myAgro
- Company typePrivate
- Founded2011
- HeadquartersBamako, Mali
- Headcount251–500
- GTM typeB2C
- OfferingServices
myAgro firmographics
Firmographics- Name
- myAgro
- Legal name
- myAgro Farms
- Website
- https://myagro.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
myAgro industry classification
Industry- Product category
- Smallholder Agricultural Input Distribution
- NAICS
- Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
- akta.pro secondary industries
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
Keywords
Where myAgro is headquartered
LocationHeadquarters
- HQ city
- Bamako
- HQ country
- Mali
- HQ region
- Africa
Offices6 records
Markets served
myAgro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Farmer Layaway Payments: myAgro generates revenue through small incremental payments made by farmers over 6-8 months via mobile money. Farmers purchase packages containing seeds, fertilizer, and training. After completing payments, inputs are delivered directly to villages.
- Donations and Grants: As a non-profit organization, myAgro relies on donations, strategic investments (such as from MacKenzie Scott), and grants to fund operations and scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Small package (1/8 hectare) |
| Subscription | Pay-as-you-go | Medium package (1/4 hectare) |
| Subscription | Pay-as-you-go | Standard package (1/2 hectare) |
| Subscription | Pay-as-you-go | Large package (1 hectare) |
| Subscription | Pay-as-you-go | Village Entrepreneur Package |
| One time/ perpetual license | Pay-as-you-go | Precision Planter |
| Subscription | Pay-as-you-go | Farmer Starter Package |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
myAgro product offering
Product offeringCore offering
myAgro operates a mobile layaway platform that enables smallholder farmers in West and East Africa to purchase certified seeds, fertilizer, and agricultural training in small increments via mobile money over a 6–8 month period. Once farmers complete their layaway payments, input packages are delivered directly to their villages just before the planting season. The platform is supported by a Village Entrepreneur distribution network, a call center for farmer engagement, and tailored packages (including poultry and climate-smart seed options) targeted primarily at rural women farmers.
Product overview
myAgro operates as a mobile layaway platform designed for smallholder farmers in West Africa. The core offering is a mobile-based layaway system enabling farmers to purchase certified seeds, fertilizer, and agricultural training through small incremental mobile money payments over 6-8 months. These input packages are then delivered directly to farmers' villages right before planting season. The platform is complemented by Village Entrepreneur (VE) networks for local distribution, call center support services for farmer engagement, and specialized packages for poultry farming and climate-smart agriculture. Farmers can choose from various package sizes and crop types including groundnuts, millet, rice, maize, hibiscus, and vegetables. The company operates across Senegal, Mali, Côte d'Ivoire, and Tanzania, serving over 250,000 farmers in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Layaway Platform A proprietary mobile-based layaway system enabling smallholder farmers to purchase certified seeds and fertilizer in small incremental payments over 6–8 months, with inputs delivered directly to villages at planting time. Targeted at rural smallholder farmers in West and East Africa who lack access to credit or lump-sum capital.
- Input Packages (Seeds and Fertilizer) Pre-packaged bundles of certified seeds and fertilizer delivered to farmers' villages after they complete layaway payments, right before planting season. Available in sizes from 1/8 hectare up to 1 hectare, supporting crops such as groundnuts, millet, maize, rice, hibiscus, and vegetables. For smallholder farmers in Senegal, Mali, Tanzania, and Côte d'Ivoire.
- Agricultural Training and Technical Support
Quantifiable outcome
- 181% more food grown by myAgro farmers
- +9 more outcomes
Companies that use myAgro
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
myAgro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
myAgro partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CIMMYT (International Maize and Wheat Improvement Center)coreCIMMYT partnered with MyAgro to conduct participatory pearl millet variety trials across 20 villages in Senegal, engaging 250 farmers to evaluate three improved varieties. The partnership leverages MyAgro's village entrepreneur network and mobile layaway platform to scale validated varieties to over 210,000 farmers.
- 60 DecibelsminorImpact measurement partner providing Lean Data Core Insights showing that only 3% of myAgro customers had prior access to similar services.
- ISRA/CNRA (Institut Sénégalais de Recherche Agricole/Centre National de Recherche Agronomique)corePartnership to find viable alternatives to chemical fertilizers through 3-year trials testing fertilizer use for groundnuts, millet, and niebe (black-eyed peas). The research center leads research while myAgro provides farmer enrollment and implementation.
- CARE InternationalcorePilot partnership in Tanzania's Ludewa area to help address challenges smallholder farmers face: access to good agricultural inputs, agronomic training, linkage to markets, and increased food security. Exceeded goal of 1,000 farmers, delivering to over 1,200 farmers in four months.
- Herou AllianceminorPartnership for Moringa Pilot Project in Mali's Bancoumana area, offering two packages for farmers (15 plants or 20 seeds with training). Project aimed to impact 1,000 farmers and over 8,000 people in target villages.
