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Benner Holding

Full company profile

uuid000j142

Namestring
Benner Holding
Legal namestring
Benner Holding GmbH
Company typeenum
Private
Founded yearint
1882
Descriptiontext

Benner Holding GmbH is a fifth-generation, family-owned diversified holding company headquartered in Wiesbaden, Germany, founded in 1882 as a shoe shop in Hofheim am Taunus. The group operates across five business segments — Grundbesitz (real estate), Handel (retail and eCommerce), Beteiligungen/eCommerce (The Platform Group), Agrar & Energie, and Gastronomie — under CEO Dr. Dominik P. Benner, with 2,470 employees, 54 subsidiaries and €1.3 billion in disclosed revenue. The real estate segment acquires multi-family residential portfolios across 17 German cities at 14–30x net cold rent (€1,500–€3,000/sqm) up to €100M per deal, with notarization completed within 14 days via pre-secured family capital.

The Platform Group, the group's primary growth engine, is a Wiesbaden-based umbrella of self-developed multichannel eCommerce software and proprietary retailer ERP, currently spanning 28 industry verticals (Schuhe24, Outfits24, Sportmarken24, Taschen24, Dein-Juwelier, Moebelfirst, GINDUMAC, BEVMAQ, ApoNow/Doc.Green, Cube Club, bike-angebot, fashionette, etc.) and connecting 15,450+ retailers and partners across 14 European locations with 400 staff. The platform operates on a pure transaction-fee model with no fixed cost for retailers, embedding a Volksbank-backed financing product, an in-house ERP, and patented Cube hardware for hairdressers. Distribution is supplemented by 10 Schuh Benner brick-and-mortar shoe stores in the Rhein-Main region and iconic furniture maker Thonet.

The group rounds out its portfolio with ~2,000 hectares of conventional and certified-organic farmland (Landwirtschaftliches Unternehmen Schlanstedt, Agrar Hillmersdorf), rooftop solar PV installations yielding >10% p.a., and a gastronomy/hospitality cluster that includes Benner's Bistronomie at Kurhaus Wiesbaden, Romantik Hotel Schlosshotel Rettershof (Kelkheim), Cron am Hafen and Focacceria (Frankfurt). Customer acquisition is anchored in industry events (K5, AMB Stuttgart, PlastExpo Helsinki, P5 Property Congress, the annual Händlertagung) plus a broad digital-marketing stack spanning Google/Bing remarketing, Criteo dynamic retargeting and affiliate networks (AWIN, Webgains, Ad4mat).

Short descriptiontext

Benner Holding is a fifth-generation German family-owned holding operating across real estate, eCommerce platforms, retail, agriculture/energy and gastronomy. Its Platform Group runs 28 vertical marketplaces connecting 15,450+ merchants, complemented by Schuh Benner retail, Thonet, and residential property.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersWiesbaden, Germany
HQ citystring
Wiesbaden
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices22 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
diversified family holding, multichannel ecommerce platforms, residential real estate, used industrial machinery, specialty retail consolidation
Industry4 codes
1Lower Middle-Market Business Brokerage
CodeFSAEAIABPrimaryYes
2Books, Media, Games & Hobbies C2C
CodeCRAFAKAHPrimaryNo
3Peer-to-Peer (C2C) Resale Marketplaces
CodeCRAFAGAMPrimaryNo
4Automotive, Tools & Industrial Supplies (B2B)
CodeCRAEAEAHPrimaryNo
NAICS code1 code
  • Management of Companies and Enterprises551
SIC code2 codes
  • Retail-Computer & Computer Software Stores5734
  • Wholesale-Drugs, Proprietaries & Druggists' Sundries5122
Product category
Diversified Family Holding (Real Estate, eCommerce Platforms, Retail, Agriculture & Energy, Gastronomy)
Social media profiles1 record
GTM motion5 records

Each record includes

Type, Description, Source

Revenue model10 records
1Platform transaction fees / marketplace commissions
TypeTransaction Fee
Description

The Platform Group and its 28 vertical platforms charge no fixed fees to retailers; revenue is generated solely through transaction-based commissions on sales routed through the platforms and onto third-party marketplaces. Margin in the machinery segment reported at ~18% net-to-net.

benner-holding.com
2B2C eCommerce direct sales (DTC)
TypeMarketplace Commission
Description

Direct-to-consumer sales via owned online stores (Schuhe24, Outfits24, Taschen24, Dein-Juwelier, Moebelfirst.de, Greenlocal, etc.) reaching end customers; complementary to platform/retailer revenues.

benner-holding.com
3Brick-and-mortar shoe retail
TypeHardware Sales
Description

Sales from 10 owned Schuh Benner shoe stores across Rhein-Main (Wiesbaden, Frankfurt, Mainz, Limburg, Darmstadt, Hofheim), own-brand Franz Ferdinand store, and the Schuh Benner GmbH & Co. KG entity.

benner-holding.com
4Real estate rental income
TypeSubscription Recurring
Description

Rental income from several thousand residential units managed via the property division (Benner Kleiderman Grundbesitz GmbH & Co. KG and related entities) across Frankfurt, Wiesbaden, Offenbach, Hofheim, Mannheim, Hanau, Düsseldorf, Köln, Groß-Gerau, Essen, Neuss, Aachen, Augsburg, Ulm, Bad Kreuznach, Braunschweig, Hannover.

benner-holding.com
5Gastronomy and hospitality operations
TypeHardware Sales
Description

Restaurant and catering revenue from Benner's Bistronomie (Kurhaus Wiesbaden), Schlosshotel Rettershof (Kelkheim, since 2022), Cron am Hafen (Frankfurt), Focacceria (Frankfurt Fressgass), Focacceria Catering, plus Lounge 1907.

benner-holding.com
6Agriculture produce and operations
TypeHardware Sales
Description

Revenue from organic and conventional farming operations: Landwirtschaftsunternehmen Schlanstedt e.G. (~2,000 ha cultivating winter wheat, oats, peas, sugar beet) and certified-organic Agrar Hillmersdorf (Fichtwald) growing fruit and cereals.

benner-holding.com
7Solar PV energy generation
TypeSubscription Recurring
Description

Income from owned rooftop PV installations (e.g., the Minzow facility on a farm near Müritz-See, operating since 2013, south-facing), achieving >10% p.a. yield. Active buyer of additional PV plants (20–900 kWp, build years 2010–2021).

benner-holding.com
8Advertising and remarketing revenue
TypeAdvertising
Description

Affiliate and display revenues via partnerships with AWIN/Affilinet, Webgains, Ad4mat, Kupona, Mathtag, Emarsys, Scarab, The Adex, Criteo, Google Ads Remarketing, and BingAds Remarketing across Benner Holding websites.

benner-holding.com
9Affiliate / referral revenue
TypeAffiliate Referral
Description

Affiliate commissions from the Affilinet and Webgains partner programs; placement-based revenue from cooperation partners promoting Benner Holding products on external platforms.

benner-holding.com
10Investment income and capital gains from holdings
TypeData Monetisation
Description

Returns from majority stakes in operating companies (e.g., 38.5% Fashionette AG acquisition making The Platform Group the largest shareholder; Cube Club, Moebelfirst, ApoNow, BEVMAQ, GINDUMAC, bike-angebot, EMCO e-scooters), plus bond issuance via Tin Inn Holding AG.

