Viand JSC

What Viand JSC does

Viand JSC is a privately held Bulgarian animal nutrition company founded in 1992 and headquartered in Sofia. It manufactures and markets a broad portfolio of compound feeds, premixes, feed additives, protein concentrates, fish meal, milk replacers, and mineral blocks for all major livestock, poultry, and fish categories (cattle, sheep, goats, pigs, broilers, layers, turkeys, ducks, geese, quails, pheasants, ostriches, pigeons, rabbits, horses, and carp). Operations are run from five feed manufacturing enterprises with combined capacity exceeding 400,000 tons per year and 50,000 tons of silo storage, supplemented by an in-house laboratory at the Borisovo branch equipped with a Romer AgraVision Watex mycotoxin detection system and an in-house consulting bureau providing nutritional programs to farms.

The company sells B2B through a direct sales team and its own warehouse and distributor network across Bulgaria, Romania, Greece, Macedonia, Serbia, Hungary, and Ukraine. Foreign operations include a 100,000-ton-per-year factory at Sitovo in Silistra county, Romania, primarily serving ruminant markets, plus a sales office in Bucharest. Beyond proprietary formulations, Viand distributes third-party brands including Evialis feed additives and MS Schippers professional livestock equipment catalogs for pigs, cattle, and poultry. A portfolio of specialized products (Newean milk replacers, Physiolick mineral blocks, and species-specific starter/grower/finisher/breeder feeds) extends coverage into niche segments.

Viand was founded as a family trading company, became the exclusive Bulgarian representative of Provimi (Rotterdam) in 1993, and returned to full family ownership in 2010 when the family repurchased Provimi's stake. It is a member of the World Family Business Association and reports annual turnover exceeding 100 million BGN, employing more than 160 people across Bulgaria and abroad. No external venture capital, private equity, or institutional investor ownership is indicated in the source material.

Name

Viand JSC

Legal name

VIAND JSC

Website

https://viand.bg

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Viand JSC is a Bulgarian family-owned animal nutrition company operating five feed manufacturing facilities with 400,000+ tons annual capacity, producing compound feeds, premixes, protein concentrates, and feed additives for livestock, poultry, and fish farmers across seven Southeastern and Central European countries.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFADAIAJ

Bagged Retail Commodity Feeds (Small Pack Formats)

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

SECONDARYAFADAAAI

TMR/Complete Rations & Pelleted Ruminant Feeds

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADAMAG

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health)

Agriculture & Food Production/Animal Feed Manufacturing/Custom Feed Formulation Services

SECONDARYAFADAMAJ

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch)

Agriculture & Food Production/Animal Feed Manufacturing/Custom Feed Formulation Services

SECONDARYHLAMAHAD

Livestock & Poultry Nutrition (Feed & Premixes)

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Nutrition & Therapeutic Diets

SECONDARYAFAEALAJ

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management)

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• Animal feed manufacturing
• Compound feed production
• Livestock nutrition
• Feed premixes
• Protein concentrates

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Animal Feed Manufacturing and Trading: Manufacturing and marketing of a wide range of raw materials, meals, fish meals, feed additives, premixes, complete feed, compound feed and professional equipment for livestock farming. The company operates five feed enterprises with production capacity exceeding 400,000 tons annually.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Viand JSC manufactures and markets a comprehensive range of animal nutrition products including compound feeds, premixes, feed additives, protein concentrates, fish meals, milk replacers, and mineral blocks for all types of livestock, poultry, and fish. The company operates five feed production facilities in Bulgaria and Romania with combined capacity exceeding 400,000 tons annually, supplying commercial and family farms across Southeast Europe.

