Pflanzmich.de

What Pflanzmich.de does

Pflanzmich.de, operated by Pflanzmich GmbH, is a German direct-to-consumer online plant retailer with roots in the Pinneberg tree-nursery region dating to 1946. The company sells more than 5,000 plant articles — including hedges, deciduous and coniferous trees, perennials, fruit trees, bulbs, roses, seasonal plants, balcony/terrace plants, indoor plants, and themed plant packages — drawing on cultivation across 4,000+ hectares in cooperation with German nurseries in the Pinneberg Baumschulgebiet. Its proprietary technology stack comprises a German-language e-commerce storefront with a rule-based Hecken-Konfigurator (hedge planning tool), a 'Frag den Meister' mobile app delivering expert garden Q&A, and a content-driven Gartenratgeber blog; the 365-day growth guarantee functions as the principal trust mechanism for selling live goods online. A parallel B2B GaLa-Bau Profiservice line addresses landscape architects and garden/landscape construction professionals for bulk procurement.

The business model is straightforward e-commerce: unit-priced plant sales to a long tail of individual home gardeners across Germany, with optional bulk discounts and gift vouchers, plus a smaller B2B professional-services stream. Marketing combines content marketing (Gartenratgeber, YouTube, Instagram, Facebook, X), email newsletters, event sponsorships (Hamburg Stealers, TSV Ellerbek, HSV Handball, German Polo Tour, eat&style), and an early-stage international site at pflanzmich.com. Payments are processed via PayPal, invoice (with Creditreform Boniversum credit checks), and prepayment; fulfillment is handled through DPD, GLS, and DHL with optional self-pickup at the Rellingen warehouse. The company is family-owned (CEO Florian Schröder is Geschäftsführer), is a BdB trade-association member, and reports a headcount of 51-100 with no disclosed funding rounds or revenue figures.

Name

Pflanzmich.de

Legal name

Pflanzmich GmbH

Website

https://pflanzmich.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Pflanzmich.de is a German online plant retailer selling 5,000+ shrubs, trees, perennials, and seasonal plants directly to home gardeners across Germany, with a B2B GaLa-Bau service for landscape professionals and sourcing from nurseries in the Pinneberg Baumschulgebiet.

Ownership category

akta.pro rank

Product category

Online Garden Plants Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Tree Production (111421), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Online plant retail
• Garden nursery e-commerce
• Landscape plant supply
• Plant shipping service
• Horticultural products

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Online Plant Sales: Direct-to-consumer online sales of plants including hedges, shrubs, trees, perennials, bulbs, seeds, fertilizers, and roses. Products sold individually and in packages. Revenue generated from one-time product transactions with optional gift vouchers.
2. B2B Professional Services: GaLa-Bau Profiservice for landscape architects and garden/landscape construction professionals. Bulk orders and specialized services for commercial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Pflanzmich.de is a German online plant retailer selling more than 5,000 plant articles — including hedges, deciduous trees, conifers, shrubs, fruit trees, perennials, flower bulbs, roses, seasonal plants, balcony/terrace and indoor plants, seeds, and fertilizer — direct to home gardeners and professional landscapers across Germany. Plants are cultivated across 4,000+ hectares in the Pinneberg tree nursery region and shipped nationwide with a 365-day growth guarantee, supported by free expert advice through the "Frag den Meister" mobile app and a B2B GaLa-Bau professional service for landscape architects and garden/landscape construction firms.

Product overview

Pflanzmich.de is a German online garden plant retailer offering a comprehensive e-commerce platform for purchasing plants and garden supplies. The core product is the online plant shop (Pflanzenversand) featuring over 5,000 plant articles sourced from German nurseries in the Pinneberg tree nursery area. The product portfolio includes dedicated categories for hedge plants (Heckenpflanzen), perennials (Stauden), fruit trees (Obstbäume), flower bulbs (Blumenzwiebeln), roses (Rosen), trees & rarities (Bäume & Raritäten), seasonal plants (Saisonpflanzen), balcony/terrace plants (Balkon & Terrasse), indoor plants (Zimmerpflanzen), and plant packages (Pflanzpakete). Supporting services include the 'Frag den Meister' mobile app for garden advice, a hedge configurator tool for planning, and gift vouchers. The company operates from the Baumschulgebiet Pinneberg region where it has been established for 80 years, delivering plants directly from nurseries to customers at competitive grower prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Pflanzenversand (Online Plant Shop) German online plant shop offering more than 5,000 plant articles including hedges, deciduous trees, conifers, ground covers, climbing plants, rhododendrons, azaleas, trees, rarities, fruit trees, perennials, seeds, bulbs, vegetable seeds, herb seeds, fertilizer, and roses, with nationwide delivery and a 365-day growth guarantee.
• GaLa-Bau Profiservice (Professional Landscaping Service) B2B professional service for landscape architects and GaLa-Bau (garden and landscape construction) companies, offering bulk plant procurement and professional-grade plant selection for commercial landscaping and large-scale planting projects.
• Frag den Meister - Gartentipps App Mobile application for iOS and Android providing garden expert advice, plant care tips, and a Q&A service with professional gardeners, complementing the online plant shop with horticultural guidance.
• Geschenkgutschein (Gift Voucher) Purchasable gift vouchers (e.g., €40 / €50 denominations) redeemable for plants and other products across the pflanzmich.de catalog.

Quantifiable outcome

• Over 5,000 plant articles available for online purchase
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Heinz Sielmann StiftungcoreStrategic or Co-development PartnerEnvironmental cooperation partnership focused on nature conservation and environmental education. Pflanzmich.de supports the foundation's work through live video/image presentations and plant-related content collaborations.
• DPD GermanycoreChannel Partner/ Reseller/ DistributorPackage delivery service partner. Offers delivery services with optional drop-off permission (Abstellgenehmigung) for convenient delivery.
• GLS GermanycoreChannel Partner/ Reseller/ DistributorPackage delivery service partner offering shipping services across Germany.
• PayPalcoreTechnology or IntegrationPayment processing partner for secure online payments including PayPal Express checkout.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bakker Hillegom: Dutch-origin direct-to-consumer online plant and bulb retailer operating across Europe with deep catalog of hedges, perennials, fruit trees, and flower bulbs — directly comparable in product mix, e-commerce model, and European gardening consumer target to Pflanzmich.de.
• Baldur Garten: German online specialist for plants, bulbs, seeds, and garden accessories with a broad SKU range and growth-guarantee-style positioning. Closest direct competitor to Pflanzmich.de in the German DACH online plant retail market.
• Tom-Garten: German online nursery offering trees, shrubs, roses, fruit plants, and hedges via mail order. Competes head-to-head with Pflanzmich.de on assortment, German customer base, and DTC e-commerce motion.
• Gärtner Pötschke: Long-established German online plant and garden retailer selling perennials, bulbs, roses, and seeds by mail order. Comparable in heritage, breadth, and target German home gardener segment.
• Plant園 (Pflanzenhof) / Lubera: Swiss-German online specialist for fruit plants, berries, and roses with strong proprietary breeding and DTC nursery model. Comparable niche focus on fruiting and ornamental plant categories and German-speaking customer base.

Broad incumbents

• Dehner: Germany's largest garden center chain, combining a nationwide physical retail footprint with an online shop for plants and garden supplies. Comparable assortment overlap but very different (physical-led) distribution model.
• Hornbach: Major German DIY/home improvement retailer with a significant live plants and garden category across both physical stores and online. Overlaps with Pflanzmich on plants and gardening inputs but competes as part of a broader home improvement portfolio.
• OBI: Large German DIY/garden retail chain with extensive plant and garden supply offerings across hundreds of stores and online. Competes on breadth and convenience but without the specialist plant depth or 365-day guarantee.

Others

• Gardena (Husqvarna Group): Leading European brand for garden tools, watering systems, and equipment owned by Husqvarna. Adjacent rather than competitive — sells complementary inputs to plant ownership but does not sell live plants itself.

Regional players

• Gardeners' World (BBC) Shop: UK-based online plant retailer leveraging a media brand for traffic and offering a comparable mix of hedging, perennials, fruit trees, and bulbs. Comparable assortment and content-led model but operates primarily in the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pflanzmich
• YouTubeyoutube.com/channel/UC0HVnce-a7bHQbzPsCFB42Q
• Facebookfacebook.com/pflanzmich.de
• Instagraminstagram.com/pflanzmich/?hl=de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pflanzmich.de