benner-holding.com
Marketing channels13 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels9 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components7 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure, Others
Pricing details7 tiers
1Platform commission model — no fixed cost, transaction-based fees only
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Retailers and partners incur no fixed costs when joining any of the ~28 vertical platforms; the group charges only transaction-based commissions on sales. Explicit pledge not to raise fees or grant discounts.

benner-holding.com
2Embedded retailer financing via Volksbank partnership
ModelOtherBilling cadenceMulti-year contract
Notes

Retailer financing of up to €50,000 (being expanded to €200,000) over 6 months without credit check, accessed via the platform portal. Benner does not earn on this product; Volksbank charges 7–10% depending on rate environment.

benner-holding.com
3Real estate acquisition pricing: 14–30x net cold rent and €1,500–€3,000/sqm
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Property division pays 14–30x factor on net cold rent depending on location and object; €1,500–€3,000 per sqm; portfolio and individual deals up to €100M. Buy "as-is" with no after-sale defect claims, financing pre-secured, notarization within 14 days in Essen/Düsseldorf/Berlin/Wiesbaden.

benner-holding.com
4GINDUMAC transaction margins ~18% net-to-net on used machinery
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Used-machinery transaction margins reported at approximately 18% net-to-net; offers direct purchase option or global marketing for sellers.

benner-holding.com
5Residential rent pricing (per unit, fixed tenancy)
ModelSubscriptionBilling cadenceMonthly
Notes

Bruttomiete (gross rent) comprises Nettokaltmiete (basic rent) plus Nebenkostenvorauszahlung (operating cost prepayment). Each tenant receives a dedicated virtual IBAN for rent payment.

benner-holding.com
6Schuh Benner own-brand retail pricing (Franz Ferdinand etc.)
ModelOtherBilling cadencePay-as-you-go
Notes

10 Schuh Benner stores across Rhein-Main carry brands like Gabor, Paul Green, Ecco, Ara, Lloyd, Tamaris, Allrounder, Christian Diez, Rohde, Waldläufer, plus own brand Franz Ferdinand (founded by Dr. Dominik Benner in 2018).

benner-holding.com
7THE PROPERTY magazine subscription and single-issue pricing
ModelSubscriptionBilling cadenceAnnual
Notes

THE PROPERTY (immobilien magazine) is sold as a 120-page print edition (print run 10,000, quarterly Q1/Q2/Q3/Q4) either as single issues or as an annual subscription including a free e-paper; subscription is cancellable at any time.

benner-holding.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 25 records shown
1Schuh Benner
Description

Brick-and-mortar shoe retail chain (Rhein-Main region) with multiple stores such as Schuh-Benner Hofheim, Schuh Müller Wiesbaden, Gabor & Paul Green Wiesbaden, Gabor Mainz, Gabor Main-Taunus-Zentrum, Schuh Unkelbach Limburg, Schuhhaus Sauer Frankfurt, Schuh Herbert Darmstadt, Schuh Herbert Frankfurt.

benner-holding.com
+24 more records
Core offering1 text field

Benner Holding is a fifth-generation family-owned diversified holding company that acquires, owns and operates businesses across five segments: real estate (residential property portfolio and acquisitions), trade (The Platform Group's 28 vertical eCommerce marketplaces serving stationary retailers, brick-and-mortar shoe retail, and the Thonet furniture brand), agriculture and energy (arable and organic farms plus rooftop solar PV), gastronomy (restaurants, catering, hotel) and strategic investments. The Platform Group's marketplaces (Schuhe24, GINDUMAC, BEVMAQ, Moebelfirst, Cube Club, ApoNow/Doc.Green, bike-angebot and others) connect more than 15,450 retailers and B2B partners to end customers on a transaction-fee basis using the group's self-developed multichannel software and proprietary retailer ERP.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 9 values shown
  • 15,450 retailers & partners across 28 verticals connected to The Platform Group
+8 more records
Product and service29 records
1The Platform Group
CategoryMultichannel eCommerce Platform Group
Description

Umbrella of self-developed B2C and B2B eCommerce marketplaces for stationary retailers across 28 industries; connects 15,450+ dealers and partners and runs the group's own multichannel software and retailer ERP stack.

2Schuhe24
CategoryVertical B2C eCommerce Marketplace (Footwear)
Description

B2C online shoe marketplace for stationary shoe retailers; one of the largest online shoe platforms in Germany, integrated with the group's multichannel stack.

3Outfits24
CategoryVertical B2C eCommerce Marketplace (Fashion)
Description

B2C fashion marketplace under The Platform Group enabling stationary fashion retailers to digitize their offering through the group's own software.

4Sportmarken24
CategoryVertical B2C eCommerce Marketplace (Sports)
Description

B2C online marketplace for sporting-goods retailers run on the group's multichannel platform stack.

5Taschen24
CategoryVertical B2C eCommerce Marketplace (Leather Goods)
Description

B2C leather-goods marketplace under The Platform Group.

6Dein-Juwelier
CategoryVertical B2C eCommerce Marketplace (Jewelry)
Description

B2C online marketplace for jewelry retailers under The Platform Group.

7Greenlocal
CategoryVertical B2C eCommerce Marketplace (Sustainability)
Description

B2C marketplace for sustainable products offered by selected local retailers under The Platform Group umbrella.

8Bike-Angebot
CategoryVertical B2B/B2C eCommerce Marketplace (Bicycles)
Description

Germany's largest bicycle and e-bike B2B/B2C marketplace, connecting 1,100+ specialist bicycle dealers via the group's platform infrastructure.

9Moebelfirst.de
CategoryVertical B2C eCommerce Marketplace (Furniture)
Description

Online furniture marketplace for 360+ stationary specialist furniture dealers and premium interior brands (Walter Knoll, COR, hülsta, Musterring); ~1.5% return ratio.

10Doc.Green
CategoryVertical B2B/B2C eCommerce Marketplace (Pharmacy)
Description

Bestellplattform (ordering platform) operated by ApoNow GmbH that lists 280 brands and 300,000+ OTC pharmacy products orderable online for delivery or pickup at 18,500 German pharmacies.

11GINDUMAC
CategoryVertical B2B eCommerce Marketplace (Used Industrial Machinery)
Description

Global online transactional platform for used metalworking, sheet-metal and plastics-processing machinery; end-to-end handling (procurement, content, logistics, customs, installation); 300+ partners; ~18% net-to-net margin.

12ApoNow
CategoryB2B Pharma Manufacturer Service
Description

OTC-pharma B2B service that lets manufacturers run landing pages routed to regional pharmacies for fulfillment and same-day delivery.

13The Cube Club
CategoryVertical B2B eCommerce Marketplace (Hairdresser Supply Chain)
Description

B2B procurement platform for ~80,000 German hairdressers combining a 10,000+ article catalog, a mobile ordering app and the patented Cube electronic tube-press hardware.

14BEVMAQ
CategoryVertical B2B eCommerce Marketplace (Used Beverage Machinery)
Description

Online transactional platform for global trade in used beverage-industry machinery (Krones, KHS, GEA), with publicly listed sale prices and full transaction handling.

