What TruePoint does

TruePoint is a mission-driven management consulting firm that helps CEOs and senior leadership teams of mid-sized corporations and healthcare providers build high-performing organizations through strategic alignment, organizational transformation, and leadership development. The firm was co-founded by Harvard Business School professor Michael Beer and former McKinsey Senior Organizational Fellow Russ Eisenstat, alongside McKinsey-trained co-founder Nathaniel Foote, and operates offices in Burlington (Boston), London, and Stockholm, serving enterprise clients across the US, UK, and Scandinavia.

The firm's core product is the Strategic Fitness Process (SFP), a proprietary organizational change methodology developed by the founders and HBS faculty over 30+ years and applied by more than 800 senior executives worldwide. SFP centers on structured honest collective conversations to diagnose organizational barriers and accelerate strategy execution, and is operationalized through five interconnected service offerings: Define Purpose, Vision and Direction; Diagnose, Align and Engage; Accelerate Execution; Design a High-Performing, Low Friction Organization; and Catalyze Leadership and Learning. The methodology has been recognized by the 1998 Organizational Development Institute Award for Outstanding Organizational Development Project Worldwide and codified in three Harvard Business Review Press books, most recently "Fit to Compete" (2020). The firm operates a wholly-owned non-profit sister organization, TruePoint Center, focused on social-sector and early-childhood innovation work, and is a founding member of the Higher Ambition Leadership Alliance.

TruePoint generates revenue through bespoke professional-services engagements with senior leadership teams, typically spanning 24+ months of consultative, relationship-driven delivery. The go-to-market motion is sales-led and built on thought leadership (HBR articles, MIT Sloan Management Review features, published books) and word-of-mouth referrals from Fortune-scale executives, rather than on outbound sales or marketing campaigns. Pricing is not publicly disclosed and engagements are custom-scoped. The firm's 11-50 person practitioner bench is drawn heavily from McKinsey, Harvard Business School, and senior operating roles at companies such as HP, Agilent, BD, EMC, and Oliver Wyman, and produces documented outcomes including 19x ROI on a transformation program, 7-8 percentage-point margin improvement over five years, and best-in-group results in the first year of a medical-device business unit engagement.

Name

TruePoint

Legal name

TruePoint

Website

https://truepoint.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

TruePoint is a mission-driven management consulting firm that partners with CEOs and senior leadership teams of mid-sized corporations and healthcare providers to drive strategy execution, organizational transformation, and leadership development using its proprietary Strategic Fitness Process, operating from Burlington, London, and Stockholm.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Organizational transformation consulting
• Leadership development services
• Strategic alignment consulting
• Strategy execution advisory
• Management consulting firm

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Services: TruePoint generates revenue through professional consulting engagements with senior leadership teams. Engagements appear to be project-based or retainer arrangements lasting 24+ months, working directly with executives on organizational transformation, strategy execution, and leadership development.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

TruePoint is a mission-driven management consulting firm that partners with CEOs and senior leadership teams of mid-sized corporations to drive organizational transformation, strategic alignment, and leadership development. Engagements are delivered by senior practitioners using the proprietary Strategic Fitness Process (SFP), a methodology refined over 30+ years and applied by 800+ senior executives worldwide. Services span five interconnected practice areas: defining purpose and direction, diagnosing and engaging organizations, accelerating execution, designing high-performing organizations, and catalyzing leadership and learning.

