Inside Lacrosse
Inside Lacrosse is a Baltimore-based digital media company (founded 1996) providing editorial coverage, a recruiting database, and owned showcase events for the lacrosse community across professional, collegiate, and high school levels, with distribution partnerships including Yahoo Sports reaching 100M+ monthly users.
- Company typePrivate
- Founded1996
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Inside Lacrosse does
Inside Lacrosse, founded in 1996 and headquartered in Baltimore, is a privately held digital media company providing comprehensive coverage of the sport of lacrosse across professional, collegiate, and high school levels. Its core product is the insidelacrosse.com media platform, which combines editorial content (news, analysis, opinion, video), a recruiting database with player evaluations and rankings spanning multiple high school classes, and event coverage of owned and partner properties including the Premier Lacrosse League (PLL), Women's Lacrosse League (WLL), and USA Lacrosse. Underlying technology consists of a web content management platform, a structured recruiting database with player commitment tracking, club team affiliation data, and evaluation scoring, plus event management infrastructure for showcase tournaments such as the Summer ID Experience, Summer Cup, and Debut Experience.
The company operates a multi-revenue-stream business model spanning subscription (paid membership/premium content access via Recurly checkout), digital advertising (display and sponsored content across owned and partner properties), and event operations (player showcase registrations and sponsor activation). Distribution is multi-channel, including a weekly FastBreak Newsletter, organic social (Instagram accounts for IL Preps and ILWomen), SEO-optimized recruiting pages, and a strategic content partnership with Yahoo Sports through a dedicated lacrosse hub that exposes editorial content to 100M+ monthly users. The company's customer base is primarily consumer-facing (lacrosse fans, players, families, coaches) with B2B relationships across league partners (PLL, WLL, TLN), the governing body (USA Lacrosse Magazine), and the Yahoo Sports distribution partner.
Inside Lacrosse differentiates through 30 years of editorial credibility in the lacrosse space, six FOLIO editorial and design awards, and an interlocking content-events-recruiting flywheel that ties editorial coverage, owned showcase events, and recruiting data into a unified platform. Leadership includes CEO Terry Foy (since 2019, with the company since 2004) and Editor-in-Chief Matt Kinnear. Headcount is reported at 11-50 employees and the company is privately held with no disclosed funding rounds, revenue figures, or institutional investors.
Inside Lacrosse firmographics
Firmographics- Name
- Inside Lacrosse
- Legal name
- Inside Lacrosse
- Website
- https://insidelacrosse.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inside Lacrosse is a Baltimore-based digital media company (founded 1996) providing editorial coverage, a recruiting database, and owned showcase events for the lacrosse community across professional, collegiate, and high school levels, with distribution partnerships including Yahoo Sports reaching 100M+ monthly users.
- Ownership category
- akta.pro rank
Inside Lacrosse industry classification
Industry- Product category
- Sports Media
- NAICS
- Spectator Sports (71121)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
Keywords
Where Inside Lacrosse is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Markets served
Inside Lacrosse business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription/Membership: The company operates a subscription model with a 'SUBSCRIBE' button linking to Recurly checkout, suggesting paid membership/premium content access.
- Advertising: Digital advertising revenue from website traffic and content partnerships, including display ads and sponsored content.
- Event Operations: Revenue from IL Events including the Summer ID Experience, Summer Cup, and other lacrosse showcase tournaments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription plans available via Recurly checkout |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Inside Lacrosse product offering
Product offeringCore offering
Inside Lacrosse is a digital media company that publishes editorial coverage of professional, collegiate, and high school lacrosse through its website, weekly newsletter, and print/digital magazine. It operates a proprietary recruiting database with player evaluations and rankings for college-bound high school lacrosse players, and runs owned showcase events (IL Events) including ID Experiences, Summer Cup, Debut Experience, and Derby tournaments. Revenue is generated through subscription memberships, digital advertising, and event operations.
Product overview
Inside Lacrosse operates as a unified digital media platform serving the lacrosse community through its core website providing professional, collegiate, and high school coverage. The product portfolio includes the main media platform supplemented by specialized coverage sub-brands (IL Events, ILWomen), a recruiting database module with player evaluations and rankings, the FastBreak Newsletter™ subscription product, DI Transfer Portal Tracker, and print/digital magazine editions. The company recently expanded distribution through a Yahoo Sports content partnership hub.
