Medicare Insurance Agency - Simpler Horizons Insurance Solutions
Simpler Horizons Insurance Solutions is a Los Angeles-based independent insurance agency that helps Medicare beneficiaries and families select Medicare Advantage, supplement, Part D, and life insurance plans from 14 carriers, via licensed agents serving California in 14+ languages.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Medicare Insurance Agency - Simpler Horizons Insurance Solutions does
Simpler Horizons Insurance Solutions is a privately held, independent insurance agency headquartered at 11555 W Olympic Blvd in Los Angeles, California, focused on helping consumers navigate Medicare and life insurance. The agency is contracted with 14 insurance organizations representing over 25 Medicare plans and 93 products across Medicare Supplement (Medigap), Medicare Advantage, Medicare Part D prescription drug plans, and ancillary products, and also offers term, whole, and universal life insurance policies to individuals and families. A licensed-agent team, led by owner Elka Soussana and including agents such as Michael Soussana, provides personalized one-on-one guidance in 14+ languages via phone, email, text, Zoom, and in-person consultations, supported by community outreach at senior fairs and educational webinars.
The business model is commission-based: services are free to customers, and the agency is compensated by insurance carriers for policies enrolled. There is no proprietary technology platform; the operating stack is a marketing/content website (with 80+ SEO-oriented blog articles) plus standard agent workflows. The agency also sells into a secondary B2B segment — licensed insurance agents — offering training, leads, marketing resources, and compliance support through an Agent Support program. Revenue concentration is broad given the consumer-grade enrollment model, but the company is small (no disclosed headcount, no funding raised, no public revenue figures) and operates exclusively in California, with testimonials suggesting client relationships that have persisted for 7–15 years.
From a strategic standpoint, the company's competitive position rests on carrier breadth (14 organizations, 93 products), multilingual service capacity (14+ languages), and long-tenured client relationships rather than on technology or scale. There is no evidence of external capital, M&A activity, or a technology platform buildout, and the agency operates as a relationship-driven, sales-led independent agency serving California seniors and families.
Medicare Insurance Agency - Simpler Horizons Insurance Solutions firmographics
Firmographics- Name
- Medicare Insurance Agency - Simpler Horizons Insurance Solutions
- Legal name
- Simpler Horizons Insurance Solutions
- Website
- https://simplerhorizons.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simpler Horizons Insurance Solutions is a Los Angeles-based independent insurance agency that helps Medicare beneficiaries and families select Medicare Advantage, supplement, Part D, and life insurance plans from 14 carriers, via licensed agents serving California in 14+ languages.
- Ownership category
- akta.pro rank
Medicare Insurance Agency - Simpler Horizons Insurance Solutions industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro primary industry
- Medicare Quality, Risk Adjustment & Stars Analytics/Services (FSAIAGAJ)
- akta.pro secondary industry
- Simplified Issue Whole Life / UL Insurance (FSAIABAH)
Keywords
Where Medicare Insurance Agency - Simpler Horizons Insurance Solutions is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Medicare Insurance Agency - Simpler Horizons Insurance Solutions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: Simpler Horizons is compensated via commissions paid by insurance carriers for policies sold and enrolled. The service is free to customers — agents are paid by the insurance companies they represent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consultation and guidance for all customers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Medicare Insurance Agency - Simpler Horizons Insurance Solutions product offering
Product offeringCore offering
Simpler Horizons Insurance Solutions is an independent insurance agency that provides licensed-agent-led guidance and enrollment services for Medicare plans (Medicare Advantage, Medicare Supplement/Medigap, and Medicare Part D prescription drug plans) and life insurance policies (term, whole, and universal). The agency represents 14 insurance organizations offering 93 products and is contracted with 25+ Medicare plans. Services are provided free of charge to consumers; the agency is compensated via commissions from insurance carriers.
Product overview
Simpler Horizons Insurance Solutions is a licensed insurance agency offering a unified service platform for Medicare guidance and life insurance products. The core offerings consist of Medicare Services (including Medicare Advantage, Medicare Supplement/Medigap plans, and Part D prescription drug plans) and Life Insurance (term, whole, and universal policies), supported by Agent Support services for independent insurance agents. The company works with over 25 contracted Medicare plans and represents 14 insurance organizations offering 93 products.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Services Expert guidance and support for navigating Medicare options including Parts A, B, C, and D, helping Medicare-eligible beneficiaries select appropriate plans for their healthcare needs. Includes Medicare Advantage plans, Medicare Supplement (Medigap) plans, and Medicare Part D prescription drug plan selection and enrollment.
- Life Insurance Personalized life insurance solutions including term, whole, and universal life insurance policies designed to protect families and secure financial futures. Services include policy selection, coverage amount guidance, and ongoing support.
- Agent Support Program Comprehensive support services for licensed insurance agents including training programs, marketing resources, lead generation, compliance support, and partnership networking opportunities to help agents grow their Medicare-focused insurance business.
