Kenzzi

What Kenzzi does

Kenzzi is a New Zealand-incorporated consumer beauty-hardware company (Kenzzi Limited, founded 2019, 11-50 employees) that designs, sources, and distributes at-home personal-care devices under the KENZZI brand across the US, UK, Australia, and New Zealand. Its product portfolio is anchored by multiple IPL (Intense Pulsed Light) hair-removal handsets featuring ice-cooling sapphire contact technology (e.g., ICE Cooling IPL at $699.99, Sapphire IPL at $149.99) and extends into ionic hair styling (Salon Pro+ Hair Dryer, Wave Styler), grooming (Lady Shaver, 2-in-1 Face & Eyebrow Shaver), and skincare hardware (LED Light Therapy Mask, microdermabrasion handset, derma-roller, face steamer, ice globes, foot buffer). Kenzzi's go-to-market is channel-partner-led rather than direct-to-consumer-led: products are stocked at Walmart and CVS in the US, QVS in the UK, and Shaver Shop and Priceline in Australia/New Zealand, with the Kenzzi.com site functioning as a brand and DTC layer alongside in-store availability.

The business model is unit-based hardware sales with a thin consumables/attachment layer (microderm filter refills at $35, replacement power cords at $25), yielding one-time-purchase revenue across a $19.99-to-$699.99 price range. Kenzzi holds FDA clearance (21 CFR Part 11) for its flagship IPL device, which underpins US pharmacy and mass-market retail onboarding. Marketing is concentrated on social channels (Instagram, YouTube, TikTok) for top-of-funnel product demonstration, supplemented by retail co-marketing at the bottom of the funnel. The company is privately held with no disclosed funding rounds, no parent entity, no subsidiaries, no acquisitions, and no public management team bios in the available data — indicators of an organic, founder-led growth profile rather than a venture-backed scale play.

Name

Kenzzi

Legal name

Kenzzi Limited

Website

https://kenzzi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kenzzi is a New Zealand-based consumer beauty-hardware company that designs and distributes at-home IPL hair-removal devices, ionic hair styling tools, and skincare devices through retail partners including Walmart, CVS, Shaver Shop, Priceline, and QVS across the US, UK, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

At-Home Personal Care Devices

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF)

akta.pro secondary industry

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)

Keywords

• At-home IPL devices
• Hair removal technology
• Beauty personal care
• Hair styling tools
• Skincare devices

Headquarters

HQ city

Parnell

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Device Sales: One-time purchase revenue from selling beauty devices including IPL handsets, hair dryers, styling tools, shavers, and skincare devices. Products are sold at various price points ranging from approximately $20 to $700.
2. Accessories and Consumables: Sales of replacement parts and accessories including microderm filter and head refills, extra power cords, and interchangeable attachments for devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kenzzi designs, manufactures, and sells at-home beauty and personal care devices spanning IPL hair removal handsets, ionic hair dryers and wave stylers, electric shavers, LED light therapy masks, microdermabrasion devices, and complementary skincare tools. The brand markets professional-grade, consumer-friendly devices that replicate salon-style results at home and distributes them primarily through major retailers (Walmart, CVS, Shaver Shop, Priceline, QVS) alongside its own Shopify e-commerce storefront.

Product overview

Kenzzi is a beauty technology company offering a portfolio of at-home personal care devices. The product line centers on hair removal technology (including multiple IPL devices like ICE Cooling IPL Handset, Sapphire Ice Cooling IPL, IPL Multi Pro+, and IPL Pro+), hair styling tools (Salon Pro+ Hair Dryer, Wave Styler), and grooming devices (Lady Shaver, 2-in-1 Face & Eyebrow Shaver). Additional offerings include skincare devices (LED Light Therapy Mask, At Home Microdermabrasion Handset, Derma-roller, Ice Globes, Face Steamer, Foot Buffer) and accessory consumables (Microderm Filter & Head Refill, Extra Power Cord). The company sells exclusively through retail partners including Walmart, CVS, QVS, Shaver Shop, and Priceline across North America, UK, Australia, and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• ICE Cooling IPL Handset

Quantifiable outcome

• 95% of users agreed treatment felt comfortable and pain-free compared to traditional IPLs
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WalmartcoreChannel Partner/ Reseller/ DistributorPrimary US retail partner for Kenzzi beauty devices. Products including Salon Pro+ Hair Dryer, Wave Styler, Lady Shaver, Face & Eyebrow Shaver, and select IPL devices are sold through Walmart stores and Walmart.com.
• CVS PharmacycoreChannel Partner/ Reseller/ DistributorUS pharmacy retail partner for Kenzzi ICE Cooling IPL Hair Removal Device. Products available in CVS stores and CVS.com.
• Shaver ShopcoreChannel Partner/ Reseller/ DistributorSpecialty beauty and grooming retailer operating in Australia and New Zealand. Products available in-store at Shaver Shop locations.
• PricelineminorChannel Partner/ Reseller/ DistributorAustralian beauty retail chain partner for Kenzzi products.
• QVSminorChannel Partner/ Reseller/ DistributorUK retail partner for Kenzzi beauty and personal care devices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• CurrentBody: CurrentBody is a beauty-tech retailer focused on at-home devices including LED therapy and IPL. Comparable to Kenzzi in category overlap (LED Mask, IPL) with a more curated, premium positioning.
• Iluminage Beauty: Iluminage Beauty is a niche at-home IPL and skincare device brand. Comparable to Kenzzi on core IPL offering with a more focused, dermatology-aligned positioning.

Direct peers

• Remington: Remington is a mass-market personal care brand selling hair dryers, stylers, and shavers. Directly comparable to Kenzzi's hair tools and grooming line and shares mass retail distribution at Walmart.
• SmoothSkin: SmoothSkin is a specialist at-home IPL brand (owned by CyDen) competing directly with Kenzzi on IPL hair removal with comparable product positioning and channel mix.
• Conair: Conair manufactures and distributes hair dryers, stylers, and personal care devices at mass price points. Overlaps with Kenzzi's hair styling and grooming SKUs and shares similar retail distribution.
• Ulike: Ulike is a direct-to-consumer at-home IPL hair removal brand competing head-to-head with Kenzzi in the same sapphire/ice-cooling IPL category, targeting similar consumers through retail and online channels.
• Tria Beauty: Tria Beauty pioneered at-home IPL/diode laser hair removal. Comparable to Kenzzi on flagship hair-removal technology and target consumer, though narrower in product range.

Broad incumbents

• Braun (Silk-expert): Braun's Silk-expert IPL line competes directly with Kenzzi in at-home IPL hair removal. Braun is a Procter & Gamble-owned incumbent with deep retail penetration and broader personal care offerings.
• Beurer: Beurer is a German health and beauty device manufacturer with broad product coverage including IPL, hair styling, and skincare tools. Comparable to Kenzzi's portfolio breadth though stronger in European markets.
• Philips (Lumea): Philips' Lumea is a flagship IPL hair removal line from a major incumbent. Overlaps directly with Kenzzi's core IPL business but operates as part of a much broader personal care portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kenzzi8512
• Instagraminstagram.com/kenzzi/?hl=en
• TikToktiktok.com/@kenzzihair?lang=en
• Facebookfacebook.com/KenzziIPL
• LinkedInlinkedin.com/company/kenzzi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenzzi