Arandell

What Arandell does

Arandell is a privately held commercial printing company founded in 1922, headquartered in Menomonee Falls, Wisconsin, that self-describes as the nation's largest offset catalog printer. The company produces over 1.6 billion catalogs annually across two Midwest manufacturing facilities: the 565,000 sq/ft Wisconsin headquarters (over 1 billion pieces/year, more than 500 craftspeople) and a 315,000 sq/ft Maple Grove, Minnesota facility acquired in 2024 that adds 5 presses, 8 tab and tray lines, and 16 stitchers. Core technology consists of offset web presses, G7-certified prepress using Kodak Prinergy and Preps software, high-speed bindery, proprietary co-mailing and co-mingling systems, and MEGTEC Regenerative Thermal Oxidizers for VOC abatement. The proprietary 90M+ customer profile database and integrated mail-list processing capability are positioned as differentiators for direct mail targeting and postage optimization.

The product portfolio spans catalog printing, direct mail campaign management, marketing and data services, mailing solutions (co-mailing and drop-shipping for postal discount), and finishing services such as saddle stitching, perfect binding, and UV coatings. Certifications include G7 color matching plus tri-certification under FSC, SFI, and PEFC forestry standards. Customer segments are enterprise retail brands and e-commerce brands seeking direct-to-consumer catalog and direct mail marketing integrated with digital campaigns; named accounts include America's Best Brands. Distribution is direct B2B sales through a dedicated sales team and industry associations.

Revenue is generated primarily through quote-based catalog printing contracts plus per-piece direct mail pricing of $0.30-$3.00 per mail piece (including design and postage), with postage accounting for approximately 70% of total direct mail cost. Arandell monetizes its 90M+ customer database through audience segmentation and list optimization services. The company is sales-led, with go-to-market reinforced by active USPS advocacy (Mailers Technical Advisory Committee, Postal Consumer Council) and industry association participation that converts regulatory influence into client postage savings. Arandell is privately held by independent ownership with no disclosed external funding or parent company.

Name

Arandell

Legal name

Arandell Corporation

Website

https://arandell.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Arandell is a privately held, self-described largest U.S. offset catalog printer, founded 1922, serving enterprise retail and e-commerce brands with catalog printing, direct mail marketing, and data-driven audience segmentation across Wisconsin and Minnesota facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Catalog Printing Services: Offset catalog printing services for retail brands, including prepress, paper management, finishing, binding, and stitching. Core product offering since 1922.
2. Direct Mail Marketing Services: Full-service direct mail campaign management including customer acquisition, postage, tracking, mailing list optimization, and campaign analytics.
3. Mail Marketing Data: Data-driven marketing services using proprietary database of 90M+ customer profiles. Mailing list segmentation and campaign optimization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Arandell is a high-volume commercial offset catalog printer that produces catalogs, magazines, and direct mail pieces for retail and e-commerce brands. Its core offering bundles print production (prepress, paper management, press, finishing, binding, stitching), direct mail campaign management with audience segmentation using a proprietary 90M+ customer database, and optimized mailing via co-mailing pools and USPS drop-shipping. Operations are anchored at two U.S. Midwest facilities producing over 1.6 billion catalogs per year.

Product overview

Arandell is a commercial printing company offering a unified platform of print production and direct marketing services. The core offerings include Catalog Printing (the flagship product since 1922), Direct Mail Marketing campaigns, Marketing & Data Services with a 90+ million customer database, and Mailing Solutions using co-mailing optimization. Additional modules include Prepress Services (G7 certified color management) and Finishing Services (binding, stitching, specialty coatings). The company operates two production facilities in Wisconsin and Minnesota, producing over 1.6 billion catalogs per year combined. Services are designed to work together as an integrated direct-to-consumer marketing solution, combining print production with data-driven audience targeting and optimized postal delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Catalog Printing High-volume offset catalog printing services producing over 1 billion pieces annually, with G7 certified color matching, paper management, specialty coatings, premium finishes, and UV finishes. Designed for retail and e-commerce brands running large-scale direct-to-consumer catalog programs.
• Direct Mail Marketing Full-service direct mail campaign management including customer acquisition, postage optimization, USPS tracking, and Every Door Direct Mail (EDDM) services with a stated 98% on-time delivery rate. Built for retail and e-commerce brands seeking end-to-end execution of direct mail campaigns.
• Marketing & Data Services Direct-to-consumer marketing data services powered by a proprietary database of over 90 million unique customer profiles, used for audience segmentation and campaign optimization. Targets retail and e-commerce brands seeking data-driven direct mail execution.
• Mailing Solutions Optimized co-mailing and co-mingling services leveraging custom mail pools and drop-shipping to secure the highest available postal discounts and improve delivery speeds. Sold to retail and e-commerce brands seeking to lower postage costs on high-volume mailings.

