mydentist
mydentist is the UK's largest dental care provider, operating approximately 500-550 practices across all four UK nations and serving over 3.8 million patients through NHS, myoptions private, and Premium private dental tiers, plus Dental Plan subscriptions.
- Company typePrivate
- Founded2000
- HeadquartersManchester, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What mydentist does
mydentist is the UK's largest dental care provider, operating a network of approximately 500-550 dental practices across England, Scotland, Wales, and Northern Ireland and serving more than 3.8 million patients. Founded in 1996 and headquartered in Kearsley, Manchester, the company operates through the legal entity mydentist Group Limited (with Whitecross Dental Care Limited as a wholly-owned subsidiary) and has been backed by private equity firm Bridgepoint since August 2025.
The company generates revenue through a three-tier service model: NHS Dental Care at regulated band prices (£27.90-£332.10 in England), myoptions Private Dental Care offering affordable comprehensive treatments (£64-£1,490+), and Premium Private Dental Care at the top tier (£88-£624+). Revenue is supplemented by a Dental Plan subscription product (£9.16-£28.33/month), 0% APR and Pay in 3 financing through V12 Retail Finance, and specialized treatments including Invisalign, ClearCorrect aligners, dental implants, Philips Zoom whitening, and the newly introduced Curodont Repair drill-free treatment from vVARDIS. Distribution is direct-to-consumer via the owned practice network, with online booking, a website practice locator, and digital marketing channels (Google reviews, social media, SEO).
The technology stack centers on a digital practice management system spanning 500+ practices, with online booking, patient portals, cloud-based patient record storage via Box (ISO 27001/27018), digital X-ray imaging, intraoral 3D scanning at select practices, and an AI Governance Framework covering generative AI for administrative tasks, predictive AI for clear aligner treatment planning, computer vision for X-ray review, and automated scheduling. The company holds CQC, Healthcare Inspectorate Wales, and FCA registrations, with the RoSPA 2025 President's Award for safety.
mydentist firmographics
Firmographics- Name
- mydentist
- Legal name
- mydentist Group Limited
- Website
- https://mydentist.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- mydentist is the UK's largest dental care provider, operating approximately 500-550 practices across all four UK nations and serving over 3.8 million patients through NHS, myoptions private, and Premium private dental tiers, plus Dental Plan subscriptions.
- Ownership category
- akta.pro rank
mydentist industry classification
Industry- Product category
- Dental Care Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
Keywords
Where mydentist is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
mydentist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- NHS Dental Services: NHS dental treatment revenue generated through government-funded NHS contracts in England, Scotland, Wales, and Northern Ireland. Patients pay regulated NHS band charges for clinically necessary treatments.
- Private Dental Services: Revenue from myoptions private dental care and Premium private dental care tiers. Private treatments include cosmetic procedures, teeth whitening, clear aligners, dental implants, and other treatments not covered by NHS.
- Dental Plan Subscription: Monthly membership plans (Plan A from £9.16/month, Plan B from £18.26/month, Plan C from £28.33/month) providing routine examinations, hygiene visits, product discounts, and emergency assistance coverage.
- Finance and Payment Plans: Revenue supported by 0% APR finance options and Pay in 3 interest-free payment plans through V12 Retail Finance, enabling patients to spread treatment costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NHS Band 1: Examination, diagnosis, X-rays, scale and polish |
| Unit Pricing | Pay-as-you-go | myoptions Private: Affordable private dental care with comprehensive treatment range |
| Unit Pricing | Pay-as-you-go | Premium Private: Fullest range of treatments at most convenient times |
| Subscription | Monthly | Dental Plan: Monthly membership for routine dental care |
| Other | Monthly | 0% Finance and Pay in 3 options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
mydentist product offering
Product offeringCore offering
mydentist operates a network of approximately 500-550 dental practices across the UK delivering NHS, myoptions private, and Premium private dental care to more than 3.8 million patients. Its core revenue is generated from clinical dental services (examinations, restorations, orthodontics, cosmetic procedures, implants, facial aesthetics) billed through NHS band charges, private pay-as-you-go fees, and a monthly Dental Plan subscription. Dental Finance (0% APR and Pay in 3 through V12 Retail Finance) is offered as a payment, not a separate product.