Quantifiable outcome
- Strong client retention and loyalty over many years — testimonials reference relationships spanning 7–15 years with the same agents
Companies that use Medicare Insurance Agency - Simpler Horizons Insurance Solutions
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Medicare Insurance Agency - Simpler Horizons Insurance Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medicare Insurance Agency - Simpler Horizons Insurance Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 14 Insurance Organizations (Carriers)coreSimpler Horizons is contracted with 14 insurance organizations representing 25+ Medicare plans including Medicare Supplements (Medigap), Medicare Advantage, Prescription Drug Plans (Part D), and ancillary providers. The agency earns commissions from these carriers for policies enrolled through their agents.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Medicare Insurance Agency - Simpler Horizons Insurance Solutions competitors and assessment
Company assessmentBroad incumbents
- Mutual of Omaha: Large established insurer that underwrites Medicare Supplement, Medicare Advantage (through partnerships), and life insurance products. Simpler Horizons contracts with carriers like Mutual of Omaha; it is a supply-side participant in the same Medicare value chain.
- UnitedHealthcare (AARP): Largest U.S. Medicare Advantage insurer and a sponsor of AARP-branded Medicare products via independent agents. A key carrier partner and competitive force for any independent Medicare agency.
- Cigna Group: National health insurer offering Medicare Advantage and Medicare Supplement plans through independent agent networks. Overlaps with Simpler Horizons' carrier portfolio and target customer segment.
- Aetna (CVS Health): Major Medicare Advantage and Medicare Supplement carrier being sold to HCSC. Operates in the same Medicare distribution ecosystem and competes with independent agents for direct consumer enrollment.
- Humana: One of the largest Medicare Advantage carriers in the U.S. and a major contributor to independent agent commissions. Directly shapes the commission and regulatory environment within which Simpler Horizons operates.
Emerging players
- QuoteWizard (Bankrate): Online insurance comparison platform that connects consumers with agents and carriers across multiple lines. A more digital-first, lower-touch alternative to Simpler Horizons' high-touch agent model in the same consumer insurance comparison space.
Direct peers
- HealthMarkets: National insurance agency distributing health, Medicare, life, and supplemental insurance through a network of licensed agents across the U.S. Closely comparable to Simpler Horizons in agent-led, multi-carrier Medicare and life insurance distribution.
- GoHealth: Public Medicare-focused health insurance marketplace with a large agent network selling Medicare Advantage, Supplement, and Part D plans. Directly comparable to Simpler Horizons in target customer (Medicare beneficiaries) and commission-based revenue model.
- SelectQuote: Public direct-to-consumer insurance distributor specializing in Medicare Advantage, Medicare Supplement, life, and senior health products via licensed agents. Highly comparable to Simpler Horizons in product mix and agent-driven sales model, but at vastly greater scale.
- eHealth: Online health insurance marketplace offering Medicare, individual/family, and small business plans, with a licensed agent sales force. Comparable to Simpler Horizons in carrier-agnostic Medicare distribution and life insurance offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Medicare Insurance Agency - Simpler Horizons Insurance Solutions social profiles
Digital presenceMedicare Insurance Agency - Simpler Horizons Insurance Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medicare Insurance Agency - Simpler Horizons Insurance Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Medicare Insurance Agency - Simpler Horizons Insurance Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medicare Insurance Agency - Simpler Horizons Insurance Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medicare Insurance Agency - Simpler Horizons Insurance Solutions
What does Medicare Insurance Agency - Simpler Horizons Insurance Solutions do?
Simpler Horizons Insurance Solutions is an independent insurance agency that provides licensed-agent-led guidance and enrollment services for Medicare plans (Medicare Advantage, Medicare Supplement/Medigap, and Medicare Part D prescription drug plans) and life insurance policies (term, whole, and universal). The agency represents 14 insurance organizations offering 93 products and is contracted with 25+ Medicare plans. Services are provided free of charge to consumers; the agency is compensated via commissions from insurance carriers.
Is Medicare Insurance Agency - Simpler Horizons Insurance Solutions a public or private company?
Medicare Insurance Agency - Simpler Horizons Insurance Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medicare Insurance Agency - Simpler Horizons Insurance Solutions founded?
Medicare Insurance Agency - Simpler Horizons Insurance Solutions was founded in 2012. It employs 11 to 50 people.
Where is Medicare Insurance Agency - Simpler Horizons Insurance Solutions based?
Medicare Insurance Agency - Simpler Horizons Insurance Solutions is headquartered in Los Angeles, United States, in the North America region.
How does Medicare Insurance Agency - Simpler Horizons Insurance Solutions make money?
One revenue line is on record: insurance Commission Revenue.
Who are Medicare Insurance Agency - Simpler Horizons Insurance Solutions's main competitors?
Broad incumbents on record are Mutual of Omaha, UnitedHealthcare (AARP), Cigna Group, Aetna (CVS Health) and Humana. QuoteWizard (Bankrate) is listed as an emerging player. Direct peers are HealthMarkets, GoHealth, SelectQuote and eHealth.
Does Medicare Insurance Agency - Simpler Horizons Insurance Solutions have an API?
No public API is recorded for Medicare Insurance Agency - Simpler Horizons Insurance Solutions.
What industry is Medicare Insurance Agency - Simpler Horizons Insurance Solutions in?
Medicare Insurance Agency - Simpler Horizons Insurance Solutions's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAGAJ, Medicare Quality, Risk Adjustment & Stars Analytics/Services, with a secondary code of FSAIABAH, Simplified Issue Whole Life / UL Insurance. Its NAICS code is 5242 and its SIC code is 6411.