Tatts Group
The Lottery Corporation (formerly Tatts Group) is Australia's largest lottery operator, running The Lott and Keno brands nationwide (excluding Western Australia). It sells draw games such as Powerball, Oz Lotto, TattsLotto, and Keno to Australian consumers via retail outlets and online platforms on a transaction-based revenue model.
- Company typePublic
- Founded1885
- HeadquartersBrisbane, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Tatts Group does
The Lottery Corporation Limited (ASX:TLC), formerly Tatts Group, is Australia's largest lottery company and one of the highest-performing lottery businesses in the world. It operates two principal consumer brands — The Lott (the official home of Australia's lotteries) and Keno — delivering draw games such as Powerball, Oz Lotto, TattsLotto, and Keno to consumers across every Australian state and territory except Western Australia.
The company distributes its products through a hybrid retail and online channel architecture: physical retail outlets provide mass-market access, while proprietary digital platforms (thelott.com, keno.com.au) enable direct online ticket purchases. Underlying technology is not publicly detailed, but the company is investing in in-house technology talent via a dedicated tech-careers function and positions itself as an evolving entertainment company that is customer-obsessed and outcome-driven. No proprietary AI/ML systems, patents, or third-party technology alliances are disclosed in the source material.
Revenue is generated on a transaction-based model through ticket sales across both retail and digital channels, supplemented by government revenue-share arrangements typical of regulated lottery operators. The company's go-to-market motion is direct-to-consumer at massive scale, targeting the general Australian adult population seeking lottery entertainment. It holds landmark state-level licence rights, including a 40-year extension to its Victorian lottery licence, which underpins long-duration revenue visibility. Headquarters are in Brisbane, with 1,001–5,000 employees supporting national operations.
Tatts Group firmographics
Firmographics- Name
- Tatts Group
- Legal name
- The Lottery Corporation Limited
- Website
- https://tattsgroup.com
- Company type
- Public
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Lottery Corporation (formerly Tatts Group) is Australia's largest lottery operator, running The Lott and Keno brands nationwide (excluding Western Australia). It sells draw games such as Powerball, Oz Lotto, TattsLotto, and Keno to Australian consumers via retail outlets and online platforms on a transaction-based revenue model.
- Ownership category
- akta.pro rank
Tatts Group industry classification
Industry- Product category
- Lottery Services
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Retailer Networks & Distribution Services (MPAEAFAF), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN)
Keywords
Where Tatts Group is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Tatts Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Lottery Ticket Sales: The company generates revenue through the sale of lottery products including Powerball, Oz Lotto, TattsLotto, and Keno games. Revenue is transaction-based, derived from ticket sales across retail and online channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Tatts Group product offering
Product offeringCore offering
Tatts Group (now operating as The Lottery Corporation) is Australia's largest lottery company, operating iconic lottery and numbers-game brands The Lott and Keno. It sells lottery games including Powerball, Oz Lotto, TattsLotto, and Keno to Australian consumers through an extensive retail outlet network and online platforms across all Australian states and territories except Western Australia.
Product overview
The Lottery Corporation operates as a single unified lottery and entertainment platform offering two primary consumer brands: The Lott (the official home of Australia's lotteries) and Keno (a numbers game). Under The Lott brand, the company offers major lottery games including Powerball, Oz Lotto, and TattsLotto, distributed through strong retail and online networks across all Australian states and territories except Western Australia. The portfolio represents a platform of interconnected lottery products unified under trusted consumer brands, serving millions of Australian customers seeking lottery entertainment.
Differentiator
Problem solved
Functional benefit
Brands
- The Lott: Official Home of Australia's Lotteries, encompassing iconic Powerball, Oz Lotto, and TattsLotto games
- Keno
Products and services
- The Lott Official home of Australia's lotteries, offering major lottery games including Powerball, Oz Lotto, and TattsLotto through retail and online networks across Australian states and territories.
