro to Contract Writing Course Standalone introductory course teaching Arizona real estate purchase contracts and contract writing fundamentals, frequently purchased alongside the salesperson pre-licensing package.
• CompuCram Online Exam Prep Standalone online exam preparation platform that drills students on Arizona salesperson and broker licensing exam content. Sold separately at a flat price and also bundled into pre-licensing packages.
• Livestream Real Estate Tutoring One-on-one livestream tutoring sessions sold at an hourly rate for students seeking personalized help with pre-licensing content, exam preparation, or contract writing.
• Basic Licensing Review Crammer Short-format intensive review course designed for students in the final days before sitting for the Arizona real estate licensing exam.
• Real Estate Math Review Standalone refresher course focused on the math, calculations, and financial formulas required for Arizona real estate licensing exams.
• Broker Management Clinic Standalone course covering brokerage management concepts for prospective and current Arizona real estate brokers, taken alongside or after the broker pre-licensing curriculum.
• Certified Negotiation Expert (CNE) Designation National designation program that trains active real estate practitioners in advanced negotiation techniques and earning the CNE credential.
• Certified Buyer Agent Expert (CBAE) Designation National designation program focused on professional buyer representation skills and earning the CBAE credential for working real estate agents.
• Institute for Luxury Home Marketing Training Specialty training program for real estate agents working with luxury home buyers and sellers, delivered in partnership with the Institute for Luxury Home Marketing.
• Military Relocation Professional (MRP) Certification NAR-affiliated certification program that trains real estate agents to work with military service members, veterans, and their families on relocation transactions.
• Senior Real Estate Specialist (SRES) Certification National designation program teaching real estate professionals how to serve clients aged 50+ and earn the SRES credential.
• Pricing Strategy Advisor (PSA) Certification NAR-affiliated certification program training real estate professionals in property pricing strategy and the PSA credential.
• Resort & Second-Home Property Specialist (RSPS) Certification NAR-affiliated certification program training real estate professionals in resort, vacation, and second-home property transactions and the RSPS credential.
• Out-of-State License Recognition Package (Salesperson) Specialty bundled package of Arizona-specific coursework required for real estate licensees from other U.S. states to obtain an Arizona salesperson license through the state's out-of-state recognition pathway.
• Out-of-State License Recognition Package (Broker) Specialty bundled package of Arizona-specific coursework required for licensed brokers from other U.S. states to obtain an Arizona broker license through the state's out-of-state recognition pathway.
• NAR Code of Ethics Training

