Oasis Dental Care

Name

Oasis Dental Care

Legal name

Oasis Dental Care Limited

Website

https://oasisdentalcare.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro industry

PRIMARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAAAI

Membership/Subscription & Direct-Pay General Dentistry Practices

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAN

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms)

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• Dental care services
• NHS dentistry
• Private dentistry
• Orthodontic treatment
• Dental subscription plan

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fee-for-Service Dental Treatment: Revenue generated from per-appointment payments for both NHS and private dental treatments. NHS treatment is provided at standardised government-subsidised costs, while private treatments offer greater choice and include cosmetic procedures. Prices vary by practice.
2. Bupa Smile Plan (Dental Subscription): Monthly subscription payment plan allowing patients to spread the cost of routine dental care including checkups and hygiene visits over 12 monthly payments. Provides predictable recurring revenue stream.
3. Dental Insurance Integration: Bupa Dental Insurance customers receive up to 20% discount on treatment at Bupa practices plus instant claim processing. Insurance covers preventative and restorative treatment, orthodontic treatment (UK), worldwide emergency treatment, and oral cancer treatment.
4. Patient Finance: Finance options for treatments costing over £500. 0% APR available on repayment terms up to 36 months; 7.9% APR representative for 48 or 60 month terms. Minimum spend £250, maximum £50,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oasis Dental Care Limited operates the Bupa Dental Care network, providing NHS and private dental treatments across nearly 400 practices in the UK and Republic of Ireland, including specialist orthodontic services via Total Orthodontics. Revenue is generated through fee-for-service appointments, a Bupa Smile Plan monthly subscription for routine care, patient finance for higher-value private treatment, and integration with Bupa dental insurance offering member discounts and instant claim processing.

Product overview

Bupa Dental Care is a trading name of Oasis Dental Care Limited, operating as a dental care provider network with over 400 practices across the UK and Republic of Ireland. The offering is structured as a multi-tier service model comprising NHS Services, Private Services, Platinum Practices (premium tier), and Total Orthodontics (specialist orthodontic sub-brand with over 25 dedicated practices). Payment options include Bupa Smile Plan (subscription), Patient Finance (interest-free/bearing options), and pay-per-appointment. Digital services include Patient Portal (for medical history, treatment plans), Online Booking, Bupa Finder (practice locator with insurance network info), and My Bupa App for insurance management. The company provides comprehensive dental treatments spanning preventive care, restorative procedures, orthodontics, and cosmetic dentistry.

Differentiator

Problem solved

Functional benefit

Brands

• Total Orthodontics: A group of over 25 specialist orthodontic practices across the UK, providing treatments including fixed braces, removable braces, invisalign treatments, and lingual braces.

Quantifiable outcome

• Insurance members receive up to 20% discount on general dental care and instant claim processing at Bupa practices

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bupa Insurance LimitedcoreGTM or Marketing PartnerBupa Insurance Limited provides dental insurance products underwritten by Bupa Insurance Limited, authorised by the Prudential Regulation Authority and regulated by the FCA. Bupa Dental Care practices are part of the Bupa insurance network, offering members up to 20% discount on treatment and instant claim processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• mydentist: One of the largest dental practice chains in the UK, operating a national network of NHS and private practices directly comparable to Oasis Dental Care's footprint, patient mix, and service tiers.
• PortmanDentex: UK and Ireland dental group formed from the merger of Portman Healthcare and Dentex Health, running a comparable multi-brand general and specialist practice network with similar NHS/private mix.
• Rodericks Dental Partners: UK-wide dental group delivering NHS and private dentistry across a similar multi-site practice model, directly comparable in scale, patient offering, and digital tooling.
• Together Dental: UK dental group operating mixed NHS and private practices with a similar geographic and service profile to Oasis Dental Care, including patient-facing digital booking and payment options.
• Colosseum Dental Group: Pan-European dental platform operating practices across multiple countries with a comparable mix of general and specialist dentistry, including orthodontics and implants.
• Damira Dental Studios: UK dental group with a growing portfolio of NHS and private practices using a similar roll-up strategy, directly comparable in service mix and digital patient experience.
• Genix Healthcare: UK dental group operating NHS and private practices with comparable tiers of service and a national footprint overlapping with Oasis Dental Care.

Regional players

• Clyde Munro Dental Group: Largest dental group in Scotland, operating mixed NHS/private practices; offers a directly comparable multi-site general dentistry model but concentrated in a specific UK region.

Broad incumbents

• Heartland Dental: One of the largest US dental support organisations; comparable as a DSO-style platform operator even though geographic markets and reimbursement models differ from UK NHS dentistry.
• Aspen Dental Management: Large US-based dental practice management company offering comparable multi-site general dentistry, with overlapping digital tooling and patient financing approaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OasisDentalCare
• YouTubeyoutube.com/user/BupaUK
• Facebookfacebook.com/OasisDentalCare
• LinkedInlinkedin.com/company/oasis-dental-care
• Instagraminstagram.com/bupa.uk
• TikToktiktok.com/@bupauk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oasis Dental Care