- Keno
- Powerball
- Oz Lotto
- TattsLotto
Companies that use Tatts Group
Customer profileSegments1 record
Ideal customer profiles1 record
Tatts Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tatts Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Tatts Group competitors and assessment
Company assessmentRegional players
- Lotterywest: Government-owned lottery operator for Western Australia, holding exclusive rights in the one Australian state The Lottery Corporation cannot serve. Operates draw games, instant scratch, and Keno-style products under a regulated monopoly model identical in structure to TLC's other state licences.
Emerging players
- Lottoland: Online lottery betting operator allowing consumers to bet on the outcomes of major international lotteries including Australia's Powerball. Not a state-licensed operator but represents a digital channel that competes for lottery spend, particularly among online consumers.
Broad incumbents
- International Game Technology (IGT): Global lottery technology and operating partner to state lotteries, providing platforms, instant ticket printing, and draw systems. Adjacent incumbent in the lottery value chain rather than a direct consumer-facing competitor, but a key infrastructure peer.
- The Star Entertainment Group: Australian casino and gaming operator with venues in Sydney, Brisbane, and the Gold Coast. Broader Australian gambling incumbent with regulatory exposure and customer overlap, though focused on casino rather than lottery products.
- Tabcorp Holdings: Former parent of Tatts Group/TLC before the 2022 demerger; now operates wagering, media, and gaming services across Australia. Broad incumbent in regulated Australian gambling, with overlapping customer base but a wagering-led rather than lottery-led portfolio.
- Crown Resorts: Australian integrated resort and casino operator now owned by Blackstone. Operates Melbourne and Perth casinos with VIP gaming, electronic gaming, and F&B; adjacent incumbent in the Australian regulated gambling market.
Direct peers
- Allwyn (formerly Camelot / Sazka Group): Operates the UK National Lottery and multiple European national lotteries through regulated licence concessions. Comparable business model (exclusive multi-year government licence, draw games, retail and online distribution) and a global benchmark for lottery operating performance.
- Française des Jeux (FDJ): France's national lottery operator running draw games (Loto, EuroMillions), instant tickets, and sports betting under an exclusive licence. One of the world's highest-performing lottery businesses and the closest large-scale international analog to TLC's operating model.
- Lottomatica (Lottomatica Group / Gamenet): Italy's leading licensed lottery operator and gaming platform, running draw games, scratch tickets, and sports betting under an exclusive concession. Comparable regulated-monopoly lottery operator with omnichannel retail and online distribution.
- Ontario Lottery and Gaming Corporation (OLG): Crown-owned Canadian provincial lottery operator running draw games, instant tickets, sports betting, and casino gaming. Directly comparable state-run lottery business with similar retail-plus-digital distribution and government-licence structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tatts Group social profiles
Digital presenceTatts Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tatts Group leadership team
Management profileNumber of profiles
Profiles1 record
Tatts Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tatts Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tatts Group
What does Tatts Group do?
Tatts Group (now operating as The Lottery Corporation) is Australia's largest lottery company, operating iconic lottery and numbers-game brands The Lott and Keno. It sells lottery games including Powerball, Oz Lotto, TattsLotto, and Keno to Australian consumers through an extensive retail outlet network and online platforms across all Australian states and territories except Western Australia.
Is Tatts Group a public or private company?
Tatts Group is a public company. It is classified as public and is currently operating.
When was Tatts Group founded?
Tatts Group was founded in 1885. It employs 1,001 to 5,000 people.
Where is Tatts Group based?
Tatts Group is headquartered in Brisbane, Australia, in the Oceania region.
How does Tatts Group make money?
One revenue line is on record: lottery Ticket Sales.
Who are Tatts Group's main competitors?
Lotterywest is listed as a regional player. Lottoland is listed as an emerging player. Broad incumbents are International Game Technology (IGT), The Star Entertainment Group, Tabcorp Holdings and Crown Resorts. Direct peers are Allwyn (formerly Camelot / Sazka Group), Française des Jeux (FDJ), Lottomatica (Lottomatica Group / Gamenet) and Ontario Lottery and Gaming Corporation (OLG).
Does Tatts Group have an API?
No public API is recorded for Tatts Group.
What industry is Tatts Group in?
Tatts Group's product category is Lottery Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132.