Product overview

Viand JSC is an animal nutrition company operating five feed manufacturing facilities with a total production capacity exceeding 400,000 tons annually. The company produces a comprehensive portfolio of animal feed products organized by species: complete feeds and compound feeds for poultry (including broiler and layer chickens), swine, sheep, horses, rabbits, ostriches, ruminants (cattle, goats), turkeys, and fish (carp). The product line includes core offerings such as compound feed, premixes, feed additives, protein concentrates, and fish meal, complemented by specialized add-on products like Newean milk replacers for young animals, Physiolick mineral blocks, and professional livestock equipment. The company also distributes products from partner brands including Evialis. Feed products are available in various forms including pellets (3mm, 4mm, 6mm), powder, and bulk delivery, with packaging options of 20kg and 40kg bags.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Feed / Compound Feed Complete and compound feed for all types of livestock, poultry, and fish, with over 60 different types of feed formulations available. Includes pellets (3mm, 4mm, 6mm), powder, and bulk delivery, packaged in 20kg and 40kg bags.
• Raw Materials for Feed Manufacturing Raw materials for feed manufacturing including grains, protein sources, and other ingredients used in compound feed production.
• Feed Additives Feed additives including amino acids (L-Lysine, L-Methionine, L-Threonine, L-Tryptophan, L-Valine, L-Arginine), vitamins, macroelements, and phosphorus sources for incorporation into complete feeds.
• Premixes Vitamin and mineral premixes designed for incorporation into complete feeds to ensure balanced nutrition for livestock and poultry.
• Fish Meal High-protein fish meal products sourced from Denmark (72% protein), Morocco (68% protein), and Spain (67% protein) for use in aquaculture and livestock feeds.
• Protein Concentrates Protein concentrates including potato protein (75%), pea protein (75%), rice protein (60%), feed yeast (48%), corn gluten (min 60%), soy protein concentrate (60%), and DDGS from corn and wheat.
• Newean Milk Replacers Milk replacer products including Newean Extra, Newean Pro, Newean Junior, KL First, KL Premium 1, KL Premium 2, Neopigg Rescue Milk, and Neopigg Smooth for young animals including calves and piglets.
• Physiolick Mineral Blocks Mineral feeding blocks including Physiolick Equilibrium and Physiolick Peace for livestock supplementation.
• Professional Equipment for Livestock

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ProvimicoreStrategic or Co-development PartnerMultinational company based in Rotterdam, Netherlands, world market leader in animal, poultry and fish feeds. VIAND JSC was the exclusive representative of Provimi in Bulgaria since 1993. In 2010, the family bought back Provimi's share, making the company family-owned again. Joint projects for construction of feed enterprises were implemented.
• EvialisminorChannel Partner/ Reseller/ DistributorFeed additives and specialty products partner. VIAND JSC distributes Evialis products in Bulgaria, including amino acids, vitamins, protein sources, and specialty feed ingredients.
• MS SchippersminorChannel Partner/ Reseller/ DistributorDutch company providing professional equipment catalogs for pigs, cattle, and poultry. VIAND JSC distributes Schippers catalogs in Bulgaria.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Evialis: French animal nutrition company whose products Viand distributes in Bulgaria. Active across the same SEE markets with overlapping species coverage, representing both a partner and competitor.
• ForFarmers: European feed manufacturer with operations across multiple countries including Eastern Europe. Comparable compound feed production for livestock, poultry, and swine with similar multi-country distribution model.
• De Heus Animal Nutrition: Dutch family-owned feed manufacturer with strong Eastern European presence, particularly in Central/Eastern Europe and the Balkans. Closely comparable business model and family-ownership structure to Viand.
• Agrifirm: Dutch agricultural cooperative with European feed operations spanning compound feed, premixes, and specialty products. Comparable multi-country European feed manufacturing model.
• Koudijs (De Heus subsidiary): Animal feed brand within De Heus group focusing on complete feeds and concentrates across Eastern European and Balkans markets. Directly comparable product portfolio to Viand.

Broad incumbents

• ADM Animal Nutrition: Global agribusiness major with animal nutrition division operating across Europe. Competes with Viand in complete feed, premixes, and feed additives with greater capital and supply chain integration.
• Nutreco / Trouw Nutrition: Global animal nutrition company (subsidiary of SHV Holdings) with premix, specialty feed, and complete feed operations across Europe. Direct competitor in premix and specialty feed segments.
• Cargill Animal Nutrition (incl. Provimi): Global animal nutrition leader that acquired Provimi (Viand's former exclusive partner in Bulgaria) in 2011. Competes across all species segments in Eastern Europe with vastly superior scale, R&D, and capital resources.

Others

• MS Schippers: Dutch livestock equipment supplier whose catalogs Viand distributes in Bulgaria. Adjacent ecosystem participant rather than direct competitor, providing professional equipment to the same farm customer base.

Regional players

• Josera (German feed manufacturer): German-based family-owned feed manufacturer with European presence. While not directly competing in SEE, comparable family-owned specialty feed manufacturer profile for benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viand JSC