- Columbia University Case StudyminorCase study 'myAgro: Planting the Seeds of Opportunity' published by Columbia University Business School.
Scale indicators20 records
Recent moves8 records
Expansion highlights6 records
myAgro competitors and assessment
Company assessmentOthers
- Farm Africa: Farm Africa is a UK-based charity working with smallholder farmers in East Africa on inputs, market access, and climate-smart agriculture. It is thematically adjacent to myAgro in terms of mission, donor base, and farmer-segment focus, though it does not operate a comparable layaway financing platform.
- Root Capital: Root Capital is a non-profit impact investor that provides financing and capacity building to smallholder agricultural businesses in Africa and Latin America. It serves a different link in the value chain (cooperatives and SMEs rather than individual farmers), but its mission and funder base overlap with myAgro's.
- TechnoServe: TechnoServe is a global non-profit that works with smallholder farmers and agri-entrepreneurs across Africa, Latin America, and Asia. While not a direct competitor (it is an implementing partner and consulting-style organization), it is thematically comparable as a non-profit working on smallholder market access and value-chain development in overlapping geographies.
Emerging players
- Apollo Agriculture: Apollo Agriculture is a venture-backed Kenyan agritech that provides smallholder farmers with input financing, advisory, and market access via mobile. Its asset-light, digital-first approach overlaps with myAgro's layaway and SMS/call-center farmer engagement model, although Apollo is currently more concentrated in Kenya.
- Precision Development (PxD): PxD delivers digital agricultural advisory to smallholders in developing countries via SMS, voice, and mobile channels. It overlaps with myAgro on the call-center/SMS advisory layer (50,209 successful calls in 2025) but focuses on extension rather than input distribution and layaway.
- Babban Gona: Babban Gona is a Nigerian agricultural social enterprise that bundles inputs, financing, training, and market access for smallholder maize, rice, and soybean farmers. Its input-finance-plus-advisory model is functionally comparable to myAgro's layaway + training offering, though it operates in a different West African market.
Broad incumbents
- Heifer International: Heifer International is a large, established NGO working on smallholder livestock and crop value chains globally. It addresses overlapping smallholder pain points (inputs, training, market access) but at a much broader scale and with livestock-heavy programming; useful as a broad-incumbent comparison for non-profit scale.
- DeHaat: DeHaat is a large, venture-backed Indian agri-platform that provides inputs, financing, advisory, and market linkages to smallholders via a franchise network. While India-focused, it is the most scaled example globally of the 'inputs + credit + extension' bundle myAgro is building in West Africa, making it a useful strategic benchmark.
Regional players
- ACRE Africa: ACRE Africa is a Kenyan agricultural insurance and risk-management social enterprise serving smallholder farmers across East Africa. It is comparable to myAgro's risk-reduction and climate-adaptation positioning, though its core product is insurance rather than inputs and layaway financing.
Direct peers
- One Acre Fund: One Acre Fund is the most direct comparable: a non-profit serving smallholder farmers in East Africa with input distribution, farmer financing, and agronomic training delivered via a local field-agent network. myAgro explicitly lists One Acre Fund as a partner, and both organizations target the same smallholder pain points (access to inputs, finance, and training) in overlapping geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
myAgro social profiles
Digital presencemyAgro financial estimates
Financial estimateRevenue estimate
Valuation estimate
myAgro leadership team
Management profileNumber of profiles
Profiles18 records
myAgro subsidiaries and ownership
Company hierarchySubsidiaries2 records
myAgro funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myAgro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myAgro
What does myAgro do?
myAgro operates a mobile layaway platform that enables smallholder farmers in West and East Africa to purchase certified seeds, fertilizer, and agricultural training in small increments via mobile money over a 6–8 month period. Once farmers complete their layaway payments, input packages are delivered directly to their villages just before the planting season. The platform is supported by a Village Entrepreneur distribution network, a call center for farmer engagement, and tailored packages (including poultry and climate-smart seed options) targeted primarily at rural women farmers.
Is myAgro a public or private company?
myAgro is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was myAgro founded?
myAgro was founded in 2011. It employs 251 to 500 people.
Where is myAgro based?
myAgro is headquartered in Bamako, Mali, in the Africa region.
How does myAgro make money?
Two revenue lines are on record. Farmer Layaway Payments are the primary driver. The others are donations and Grants.
Who are myAgro's main competitors?
Others on record are Farm Africa, Root Capital and TechnoServe. Emerging players are Apollo Agriculture, Precision Development (PxD) and Babban Gona. Broad incumbents are Heifer International and DeHaat. ACRE Africa is listed as a regional player. One Acre Fund is listed as a direct peer.
Does myAgro have an API?
No public API is recorded for myAgro.
What industry is myAgro in?
myAgro's product category is Smallholder Agricultural Input Distribution. Its primary akta.pro industry code is AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links), with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 115112 and its SIC code is 700.