Differentiator
Problem solved
Functional benefit
Brands
- ILWomen: Women's lacrosse coverage division of Inside Lacrosse covering women's collegiate and youth lacrosse events, recruiting, and national team content
- FastBreak Newsletter
Products and services
- Inside Lacrosse Website & Media Platform
Quantifiable outcome
- Over 75 million annual page views on insidelacrosse.com
- +1 more outcomes
Companies that use Inside Lacrosse
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Inside Lacrosse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Inside Lacrosse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yahoo SportscoreYahoo Sports and Inside Lacrosse partnered to launch a lacrosse content hub on Yahoo Sports, featuring comprehensive coverage from Inside Lacrosse, Premier Lacrosse League (PLL), Women's Lacrosse League (WLL), The Lacrosse Network (TLN), and USA Lacrosse Magazine. The hub reaches Yahoo Sports' 100+ million monthly users, providing unprecedented distribution for lacrosse content ahead of the sport's return to the Olympic Games in 2028.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Inside Lacrosse competitors and assessment
Company assessmentDirect peers
- USA Lacrosse Magazine: The magazine and content arm of USA Lacrosse (the sport's national governing body) publishes dedicated lacrosse news, features, and national team coverage. Like Inside Lacrosse, it targets the lacrosse community with editorial depth, but operates from a governing-body parent and is referenced as an explicit IL partner.
- The Lacrosse Network (TLN): TLN produces live streaming, highlights, and original video content for lacrosse fans and is explicitly aggregated within Inside Lacrosse's Yahoo Sports lacrosse hub. It overlaps IL on coverage of PLL, NCAA, and youth lacrosse, but differentiates by being video-native rather than editorial-led.
- Lacrosse All Stars: An independent lacrosse media site publishing news, recruiting coverage, and gear commentary for players, coaches, and fans. Directly comparable as a niche lacrosse content destination competing for SEO traffic, recruiting attention, and brand sponsorship.
Broad incumbents
- FloSports: Subscription-based sports OTT platform covering niche and emerging sports (including lacrosse streaming rights) with a freemium content + membership model. Comparable to Inside Lacrosse as a subscription-led sports content business targeting underserved fan communities, though FloSports is broader and substantially larger.
- The Athletic: Subscription-first digital sports media company with deep local-team coverage and a recruiting-adjacent model. Comparable on the subscription revenue model and content-led audience motion, even though The Athletic does not cover lacrosse meaningfully.
- ESPN: The dominant US sports media property covers lacrosse within its broader portfolio (PLL/NCAA rights, lacrosse highlights, recruiting rankings). Inside Lacrosse competes with ESPN for lacrosse-specific audience attention while ESPN competes broadly for advertiser dollars IL pursues.
Emerging players
- On3: Recruiting and NIL data platform for college sports with a network-effects database business model. Comparable to Inside Lacrosse's Recruiting Database on data-product mechanics and two-sided value, though On3 is materially larger and football/basketball-skewed.
- Hudl: Video and data platform serving high school and college athletes, including lacrosse, with play-by-play footage, analytics, and recruiting workflows. Adjacent to Inside Lacrosse on the recruiting value chain, with stronger tech/data underpinnings but less editorial authority.
- Stadium Sports Network: Digital sports media network combining streaming, editorial, and live event coverage across multiple sports. Comparable to Inside Lacrosse as a multi-channel content + events business, but emerging in the broader college-sports space rather than lacrosse specifically.
Others
- Yahoo Sports: Inside Lacrosse's distribution partner and host of the new lacrosse content hub. Listed as a peer given that Yahoo is also a sports media destination with overlapping advertising inventory and editorial coverage, while simultaneously functioning as Inside Lacrosse's largest external distribution channel — making them both partner and partial competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Inside Lacrosse social profiles
Digital presenceInside Lacrosse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Lacrosse leadership team
Management profileNumber of profiles
Profiles2 records
Inside Lacrosse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Lacrosse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Lacrosse
What does Inside Lacrosse do?
Inside Lacrosse is a digital media company that publishes editorial coverage of professional, collegiate, and high school lacrosse through its website, weekly newsletter, and print/digital magazine. It operates a proprietary recruiting database with player evaluations and rankings for college-bound high school lacrosse players, and runs owned showcase events (IL Events) including ID Experiences, Summer Cup, Debut Experience, and Derby tournaments. Revenue is generated through subscription memberships, digital advertising, and event operations.
Is Inside Lacrosse a public or private company?
Inside Lacrosse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inside Lacrosse founded?
Inside Lacrosse was founded in 1996. It employs 11 to 50 people.
Where is Inside Lacrosse based?
Inside Lacrosse is headquartered in Baltimore, United States, in the North America region.
How does Inside Lacrosse make money?
Three revenue lines are on record. Subscription/Membership is the primary driver. The others are advertising and event Operations.
Who are Inside Lacrosse's main competitors?
Direct peers on record are USA Lacrosse Magazine, The Lacrosse Network (TLN) and Lacrosse All Stars. Broad incumbents are FloSports, The Athletic and ESPN. Emerging players are On3, Hudl and Stadium Sports Network. Yahoo Sports is listed as an others.
Does Inside Lacrosse have an API?
No public API is recorded for Inside Lacrosse.
What industry is Inside Lacrosse in?
Inside Lacrosse's product category is Sports Media. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.). Its NAICS code is 71121 and its SIC code is 2741.