15In-house ERP system for Platform Group dealers
CategoryRetailer SaaS / Back-office Software
Description

Free proprietary ERP for member retailers providing real-time visibility on pricing, write-downs, bestsellers, payout tracking, return ratios and social-media post management.

16Schuhe24 dealer financing brokerage
CategoryEmbedded Retailer Financing
Description

Embedded short-term financing for retailers of up to €50,000 (planned increase to €200,000) over 6 months without credit check, delivered via the platform portal and funded by Volksbank.

17Schuh Benner brick-and-mortar shoe stores
CategorySpecialty Footwear Retail
Description

10 owned brick-and-mortar shoe stores across the Rhein-Main area (Wiesbaden, Frankfurt, Mainz, Hofheim, Limburg, Darmstadt) carrying brands such as Gabor, Paul Green, Ecco, Ara, Lloyd, Tamaris and own brand Franz Ferdinand.

18Franz Ferdinand (own shoe brand)
CategoryPrivate-Label Apparel / Footwear
Description

Private-label fashion and shoe brand launched in 2018, sold through a dedicated monostore at Hauptstr. 48, Hofheim am Taunus.

19Thonet furniture
CategoryDesigner Furniture Manufacturing
Description

Manufacture and sale of classic tubular-steel and bentwood chairs, tables and lounge furniture under the historic Thonet brand; distributed through Moebelfirst.de and own channels.

20Residential real estate portfolio and acquisitions
CategoryResidential Real Estate
Description

Acquisition and management of multi-family residential property (≥5 units, ≤20% commercial, up to €100M) across Frankfurt, Wiesbaden, Düsseldorf, Berlin, Hamburg, München and other German cities; notarization within 14 days.

21BENNER's Bistronomie (Kurhaus Wiesbaden)
CategoryGastronomy & Hospitality
Description

Restaurant, catering and lounge operation inside the historic Kurhaus Wiesbaden; held via Kurhaus Wiesbaden Gastronomie GmbH & Co. KG.

22Schlosshotel Rettershof
CategoryHospitality (Hotel & Restaurant)
Description

Romantik hotel and fine-dining restaurant in Kelkheim (Taunus); operated via Schlosshotel Rettershof GmbH.

23Cron am Hafen
CategoryGastronomy (Restaurant & Catering)
Description

Italian restaurant, vinothek and catering service at Speicherstraße, Frankfurt Westhafen.

24Focacceria / Focacceria Catering
CategoryGastronomy (Restaurant & Catering)
Description

Italian restaurant on Frankfurt Fressgass with separate catering service for events.

25Landwirtschaftliches Unternehmen Schlanstedt (LU Schlanstedt)
CategoryAgricultural Production
Description

Arable farming of approximately 2,000 hectares growing winter wheat, oats, peas and sugar beet; wholesale supply of agricultural commodities.

26Agrar Hillmersdorf (organic farming)
CategoryOrganic Agricultural Production
Description

Certified-organic arable farming of fruit and grain in Hillmersdorf/Fichtwald (Leipzig region); wholesale supply of organic produce.

27Rooftop solar PV energy generation
CategoryRenewable Energy Generation
Description

Operation and acquisition of rooftop photovoltaic installations across the group's agricultural and real estate estates, with >10% p.a. yield; targets 20-900 kWp plants built 2010-2021.

28THE PROPERTY magazine and podcast
CategorySpecialist Media (Print + Podcast)
Description

Quarterly 120-page print magazine plus podcast and ePaper targeting German real-estate owners and managers; available as single issues or annual subscription (cancellable anytime).

29Leydi Kosmetik
CategoryB2B Cosmetics
Description

B2B hair-removal cosmetics business with own production in Turkey; supplies retailers and salons under its own label.

Scale indicator25 records

Each record includes

Type, Value, Description, Source

Partnership28 partners
1AMB (Messe Stuttgart)
Strategic tierStrategic Tier: Flagship Industry-Event Partner For Gindumac.TypeGTM or Marketing PartnerAnnounced on2022-09-13
Description

GINDUMAC exhibited for the first time at AMB 2022 (13–17 September, Stuttgart, Halle 6 Stand D91), offering free market-value assessments for machine tools and showcasing Tim Wiese as brand ambassador.

benner-holding.com
2Tim Wiese
Strategic tierStrategic Tier: Flagship Brand Ambassador For Gindumac.TypeGTM or Marketing PartnerAnnounced on2022-09-09
Description

Tim Wiese (former German international footballer, later professional wrestler) is the brand ambassador of GINDUMAC, which has been part of The Platform Group since 2020. Wiese co-presents new deals at AMB 2022 and fronts GINDUMAC merchandise.

benner-holding.com
Strategic tierStrategic Tier: Strategic Platform Partner And Former Owner Of Gindumac.TypeStrategic or Co-development Partner
Description

Dr. Dominik Benner acquired the used-machinery firm Gindumac from Krauss-Maffei roughly two years before the April 2022 interview. Krauss-Maffei was named alongside Evomax and Gidetec as a partner GINDUMAC engaged at PlastExpo 2022 Helsinki.

Strategic tierStrategic Tier: High-End Brand Partner On Moebelfirst.TypeChannel Partner/ Reseller/ Distributor
Description

Premium German furniture manufacturer; its collections are offered on the Moebelfirst.de platform alongside stationary retailer partners.

Strategic tierStrategic Tier: High-End Brand Partner; Leo Lübke Chairs Moebelfirst Advisory Board.TypeChannel Partner/ Reseller/ Distributor
Description

Premium seating manufacturer; sells through Moebelfirst.de; COR's Managing Partner Leo Lübke has chaired the Moebelfirst advisory board since 2021.

Strategic tierStrategic Tier: High-End Brand Partner On Moebelfirst.TypeChannel Partner/ Reseller/ Distributor
Description

Premium German furniture brand; its products are sold via the Moebelfirst.de online platform.

Strategic tierStrategic Tier: Equity Partner In Moebelfirst.TypeStrategic or Co-development Partner
Description

The Höner family (owners of the Musterring furniture brand) holds a stake in MöbelFirst GmbH alongside founders Christoph Ritschel and Dennis Franken and The Platform Group (which took the majority in 2021).

Strategic tierStrategic Tier: Flagship Brand Partner On Cube Club.TypeChannel Partner/ Reseller/ Distributor
Description

Wella is one of the marquee professional hairdressing brands available through The Cube Club B2B platform alongside L'Oréal.

Strategic tierStrategic Tier: Flagship Brand Partner On Cube Club.TypeChannel Partner/ Reseller/ Distributor
Description

L'Oréal is one of the marquee professional hairdressing brands distributed through The Cube Club B2B procurement platform.

Strategic tierStrategic Tier: Flagship Industry-Event Partner.TypeGTM or Marketing Partner
Description

Dr. Dominik P. Benner appeared on K5-TV (the show of K5, Germany's leading eCommerce conference) on 28 April 2022 representing The Platform Group.

Strategic tierStrategic Tier: Industry-Event And Local Partner Network For Gindumac.TypeGTM or Marketing Partner
Description

GINDUMAC attended PlastExpo 2022 in Helsinki and signed local partner Evomax along with Krauss-Maffei and Gidetec as cooperation partners for the Finnish market.