Quantifiable outcome

• 29% median ROI on direct mail campaigns
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Department of CorrectionsOthers · 1 January 2024Workforce reintegration partnership providing career opportunities for incarcerated individuals following their release. Part of Arandell's commitment to community support.
• Great Lakes Graphics AssociationOthersIndustry association for graphics and printing professionals in the Great Lakes region. Arandell is an active member supporting the printing industry community.
• American Forest & Paper AssociationOthersNational trade association representing the paper and forest products industry. Arandell participates to ensure sustainable sourcing practices.
• Mailers Technical Advisory CommitteecoreStrategic or Co-development PartnerUSPS advisory committee providing industry input on postal regulations and operations. Arandell's leadership serves as industry representative.
• Postal Consumer CouncilcoreStrategic or Co-development PartnerUSPS stakeholder council for postal consumers. Arandell participates to advocate for client postage savings and efficient mail delivery.
• Forestry Stewardship Council (FSC)OthersGlobal certification ensuring responsible forest management. Arandell is tri-certified along with SFI and PEFC.
• Sustainable Forestry Initiative (SFI)OthersSustainable forestry certification program. Arandell is tri-certified along with FSC and PEFC.
• Programme for the Endorsement of Forest Certification (PEFC)OthersInternational forest certification framework. Arandell is tri-certified along with FSC and SFI.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Quad: Quad is one of the largest US commercial printing companies, offering catalog, magazine, direct mail, and marketing services to retail and consumer brands, directly comparable to Arandell's core catalog printing and integrated marketing offering.
• IWCO Direct: IWCO Direct is a leading US provider of data-driven direct mail marketing services, offering mailing list optimization, print production, and postal logistics, directly comparable to Arandell's direct mail marketing and mailing solutions offerings.
• Valassis: Valassis provides direct mail, in-store, and digital marketing services to retail brands, with similar data-driven audience targeting and print production capabilities that overlap with Arandell's direct mail and marketing data services.
• Sheridan: Sheridan is a US commercial printer specializing in journal, book, catalog, and magazine printing for publishers and brands, offering comparable offset catalog printing capabilities and serving similar retail and publishing clients.
• Walsworth Publishing Group: Walsworth is a privately held US printing company providing catalog, book, yearbook, and direct mail printing services to retail and consumer brands, directly comparable to Arandell's catalog printing and finishing services.
• Cenveo: Cenveo is a US commercial printer offering catalog, direct mail, labels, and commercial print products to retail and consumer brands, providing comparable catalog printing and direct mail services though operating under restructuring.
• Harte Hanks: Harte Hanks provides direct marketing and customer engagement services including direct mail, data analytics, and customer care, with comparable data-driven marketing capabilities serving retail and consumer brand clients.

Broad incumbents

• Donnelley Financial Solutions: Donnelley Financial Solutions emerged from the historical RR Donnelley printing empire and represents the broader incumbent commercial printing landscape; the historical RR Donnelley organization competed directly with Arandell in catalog and direct mail printing for major retail brands.

Regional players

• Transcontinental Inc. Transcontinental is a major Canadian-based packaging and printing company offering catalog, flyer, and direct mail printing across North America, providing comparable offset catalog and retail marketing print services with a primarily Canadian geographic base.
• Quebecor: Quebecor is a Canadian media and printing conglomerate with significant commercial printing operations serving North American retail brands, offering comparable catalog, magazine, and direct mail printing capabilities with a primarily Canadian geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arandellcorp
• Facebookfacebook.com/arandellcorp
• LinkedInlinkedin.com/company/38589

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arandell