Skills
Skills Group New Zealand is a full-service training provider operating across 33 industries, delivering vocational training, apprenticeships, and corporate capability development through sub-brands including Skills Institute, Skills Trades Training, E-tec, and Skills Development Group, serving individuals, organisations, and government entities.
- Company typePrivate
- Founded1990
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Skills does
Skills Group New Zealand is a full-service training and development provider headquartered in Auckland, New Zealand, operating as a Private Training Enterprise (PTE) across 33 industries and professions. Founded in 1990 as an Industry Training Organisation (ITO), the company has accumulated more than 30 years of tertiary-education sector experience and trains over 1,000 individuals annually across multiple sites and campuses. Its operations are delivered through four wholly-owned sub-brands: Skills Institute (vocational training including healthcare certificates and the IGNITE cookery programme), Skills Trades Training (apprenticeship programmes such as electrical apprentice training), E-tec (vocational training), and Skills Development Group (corporate training, skills development programmes, and short-form courses operating both in New Zealand and internationally).
The company serves three customer segments: individual vocational learners seeking apprenticeships and career development; organisations requiring corporate training, capability development, and business transformation services; and government entities needing workforce development solutions. It reaches customers through direct sales via its specialized brand websites and dedicated careers portal, with the corporate division targeting enterprise clients both domestically and internationally. Revenue mechanics and pricing are not publicly disclosed; no funding events have been disclosed beyond a $0 transaction recorded in September 2020.
Skills Group does not disclose any proprietary technology, AI/ML infrastructure, APIs, or data assets. Its current technology footprint consists of standard brand websites and a content/course catalogue spanning traditional vocational credentials and emerging short-form courses (including an "AI for Project Management" offering that teaches AI applications rather than indicating internal AI capability). The company is privately held with no identified parent, institutional investors, or PE/VC backing.
Skills firmographics
Firmographics- Name
- Skills
- Legal name
- Skills Group New Zealand
- Website
- https://skills.org.nz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Skills Group New Zealand is a full-service training provider operating across 33 industries, delivering vocational training, apprenticeships, and corporate capability development through sub-brands including Skills Institute, Skills Trades Training, E-tec, and Skills Development Group, serving individuals, organisations, and government entities.
- Ownership category
- akta.pro rank
Skills industry classification
Industry- Product category
- Vocational Training and Education
- NAICS
- Technical and Trade Schools (6115), Apprenticeship Training (611513), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Education & Training Providers (EDABALAI)
- akta.pro secondary industries
- Technical & Digital Skills Training (BPACANAB), Human Resources & Talent (EDAAAPAM)
Keywords
Where Skills is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Skills business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Distribution channels4 records
Marketing channels4 records
Skills product offering
Product offeringCore offering
Skills Group is a full-service training and development provider that delivers vocational and specialist trades training to individuals through sub-brands (Skills Institute, Skills Trades Training, E-tec) and corporate training, skills development programmes, and short-form courses to organisations and government entities through its Skills Development Group division. The company operates as a Private Training Enterprise (PTE) across 33 industries and professions, offering both individual learner pathways (healthcare certificates, electrical apprenticeships, cookery) and organisational capability-building programmes led by globally recognised coaches.
Product overview
Skills Group is a full-service training and development provider operating as a Private Training Enterprise (PTE) across 33 industries and professions. The company delivers vocational and specialist trades training through its sub-brands including Skills Institute (vocational training), Skills Trades Training (apprenticeship programs), and E-tec. For corporate clients, Skills Development Group provides business capability performance services including corporate training, skills development programmes, and short-form courses. The portfolio is unified by a people-centric approach to workplace capability development, with coaching and tailored workplace solutions designed for individuals, organisations, and government entities globally.
Differentiator
Problem solved
Functional benefit
Brands
- Skills Institute: Vocational training institute offering courses including Healthcare Certificates, Cookery Courses, and other vocational programs.
- Skills Trades Training
- E-tec
- Skills Development Group
Companies that use Skills
Customer profileSegments3 records
Skills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Skills partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Skills competitors and assessment
Company assessmentBroad incumbents
- Te Pūkenga: New Zealand's largest tertiary education provider formed through consolidation of polytechnics and institutes of technology. Directly comparable to Skills Group as a domestic vocational and tertiary training competitor, but with significantly greater scale and broader program scope across New Zealand.
- Skillsoft: Global enterprise corporate learning platform offering technical, leadership, and compliance training content at scale. Comparable to Skills Development Group's enterprise training business but operates as a large-scale digital incumbent across global markets.
- LinkedIn Learning: Global online professional development platform owned by Microsoft, offering video-based courses across business, technology, and creative skills. Comparable to Skills Development Group's short-form corporate courses but as a global digital incumbent competing for enterprise training budgets.
Direct peers
- Competenz: New Zealand Industry Training Organisation focused on apprenticeship and trades training across manufacturing, engineering, and related sectors. Highly comparable to Skills Trades Training's apprenticeship delivery model and serves the same NZ employer-sponsored apprenticeship market.
- Auldhouse: New Zealand-based IT and business training provider offering corporate short courses and certification programs. Directly comparable to Skills Development Group's corporate capability performance division serving enterprise customers in NZ.
- The Icehouse: New Zealand business training and capability development organisation offering owner-manager programmes, leadership training, and corporate education. Comparable to Skills Development Group's enterprise-facing business capability performance offering in the same NZ market.
- Aspire2: New Zealand vocational training provider offering healthcare, business, and trades programmes to individual learners. Comparable to Skills Institute's vocational training catalog (healthcare certificates, cookery) targeting the same learner persona in NZ.
- Manukau Institute of Technology: Auckland-based polytechnic now part of Te Pūkenga offering vocational certificates and diplomas including trades and healthcare programmes. Comparable to Skills Institute and Skills Trades Training as a same-region vocational competitor serving the Auckland learner market.
- Open Polytechnic: New Zealand's specialist distance-learning tertiary provider delivering vocational and professional programmes to learners across the country. Comparable to Skills Institute's vocational certificates and Skills Trades Training's apprenticeships as a same-market tertiary alternative, particularly for non-Auckland learners.
Regional players
- Australian Institute of Management (AIM): Australia-based management and leadership training provider offering short courses and corporate programmes across the ANZ region. Comparable to Skills Development Group's corporate capability performance offering in terms of customer type (mid-market and enterprise) but primarily serves the Australian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Skills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skills leadership team
Management profileNumber of profiles
Skills subsidiaries and ownership
Company hierarchySubsidiaries4 records
Skills funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skills
What does Skills do?
Skills Group is a full-service training and development provider that delivers vocational and specialist trades training to individuals through sub-brands (Skills Institute, Skills Trades Training, E-tec) and corporate training, skills development programmes, and short-form courses to organisations and government entities through its Skills Development Group division. The company operates as a Private Training Enterprise (PTE) across 33 industries and professions, offering both individual learner pathways (healthcare certificates, electrical apprenticeships, cookery) and organisational capability-building programmes led by globally recognised coaches.
Is Skills a public or private company?
Skills is a private company. It is classified as unknown and is currently operating.
When was Skills founded?
Skills was founded in 1990. It employs 101 to 250 people.
Where is Skills based?
Skills is headquartered in Auckland, New Zealand, in the Oceania region.
Who are Skills's main competitors?
Broad incumbents on record are Te Pūkenga, Skillsoft and LinkedIn Learning. Direct peers are Competenz, Auldhouse, The Icehouse, Aspire2, Manukau Institute of Technology and Open Polytechnic. Australian Institute of Management (AIM) is listed as a regional player.
Does Skills have an API?
No public API is recorded for Skills.
What industry is Skills in?
Skills's product category is Vocational Training and Education. Its primary akta.pro industry code is EDABALAI, Education & Training Providers, with a secondary code of BPACANAB, Technical & Digital Skills Training. Its NAICS code is 6115 and its SIC code is 8200.