Strategic tierStrategic Tier: Industry Thought-Leadership Partner.TypeGTM or Marketing Partner
Description

Günter Althaus, former CEO of the ANWR Group, opened the 8th Händlertagung on 20 May 2022 by positioning sustainability as the most important retail topic.

13Prof. Oliver Janz
Strategic tierStrategic Tier: Industry Thought-Leadership Speaker At Händlertagung.TypeGTM or Marketing Partner
Description

Prof. Oliver Janz spoke on new marketing for customer loyalty at the 2022 Händlertagung.

benner-holding.com
14Axel Liebetrau
Strategic tierStrategic Tier: Industry Speaker.TypeGTM or Marketing Partner
Description

Axel Liebetrau presented on retail innovation and the link between gastronomy, events and shopping at Händlertagung 2022.

benner-holding.com
15L&T Lengermann & Trieschmann (Jan Schepers)
Strategic tierStrategic Tier: Industry Speaker Partner.TypeGTM or Marketing Partner
Description

Jan Schepers from L&T (Osnabrück) closed the 2022 Händlertagung by presenting customer-loyalty projects (gastronomy, surf waves, events) as success factors.

benner-holding.com
Strategic tierStrategic Tier: Compliance/Identity-Check Provider.TypeTechnology or Integration
Description

SCHUFA Holding AG (Kormoranweg 5, 65201 Wiesbaden) is used both for SCHUFA IdentitätsCheck (age verification for age-restricted goods) and for credit checks prior to advance payments such as purchase on account.

Strategic tierStrategic Tier: Core Shipping/Logistics Partner.TypeChannel Partner/ Reseller/ Distributor
Description

DHL GmbH (Sträßchensweg 10, 53113 Bonn) is the shipping partner disclosed in Benner Holding's privacy policy. DHL GoGreen is used for sustainability-friendly shipping.

Strategic tierStrategic Tier: Core Analytics, Marketing And Search Partner.TypeTechnology or Integration
Description

Benner Holding uses Google Analytics (Universal), Google Signals, Google Ads Remarketing, Google DoubleClick, Google Maps, Google Fonts, YouTube and Google Search; data may be processed on Google servers in the US. Google LLC is certified under the EU-US Privacy Shield.

Strategic tierStrategic Tier: Marketing Partner.TypeTechnology or Integration
Description

BingAds Remarketing is used to advertise Benner Holding sites across Bing, Yahoo and MSN search results and third-party websites. Microsoft Corporation is certified under EU-US Privacy Shield.

Strategic tierStrategic Tier: Customer-Communication Tooling Partner.TypeTechnology or Integration
Description

Zendesk, Inc. provides the live-chat tool used on Benner Holding websites; processes data on US servers and is certified under EU-US Privacy Shield.

Strategic tierStrategic Tier: Review And Trust-Marketing Partner.TypeTechnology or Integration
Description

Trusted Shops GmbH (Subbelrather Str. 15c, 50823 Köln) sends post-purchase review reminders by email and provides the legal texts used for Benner Holding's privacy policy.

Strategic tierStrategic Tier: Core Affiliate Partner.TypeChannel Partner/ Reseller/ Distributor
Description

AWIN AG (Eichhornstraße 3, 10785 Berlin) operates the Affilinet partner program used by Benner Holding for affiliate-based placements.

Strategic tierStrategic Tier: Secondary Affiliate And Ad-Tech Partners.TypeChannel Partner/ Reseller/ Distributor
Description

Network of affiliate and ad-tech providers participating in Benner Holding's affiliate marketing program to track sales and serve personalized ads.

Strategic tierStrategic Tier: Retargeting Partner.TypeTechnology or Integration
Description

Criteo is used for Dynamic Retargeting and Sponsored Products personalized advertising across partner sites and apps.

Strategic tierStrategic Tier: Secondary Web-Analytics Partner.TypeTechnology or Integration
Description

Econda provides additional web-analytics services on Benner Holding websites.

Strategic tierStrategic Tier: Secondary Credit-Check Provider.TypeTechnology or Integration
Description

Creditreform Boniversum GmbH (Hellersbergstraße 11, 41460 Neuss) is used for credit checks when Benner Holding advances goods (e.g., purchase on account).

27Tesch mediafinanz GmbH / CRIF Bürgel GmbH / arvato infoscore GmbH / Deltavista GmbH
Strategic tierStrategic Tier: Secondary Credit-Check And Collection Partners.TypeTechnology or Integration
Description

Additional credit-information and collection service providers used by Benner Holding for purchase-on-account and outstanding-payment scenarios.

benner-holding.com
Strategic tierStrategic Tier: Core Social-Media Presence And Social-Login Plugins.TypeGTM or Marketing Partner
Description

Social Plugins and official pages on Facebook, Twitter, YouTube, Instagram and Pinterest are used for active customer communication, special promotions, and product information.

Recent move11 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight7 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Surplex runs a European online auction and transaction platform for used industrial machinery — directly comparable to GINDUMAC's used metal/plastics-processing machinery marketplace and BEVMAQ's used beverage-machinery platform.

TypeBroad incumbent
Description

Wayfair is a large multi-category eCommerce platform specializing in furniture/home goods, broadly comparable to Moebelfirst.de's premium-furniture marketplace serving 360+ stationary dealers.

TypeBroad incumbent
Description

Zalando is Germany's largest multi-category fashion and lifestyle eCommerce platform, comparable to Benner's fashion/shoes/jewelry verticals (Schuhe24, Outfits24, Taschen24, Dein-Juwelier) and Platform Group's fashion partners.

TypeDirect peer
Description

Exapro is a global online marketplace for used industrial machinery, comparable to GINDUMAC's transactional platform model covering procurement, content, logistics and customs handling.

TypeDirect peer
Description

Mirakl operates a marketplace-platform SaaS that enables retailers and brands to launch third-party marketplaces, closely matching The Platform Group's model of digitalizing stationary retailers across multiple verticals with a self-developed software stack.

TypeBroad incumbent
Description

Vonovia is Germany's largest residential real-estate company with a portfolio of hundreds of thousands of apartments, broadly comparable to Benner Holding's several-thousand-unit residential portfolio managed across six German cities.

TypeBroad incumbent
Description

DocMorris is a leading German OTC pharmacy eCommerce operator, broadly comparable to Doc.Green/ApoNow's network of 18,500 German pharmacies for same-day OTC fulfillment and eRezept integration.

TypeBroad incumbent
Description

Otto Group is a German multi-category retail and platform conglomerate with marketplace and eCommerce operations, broadly comparable to The Platform Group's multi-vertical marketplace approach.

TypeEmerging player
Description

Spryker provides composable commerce technology for B2B and marketplace business models; it overlaps with The Platform Group's self-developed multichannel eCommerce software that powers 28 vertical marketplaces.

TypeBroad incumbent
Description

Scout24 operates German vertical online marketplaces (ImmobilienScout24, AutoScout24); its marketplace-and-verticals operating model parallels The Platform Group's 28 vertical eCommerce platforms for stationary retailers.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat7 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights8 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment8 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile8 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration26 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries23 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance5 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

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M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

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Benner Holding

Diversified Family Holding (Real Estate, eCommerce Platforms, Retail, Agriculture & Energy, Gastronomy)benner-holding.com

Benner Holding is a fifth-generation German family-owned holding operating across real estate, eCommerce platforms, retail, agriculture/energy and gastronomy. Its Platform Group runs 28 vertical marketplaces connecting 15,450+ merchants, complemented by Schuh Benner retail, Thonet, and residential property.

What Benner Holding does

Benner Holding GmbH is a fifth-generation, family-owned diversified holding company headquartered in Wiesbaden, Germany, founded in 1882 as a shoe shop in Hofheim am Taunus. The group operates across five business segments — Grundbesitz (real estate), Handel (retail and eCommerce), Beteiligungen/eCommerce (The Platform Group), Agrar & Energie, and Gastronomie — under CEO Dr. Dominik P. Benner, with 2,470 employees, 54 subsidiaries and €1.3 billion in disclosed revenue. The real estate segment acquires multi-family residential portfolios across 17 German cities at 14–30x net cold rent (€1,500–€3,000/sqm) up to €100M per deal, with notarization completed within 14 days via pre-secured family capital.

The Platform Group, the group's primary growth engine, is a Wiesbaden-based umbrella of self-developed multichannel eCommerce software and proprietary retailer ERP, currently spanning 28 industry verticals (Schuhe24, Outfits24, Sportmarken24, Taschen24, Dein-Juwelier, Moebelfirst, GINDUMAC, BEVMAQ, ApoNow/Doc.Green, Cube Club, bike-angebot, fashionette, etc.) and connecting 15,450+ retailers and partners across 14 European locations with 400 staff. The platform operates on a pure transaction-fee model with no fixed cost for retailers, embedding a Volksbank-backed financing product, an in-house ERP, and patented Cube hardware for hairdressers. Distribution is supplemented by 10 Schuh Benner brick-and-mortar shoe stores in the Rhein-Main region and iconic furniture maker Thonet.

The group rounds out its portfolio with ~2,000 hectares of conventional and certified-organic farmland (Landwirtschaftliches Unternehmen Schlanstedt, Agrar Hillmersdorf), rooftop solar PV installations yielding >10% p.a., and a gastronomy/hospitality cluster that includes Benner's Bistronomie at Kurhaus Wiesbaden, Romantik Hotel Schlosshotel Rettershof (Kelkheim), Cron am Hafen and Focacceria (Frankfurt). Customer acquisition is anchored in industry events (K5, AMB Stuttgart, PlastExpo Helsinki, P5 Property Congress, the annual Händlertagung) plus a broad digital-marketing stack spanning Google/Bing remarketing, Criteo dynamic retargeting and affiliate networks (AWIN, Webgains, Ad4mat).

Benner Holding firmographics

Firmographics
Name
Benner Holding
Legal name
Benner Holding GmbH
Website
https://benner-holding.com
Company type
Private
Founded year
1882
Operating status
Operating
Headcount range
1–10 employees
Short description
Benner Holding is a fifth-generation German family-owned holding operating across real estate, eCommerce platforms, retail, agriculture/energy and gastronomy. Its Platform Group runs 28 vertical marketplaces connecting 15,450+ merchants, complemented by Schuh Benner retail, Thonet, and residential property.
Ownership category
akta.pro rank

Benner Holding industry classification

Industry
Product category
Diversified Family Holding (Real Estate, eCommerce Platforms, Retail, Agriculture & Energy, Gastronomy)
NAICS
Management of Companies and Enterprises (551)
SIC
Retail-Computer & Computer Software Stores (5734), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
akta.pro primary industry
Lower Middle-Market Business Brokerage (FSAEAIAB)
akta.pro secondary industries
Books, Media, Games & Hobbies C2C (CRAFAKAH), Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

  • Diversified family holding
  • Multichannel ecommerce platforms
  • Residential real estate
  • Used industrial machinery
  • Specialty retail consolidation

Where Benner Holding is headquartered

Location

Headquarters

HQ city
Wiesbaden
HQ country
Germany
HQ region
Europe

Offices22 records

Markets served

Benner Holding business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

  1. Platform transaction fees / marketplace commissions: The Platform Group and its 28 vertical platforms charge no fixed fees to retailers; revenue is generated solely through transaction-based commissions on sales routed through the platforms and onto third-party marketplaces. Margin in the machinery segment reported at ~18% net-to-net.
  2. B2C eCommerce direct sales (DTC): Direct-to-consumer sales via owned online stores (Schuhe24, Outfits24, Taschen24, Dein-Juwelier, Moebelfirst.de, Greenlocal, etc.) reaching end customers; complementary to platform/retailer revenues.
  3. Brick-and-mortar shoe retail: Sales from 10 owned Schuh Benner shoe stores across Rhein-Main (Wiesbaden, Frankfurt, Mainz, Limburg, Darmstadt, Hofheim), own-brand Franz Ferdinand store, and the Schuh Benner GmbH & Co. KG entity.
  4. Real estate rental income: Rental income from several thousand residential units managed via the property division (Benner Kleiderman Grundbesitz GmbH & Co. KG and related entities) across Frankfurt, Wiesbaden, Offenbach, Hofheim, Mannheim, Hanau, Düsseldorf, Köln, Groß-Gerau, Essen, Neuss, Aachen, Augsburg, Ulm, Bad Kreuznach, Braunschweig, Hannover.
  5. Gastronomy and hospitality operations: Restaurant and catering revenue from Benner's Bistronomie (Kurhaus Wiesbaden), Schlosshotel Rettershof (Kelkheim, since 2022), Cron am Hafen (Frankfurt), Focacceria (Frankfurt Fressgass), Focacceria Catering, plus Lounge 1907.
  6. Agriculture produce and operations: Revenue from organic and conventional farming operations: Landwirtschaftsunternehmen Schlanstedt e.G. (~2,000 ha cultivating winter wheat, oats, peas, sugar beet) and certified-organic Agrar Hillmersdorf (Fichtwald) growing fruit and cereals.
  7. Solar PV energy generation: Income from owned rooftop PV installations (e.g., the Minzow facility on a farm near Müritz-See, operating since 2013, south-facing), achieving >10% p.a. yield. Active buyer of additional PV plants (20–900 kWp, build years 2010–2021).
  8. Advertising and remarketing revenue: Affiliate and display revenues via partnerships with AWIN/Affilinet, Webgains, Ad4mat, Kupona, Mathtag, Emarsys, Scarab, The Adex, Criteo, Google Ads Remarketing, and BingAds Remarketing across Benner Holding websites.
  9. Affiliate / referral revenue: Affiliate commissions from the Affilinet and Webgains partner programs; placement-based revenue from cooperation partners promoting Benner Holding products on external platforms.
  10. Investment income and capital gains from holdings: Returns from majority stakes in operating companies (e.g., 38.5% Fashionette AG acquisition making The Platform Group the largest shareholder; Cube Club, Moebelfirst, ApoNow, BEVMAQ, GINDUMAC, bike-angebot, EMCO e-scooters), plus bond issuance via Tin Inn Holding AG.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goPlatform commission model — no fixed cost, transaction-based fees only
OtherMulti-year contractEmbedded retailer financing via Volksbank partnership
Unit PricingPay-as-you-goReal estate acquisition pricing: 14–30x net cold rent and €1,500–€3,000/sqm
Transaction based/ take ratePay-as-you-goGINDUMAC transaction margins ~18% net-to-net on used machinery
SubscriptionMonthlyResidential rent pricing (per unit, fixed tenancy)
OtherPay-as-you-goSchuh Benner own-brand retail pricing (Franz Ferdinand etc.)
SubscriptionAnnualTHE PROPERTY magazine subscription and single-issue pricing

