What Reviewsolicitors does

ReviewSolicitors is a Nottingham-headquartered, privately-held UK online review platform that allows individuals to search, compare, and review over 10,000 solicitors across England, Scotland, and Wales. The platform has collected over 10 million verified client reviews and attracts over 4.5 million visitors annually, with more than 1,800 law firms actively collecting reviews on the site. Its core offering combines a solicitor directory, verified client reviews ranked by practice area and location, and law firm profiles; on top of this, the company operates an AI-powered Suitability Check that uses NLP to interpret user-described legal issues and match them with appropriate firms based on regulatory and review data. Distinctive technical components include the Defamatory Content Highlighter (which flags potentially defamatory wording at the point of review submission), a 48-hour temporary suspension protocol for negative reviews, and the Side Widget 2.0 embeddable widget for law firm websites. The platform also offers premium modules such as the Custom Questionnaires add-on, priced at £100 per month, enabling branded questionnaires, up to eight custom questions, and per-service-area reporting.

The business model is a freemium, two-sided marketplace monetised almost exclusively on the supply side. Consumers search and read reviews for free; law firms subscribe to premium features, purchase add-ons, and use the platform for reputation management and regulatory-compliance-related review collection. Distribution to firms is hybrid: a self-serve product-led motion for individuals combined with sales-led enterprise outreach to large firms (Slater and Gordon is cited as a notable enterprise win) and automated acquisition via native integrations with the three dominant UK case management systems — Clio, LEAP, and Tikit P4W — plus the conveyancing platform Perfect Portal. The company has no disclosed outside funding, no parent company, and no M&A history; its principal strategic differentiator is its selection by the Solicitors Regulation Authority as a partner for its pilot scheme on online client reviews, which positions ReviewSolicitors as a potential default infrastructure if mandatory review requirements are introduced for UK law firms.

Name

Reviewsolicitors

Legal name

ReviewSolicitors

Website

https://reviewsolicitors.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ReviewSolicitors is a UK-based online review and comparison platform that enables consumers to read verified reviews of over 10,000 solicitors and helps law firms collect client feedback, automate reviews via case management integrations, and meet regulatory transparency expectations.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Law Firm Premium Subscriptions: Law firms pay for premium features and modules. The Custom Questionnaires add-on is priced at £100 per month. Additional premium tiers offer enhanced profile visibility, custom branding, and advanced analytics for law firms.
2. Free Platform Access for Consumers: Consumers search and read reviews for free; the platform monetises through law firm subscriptions and premium features rather than consumer fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ReviewSolicitors operates a UK legal-specific online review and comparison platform that allows individuals to search, compare, and post verified feedback on over 10,000 solicitors and law firms. For law firms, the platform provides automated review collection tools, customisable questionnaires, embeddable widgets, reputation management features, and AI-powered suitability matching, monetised via subscriptions and premium add-ons.

Product overview

ReviewSolicitors operates as a unified review and comparison platform for UK legal services, consisting of the core ReviewSolicitors Platform for solicitor reviews and comparisons, the AI-powered Suitability Check for matching users with appropriate law firms, and optional add-on modules. The Side Widget 2.0 extends the platform to law firm websites, while the Custom Questionnaires add-on provides premium customization for law firm-branded review collection experiences. Integrations with Clio, LEAP, and Tikit P4W enable automated review collection directly from case management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• ReviewSolicitors Platform

Quantifiable outcome

• Over 10 million reviews collected on the platform.
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• CliocoreTechnology or Integration · 15 November 2022ReviewSolicitors integrated with Clio's case management system, enabling Clio users to obtain client reviews with minimal effort. The 'no click' automation process removes the manual process for collecting client feedback while maintaining flexibility within the system. This integration supports review capture directly within the Clio workflow.
• LEAPcoreTechnology or Integration · 15 November 2022LEAP clients can fully automate their client review collection through an upgraded integration with ReviewSolicitors, reducing administrative tasks and saving time. The setup process is free of charge and takes less than a week. The integration allows users to collect reviews effortlessly from LEAP.
• Slater and GordoncoreStrategic or Co-development Partner · 11 October 2022Leading consumer law firm Slater and Gordon joined ReviewSolicitors to collect and showcase client reviews as part of its strategy to improve transparency and trust among clients. This was described as part of the company's commitment to providing the highest standards of client care.
• Solicitors Regulation Authority (SRA)coreStrategic or Co-development Partner · 18 February 2022ReviewSolicitors was selected as a partner for the SRA's pilot scheme for client reviews, working with the regulator to assess the impact of online reviews on improving transparency in the legal market. Over 70 law firms participated in the initial pilot, providing a treasure trove of data for the SRA and Legal Services Board to evaluate regulatory changes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Justia: Justia provides free lawyer profiles, directories, and client reviews in the US legal market. Like ReviewSolicitors, it monetises through lawyer subscriptions for premium profile features.
• Lawyers.com: Lawyers.com is an attorney directory operated by Martindale-Hubbell featuring client reviews, Q&A, and practice-area search — overlapping with ReviewSolicitors' core offering of searchable, review-led solicitor discovery.
• FindLaw: FindLaw is a legal directory and information platform serving US consumers and attorneys, with lawyer profiles and reviews by practice area — a comparable legal-vertical discovery and lead generation model.
• Martindale-Hubbell: Martindale-Hubbell is a long-established legal directory combining peer and client ratings with lawyer profiles. It is the closest analog to a UK legal review and ranking platform in terms of directory-plus-reviews monetisation.
• Feefo: Feefo is a UK-based verified review platform that serves business customers across verticals with subscription-based review tools — comparable in business model, subscription pricing, and B2B go-to-market to ReviewSolicitors.
• Avvo: Avvo is the largest legal-specific review and lawyer directory in the US, offering verified client reviews, attorney profiles, and ratings by practice area — directly comparable to ReviewSolicitors' model in the UK legal vertical.

Broad incumbents

• Clutch: Clutch is a B2B reviews and ratings platform where service providers pay for premium profile placement — overlapping with ReviewSolicitors in B2B subscription monetisation and review-led lead generation, though Clutch spans many professional services categories.
• Trustpilot: Trustpilot is a leading general-purpose consumer review platform used by many UK law firms. It is a broad incumbent that overlaps with ReviewSolicitors' review aggregation model, though without legal-specific specialisation.

Regional players

• The Legal 500: The Legal 500 is the leading UK and international legal directory providing rankings and editorial reviews of law firms. It is a regional competitor for law firm marketing attention and a benchmark for review-led legal rankings.
• Chambers and Partners: Chambers and Partners is a UK-headquartered legal rankings and directory business that monetises law firm subscriptions for enhanced visibility — directly comparable to ReviewSolicitors' directory-plus-subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ReviewSolicitor
• Facebookfacebook.com/reviewsolicitors
• LinkedInlinkedin.com/company/reviewsolicitors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reviewsolicitors