Nutrivo
- Company typePrivate
- Founded2013
- HeadquartersAurora, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Nutrivo firmographics
Firmographics- Name
- Nutrivo
- Legal name
- Nutrivo LLC
- Website
- https://nutrivo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Nutrivo industry classification
Industry- Product category
- Nutritional Supplement Contract Manufacturing
- NAICS
- Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Breakfast Cereal Manufacturing (RTE, hot cereals, granola) (AFAKABAA)
Keywords
Where Nutrivo is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nutrivo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Contract Manufacturing Services: B2B contract manufacturing of nutritional powder supplements. Produces existing product lines to specification or creates custom supplement product lines through design, formulation, sourcing, and distribution. Revenue is generated through manufacturing fees, formulation services, and packaging services for brand owners and private label customers.
- Custom Formulation Development: Custom formulation services including flavor profiling, cost formulating, nutritional analysis, reverse engineering, new product development, and flavor development and matching. Revenue generated through service fees and ongoing production contracts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Nutrivo product offering
Product offeringCore offering
Nutrivo is a B2B contract manufacturer that produces custom and existing nutritional powder supplement product lines on behalf of brand owners. Capabilities span the full production-to-promotion workflow including product design, custom formulation, raw material sourcing, blending, packaging, warehousing, and distribution. The company operates a 230,000 sq. ft. manufacturing facility in Aurora, Illinois with proprietary fluidized mixing technology and an in-house R&D laboratory.
Product overview
Nutrivo is a nutritional powder contract manufacturer offering turnkey production-to-promotion solutions. The company's core offering is custom supplement manufacturing encompassing formulation, sourcing, production, and distribution. Primary products include protein powders, energy powders, preworkout powders, weight loss powders, gainer supplements, meal replacements, and custom formulations. These products are supported by complementary services including flavor development and matching, ingredient sourcing, packaging solutions (sample packets, pouches, PET/HD containers), blending services (3,000-12,000 lb batches), production line services, warehousing, and R&D laboratory capabilities. Founded in 2013 by former Optimum Nutrition owners Mike and Tony Costello, the company operates a 230,000 square foot manufacturing facility in Aurora, Illinois with an additional 120,000 square feet of off-site warehousing.
Differentiator
Problem solved
Functional benefit
Products and services
- Contract Powder Manufacturing Services
- Custom Formulation Development
- Ingredient Sourcing Services
- Blending Services
- Packaging Solutions
- Distribution and Fulfillment Services
- Warehousing Services
- Research and Development Laboratory Services
Quantifiable outcome
- 10X throughput vs standard ribbon blenders
- +2 more outcomes
Companies that use Nutrivo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Nutrivo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nutrivo partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights4 records
Nutrivo competitors and assessment
Company assessmentBroad incumbents
- Aenova Group: European-headquartered large-scale contract manufacturer serving pharma and consumer health including nutritional powders; broad incumbent offering competing powder CDMO services across geographies.
- Sirio Pharma: Global CDMO with nutritional supplement manufacturing capabilities including powders and gummies; broader incumbent with multi-site footprint that competes for the same brand customers at larger scale.
Direct peers
- NutraBio: Sports nutrition supplement manufacturer producing protein, pre-workout, and amino acid powders in-house; competes with Nutrivo for both end-brand positioning and contract-manufacturing customers in the same protein powder category.
- Makers Nutrition: Supplement contract manufacturer offering custom formulation, blending, and packaging of powders, capsules, and tablets; direct CDMO competitor with similar turnkey B2B services.
- Vitaquest International: Custom contract manufacturer of nutritional powders, tablets, and capsules with formulation and packaging services; competes head-to-head with Nutrivo in powdered supplement CDMO services.
- Thorne: Vertically integrated supplement manufacturer with in-house formulation, manufacturing, and quality control; competes both as a brand and as a high-quality manufacturing benchmark for sports/nutrition powders.
- Optimum Nutrition: Sports nutrition supplement brand and manufacturer previously owned by Nutrivo's founders; serves the same protein/pre-workout powder categories and a comparable customer base (e.g., GNC retailers), making it a highly relevant historical and category comparable.
- Robinson Pharma: Full-service supplement contract manufacturer producing tablets, capsules, and powders with private-label and custom formulation services; directly comparable CDMO competitor.
- Tedor Pharma: Contract development and manufacturing organization specializing in liquid and powder dosage forms including nutritional supplements; comparable B2B custom formulation and manufacturing model.
Emerging players
- Vitakem: Supplement contract manufacturer offering custom powder, capsule, and tablet manufacturing with formulation services; smaller scale CDMO competing for emerging and mid-size brand customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nutrivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutrivo leadership team
Management profileNumber of profiles
Profiles2 records
Nutrivo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutrivo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutrivo
What does Nutrivo do?
Nutrivo is a B2B contract manufacturer that produces custom and existing nutritional powder supplement product lines on behalf of brand owners. Capabilities span the full production-to-promotion workflow including product design, custom formulation, raw material sourcing, blending, packaging, warehousing, and distribution. The company operates a 230,000 sq. ft. manufacturing facility in Aurora, Illinois with proprietary fluidized mixing technology and an in-house R&D laboratory.
Is Nutrivo a public or private company?
Nutrivo is a private company. It is classified as family owned and is currently operating.
When was Nutrivo founded?
Nutrivo was founded in 2013. It employs 1 to 10 people.
Where is Nutrivo based?
Nutrivo is headquartered in Aurora, United States, in the North America region.
How does Nutrivo make money?
Two revenue lines are on record. Contract Manufacturing Services are the primary driver. The others are custom Formulation Development.
Who are Nutrivo's main competitors?
Broad incumbents on record are Aenova Group and Sirio Pharma. Direct peers are NutraBio, Makers Nutrition, Vitaquest International, Thorne, Optimum Nutrition, Robinson Pharma and Tedor Pharma. Vitakem is listed as an emerging player.
Does Nutrivo have an API?
No public API is recorded for Nutrivo.
What industry is Nutrivo in?
Nutrivo's product category is Nutritional Supplement Contract Manufacturing. Its primary akta.pro industry code is AFAKABAA, Breakfast Cereal Manufacturing (RTE, hot cereals, granola). Its NAICS code is 31191 and its SIC code is 2000.