Go-to-market motion5 records

Distribution channels9 records

Marketing channels13 records

Benner Holding product offering

Product offering

Core offering

Benner Holding is a fifth-generation family-owned diversified holding company that acquires, owns and operates businesses across five segments: real estate (residential property portfolio and acquisitions), trade (The Platform Group's 28 vertical eCommerce marketplaces serving stationary retailers, brick-and-mortar shoe retail, and the Thonet furniture brand), agriculture and energy (arable and organic farms plus rooftop solar PV), gastronomy (restaurants, catering, hotel) and strategic investments. The Platform Group's marketplaces (Schuhe24, GINDUMAC, BEVMAQ, Moebelfirst, Cube Club, ApoNow/Doc.Green, bike-angebot and others) connect more than 15,450 retailers and B2B partners to end customers on a transaction-fee basis using the group's self-developed multichannel software and proprietary retailer ERP.

Differentiator

Problem solved

Functional benefit

Brands

  • Schuh Benner: Brick-and-mortar shoe retail chain (Rhein-Main region) with multiple stores such as Schuh-Benner Hofheim, Schuh Müller Wiesbaden, Gabor & Paul Green Wiesbaden, Gabor Mainz, Gabor Main-Taunus-Zentrum, Schuh Unkelbach Limburg, Schuhhaus Sauer Frankfurt, Schuh Herbert Darmstadt, Schuh Herbert Frankfurt.
  • Franz Ferdinand
  • Schuhe24
  • Outfits24
  • Sportmarken24
  • Taschen24
  • Dein-Juwelier
  • The Platform Group
  • GINDUMAC
  • BEVMAQ
  • The Cube Club
  • Moebelfirst.de (MöbelFirst)
  • bike-angebot
  • Doc.Green / ApoNow
  • Greenlocal
  • WeWantShoes
  • Leydi Kosmetik
  • BENNER's Bistronomie / Lounge 1907
  • Schlosshotel Rettershof (RETTER's)
  • Cron am Hafen
  • Focacceria Catering
  • Thonet
  • THE PROPERTY
  • LU Schlanstedt (Landwirtschaftliches Unternehmen Schlanstedt e.G.)
  • Agrar Hillmersdorf

Products and services

  • The Platform Group Umbrella of self-developed B2C and B2B eCommerce marketplaces for stationary retailers across 28 industries; connects 15,450+ dealers and partners and runs the group's own multichannel software and retailer ERP stack.
  • Schuhe24 B2C online shoe marketplace for stationary shoe retailers; one of the largest online shoe platforms in Germany, integrated with the group's multichannel stack.
  • Outfits24 B2C fashion marketplace under The Platform Group enabling stationary fashion retailers to digitize their offering through the group's own software.
  • Sportmarken24 B2C online marketplace for sporting-goods retailers run on the group's multichannel platform stack.
  • Taschen24 B2C leather-goods marketplace under The Platform Group.
  • Dein-Juwelier B2C online marketplace for jewelry retailers under The Platform Group.
  • Greenlocal B2C marketplace for sustainable products offered by selected local retailers under The Platform Group umbrella.
  • Bike-Angebot Germany's largest bicycle and e-bike B2B/B2C marketplace, connecting 1,100+ specialist bicycle dealers via the group's platform infrastructure.
  • Moebelfirst.de Online furniture marketplace for 360+ stationary specialist furniture dealers and premium interior brands (Walter Knoll, COR, hülsta, Musterring); ~1.5% return ratio.
  • Doc.Green Bestellplattform (ordering platform) operated by ApoNow GmbH that lists 280 brands and 300,000+ OTC pharmacy products orderable online for delivery or pickup at 18,500 German pharmacies.
  • GINDUMAC Global online transactional platform for used metalworking, sheet-metal and plastics-processing machinery; end-to-end handling (procurement, content, logistics, customs, installation); 300+ partners; ~18% net-to-net margin.
  • ApoNow OTC-pharma B2B service that lets manufacturers run landing pages routed to regional pharmacies for fulfillment and same-day delivery.
  • The Cube Club B2B procurement platform for ~80,000 German hairdressers combining a 10,000+ article catalog, a mobile ordering app and the patented Cube electronic tube-press hardware.
  • BEVMAQ Online transactional platform for global trade in used beverage-industry machinery (Krones, KHS, GEA), with publicly listed sale prices and full transaction handling.
  • In-house ERP system for Platform Group dealers Free proprietary ERP for member retailers providing real-time visibility on pricing, write-downs, bestsellers, payout tracking, return ratios and social-media post management.
  • Schuhe24 dealer financing brokerage Embedded short-term financing for retailers of up to €50,000 (planned increase to €200,000) over 6 months without credit check, delivered via the platform portal and funded by Volksbank.
  • Schuh Benner brick-and-mortar shoe stores 10 owned brick-and-mortar shoe stores across the Rhein-Main area (Wiesbaden, Frankfurt, Mainz, Hofheim, Limburg, Darmstadt) carrying brands such as Gabor, Paul Green, Ecco, Ara, Lloyd, Tamaris and own brand Franz Ferdinand.
  • Franz Ferdinand (own shoe brand) Private-label fashion and shoe brand launched in 2018, sold through a dedicated monostore at Hauptstr. 48, Hofheim am Taunus.
  • Thonet furniture Manufacture and sale of classic tubular-steel and bentwood chairs, tables and lounge furniture under the historic Thonet brand; distributed through Moebelfirst.de and own channels.
  • Residential real estate portfolio and acquisitions Acquisition and management of multi-family residential property (≥5 units, ≤20% commercial, up to €100M) across Frankfurt, Wiesbaden, Düsseldorf, Berlin, Hamburg, München and other German cities; notarization within 14 days.
  • BENNER's Bistronomie (Kurhaus Wiesbaden) Restaurant, catering and lounge operation inside the historic Kurhaus Wiesbaden; held via Kurhaus Wiesbaden Gastronomie GmbH & Co. KG.
  • Schlosshotel Rettershof Romantik hotel and fine-dining restaurant in Kelkheim (Taunus); operated via Schlosshotel Rettershof GmbH.
  • Cron am Hafen Italian restaurant, vinothek and catering service at Speicherstraße, Frankfurt Westhafen.
  • Focacceria / Focacceria Catering Italian restaurant on Frankfurt Fressgass with separate catering service for events.
  • Landwirtschaftliches Unternehmen Schlanstedt (LU Schlanstedt) Arable farming of approximately 2,000 hectares growing winter wheat, oats, peas and sugar beet; wholesale supply of agricultural commodities.
  • Agrar Hillmersdorf (organic farming) Certified-organic arable farming of fruit and grain in Hillmersdorf/Fichtwald (Leipzig region); wholesale supply of organic produce.
  • Rooftop solar PV energy generation Operation and acquisition of rooftop photovoltaic installations across the group's agricultural and real estate estates, with >10% p.a. yield; targets 20-900 kWp plants built 2010-2021.
  • THE PROPERTY magazine and podcast Quarterly 120-page print magazine plus podcast and ePaper targeting German real-estate owners and managers; available as single issues or annual subscription (cancellable anytime).
  • Leydi Kosmetik B2B hair-removal cosmetics business with own production in Turkey; supplies retailers and salons under its own label.