Product overview
mydentist is the UK's largest dental care provider operating a network of approximately 550 dental practices serving over 4 million patients. The company offers a tiered dental care model comprising three service levels: NHS Dental Care for clinically necessary treatments, myoptions Private Dental Care for affordable comprehensive private treatments, and Premium Private Dental Care offering the fullest range of treatments with maximum convenience. Supporting these core services are the mydentist Dental Plan (monthly membership covering routine care), Dental Finance (0% APR and Pay in 3 payment options via V12 Retail Finance), and specialized treatments including ClearCorrect and Invisalign aligners, dental crowns, fillings, and facial aesthetics. A recent partnership with vVARDIS introduced Curodont Repair, a drill-free early tooth decay treatment. The company uses AI for administrative automation, predictive treatment planning (clear aligners), and x-ray analysis to support clinical decision-making.
Differentiator
Problem solved
Functional benefit
Brands
- myoptions: Affordable private dental care service offering comprehensive range of treatments including teeth whitening and clear aligners
- mydentist Dental Plan
Products and services
- NHS Dental Care Government-funded dental care covering clinically necessary treatments (examinations, fillings, root canal work, extractions, dental appliances) priced at regulated NHS bands (£27.90 Band 1, £76.60 Band 2, £332.10 Band 3 in England). For UK patients seeking affordable essential dental care.
- myoptions Private Dental Care Affordable private dental care tier unique to mydentist, providing priority access to a comprehensive range of clinically necessary and cosmetic treatments including teeth whitening, clear aligners, composite bonding, and facial aesthetics. For individual patients seeking faster access and cosmetic options beyond NHS coverage.
- Premium Private Dental Care Premium private dental care tier offering the fullest range of clinically necessary and cosmetic treatments with the broadest range of materials, extended appointment times, and convenient scheduling including early mornings, evenings and weekends. For individual patients willing to pay for maximum treatment range and flexibility.
- mydentist Dental Plan Monthly membership subscription covering routine dental examinations and hygiene visits, with exclusive 10% discount on oral health products, preferential appointment times, and Worldwide Dental Emergency Assistance Scheme coverage. Three tiered plans from £9.16/month. For individual UK consumers wanting predictable monthly dental care costs.
- ClearCorrect Aligners Clear aligner teeth straightening system for correcting dental alignment, part of myoptions private dentistry offering with treatments from £1,990. For individual patients seeking orthodontic treatment with removable clear aligners.
- Invisalign Clear aligner teeth straightening treatment provided as part of an official Invisalign provider partnership with Align Technology, offered through both myoptions and Premium private dental care tiers. For individual patients seeking clear aligner orthodontic treatment.
- Curodont Repair Drill-free biomimetic treatment for early tooth decay developed by vVARDIS, offered as a non-invasive alternative to traditional drilling, priced from £140 per course. Initially available at 100 practices with full network rollout planned for 2026. For individual patients with early-stage tooth decay seeking non-invasive treatment.
- Dental Fillings Tooth restoration treatments including amalgam (silver), composite (tooth-coloured/white), glass ionomer, and ceramic inlays/overlays. Amalgam and composite available on NHS where clinically appropriate; ceramic inlays provided privately. For individual patients requiring restorative treatment for decayed or damaged teeth.
- Dental Crowns Custom-made dental restorations covering or encasing damaged or weakened teeth, available in all-metal (silver/gold), metal-and-porcelain, and all-ceramic options. From £826 (myoptions). For individual patients needing tooth protection, restoration after root canal, or aesthetic enhancement.
- Facial Aesthetics Non-surgical injectable treatments including dermal fillers, cosmetic wrinkle treatments, and dermaroller procedures targeting lips, cheeks, forehead and eye areas, as well as therapeutic needs such as tooth grinding and tension headaches. For individual patients seeking cosmetic facial treatments alongside dental care.
Quantifiable outcome
- 4.3/5 star Google rating based on 68,696 reviews
- +2 more outcomes
Companies that use mydentist
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
mydentist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature3 records
mydentist partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- vVARDISflagshipmydentist partnered with biomimetic oral care brand vVARDIS to offer Curodont Repair, a drill-free treatment for early tooth decay, across its network. The treatment, priced from £140 per course, was launched at 100 practices from November 2025 with full network rollout planned for 2026. This is a first-of-its-kind partnership in UK dentistry, potentially benefiting over 4 million patients in mydentist's network.
- Philips ZoomcorePartnership with Philips Zoom for professional teeth whitening treatments, offering industry-leading whitening solutions to patients.