Product overview

TruePoint is a mission-driven consulting firm offering a portfolio of organizational transformation and leadership development services. Its core methodology is the Strategic Fitness Process (SFP), a time-tested process for organizational change and development. The firm provides five interconnected service offerings: Define Purpose, Vision and Direction; Diagnose, Align and Engage; Accelerate Execution; Design a High-Performing, Low Friction Organization; and Catalyze Leadership and Learning. The firm also operates TruePoint Center, a sister non-profit organization focused on economic and social value creation for non-profits. TruePoint's founders have authored several influential books including 'Fit to Compete' (2020), 'Higher Ambition Leadership' (2011), and 'High Commitment, High Performance' (2009). The consulting services are delivered through senior practitioners who combine strategic business insight with deep understanding of leadership and organization dynamics.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Fitness Process (SFP) A structured organizational change and development methodology used to help organizations implement new strategy, drive transformation, ensure top-team alignment, diagnose organizational effectiveness, and strengthen effectiveness of new leaders taking charge. Based on principles of advocacy and inquiry to develop clear strategic narratives and engage organizations in answering key questions about strategy, organizational capabilities, and barriers to execution.
• Define Purpose, Vision and Direction Strategic narrative development service that helps leaders articulate a compelling vision, purpose-centered strategy, and critical performance and capability initiatives required to deliver outstanding performance.
• Diagnose, Align and Engage Organizational diagnostic and engagement service using the Strategic Fitness Process to activate organizations with honest collective conversation techniques that diagnose barriers and accelerate progress.
• Accelerate Execution Strategy execution service that translates strategy into effective execution roadmaps, drives performance while building new capabilities, and continuously adapts organizational systems using pathfinder teams.
• Design a High-Performing, Low Friction Organization Organizational design service that aligns strategy, structure, process, and people with an organizational system designed for the future using empowered teams to accelerate progress and learning.
• Catalyze Leadership and Learning Leadership development service that designs leadership programs building individual, team, and organizational capabilities in service to shared purpose, strategic change, and adaptation.
• Fit to Compete (Book) Book by Michael Beer published by Harvard Business Review Press on why honest conversations about a company's capabilities are the key to a winning strategy.
• Higher Ambition Leadership (Book) Book by Nathaniel Foote, Russell Eisenstat, and Tobias Fredberg published by Harvard Business Review Press on how great leaders create economic and social value.
• High Commitment, High Performance (Book) Book by Michael Beer published by Jossey-Bass on how to build a resilient organization for sustained advantage.

Quantifiable outcome

• Saved 18 months when taking charge of a division in serious trouble (per ED LUDWIG, Former Chairman and CEO, BD)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, flagship and significant.

• Higher Ambition Leadership Alliance (formerly Center for Higher Ambition Leadership)coreStrategic or Co-development Partner · 1 January 2012TruePoint helped found this non-profit community in 2012. As a founding member, TruePoint works with the Alliance's CEO community to help organizations drive both economic and social value. TruePoint co-founder Mike Beer serves as co-founder and chair of the Center for Higher Ambition Leadership.
• TruePoint CentercoreStrategic or Co-development PartnerSister organization that innovates and creates economic and social value working with leaders in the non-profit world. Work ranges from strategic planning to supporting innovation through learning communities, particularly focused on early childhood development and social impact.
• Harvard Business SchoolflagshipStrategic or Co-development PartnerCo-founders Michael Beer (Cahners-Rabb Professor Emeritus) and ongoing academic connections. HBS Advance Management Program affiliations and research collaboration.
• McKinsey & CompanysignificantStrategic or Co-development PartnerMultiple team members (Russ Eisenstat, Nathaniel Foote, Benjy Burditt, Sean Quigley, Lindsay Tuthill) spent significant careers at McKinsey. Russ Eisenstat served five years as Senior Organizational Fellow at McKinsey.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Top-tier strategy consultancy with a strong organization practice and change-management capabilities. Comparable to TruePoint in transformation and operating-model work, but serving the largest global enterprises with much larger teams.
• McKinsey & Company: Global general management consulting leader with deep organizational and change-management practices. TruePoint has multiple former McKinsey partners and shares overlapping practice areas (organization design, transformation, leadership effectiveness), but McKinsey operates at vastly greater scale and breadth.
• Boston Consulting Group (BCG): Global strategy consulting firm with established organization and people advisory practices. Overlaps with TruePoint in transformation, leadership, and strategy execution engagements for large enterprises.

Direct peers

• RHR International: Boutique leadership and organizational effectiveness consultancy focused on executive coaching, top-team effectiveness, and board advisory. Closest direct peer to TruePoint in scale, methodology depth, and CEO advisory positioning.
• Korn Ferry: Global organizational consulting firm with leadership development, talent management, and organization strategy practices. Overlaps directly with TruePoint's senior-team advisory and organizational transformation offerings.
• DDI (Development Dimensions International): Global leadership and talent management consultancy with proprietary leadership development methodologies and assessment tools. Comparable to TruePoint on the leadership development and organizational capability-building side of the practice.
• Egon Zehnder: Global leadership advisory firm combining executive search, board advisory, and leadership development/coaching. Comparable to TruePoint in serving senior leaders and shaping top-team transformation.
• Heidrick & Struggles: Leadership-focused advisory firm specializing in executive search, leadership assessment, and organization advisory. Highly comparable to TruePoint on the leadership development and senior-team alignment side of the practice.
• ghSMART: Boutique leadership and CEO advisory firm focused on executive assessment, team effectiveness, and CEO coaching. Comparable in scale and senior-executive client base to TruePoint's CEO advisory practice.

Emerging players

• Center for Creative Leadership: Non-profit leadership research and development organization delivering executive education, coaching, and organizational leadership research. Overlaps with TruePoint's leadership development and learning offerings, particularly through research-driven methodologies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruePoint