What Les Numériques does

Les Numériques is a French-language consumer technology media platform founded in 2004 and headquartered in Boulogne-Billancourt. It operates an in-house product testing laboratory and publishes independent lab-tested reviews, comparative buying guides, and tech news covering 14 product categories including smartphones, televisions, audio, home appliances, computing, gaming, and connected devices. The platform serves French-speaking consumers making high-consideration electronics and household appliance purchases.

The company's core product surface is a web editorial platform paired with a physical testing laboratory that has evaluated over 19,140 products since inception. Complementing the review database is a price comparison engine aggregating offers from major French retailers (Amazon, Cdiscount, Boulanger, Fnac, Darty), plus multiple content extensions: three podcasts (Les Nums l'Update, Les Nums l'Émission, Top Crono), a daily live show on Twitch (La Quotidienne des Nums), a user forum, deal alerts (Bons Plans), a coupon code repository, and an emerging AI and sustainable-tech editorial vertical (Tech+durable).

Les Numériques monetizes as a free ad-supported and affiliate-referred media outlet. The primary revenue streams are display and personalized advertising (with CMP-based consent management) and affiliate commissions on purchases routed to partner retailers from the price comparison tables and curated deal sections. The company runs sponsored dossiers (dossiers sponsorisés) as a secondary commercial format. No subscription, paywall, or direct consumer fees are in place, and ownership remains undisclosed with no parent company or institutional investor identified in available data.

Name

Les Numériques

Legal name

Les Numériques

Website

https://lesnumeriques.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Numériques is a French consumer tech media platform founded in 2004 that publishes independent lab-tested product reviews, buying guides, and price comparisons across electronics and home appliances for French-speaking consumers, monetized through advertising and affiliate commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and sponsored content: Les Numériques generates revenue through advertising, including personalized advertisements. The site uses a Consent Management Platform (CMP) to collect and store user consent for cookies and data processing for advertising purposes. They also feature sponsored content and dossiers sponsorisés (sponsored articles/guides).
2. Affiliate commerce and price comparisons: The platform operates as a price comparison service directing users to partner retailers (Amazon, Cdiscount, Boulanger, Fnac, Darty, etc.) for products, earning affiliate commissions on qualifying purchases made through their referral links.

Distribution channels4 records

Marketing channels5 records

Core offering

Les Numériques is a French technology media platform that publishes laboratory-tested expert reviews and ratings of consumer electronics and home appliances (smartphones, laptops, TVs, kitchen appliances, audio, gaming, etc.), alongside a price comparison service aggregating offers from major French retailers. The company produces editorial buying guides, curated deal alerts (Bons Plans), promotional codes, podcasts (Les Nums l'Update, Les Nums l'Émission, Top Crono), and live shows (La Quotidienne des Nums), and hosts a community forum.

