Possehl Online Solutions

Name

Possehl Online Solutions

Legal name

Possehl Online Solutions GmbH

Website

https://possehl-online.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B E-commerce Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B e-commerce platform
• Industrial spare parts
• CPQ software
• Product configuration
• Digital sales platform

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B E-commerce Platform Subscription: SaaS-based B2B e-commerce platform subscription for industrial manufacturers, enabling digital sales of spare parts, software, services, and machines. Platform supports individual pricing, marketplace capabilities, and multi-instance deployments.
2. Implementation & Consulting Services: Professional services for E-commerce implementation and consulting, including system integration with existing ERP systems and organizational workflows. Strategic partnership with encoway for deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Possehl Online Solutions, in strategic partnership with encoway, provides specialized B2B e-commerce solutions for industrial mid-market manufacturers (Mittelstand). The offering covers the complete digital sales process from product configuration, price calculation, and quote creation through to ordering, enabling manufacturers of complex, variant-rich industrial products to sell spare parts, software, services, and machinery online via a dedicated B2B webshop or multi-vendor B2B marketplace.

Product overview

Possehl Online Solutions, in strategic partnership with encoway, provides specialized B2B e-commerce solutions for the industrial mid-market, particularly machine engineering companies. The core offering consists of the encoway-Commerce platform available as either a B2B Webshop (individual online shop for manufacturers) or B2B Marketplace (multi-vendor platform for multiple companies/providers). The solution covers the complete digital sales process from product configuration and pricing through quote generation to ordering, targeting manufacturers of complex, variant-rich industrial products. Key features include AI-based search, ERP integration via openTRANS/EDI standards, 3D/CAD visualization, role management, multiple shopping carts, and cross/up-selling capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• encoway-Commerce B2B Webshop A specialized B2B e-commerce webshop for industrial manufacturers that handles the complete digital sales process — from product configuration, price calculation, and quote creation to ordering — for selling spare parts, software, services, and machinery online. Targets manufacturers of complex, variant-rich industrial products in the German Mittelstand.
• encoway-Commerce B2B Marketplace A multi-vendor B2B marketplace platform that allows companies to offer products from multiple subsidiaries or providers through a single digital channel. Built on the same multi-instance architecture as the B2B Webshop, expandable on demand and integrated with ERP and third-party systems via openTRANS and EDI standards.

Quantifiable outcome

• ROI achieved in 6.3 months after go-live
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature9 records

Partnerships

One partnership is on record.

• encowaycoreStrategic or Co-development PartnerStrategic partnership for introduction and implementation of the B2B shop solution specifically developed for industrial Mittelstand. encoway combines the technical efficiency of standard web shops with deep understanding of complex industrial products, variant logics, and process-oriented sales structures. encoway is a leading full-service provider for product configuration, CPQ (Configure Price Quote), and variant management with around 300 employees and over 25 years of experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shopware: German-headquartered open-source commerce platform with strong DACH presence in B2B and B2C; comparable as a regional B2B commerce platform often used by German Mittelstand merchants and brands.
• BigCommerce: Public B2B and B2C commerce SaaS with explicit B2B Edition targeting manufacturers and wholesalers; comparable as a B2B commerce platform serving midmarket and enterprise sellers.
• Sana Commerce: Specialist B2B e-commerce platform tightly integrated with ERP systems (SAP, Microsoft Dynamics); directly comparable on the 'ERP-native B2B commerce' positioning for manufacturers and distributors.
• Elastic Path: Headless commerce platform focused on enterprise B2B and complex product configurations; comparable on serving manufacturers and brands with composable commerce and complex catalog needs.
• Spryker Systems: Berlin-based enterprise B2B/B2C commerce platform offering composable commerce APIs; directly comparable as a European-headquartered B2B commerce vendor targeting complex manufacturer and enterprise use cases.

Broad incumbents

• commercetools: Headless / MACH-based commerce platform serving large B2B and B2C brands; broad incumbent that overlaps in the B2B commerce layer for complex product catalogs and enterprise customers.
• Salesforce Commerce Cloud: Enterprise commerce platform bundled with Salesforce CRM, CPQ and Service Cloud; broad incumbent that increasingly competes for manufacturers' B2B digital sales and aftersales workflows.
• Adobe Commerce (Magento): Open-source-origin commerce platform now part of Adobe Experience Cloud; broad incumbent frequently used by manufacturers and B2B sellers for complex catalogs and multi-site commerce.
• SAP Commerce Cloud: Enterprise commerce suite from SAP (formerly Hybris) used by large manufacturers and distributors; broad incumbent offering overlapping B2B capabilities as part of a much wider CX/ERP portfolio.

Emerging players

• Virto Software: Smaller B2B and B2C commerce vendor built on Microsoft/.NET stack with focus on complex product configuration; emerging player overlapping in the configurator + commerce niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/possehlonline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Possehl Online Solutions