- InvisaligncoreOfficial Invisalign provider offering clear aligner teeth straightening treatments through trained clinicians.
- ClearCorrectcorePartnership for ClearCorrect clear aligner teeth straightening, available at select practices.
- BoxcoreCloud-based file sharing and storage platform used to transfer and share patient information securely between practices and other authorized parties. Box encrypts data both at rest and in transit.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
mydentist competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: Largest US-focused dental support organisation, supporting thousands of dentist offices across America. Comparable as a global DSO scale leader; useful international benchmark for unit economics and AI-enabled multi-site operations, though operates in a different regulatory and reimbursement system.
- dentalcorp: Canada's largest dental network operator with hundreds of practices. Comparable as a publicly-listed DSO platform, relevant for benchmarking UK DSO unit economics, acquisition strategy and AI-enabled clinical workflows.
Direct peers
- Bupa Dental Care: UK dental network operated by Bupa, offering NHS and private dentistry across hundreds of practices. Closest direct competitor to mydentist by UK scale, mixed NHS/private model and multi-tier pricing.
- Rodericks Dental Partners: UK-focused dental group practice and DSO backed by private equity, providing NHS and private dentistry across a large multi-site network. Directly comparable on DSO model, NHS/private mix and growth-via-acquisition strategy.
- Together Dental: UK dental group providing NHS and private dentistry across a multi-practice network, often backed by private equity. Comparable as a regional DSO competing head-to-head for practices and patients in overlapping UK geographies.
- Portman Dental Care: UK dental group operating a significant network of mostly private-focused practices. Comparable in operating a multi-site dental brand with private-leaning positioning, alongside NHS where present.
- Colosseum Dental Group (UK): Pan-European dental group with substantial UK operations, providing NHS and private dentistry across acquired practices. Directly comparable as a PE-backed DSO consolidating the UK market.
- Dental Partners: UK dental group practice offering NHS and private dentistry across multiple sites. Comparable as a UK DSO competing for clinician talent, private mix and acquisition targets.
Others
- Align Technology (Invisalign): Global clear-aligner technology company and mydentist's aligner supplier partner. Adjacent ecosystem participant rather than a competitor — drives a meaningful private revenue stream for mydentist through Invisalign and Smile Zone treatment planning.
Emerging players
- Smile Together Dental CIC: UK dental provider operating NHS and private services across the South West. Comparable in delivering community NHS dentistry at scale with a private upsell tier, though smaller and more regional than mydentist.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
mydentist social profiles
Digital presencemydentist compliance and trust
Trust signalCompliance6 records
mydentist financial estimates
Financial estimateRevenue estimate
Valuation estimate
mydentist leadership team
Management profileNumber of profiles
mydentist subsidiaries and ownership
Company hierarchySubsidiaries1 record
mydentist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mydentist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mydentist
What does mydentist do?
mydentist operates a network of approximately 500-550 dental practices across the UK delivering NHS, myoptions private, and Premium private dental care to more than 3.8 million patients. Its core revenue is generated from clinical dental services (examinations, restorations, orthodontics, cosmetic procedures, implants, facial aesthetics) billed through NHS band charges, private pay-as-you-go fees, and a monthly Dental Plan subscription. Dental Finance (0% APR and Pay in 3 through V12 Retail Finance) is offered as a payment, not a separate product.
Is mydentist a public or private company?
mydentist is a private company. It is classified as private equity controlled and is currently operating.
When was mydentist founded?
mydentist was founded in 2000. It employs 5,001 to 10,000 people.
Where is mydentist based?
mydentist is headquartered in Manchester, United Kingdom, in the Europe region.
How does mydentist make money?
Four revenue lines are on record. NHS Dental Services are the primary driver. The others are private Dental Services, dental Plan Subscription and finance and Payment Plans.
Who are mydentist's main competitors?
Broad incumbents on record are Heartland Dental and dentalcorp. Direct peers are Bupa Dental Care, Rodericks Dental Partners, Together Dental, Portman Dental Care, Colosseum Dental Group (UK) and Dental Partners. Align Technology (Invisalign) is listed as an others. Smile Together Dental CIC is listed as an emerging player.
Does mydentist have an API?
No public API is recorded for mydentist.
What industry is mydentist in?
mydentist's product category is Dental Care Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices. Its NAICS code is 62121 and its SIC code is 8011.