Quantifiable outcome

  • 15,450 retailers & partners across 28 verticals connected to The Platform Group
  • +8 more outcomes

Companies that use Benner Holding

Customer profile

Named customers10 records

Segments8 records

Ideal customer profiles8 records

Benner Holding technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration26 records

Feature8 records

Benner Holding partnerships and signals

Strategic signal

Partnerships

28 partnerships are on record, tiered strategic tier: flagship industry-event partner for gindumac., strategic tier: flagship brand ambassador for gindumac., strategic tier: strategic platform partner and former owner of gindumac., strategic tier: high-end brand partner on moebelfirst., strategic tier: high-end brand partner; leo lübke chairs moebelfirst advisory board., strategic tier: equity partner in moebelfirst., strategic tier: flagship brand partner on cube club., strategic tier: flagship industry-event partner., strategic tier: industry-event and local partner network for gindumac., strategic tier: industry thought-leadership partner., strategic tier: industry thought-leadership speaker at händlertagung., strategic tier: industry speaker., strategic tier: industry speaker partner., strategic tier: compliance/identity-check provider., strategic tier: core shipping/logistics partner., strategic tier: core analytics, marketing and search partner., strategic tier: marketing partner., strategic tier: customer-communication tooling partner., strategic tier: review and trust-marketing partner., strategic tier: core affiliate partner., strategic tier: secondary affiliate and ad-tech partners., strategic tier: retargeting partner., strategic tier: secondary web-analytics partner., strategic tier: secondary credit-check provider., strategic tier: secondary credit-check and collection partners. and strategic tier: core social-media presence and social-login plugins..

  • AMB (Messe Stuttgart)strategic tier: flagship industry-event partner for gindumac.GTM or Marketing Partner · 13 September 2022GINDUMAC exhibited for the first time at AMB 2022 (13–17 September, Stuttgart, Halle 6 Stand D91), offering free market-value assessments for machine tools and showcasing Tim Wiese as brand ambassador.
  • Tim Wiesestrategic tier: flagship brand ambassador for gindumac.GTM or Marketing Partner · 9 September 2022Tim Wiese (former German international footballer, later professional wrestler) is the brand ambassador of GINDUMAC, which has been part of The Platform Group since 2020. Wiese co-presents new deals at AMB 2022 and fronts GINDUMAC merchandise.
  • Krauss-Maffeistrategic tier: strategic platform partner and former owner of gindumac.Strategic or Co-development PartnerDr. Dominik Benner acquired the used-machinery firm Gindumac from Krauss-Maffei roughly two years before the April 2022 interview. Krauss-Maffei was named alongside Evomax and Gidetec as a partner GINDUMAC engaged at PlastExpo 2022 Helsinki.
  • Walter Knollstrategic tier: high-end brand partner on moebelfirst.Channel Partner/ Reseller/ DistributorPremium German furniture manufacturer; its collections are offered on the Moebelfirst.de platform alongside stationary retailer partners.
  • CORstrategic tier: high-end brand partner; leo lübke chairs moebelfirst advisory board.Channel Partner/ Reseller/ DistributorPremium seating manufacturer; sells through Moebelfirst.de; COR's Managing Partner Leo Lübke has chaired the Moebelfirst advisory board since 2021.
  • hülstastrategic tier: high-end brand partner on moebelfirst.Channel Partner/ Reseller/ DistributorPremium German furniture brand; its products are sold via the Moebelfirst.de online platform.
  • Musterring (Familie Höner)strategic tier: equity partner in moebelfirst.Strategic or Co-development PartnerThe Höner family (owners of the Musterring furniture brand) holds a stake in MöbelFirst GmbH alongside founders Christoph Ritschel and Dennis Franken and The Platform Group (which took the majority in 2021).
  • Wellastrategic tier: flagship brand partner on cube club.Channel Partner/ Reseller/ DistributorWella is one of the marquee professional hairdressing brands available through The Cube Club B2B platform alongside L'Oréal.
  • L'Oréalstrategic tier: flagship brand partner on cube club.Channel Partner/ Reseller/ DistributorL'Oréal is one of the marquee professional hairdressing brands distributed through The Cube Club B2B procurement platform.
  • K5 (eCommerce conference)strategic tier: flagship industry-event partner.GTM or Marketing PartnerDr. Dominik P. Benner appeared on K5-TV (the show of K5, Germany's leading eCommerce conference) on 28 April 2022 representing The Platform Group.
  • PlastExpo Helsinki / Evomax / Gidetecstrategic tier: industry-event and local partner network for gindumac.GTM or Marketing PartnerGINDUMAC attended PlastExpo 2022 in Helsinki and signed local partner Evomax along with Krauss-Maffei and Gidetec as cooperation partners for the Finnish market.
  • ANWR Group (Günter Althaus)strategic tier: industry thought-leadership partner.GTM or Marketing PartnerGünter Althaus, former CEO of the ANWR Group, opened the 8th Händlertagung on 20 May 2022 by positioning sustainability as the most important retail topic.
  • Prof. Oliver Janzstrategic tier: industry thought-leadership speaker at händlertagung.GTM or Marketing PartnerProf. Oliver Janz spoke on new marketing for customer loyalty at the 2022 Händlertagung.
  • Axel Liebetraustrategic tier: industry speaker.GTM or Marketing PartnerAxel Liebetrau presented on retail innovation and the link between gastronomy, events and shopping at Händlertagung 2022.
  • L&T Lengermann & Trieschmann (Jan Schepers)strategic tier: industry speaker partner.GTM or Marketing PartnerJan Schepers from L&T (Osnabrück) closed the 2022 Händlertagung by presenting customer-loyalty projects (gastronomy, surf waves, events) as success factors.
  • SCHUFA Holding AGstrategic tier: compliance/identity-check provider.Technology or IntegrationSCHUFA Holding AG (Kormoranweg 5, 65201 Wiesbaden) is used both for SCHUFA IdentitätsCheck (age verification for age-restricted goods) and for credit checks prior to advance payments such as purchase on account.
  • DHL GmbHstrategic tier: core shipping/logistics partner.Channel Partner/ Reseller/ DistributorDHL GmbH (Sträßchensweg 10, 53113 Bonn) is the shipping partner disclosed in Benner Holding's privacy policy. DHL GoGreen is used for sustainability-friendly shipping.
  • Google (Google Ireland Limited / Google LLC)strategic tier: core analytics, marketing and search partner.Technology or IntegrationBenner Holding uses Google Analytics (Universal), Google Signals, Google Ads Remarketing, Google DoubleClick, Google Maps, Google Fonts, YouTube and Google Search; data may be processed on Google servers in the US. Google LLC is certified under the EU-US Privacy Shield.
  • Microsoft (BingAds)strategic tier: marketing partner.Technology or IntegrationBingAds Remarketing is used to advertise Benner Holding sites across Bing, Yahoo and MSN search results and third-party websites. Microsoft Corporation is certified under EU-US Privacy Shield.
  • Zendesk, Inc.strategic tier: customer-communication tooling partner.Technology or IntegrationZendesk, Inc. provides the live-chat tool used on Benner Holding websites; processes data on US servers and is certified under EU-US Privacy Shield.
  • Trusted Shops GmbHstrategic tier: review and trust-marketing partner.Technology or IntegrationTrusted Shops GmbH (Subbelrather Str. 15c, 50823 Köln) sends post-purchase review reminders by email and provides the legal texts used for Benner Holding's privacy policy.
  • AWIN AG (Affilinet)strategic tier: core affiliate partner.Channel Partner/ Reseller/ DistributorAWIN AG (Eichhornstraße 3, 10785 Berlin) operates the Affilinet partner program used by Benner Holding for affiliate-based placements.
  • Webgains / Ad4mat / Kupona / Mathtag / Emarsys & Scarab / The Adexstrategic tier: secondary affiliate and ad-tech partners.Channel Partner/ Reseller/ DistributorNetwork of affiliate and ad-tech providers participating in Benner Holding's affiliate marketing program to track sales and serve personalized ads.
  • Criteostrategic tier: retargeting partner.Technology or IntegrationCriteo is used for Dynamic Retargeting and Sponsored Products personalized advertising across partner sites and apps.
  • Econda GmbHstrategic tier: secondary web-analytics partner.Technology or IntegrationEconda provides additional web-analytics services on Benner Holding websites.
  • Creditreform Boniversum GmbHstrategic tier: secondary credit-check provider.Technology or IntegrationCreditreform Boniversum GmbH (Hellersbergstraße 11, 41460 Neuss) is used for credit checks when Benner Holding advances goods (e.g., purchase on account).
  • Tesch mediafinanz GmbH / CRIF Bürgel GmbH / arvato infoscore GmbH / Deltavista GmbHstrategic tier: secondary credit-check and collection partners.Technology or IntegrationAdditional credit-information and collection service providers used by Benner Holding for purchase-on-account and outstanding-payment scenarios.
  • Facebook / Twitter / YouTube / Instagram / Pintereststrategic tier: core social-media presence and social-login plugins.GTM or Marketing PartnerSocial Plugins and official pages on Facebook, Twitter, YouTube, Instagram and Pinterest are used for active customer communication, special promotions, and product information.

