What GWB Entertainment does

GWB Entertainment is a privately held theatrical production and live entertainment company founded in 2010, operating across Australia, the United Kingdom, and Asia. The company's core business is producing, presenting, and providing general management services for first-class theatrical productions and live events. Its portfolio spans marquee musicals — including The Lord of the Rings – A Musical Tale, Matilda the Musical, The Phantom of the Opera, CATS, Miss Saigon, Sunset Boulevard, and School of Rock — alongside plays, original premieres, and touring comedy shows. Over a five-year window GWB has produced and presented more than 25 productions across 50 cities in 16 countries, reaching audiences exceeding 4 million.

Operationally, GWB runs a vertically integrated model combining (i) producer/presenter activities for international touring circuits, (ii) general management mandates for rights holders such as the Really Useful Group (Andrew Lloyd Webber titles), and (iii) owned venue operations through its GWB McFarlane Theatres subsidiary, which manages the Queen's Theatre in Adelaide — described as the oldest purpose-built theatre on mainland Australia. The company is structured as two private limited entities: GWB Entertainment Pty Ltd (Australia, primary) and GWB Entertainment (UK) Ltd (United Kingdom).

GWB's revenue mechanics derive primarily from box office participation on touring productions, producer/presenter fees, general management fees on behalf of rights holders, and venue hire and ancillary revenue from Queen's Theatre. Customer engagement is B2C (general live-theatre audiences) supported by organic social marketing across Facebook, Instagram, LinkedIn and YouTube. The company is led by Director and Co-Owner Torben Brookman, and has no disclosed institutional investors, funding rounds, or public listing.

Name

GWB Entertainment

Legal name

GWB Entertainment Pty Ltd

Website

https://gwbentertainment.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

GWB Entertainment is a privately held international theatrical producer and live-entertainment company that produces, presents, and provides general management for first-class musicals, plays, and touring shows across Australia, the UK, and Asia, while operating the Queen's Theatre in Adelaide.

Ownership category

akta.pro rank

Product category

Live Theatrical Production Services

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Theatrical production services
• Live entertainment production
• Venue management
• International touring productions
• General management services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Distribution channels1 record

Marketing channels4 records

Core offering

GWB Entertainment produces and presents live theatrical productions worldwide, managing the complete lifecycle from new market development to international touring circuits across Asia, Australia, and the UK. The company also operates the Queen's Theatre in Adelaide through its GWB McFarlane Theatres division and provides general management services for major international tours, including Andrew Lloyd Webber's The Phantom of the Opera and CATS.

Product overview

GWB Entertainment is a live entertainment production company operating as a platform that produces and presents theatrical productions worldwide. The company's core offerings include theatrical production management (producing and presenting over 25 productions in 50 cities across 16 countries), venue management through GWB McFarlane Theatres operating the Queen's Theatre in Adelaide, and general management services for international tours of major productions like The Phantom of the Opera and CATS. The portfolio includes productions such as The Lord of the Rings – A Musical Tale, Matilda the Musical, Miss Saigon, School of Rock, Sunset Boulevard, Hedwig and the Angry Inch, and numerous Australian premieres and international stagings. The company operates from offices in Australia and the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatrical Production Management
• GWB McFarlane Theatres (Queen's Theatre)
• General Management Services
• The Lord of the Rings – A Musical Tale
• Matilda the Musical
• Miss Saigon
• Sunset Boulevard
• School of Rock
• The Phantom of the Opera
• CATS
• Hedwig and the Angry Inch
• Who's Afraid of Virginia Woolf?
• Groundhog Day the Musical
• Death of a Salesman
• 2:22 A Ghost Story
• A Christmas Carol
• Amadeus
• Jagged Little Pill
• An American in Paris
• Girl from the North Country
• West Side Story
• The King and I
• Equus
• The Rocky Horror Show
• Ghost The Musical
• 1984
• Bianca Del Rio: It's Jester Joke

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crossroads Live: UK-headquartered international theatrical producer that tours large-scale musicals and family productions globally; comparable as a similarly sized independent producer competing for the same rights holders and touring markets.
• BB Group (Blueprint Blue): Australian theatrical producer/promoter presenting major musicals and concert productions in Australia and New Zealand; comparable in audience, market focus, and reliance on licensed premium IP.
• Michael Cassel Group: Australia-based independent theatrical producer and promoter that presents international musicals and new works in Australia and Asia, directly comparable in scale, geography, and product mix to GWB Entertainment.
• Phil McIntyre Entertainment: Australia-based live entertainment producer and promoter of musicals, comedy, and family shows; comparable as a peer-sized independent producer operating in the same Australian touring circuit.

Broad incumbents

• Really Useful Group: Andrew Lloyd Webber's production and licensing company that owns the underlying IP for Phantom of the Opera, CATS, and School of Rock — directly comparable as both a rights holder/licensor to GWB and a competing producer of the same titles in other territories.
• ATG (Ambassador Theatre Group): UK-based global theatre operator and producer running venue portfolios and presenting West End/touring productions; comparable as a much larger incumbent that both produces and provides the venues GWB depends on.
• Live Nation Theatrical: Global live entertainment conglomerate with a dedicated theatrical division; comparable as a broad incumbent that competes for touring rights, venue access, and marketing reach across the same title slate.
• Nederlander Worldwide Entertainment: Global theatrical producer and venue operator with international touring activity; comparable as a broad incumbent operating in the same premium-IP musical touring category.

Regional players

• TEG (Tasmanian Entertainment Group): Asia-Pacific live entertainment and ticketing group presenting touring productions across Australia and Asia; comparable as a regional player with broader touring, ticketing, and venue infrastructure.
• Base Entertainment Asia: Asia-focused producer and promoter of large-format international musicals; comparable as a regional competitor that overlaps with GWB's Asia touring business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCd7wCY8SyqrnCVAE4QnTvfw/featured
• Facebookfacebook.com/gwbentertainment
• LinkedInlinkedin.com/company/gwb-entertainment-pty-ltd
• Instagraminstagram.com/gwbentertainment
• Xx.com/gwbenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GWB Entertainment