VisitOurIran

What VisitOurIran does

VisitOurIran (VOI) is a privately held, Iran-focused online travel agency founded in 2015 and headquartered in Tehran, with a secondary office in Baghdad, Iraq. The company operates a direct-to-consumer booking platform that aggregates the full inbound travel stack for international tourists: international and domestic flight search and booking, hotel reservations across 10+ Iranian cities, tourist visa processing (€10-€15), travel insurance, tourist SIM cards with 4G/4.5G data, airport transfers, car rental with optional driver, and a catalog of 15+ guided tours ranging from 2-day hikes ($56) to 19-day ornithological expeditions ($2,850). The platform is offered in English with 24/7 customer support and is delivered through the company website (visitouriran.com) with no public API or mobile app.

The core differentiator is a tourist debit card issued through a partnership with Bank Pasargad, enabling cashless payments across Iran via the SHETAB network where Visa and Mastercard are not accepted due to international sanctions. This card is integrated into a bundled "Travel Pack" product that combines visa, insurance, debit card, SIM, and airport pickup into a single order. Revenue is generated through transaction fees on flight and hotel bookings, recurring/package revenue on guided tours and insurance, a $20 debit card issuance fee plus FX margin on USD/EUR loads, SIM card hardware sales, professional services fees on visa processing, and daily car rental subscriptions. Customer segments include international leisure/cultural tourists (primary), Shia pilgrimage travelers, adventure and wildlife enthusiasts, skiing visitors, and nomadic/cultural immersion travelers, supported by a content-marketing engine built around a FAM program that has hosted 27+ creators from 14 countries producing 500+ stories reaching 300M+ viewers.

Name

VisitOurIran

Legal name

VisitOurIran (VOI)

Website

https://visitouriran.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

VisitOurIran (VOI) is a privately held Tehran-based online travel agency founded in 2015 that books flights, hotels, tours, visas, insurance, SIM cards, car rentals, and a Bank-Pasargad-issued tourist debit card for international travelers visiting Iran.

Ownership category

akta.pro rank

Product category

Online Travel Agency (Inbound Iran Tourism)

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation (487)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Pilgrimage Packages (Land-Only) Tour Operators (THAKAHAJ)

Keywords

• Inbound travel agency
• Guided cultural tours
• Iran visa assistance
• Hotel reservation platform
• Tourist debit card services

Headquarters

HQ city

Vanak

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Flight Bookings: Commission-based revenue from flight bookings for international routes to Iran and domestic flights within Iran.
2. Hotel Reservations: Commission from hotel partners across Iran for booking referrals through the platform. Includes 5-star luxury to budget accommodations.
3. Guided Tours: Package tour revenue including transportation, accommodation, guides, and meals. Tour prices range from $56 to $2,850 depending on duration and type.
4. Tourist Debit Card: $20 card issuance fee plus currency exchange margins when loading USD/EUR onto tourist debit cards for use in Iran.
5. SIM Cards: Sale of tourist SIM cards with internet data packages (1.5GB to 10GB) and call minutes for travelers in Iran.
6. Car Rental: Vehicle rental with or without driver, including delivery services to hotels and airports across Iran.
7. Visa Assistance: Visa application processing assistance for international travelers entering Iran.
8. Travel Insurance: Mandatory travel insurance packages offered as part of entry requirements for tourists.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

VisitOurIran is a private inbound travel agency that sells flight bookings, hotel reservations, Iran visa assistance, tourist SIM cards, travel insurance, airport transfers, car rentals, a Bank Pasargad-issued tourist debit card, and guided cultural, adventure, wildlife, and pilgrimage tours to international travelers visiting Iran. It also offers a bundled 'Travel Pack' that combines visa, insurance, debit card, SIM card, and airport pickup in a single order, supported by multilingual 24/7 customer service.

Product overview

VisitOurIran (VOI) is a consumer-facing travel agency platform offering a unified portfolio of travel services for visitors to Iran. The core offering spans flight booking, hotel reservations, visa processing, SIM card provisioning, travel insurance, airport transfers, car rental, and a bundled 'Travel Pack' combining multiple services. The platform also operates a diverse guided tour program with over 15 named tour products including cultural (Heart of Ancient Persia, UNESCO Highlights, Glory Tour), adventure (desert safari, mountain trekking, canyoning, skiing), wildlife (birding, bear tracking), and niche (nomadic experiences, mysticism pilgrimages) categories. Supporting content channels cover attractions, travel tips, Iranian culture, nature, flights, and hotels. The company was founded in 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Flight Booking Online flight search and booking service for international and domestic Iranian routes, with filters for trip type, class, origin/destination city and airport, departure date, and passenger configuration.
• Hotel Booking Online hotel search and reservation platform covering accommodations across major Iranian cities (Tehran, Isfahan, Shiraz, Mashhad, Yazd, Kashan, Kish, Tabriz, Kerman) with filters for star rating, price range, food type, and accommodation type.
• Iran Visa Assistance Visa application processing and support service for Iranian tourist visas, including single-entry, double-entry, and multiple-entry options (6-month and 1-year validity), priced €10–€15.
• Tourist SIM Card Tourist SIM card with 4G/4.5G internet, call minutes, and initial credit, delivered to hotels, airports, or company offices across Iran in tiered data plans from 1.5GB to 10GB.
• Travel Insurance Mandatory travel insurance packages for tourists entering Iran, offered at multiple coverage levels.
• Iran Tourist Debit Card Prepaid tourist debit card issued by Bank Pasargad for use throughout Iran at shops, hotels, restaurants, ATMs, and online stores, enabling cashless payments where international Visa and Mastercard are not accepted due to sanctions. Features SHETAB network acceptance, USD/EUR loading with Rial conversion, daily ATM and purchase limits, and one-year renewable validity.
• Airport Transfer (Pickup) Airport pick-up and transfer service providing pre-booked private transportation from Imam Khomeini International Airport to hotels.
• Car Rental Car rental service offering economy, mid-range, and luxury vehicles with optional driver, mileage limits varying by vehicle class, and delivery to hotels, airports, and cities across Iran at $25–$120+ per day.
• Travel Pack Bundled travel package combining visa approval, travel insurance, tourist debit card, SIM card, and airport pickup in a single order, designed as an all-in-one solution for Iran travel preparation.
• Heart of Ancient Persia Tour 8-day, 7-night cultural tour visiting Shiraz, Isfahan, Kashan, Qom, and Tehran, exploring the cultural heritage and historic legacy of the Persian Empire. From $540 per person.
• UNESCO in Ancient Persia Tour 9-day cultural tour covering Shiraz, Yazd, Isfahan, Matinabad Eco resort, Kashan, and Tehran, focusing on UNESCO World Heritage sites of Iranian civilization. From $570 per person.
• Iran UNESCO Highlights Tour 10-day tour visiting 9 UNESCO World Heritage sites across 5 major Iranian cities, focused on culture, history, crafts, cuisine, and people. From $670 per person.
• Iran Glory Tour 13-day Silk Road cultural journey covering diverse cultures, history, crafts, cuisine, and natural landscapes across multiple Iranian cities. From $870 per person.
• Iran Birding Tour 19-day ornithological tour monitoring birds across northern Hyrcanian forests, Alborz highlands, central arid plateaus, wetlands, and southern coastline, targeting species including Caspian snowcock, Siberian White Crane, and Iranian Ground Jay. From $2,850 per person.
• Hiking in Hyrcanian Forests of Gilan 2-day hiking tour through Gilan province's Hyrcanian forests with tea farm visits, reaching elevations of 830 meters. From $56 per person.
• Iran Virgin Islands Tour 12-day tour combining Qeshm Island exploration with mangrove forests and beaches, followed by cultural tours of Shiraz and Isfahan.
• Shooting Stars in a Desert Tour 5-day desert adventure through Mesr Desert, Khur and Biabanak, and Garmeh Village with jeep transport, featuring sunset viewing and stargazing.
• Iran Virgin Deserts Tour 13-day overland desert tour from Tehran through Lut desert and visiting Yazd and Isfahan, combining desert exploration with cultural heritage.
• Iran Panorama Trek (Mount Damavand) Mount Damavand trekking tour at 5,610m, the highest peak in Iran and second most prominent mountain in Asia, including camping and nature exploration.
• Exploring the Epic Canyons of Shirz and Darreh Khazineh Tour 3-day semi-difficult canyoning experience in twin canyons Shirz and Darreh Khazineh in western Iran, including three nearby wetlands.
• Brown Bear Tracking in Northern Iran

Quantifiable outcome

• Visa approval typically takes 5-7 working days for most countries
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adventure Iran: Iran adventure and nature tour operator with trekking, mountaineering, and cultural itineraries. Closely comparable on tour product mix (mountain, desert, cultural) and the niche inbound adventure traveler segment.
• Perspol Travel: Iran tour operator offering cultural, historical, and tailor-made packages to inbound travelers. Comparable product portfolio (cultural tours, city packages, custom itineraries) and customer profile.
• Wild Frontiers Travel: Off-the-beaten-path tour operator specializing in harder-to-visit destinations (Iran, North Korea, Central Asia, Sahel). Closely comparable on destination-specialist positioning, expert-led small-group tours, and visa/regulatory problem-solving for clients.
• Iran Doost: Long-running Iran tour operator providing visa support, guided tours, and custom itineraries. Directly comparable as a competing inbound travel agency operating in the same regulatory and cultural environment.
• Magical Iran Tours: Iran-focused tour operator offering cultural, adventure, and tailor-made itineraries to international tourists. Directly comparable in destination specialization, customer segment (inbound leisure travelers), and curated small-group tour model.
• SURFIRAN: Iran-focused tour brand offering surf and coastal experiences around the Iranian coast and islands. Comparable as a destination specialist operator serving a narrow international segment.

Emerging players

• TourRadar: Online marketplace aggregating multi-operator tour inventory including destination specialists. Comparable as a distribution channel layer over niche tour operators and a competitor for direct bookings on guided tours.

Broad incumbents

• GetYourGuide: Global marketplace for tours, activities, and experiences. Comparable on the activities/experiences product category and supplier aggregation model, but operates at much broader geographic and customer scale.
• Klook: Asia-led tours, activities, and in-destination services platform. Comparable on in-destination services bundling (transfers, SIM-like add-ons, attractions), though operates at global rather than single-destination scale.
• Intrepid Travel: Global small-group adventure tour operator. Comparable on small-group guided tour model and adventure/cultural traveler profile, but operates at much larger scale across many destinations rather than a single-country focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/VisitOurIran
• YouTubeyoutube.com/channel/UCYHU3xF-YtGryzgp25nKvrA
• Facebookfacebook.com/visitouriran
• Instagraminstagram.com/visitouriran

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisitOurIran