Australian Institute of Management

What Australian Institute of Management does

Australian Institute of Management (AIM), founded in 1941 and headquartered in Sydney, is one of Australia's established private management education and corporate training providers. It operates as Australian Institute of Management Education and Training Pty Limited (ABN 40 009 668 553), holding four hard-won credentials: Registered Training Organisation (RTO Code 0049), TEQSA Institute of Higher Education (PRV12071), CRICOS registration (03769D), and FEE-HELP provider status. Its portfolio spans short courses, microcredentials, vocational qualifications (Certificate IV through Diploma, including a 11287NAT Diploma of AI), and TEQSA-accredited postgraduate programs (Graduate Certificates, Graduate Diplomas, MBA+) delivered through a wholly-owned AIM Business School sub-brand. Catalog depth covers 150+ products across 11 faculties — leadership, project management, communication, digital skills, HR, sales, finance, training, digital marketing, health and effectiveness, and public sector.

The company serves two parallel customer bases. Enterprise clients — government, health, financial services, mining, manufacturing, and construction — are reached via enterprise field sales, closed cohorts, and tailored learning solutions; 500+ organizations are reported as clients. Individual professionals are served through inside sales, a website-driven course catalog, virtual classrooms, and self-paced online courses. Delivery spans five physical campuses (Sydney, Melbourne, Brisbane, Adelaide, Canberra) plus comprehensive virtual and immersive online formats. Pricing is per-course for short courses (A$2,080-A$2,200), with multi-year contracts for VET qualifications and recurring tuition for postgraduate programs; EOFY promotions of 20-30% and zipMoney payment plans indicate active pricing experimentation.

AIM's technology layer is conventional for a training organization: an LMS and virtual classroom platform for content delivery, supplemented by a licensed Wiley DiSC behavioral profiling tool for leadership courses. The organization does not disclose proprietary AI/ML models, patents, or research output; AI appears as a curriculum vertical (Generative AI Prompting, Prompt Engineering, Agentic AI for Leaders, Diploma of AI) rather than as an internal capability. No parent company, ownership structure, investors, or M&A activity is disclosed. Scale commentary cites 43,000+ professionals trained annually (also stated as 20,000+ in one source block), a 4.65/5 average customer satisfaction rating, and 501-1,000 employees.

Name

Australian Institute of Management

Legal name

Australian Institute of Management Education and Training Pty Limited

Website

https://aim.com.au

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

251–500 employees

Short description

Australian Institute of Management is a private, 84-year-old Sydney-based management education provider delivering 150+ short courses, VET qualifications, and TEQSA-accredited MBA programs to enterprise clients and individual professionals across five Australian campuses and virtual channels.

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Professional and Management Development Training (61143), Computer Training (611420), Management Consulting Services (54161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Consulting & General Management Institutes (EDAHAHAI)

akta.pro secondary industries

Human Resources, Organizational Behavior & Leadership Institutes (EDAHAHAG), Collaboration, Teamwork & Conflict Resolution (EDAAAKAF), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

Keywords

• Professional development courses
• Leadership training programs
• Corporate training services
• Vocational education training
• Executive education programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Course Fees: One-time fees for short courses ranging from $2,080-$2,200 per course. Prices vary by course duration and format.
2. Organizational Training Contracts: Closed cohorts and tailored learning solutions for enterprise clients across government, health, financial services, mining, manufacturing, and construction sectors.
3. Vocational Qualifications: Certificate IV and Diploma level qualifications (VET) including accounting, HR, project management, and AI, with longer duration programs spanning 12-18 months.
4. MBA and Postgraduate Programs: TEQSA-accredited MBA and Graduate Certificate programs through AIM Business School with articulation pathways.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Australian Institute of Management (AIM) is a private Australian training and education organisation that delivers professional development short courses, vocational qualifications (Certificate IV through Diploma level), postgraduate programs (MBA and Graduate Certificates) through AIM Business School, and tailored corporate training solutions. Programs are organised across 11 faculties covering leadership, project management, communication, digital skills, finance, HR, sales, and training, and are delivered through on-campus workshops across five Australian cities, virtual classrooms, immersive online instructor-led sessions, and in-house closed cohorts.

Product overview

Australian Institute of Management (AIM) is a leading Australian training and education organization offering a multi-tiered portfolio of professional development products. The core offering consists of short courses (over 150 available), online short courses, immersive online learning series, and Mini MBA programs across 11 faculties. AIM provides vocational qualifications (Cert IV through Diploma levels) and the AIM Business School sub-brand offers TEQSA-accredited postgraduate programs including Graduate Certificates, Graduate Diplomas, and MBA. Key product categories include Leadership and Strategy (71 courses), Project Management (23 courses), Digital Skills (27 courses with significant AI offerings), Communication (20 courses), Human Resources (19 courses), Sales (12 courses), Finance (10 courses), Health and Effectiveness (11 courses), and Training (9 courses). The organization also provides enterprise training solutions through its Training for Organisations division. Programs are delivered via on-campus workshops in 5 locations (Sydney, Melbourne, Brisbane, Adelaide, Canberra), virtual classrooms, immersive online sessions, and in-house closed cohorts for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Short Courses

Quantifiable outcome

• 43,000+ professionals trained annually
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IECL (Institute for Executive Coaching and Leadership)coreStrategic or Co-development PartnerAIM and IECL joined forces to lead the future of leadership development and coaching in Australia. This partnership combines AIM's 84-year heritage in management education with IECL's executive coaching expertise to deliver comprehensive leadership development solutions.
• DiSC Profile (Wiley)coreTechnology or IntegrationLicensed DiSC behavioral profiling tool used in AIM's New Leader program. The DiSC profile helps new managers understand their communication style, conflict responses, motivations, and stress triggers to improve team relationships.
• Government AgenciescoreStrategic or Co-development PartnerCentre for Public Management delivers specialized training for Australian public sector organizations. Dedicated leadership and development group provides unique public sector training programs.
• Industry Organizations (Health, Financial Services, Mining, Manufacturing, Construction)minorStrategic or Co-development PartnerTailored learning solutions developed in partnership with major industry sectors. AIM's experienced learning designers create both accredited and unaccredited learning engagements for over 500 organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Melbourne Business School: Melbourne Business School is a leading Australian business school offering MBAs, executive education and custom corporate programs, the closest direct peer to AIM Business School's TEQSA-accredited MBA and leadership offerings.
• Macquarie Graduate School of Management (MGSM): MGSM is a Sydney-based business school within Macquarie University offering MBA, Graduate Certificates and executive education, directly competing with AIM Business School in the same Sydney postgraduate market.
• TAFE NSW: TAFE NSW is the largest Australian public VET provider offering Certificate IV and Diploma qualifications across NSW, competing with AIM's vocational qualification portfolio for both individual learners and enterprise-funded training.
• Kaplan Australia: Kaplan Australia is a private education provider offering vocational qualifications, higher education pathways and professional development courses across Australian campuses, directly comparable to AIM's mix of VET, short courses and postgraduate programs.
• RMIT University (College of Business): RMIT delivers vocational training, professional short courses and postgraduate business programs through RMIT Online and on-campus offerings, overlapping AIM's VET-to-MBA stack and corporate training footprint.
• Swinburne University (Swinburne Professional): Swinburne Professional delivers short courses, corporate training and executive education in Melbourne and online, with a comparable mix of professional development and industry-targeted leadership programs to AIM.

Broad incumbents

• Centre for Creative Leadership (CCL): CCL is a global leadership development provider offering executive education, coaching and customised programs, providing international benchmark comparability for AIM's leadership faculty and IECL partnership offering.
• AGSM (UNSW Business School Executive Education): AGSM is a long-established Australian business school within UNSW offering MBAs and executive education programs; a broader incumbent that overlaps AIM's MBA and corporate training offerings but with a university-backed portfolio.

Emerging players

• Coursera: Coursera partners with universities to deliver online professional certificates and leadership content, an emerging digital competitor whose enterprise tier overlaps AIM's short course and corporate training value proposition.
• LinkedIn Learning: LinkedIn Learning offers subscription-based video courses in business, leadership and technology, competing with AIM's online short courses for individual professional upskilling budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aimcomau
• LinkedInlinkedin.com/company/australian-institute-of-management

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Institute of Management