Quantifiable outcome

• 86.5% first-time exam pass rate for CompuCram users
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Arizona School of Real Estate & Business (ASREB)coreStrategic or Co-development Partner · 1 January 2018In 2018, Hogan School joined ASREB, based in Scottsdale, to unify real estate, mortgage, and appraisal education throughout Arizona. ASREB operates Hogan's sister school, manages multiple campus locations, shares the same student management platform, and provides combined course offerings and career placement services. Together they offer a flexible, customized approach to advance student careers.
• McKissockcoreChannel Partner/ Reseller/ DistributorHogan partnered with McKissock, the top appraisal school, to bring Arizona appraisal courses for every stage of an appraiser's career — from trainee licensing to certified general appraiser. McKissock provides 24/7 online access, livestream and in-person classes, expert instructors, and membership/professional development tools.
• OnCourse LearningcoreChannel Partner/ Reseller/ DistributorHogan partnered with OnCourse Learning to offer mortgage education and MLO courses. OnCourse Learning is a leading provider of mortgage education with 40+ years supporting 300,000+ MLO professionals. Hogan's mortgage classes have migrated to OnCourse Learning's platform for pre-licensure, exam prep, and CE courses.
• Securities Training Corporation (STC)minorChannel Partner/ Reseller/ DistributorHogan partnered with STC, a Colibri Group sister company, to deliver securities licensing training. STC has trained 1.5M+ financial professionals over 50 years with 95% first-time pass rates, trusted by top banks and broker-dealers. STC provides live, virtual, and on-demand lectures plus mobile app access.
• Contractor Training Center (CTC)minorChannel Partner/ Reseller/ DistributorHogan partnered with CTC to offer general contractor exam prep for Arizona B, B-2, and KB-2 exams. CTC provides comprehensive self-paced exam prep, pre-tabbed and highlighted books, live instructor office hours, and simulated exams.
• CompuCramcoreTechnology or IntegrationCompuCram is Hogan's exclusive integrated exam prep solution, integrated into all pre-licensing and broker packages. It provides vocabulary tools, practice testing, readiness indicators, and comprehensive simulated exams. With 86.5% first-time pass rate, CompuCram is the only exam prep system integrated into Hogan's packages.
• Real Estate Negotiation Institute (RENI)coreTechnology or IntegrationRENI provides the Certified Negotiation Expert (CNE) and Certified Buyer Agent Expert (CBAE) courses offered through Hogan. RENI's courses include 12-hour (CNE) and 6-hour (CBAE) livestream training with designation badges, marketing kits, templates, and certificates. Over 70,000 RENI graduates have completed these courses.
• PearsonVuecoreTechnology or IntegrationPearsonVue administers the Arizona state real estate licensing exams for both salesperson and broker candidates. Hogan prepares students specifically for the PearsonVue Out-of-State Recognition State Specific Exam.
• Colibri Real Estate / Colibri GroupcoreStrategic or Co-development PartnerHogan School is part of the Colibri Group family of companies. Colibri Real Estate empowers agents and brokers with comprehensive learning solutions and has helped millions pursue careers in real estate. Colibri provides Hogan's parent infrastructure, shared technology platform, and cross-brand marketing reach.
• Arizona Department of Real Estate (ADRE)coreOthersHogan School is regulated by and operates in partnership with the Arizona Department of Real Estate. All courses meet ADRE content requirements. Students must submit fingerprint clearance cards to ADRE for licensing. ADRE sets CE hour requirements (24 for salespersons, 30 for brokers) that drive Hogan's CE course offerings.
• Arizona Western CollegeminorOthersYuma Campus testing center location at Arizona Western College, where Hogan administers its school final exams.
• Northern Arizona University (NAU)minorOthersFlagstaff off-site testing location at NAU's Academic Success Centers testing center.
• Yavapai CollegeminorOthersPrescott testing center location at Yavapai College Building 1-217.
• Cochise CollegeminorOthersDouglas and Sierra Vista testing center locations at Cochise College.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arizona School of Real Estate and Business (ASREB): Scottsdale-based sister school under the same Colibri Group umbrella; joined forces with Hogan in 2018 to unify real estate, mortgage, and appraisal education across Arizona. Directly comparable as a state-focused real estate licensing school serving the same Arizona pre-licensing and CE market.
• The CE Shop: Large online-first real estate education provider offering pre-licensing, exam prep, and CE across most U.S. states. Directly comparable as a competitor in the Arizona pre-licensing and CE market with a similar product catalog but lower-cost, fully-online delivery model.
• Real Estate Express / Mbition: Major online real estate school offering pre-licensing, exam prep, and continuing education across multiple states. Comparable to Hogan as a competing pathway for Arizona aspiring agents, particularly price-sensitive online learners.
• Hondros College: Ohio-based real estate and insurance education school explicitly named in Hogan's history as part of an informal group of six schools sharing best practices with founder Jim Hogan. Directly comparable as a multi-state real estate pre-licensing school with similar delivery formats.
• McKissock: Top appraisal school partnered with Hogan to deliver Arizona appraisal courses for every career stage. Comparable as a professional licensing education provider in the adjacent real estate vertical (appraisal), with similar online + livestream delivery and Colibri Group affiliation.
• Allied Real Estate Schools: California-headquartered online real estate school offering pre-licensing and CE across multiple states. Comparable to Hogan as a competing online-capable real estate licensing education provider serving similar aspiring-agent customer segments.

Broad incumbents

• Kaplan Real Estate Education: National incumbent offering real estate pre-licensing, broker, and CE courses across most U.S. states as part of the broader Kaplan professional education portfolio. Comparable in catalog breadth but operates at significantly larger scale with broader geographic coverage than Hogan.
• 360training: Large online regulatory and professional education provider covering real estate, mortgage, and adjacent verticals across most U.S. states. Comparable to Hogan as a multi-vertical compliance-driven education provider, though broader and less specialized in real estate pre-licensing.
• Colibri Real Estate: Parent brand under Colibri Group encompassing Hogan, ASREB, McKissock, and other real estate education brands. Comparable as the umbrella entity that owns Hogan and has helped millions pursue real estate careers, providing the cross-brand ecosystem context for Hogan's positioning.

Emerging players

• AceableAgent: Digital-first real estate education provider focused on mobile app-based pre-licensing and CE delivery. Comparable to Hogan as a competing real estate licensing pathway, differentiated by a tech-forward, mobile-native experience targeting younger students.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCR2KEjYUCOOul8vrTfOYsJg/videos
• Facebookfacebook.com/hoganschool
• Xx.com/HoganSchool
• LinkedInlinkedin.com/company/hogan-school-of-real-estate-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogan School of Real Estate