Product overview

Les Numériques is a French technology media and publishing platform that operates primarily as a product review and comparison service. The core offering consists of laboratory-tested product reviews across 14 main categories (phones, TVs, audio, home appliances, health & sports, computing, photo, gaming, bikes & scooters, auto, science & space, digital society, podcasts). The platform provides price comparisons from French retailers, buying guides, and curated deal alerts. The company also produces original content including podcasts (Les Nums l'Update, Les Nums l'Émission, Top Crono), live video shows (La Quotidienne des Nums), and maintains a community forum. The ecosystem includes supporting features like promotional codes and sustainable tech editorial content. With over 19,140 products tested since 2004, Les Numériques positions itself as France's leading independent tech media brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Reviews & Tests (Tests) Independent, lab-tested expert reviews and ratings of consumer electronics and home appliances (smartphones, laptops, TVs, audio, kitchen appliances, etc.) covering ergonomics, performance, photo quality, battery life, and durability, for French-speaking consumers researching purchases.
• Price Comparison Platform Aggregates pricing information from multiple French retailers (Amazon, Cdiscount, Boulanger, Fnac, Darty, etc.) for products reviewed, allowing users to compare prices and find the best deals; the site earns affiliate commissions on qualifying purchases routed through partner links.
• Buying Guides & Comparatifs Editorial buying guides and comparative articles help users make informed purchasing decisions across categories like smartphones, laptops, smartwatches, and home appliances.
• Bons Plans (Deal Alerts) Curated deals section featuring price reductions and promotions from French retailers across tech and home appliance categories.
• Codes Promo (Coupon Codes) Repository of promotional codes and discounts from various French retailers for tech products.
• Les Nums l'Update (Podcast) Weekly podcast series covering technology news, personal data privacy, and social media topics with invited experts.
• Les Nums l'Émission (Podcast) Podcast series exploring technology's role in daily life, including topics like screen usage and digital wellness.
• Top Crono (Gaming Podcast) Podcast focused on the video game industry, gaming hardware, and the future of gaming exclusives.
• La Quotidienne des Nums (Live Show) Live Twitch show featuring tech product reviews, industry news, and viewer Q&A sessions.
• Community Forum User community forum for discussions about technology products, troubleshooting, and sharing experiences.
• Tech+Durable (Sustainable Tech Editorial) Editorial section focusing on sustainable technology, eco-friendly products, and environmental impact of consumer electronics.

Quantifiable outcome

• 19,140+ products tested in laboratory since 2004

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Verge: Mass-market US technology media brand owned by Vox Media, with deep reviews, news, and video content. Less lab-test driven than Les Numériques, but competes for the same premium ad inventory pool and for tech-buying audience attention globally.
• Engadget: Veteran English-language tech review and news brand (Yahoo! / independent). Overlapping coverage (phones, audio, smart home, computing), similar lab-test-driven review editorial, and same display + affiliate revenue model. Broader incumbent rather than a pure review specialist.

Direct peers

• 01net: Direct French-language competitor: technology review and news media targeting French consumers, with its own testing operations covering smartphones, computing, and home appliances. Same audience, same monetization model (ads + affiliate), and same lab-test-driven content approach as Les Numériques.
• Numerama: Major French-language digital media outlet covering technology, science, and digital society topics with reviews and explainers. More tech-news weighted than Les Numériques but competes for the same French tech-curious audience and the same advertiser pool.
• Tom's Guide: Major English-language tech review site with deep buying-guide and comparison content, strong SEO, and integrated affiliate commerce with US retailers. Closely comparable in editorial methodology (lab-tested reviews across phones, TVs, audio, computing, home) and in revenue mix.
• CNET (Red Ventures): Global benchmark for the category: lab-tested reviews, price comparison, affiliate commerce, buying guides, and video content. Operated by Red Ventures. Same core business model as Les Numériques and the closest international reference point for how independent review media scales revenue beyond pure display advertising.
• TechRadar: Global tech review and buying-guide publisher with affiliate commerce across US/UK retailers. Covers an overlapping category footprint (phones, audio, computing, smart home, home appliances) and is one of the highest-traffic independent review sites on the open web.
• Frandroid: Direct French-language competitor covering smartphones, computing, audio, and home appliances with hands-on reviews, news, and buying guides. Strong YouTube and podcast presence. Competes head-to-head with Les Numériques for the same French tech-buying audience and retailer affiliate revenue.
• Tom's Hardware: Specialized review site for computing, components, and consumer electronics under Future plc. Comparable methodology (benchmarks, standardized testing) and identical monetization (display ads + affiliate to major retailers). Particularly relevant for the laptop/desktop portion of Les Numériques' computing coverage.
• Wirecutter (The New York Times): Premium product-review media inside The New York Times, focused on rigorous independent testing and affiliate-driven commerce. Closely parallels Les Numériques' value proposition (independent testing methodology) and demonstrates how a review brand can scale traffic and affiliate revenue with strong editorial credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lesnums
• Facebookfacebook.com/LesNumeriques
• LinkedInlinkedin.com/company/lesnumeriques

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Numériques