Scale indicators25 records

Recent moves11 records

Expansion highlights7 records

Benner Holding competitors and assessment

Company assessment

Direct peers

  • Surplex: Surplex runs a European online auction and transaction platform for used industrial machinery — directly comparable to GINDUMAC's used metal/plastics-processing machinery marketplace and BEVMAQ's used beverage-machinery platform.
  • Exapro: Exapro is a global online marketplace for used industrial machinery, comparable to GINDUMAC's transactional platform model covering procurement, content, logistics and customs handling.
  • Mirakl: Mirakl operates a marketplace-platform SaaS that enables retailers and brands to launch third-party marketplaces, closely matching The Platform Group's model of digitalizing stationary retailers across multiple verticals with a self-developed software stack.

Broad incumbents

  • Wayfair: Wayfair is a large multi-category eCommerce platform specializing in furniture/home goods, broadly comparable to Moebelfirst.de's premium-furniture marketplace serving 360+ stationary dealers.
  • Zalando: Zalando is Germany's largest multi-category fashion and lifestyle eCommerce platform, comparable to Benner's fashion/shoes/jewelry verticals (Schuhe24, Outfits24, Taschen24, Dein-Juwelier) and Platform Group's fashion partners.
  • Vonovia: Vonovia is Germany's largest residential real-estate company with a portfolio of hundreds of thousands of apartments, broadly comparable to Benner Holding's several-thousand-unit residential portfolio managed across six German cities.
  • DocMorris: DocMorris is a leading German OTC pharmacy eCommerce operator, broadly comparable to Doc.Green/ApoNow's network of 18,500 German pharmacies for same-day OTC fulfillment and eRezept integration.
  • Otto Group: Otto Group is a German multi-category retail and platform conglomerate with marketplace and eCommerce operations, broadly comparable to The Platform Group's multi-vertical marketplace approach.
  • Scout24: Scout24 operates German vertical online marketplaces (ImmobilienScout24, AutoScout24); its marketplace-and-verticals operating model parallels The Platform Group's 28 vertical eCommerce platforms for stationary retailers.

Emerging players

  • Spryker: Spryker provides composable commerce technology for B2B and marketplace business models; it overlaps with The Platform Group's self-developed multichannel eCommerce software that powers 28 vertical marketplaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights8 records

Customer concentration

Benner Holding social profiles

Digital presence

Benner Holding compliance and trust

Trust signal

Compliance5 records

Benner Holding financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Benner Holding leadership team

Management profile

Number of profiles

Profiles8 records

Benner Holding subsidiaries and ownership

Company hierarchy

Subsidiaries23 records

Benner Holding funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Benner Holding M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benner Holding

What does Benner Holding do?

Benner Holding is a fifth-generation family-owned diversified holding company that acquires, owns and operates businesses across five segments: real estate (residential property portfolio and acquisitions), trade (The Platform Group's 28 vertical eCommerce marketplaces serving stationary retailers, brick-and-mortar shoe retail, and the Thonet furniture brand), agriculture and energy (arable and organic farms plus rooftop solar PV), gastronomy (restaurants, catering, hotel) and strategic investments. The Platform Group's marketplaces (Schuhe24, GINDUMAC, BEVMAQ, Moebelfirst, Cube Club, ApoNow/Doc.Green, bike-angebot and others) connect more than 15,450 retailers and B2B partners to end customers on a transaction-fee basis using the group's self-developed multichannel software and proprietary retailer ERP.

Is Benner Holding a public or private company?

Benner Holding is a private company. It is classified as family owned and is currently operating.

When was Benner Holding founded?

Benner Holding was founded in 1882. It employs 1 to 10 people.

Where is Benner Holding based?

Benner Holding is headquartered in Wiesbaden, Germany, in the Europe region.

How does Benner Holding make money?

Ten revenue lines are on record. Platform transaction fees / marketplace commissions are the primary driver. The others are B2C eCommerce direct sales (DTC), brick-and-mortar shoe retail, real estate rental income, gastronomy and hospitality operations, agriculture produce and operations, solar PV energy generation, advertising and remarketing revenue, affiliate / referral revenue and investment income and capital gains from holdings.

Who are Benner Holding's main competitors?

Direct peers on record are Surplex, Exapro and Mirakl. Broad incumbents are Wayfair, Zalando, Vonovia, DocMorris, Otto Group and Scout24. Spryker is listed as an emerging player.

Does Benner Holding have an API?

No public API is recorded for Benner Holding.

What industry is Benner Holding in?

Benner Holding's product category is Diversified Family Holding (Real Estate, eCommerce Platforms, Retail, Agriculture & Energy, Gastronomy). Its primary akta.pro industry code is FSAEAIAB, Lower Middle-Market Business Brokerage, with a secondary code of CRAFAKAH, Books, Media, Games & Hobbies C2C. Its NAICS code is 551 and its SIC code is 5734.

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