Selectos

Consumer Product Reviewsselectos.eu

Selectos is a Belgian online comparison platform serving French-speaking European consumers with editorial product tests and rankings across home, kitchen, beauty, sports, and baby categories, monetized primarily via Amazon EU Partners under owner Whale Media SRL.

Company typePrivate
Founded-
HeadquartersSeraing, Belgium
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Selectos does

Selectos is a Belgian online product comparison and review media platform that serves French-speaking European consumers seeking independent purchase guidance across consumer goods categories. The platform publishes editorial comparison guides ("comparatifs") covering home appliances, kitchen equipment, beauty and health, sports and leisure, garden and DIY, baby and children's products, plus adjacent verticals such as electric mobility, pools, pet products, and high tech, organized into dozens of sub-categories on its website selectos.eu.

The platform is built on WordPress content management and is entirely editorial and content-driven, with no proprietary technology disclosed, no APIs or SDKs offered, and no native mobile applications in market. Selectos claims to have independently tested over 3,000 products across hundreds of categories, producing quantified test data and ranked recommendations, supported by 300+ comparison articles on-site, a YouTube presence (SelectosFR / selectoslifestyle), Facebook and Twitter profiles, and an email newsletter used for retention.

Selectos is privately owned and operated by Belgian private limited company Whale Media SRL, headquartered in Seraing, Belgium, with Robin Lespagnard identified as Founder/CEO and Directeur de la Publication. Monetization is concentrated on a single disclosed revenue stream: commissions earned through the Amazon EU Partners affiliate program when readers click through to Amazon.fr and complete purchases. There are no paid tiers, subscriptions, or direct product sales, and the organization sits at 11-50 employees. No funding rounds, venture capital backing, institutional investors, or revenue figures are disclosed in the available source material.

Selectos firmographics

Firmographics

Name: Selectos
Legal name: Whale Media SRL
Website: https://selectos.eu
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Selectos is a Belgian online comparison platform serving French-speaking European consumers with editorial product tests and rankings across home, kitchen, beauty, sports, and baby categories, monetized primarily via Amazon EU Partners under owner Whale Media SRL.
Ownership category
akta.pro rank

Selectos industry classification

Industry

Product category: Consumer Product Reviews
akta.pro primary industry: Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

Product comparison reviews
Affiliate marketing platform
Consumer product testing
Price comparison guides
Editorial product reviews

Where Selectos is headquartered

Location

Headquarters

HQ city: Seraing
HQ country: Belgium
HQ region: Europe

Offices1 record

Markets served

Selectos business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Affiliate Marketing (Amazon EU Partners): Selectos participates in the Amazon EU Partners affiliate program, earning commissions when users purchase products via links on the site. This is the primary revenue stream, funded entirely by referral traffic converted to Amazon transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Selectos product offering

Product offering

Core offering

Selectos operates an editorial media platform (selectos.eu) that independently tests consumer products across hundreds of categories including home appliances, kitchen equipment, beauty, sports, garden, and baby/children products. The company publishes hands-on product comparison guides ("comparatifs") and YouTube video reviews, claiming to have tested more than 3,000 products. Revenue is generated through affiliate commissions, primarily via the Amazon EU Partners program, when readers click through and purchase recommended products.

Product overview

Selectos is a Belgian product comparison and testing media platform operated by Whale Media SRL. The company publishes editorial comparison guides ("comparatifs") across diverse product categories including kitchen appliances, beauty and health, sports and leisure, home and garden, and baby/children products. Selectos's core offering consists of hands-on product testing and expert recommendations, with claims of having tested over 3,000 products across hundreds of categories. The platform's business model is affiliate-based, participating in programs such as Amazon EU Partners. The company emphasizes its testing methodology, impartial protocols, and practical expertise in product evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

Product Comparison Guides (Comparatifs) Editorial comparison articles ("comparatifs") published on selectos.eu that rank and recommend consumer products across categories including home appliances, kitchen equipment, beauty, sports, garden, baby/children, and high-tech. Targeted at French-speaking European consumers seeking independent, expert product recommendations before purchase.

Quantifiable outcome

Selectos has tested over 3000 products across hundreds of categories, providing quantified test data for each comparison.

Companies that use Selectos

Customer profile

Segments1 record

Ideal customer profiles1 record

Selectos technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Selectos partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Selectos competitors and assessment

Company assessment

Direct peers

Les Numériques: Leading French-language product testing and comparison site covering electronics, home appliances, and consumer tech. Operates the same editorial/affiliate model as Selectos in the same French-language market, making it the most directly comparable peer.
Test-Achats: Belgian consumer organization (UCL-style) that publishes independent product tests and comparisons. Direct geographic neighbor to Selectos with overlapping category coverage and independent-test positioning.
Que Choisir: French consumer association publishing rigorous, independent product tests and comparison content. Operates the same impartial-testing-and-consumer-advisory model as Selectos in the French-speaking market.
idealo: European price comparison engine that aggregates retailer offers and monetizes via affiliate click-out. Direct functional peer in price-comparison mechanics, though at much larger scale and more transactional than editorial.
Wirecutter: NYT-owned product review site running the same editorial-tests-and-affiliate-revenue model Selectos uses. A benchmark for category-deep, recommendation-led content monetization in English, with structural parallels to Selectos's European French-language play.
Meilleur Test: French product comparison site focused on top-ranked product picks. Comparable to Selectos in language, format, and affiliate-led monetization across consumer categories.
Reviewed: Consumer-product review site (USA Today-owned) running lab-style comparative testing with commerce-oriented affiliate content. Highly comparable business model and category breadth to Selectos.
BestReviews: Product review and "best of" recommendation site that monetizes via affiliate links. Mirrors Selectos's recommended-picks-and-click-out-to-retail model across broad consumer categories.

Broad incumbents

Tom's Guide: Large-scale English-language publisher covering tech and consumer products with affiliate-supported reviews. Same affiliate-revenue mechanic as Selectos, but operating at much larger scale across a wider content portfolio.
CNET: Major US tech and consumer-product publisher with deep reviews and affiliate commerce, comparable in affiliate-revenue mechanics and product-testing approach. Operates as a broad incumbent in the same digital-media-and-affiliate category as Selectos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Selectos financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Selectos leadership team

Management profile

Number of profiles

Profiles1 record

Selectos funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Selectos M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectos

What does Selectos do?

Is Selectos a public or private company?

Selectos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Selectos founded?

Selectos was founded in -1. It employs 11 to 50 people.

Where is Selectos based?

Selectos is headquartered in Seraing, Belgium, in the Europe region.

How does Selectos make money?

One revenue line is on record: affiliate Marketing (Amazon EU Partners).

Who are Selectos's main competitors?

Direct peers on record are Les Numériques, Test-Achats, Que Choisir, idealo, Wirecutter, Meilleur Test, Reviewed and BestReviews. Broad incumbents are Tom's Guide and CNET.

Does Selectos have an API?

No public API is recorded for Selectos.

What industry is Selectos in?

Selectos's product category is Consumer Product Reviews. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces.