SmoothSkin
- Company typePrivate
- Founded2002
- HeadquartersSwansea, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
SmoothSkin firmographics
Firmographics- Name
- SmoothSkin
- Legal name
- SmoothSkin
- Website
- https://smoothskin.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SmoothSkin industry classification
Industry- Product category
- At-Home Beauty Devices
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)
Keywords
Where SmoothSkin is headquartered
LocationHeadquarters
- HQ city
- Swansea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SmoothSkin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Device Sales: One-time purchase model for IPL hair removal devices and LED therapy devices. Customers make a single upfront investment that provides years of treatments, positioning as cost-effective alternative to ongoing salon visits or consumable products like razors/wax strips.
- Accessories and Consumables: Sales of replacement accessories (precision heads, adapt heads) and skincare consumables such as collagen hydrocolloid eye patch refills.
- Financing Options: Payment plan options through Afterpay and Shop Pay offering 4 interest-free payments, making higher-priced devices more accessible to a broader customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pure Switch - Flagship IPL device with sapphire ice cooling |
| One time/ perpetual license | Pay-as-you-go | Pure Adapt - Adaptive IPL with built-in curved attachment |
| One time/ perpetual license | Pay-as-you-go | Pure Fit - IPL device with precision head for small areas |
| One time/ perpetual license | Pay-as-you-go | Pure Mini - Compact IPL device |
| One time/ perpetual license | Pay-as-you-go | Pure Mini Lite - Entry-level IPL for beginners |
| One time/ perpetual license | Pay-as-you-go | Red Light Therapy LED Mask |
| Unit Pricing | Pay-as-you-go | Collagen+ Hydrocolloid Eye Patch Refills |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SmoothSkin product offering
Product offeringCore offering
SmoothSkin designs, develops, and manufactures at-home IPL (Intense Pulsed Light) hair removal devices and LED red light therapy skincare devices, selling them directly to consumers through its e-commerce website. The product line includes the Pure Switch flagship IPL device, Pure Adapt, Pure Fit, Pure Mini, Pure Mini Lite, and a Red Light Therapy LED Mask, with accessories such as replacement precision heads and collagen eye patch refills.
Product overview
SmoothSkin is a British beauty technology company and original inventor of IPL (Intense Pulsed Light) technology, offering a portfolio of at-home hair removal and skincare devices. The core product line centers on IPL hair removal devices: Pure Switch (flagship 3-in-1 with Sapphire Ice Cooling), Pure Adapt (adaptive model with built-in curved attachment), Pure Fit (precision-focused), Pure Mini (compact), and Pure Mini Lite (entry-level). Complementing the IPL range are red light therapy products including an LED Mask, creating a holistic beauty tech ecosystem combining hair removal and skincare solutions. All devices use light-based technology targeting melanin in hair follicles and are designed and manufactured in-house in the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Switch The world's first 3-in-1 IPL hair removal device with Sapphire Ice Cooling technology. Offers three treatment modes (Ice Cooling, Speed, and Precision) for customizable and comfortable treatments. Delivers up to 95% hair reduction after 2 uses, with a 7-minute full body treatment time and unlimited flashes. Priced at $399 (sale) / $449 (regular).
- Pure Adapt Adaptive IPL hair removal device with a built-in curved attachment for optimal skin contact on body curves. Features Smart skin sensing technology with 3-6 J/cm2 energy levels and 10-minute full body treatments. Priced at $379.
- Pure Fit IPL hair removal device with a precision head designed for small areas. Features Smart skin sensing technology with 3-6 J/cm2 energy levels and 10-minute full body treatment time. Priced at $349.
- Pure Mini Compact IPL hair removal device priced at $199. Designed for at-home use with essential IPL functionality.
- Pure Mini Lite Budget-friendly entry-level IPL hair removal device at $149 (sale) / $199 (regular). Features Power treatment setting with 3 J/cm2 energy level and achieves up to 92% hair reduction after 12 weeks.
- Red Light Therapy LED Mask LED face mask utilizing red light therapy technology for skin rejuvenation. Clinically proven wavelengths boost collagen and elastin production to smooth fine lines and firm skin. 96% of users reported brighter, healthier-looking skin after 4 weeks. Priced at $125 (sale) / $249 (regular).
Quantifiable outcome
- Up to 95% hair reduction after 2 uses
- +8 more outcomes
Companies that use SmoothSkin
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SmoothSkin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SmoothSkin partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
SmoothSkin competitors and assessment
Company assessmentDirect peers
- Silk'n: Silk'n (by Home Skinovations) is a longstanding at-home IPL and light-based beauty device brand selling directly to consumers. Closely comparable product line (hair removal, LED skincare) and target demographic.
- CurrentBody: CurrentBody is a UK-based beauty tech retailer specializing in at-home light-based, microcurrent, and skincare devices. While primarily a multi-brand retailer, it sells competing IPL/LED devices to the same consumer base as SmoothSkin.
- Philips (Lumea): Philips Lumea is the most established direct competitor in at-home IPL hair removal devices. Both companies sell premium IPL hardware direct-to-consumer with comparable efficacy claims, multi-tier product lines, and overlap across US, UK, and European markets.
- Iluminage: Iluminage Beauty (by Iluminage Skin) sells at-home IPL and RF beauty devices targeting the same consumer pain points as SmoothSkin — at-home hair removal and skin rejuvenation. Direct overlap in product category and positioning.
- Ulike: Ulike is a fast-growing Chinese challenger in at-home IPL hair removal, offering devices at competitive price points with rapid global DTC expansion. Direct competitor in technology, customer segment, and channel strategy.
- Remington (iLight): Remington's iLight line offers at-home IPL hair removal devices at mid-tier price points. Direct competitor in the consumer IPL category with comparable technology and broader retail distribution through mass-market channels.
- Braun (Silk-expert): Braun Silk-expert is Procter & Gamble's flagship at-home IPL line, directly competing with SmoothSkin on price, device features (SensoAdapt skin sensing), and retail/DTC distribution. Highly comparable target customer and value proposition.
Emerging players
- Dr. Dennis Gross Skincare: Dr. Dennis Gross Skincare pioneered at-home LED light therapy masks, directly competing with SmoothSkin's Red Light Therapy LED Mask. Overlap in skincare device category and clinical-credibility positioning, though with a dermatologist-founded premium brand identity.
- Solawave: Solawave is an emerging DTC beauty tech brand offering light-based skincare wand devices (red light therapy, microcurrent). Overlaps with SmoothSkin's LED skincare category and shares the social-media-driven DTC go-to-market motion.
Broad incumbents
- Therabody: Therabody (Theragun's parent) has expanded into beauty and wellness light-therapy devices, operating in the broader at-home beauty tech category. While not direct competition in IPL, it represents an incumbent moving into adjacent light-based consumer devices with strong brand and retail scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SmoothSkin social profiles
Digital presenceSmoothSkin compliance and trust
Trust signalCompliance3 records
SmoothSkin financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmoothSkin leadership team
Management profileNumber of profiles
SmoothSkin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmoothSkin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmoothSkin
What does SmoothSkin do?
SmoothSkin designs, develops, and manufactures at-home IPL (Intense Pulsed Light) hair removal devices and LED red light therapy skincare devices, selling them directly to consumers through its e-commerce website. The product line includes the Pure Switch flagship IPL device, Pure Adapt, Pure Fit, Pure Mini, Pure Mini Lite, and a Red Light Therapy LED Mask, with accessories such as replacement precision heads and collagen eye patch refills.
Is SmoothSkin a public or private company?
SmoothSkin is a private company. It is classified as unknown and is currently operating.
When was SmoothSkin founded?
SmoothSkin was founded in 2002. It employs 11 to 50 people.
Where is SmoothSkin based?
SmoothSkin is headquartered in Swansea, United Kingdom, in the Europe region.
How does SmoothSkin make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are accessories and Consumables and financing Options.
Who are SmoothSkin's main competitors?
Direct peers on record are Silk'n, CurrentBody, Philips (Lumea), Iluminage, Ulike, Remington (iLight) and Braun (Silk-expert). Emerging players are Dr. Dennis Gross Skincare and Solawave. Therabody is listed as a broad incumbent.
Does SmoothSkin have an API?
No public API is recorded for SmoothSkin.
What industry is SmoothSkin in?
SmoothSkin's product category is At-Home Beauty Devices. Its primary akta.pro industry code is CRABAKAI, Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning). Its NAICS code is 81211 and its SIC code is 3845.