MS Schippers
MS Schippers (Schippers Bladel B.V.) is a Netherlands-based B2B e-commerce supplier of hygiene, animal health, and stable-management products, serving over 17,000 Dutch livestock farmers across pig, cattle, poultry, sheep, and goat operations via its webshop, mobile app, and proprietary MS Gold and HyCare branded formulations.
- Company typePrivate
- Founded1966
- HeadquartersBladel, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What MS Schippers does
MS Schippers (legal entity: Schippers Bladel B.V.) is a Netherlands-based B2B e-commerce platform and supplier of hygiene, animal health, and stable-management products for livestock farmers. Founded in 1966 and headquartered in Bladel, the company operates an integrated sales model combining a proprietary Dutch-language webshop at schippers.nl, an offline-capable mobile app, an AGROW loyalty program, and human advisory services delivered by phone and email. The platform sells more than 10,000 SKUs spanning cleaning, disinfection, water treatment, hoof care, udder health, pest control, feeding equipment, identification, and stable coatings, with the company claiming 17,313+ satisfied customers and an 8.6/10 rating across 29,199 reviews.
Under the MS Gold sub-brand, MS Schippers develops and produces proprietary formulations in-house, including MS TopFoam foam cleaners, MS MegaDes broad-spectrum disinfectants, MS DryCare hygiene powder with >200% absorption, Di-O-Clean water-line cleaners, MS GoldFeed organic-acid supplements, and MS TerraFeed Fe piglet iron supplements. The MS sub-brand covers durable items such as MS ClickFeeder Maxi piglet feeders, MS AutoHoofClean automatic disinfection mats, MS Nitril gloves, and MS Zeepdispensers. The company also distributes complementary third-party brands including Rotecna (pig feeders), Hummer (wheelbarrows), APC (biological fly control), Scheppach (power tools), Gallagher, Suevia, and Ako. The HyCare sub-brand extends the offering into digital pest monitoring and connected dosing (MS AutoWaterCare smart pump with continuous temperature, pressure, and composition telemetry).
Revenue is generated principally through direct one-time product sales to SMB livestock farmers in the Netherlands at B2B unit prices, with volume discounts (e.g., 10% off 50+ units on APC Roofvliegen; 7% off 2+ pallets on MS TerraFeed Fe), free shipping above €250, and personalized pricing for logged-in business accounts. Distribution is single-country (Netherlands), fulfilled via DHL and R.C. Express. Customer segments are organized vertically by animal type — pig farmers, cattle/dairy farmers, and poultry farmers as primaries, with sheep and goat farmers as a secondary segment. The company is private, has 101-250 employees, has not raised disclosed funding, and operates no publicly known subsidiaries, M&A activity, or international expansion.
MS Schippers firmographics
Firmographics- Name
- MS Schippers
- Legal name
- Schippers Bladel B.V.
- Website
- https://schippers.nl
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MS Schippers (Schippers Bladel B.V.) is a Netherlands-based B2B e-commerce supplier of hygiene, animal health, and stable-management products, serving over 17,000 Dutch livestock farmers across pig, cattle, poultry, sheep, and goat operations via its webshop, mobile app, and proprietary MS Gold and HyCare branded formulations.
- Ownership category
- akta.pro rank
MS Schippers industry classification
Industry- Product category
- Livestock Farming Supplies
- NAICS
- Farm Supplies Merchant Wholesalers (42491)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)
- akta.pro secondary industries
- Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)
Keywords
Where MS Schippers is headquartered
LocationHeadquarters
- HQ city
- Bladel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
MS Schippers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (B2B E-commerce): MS Schippers generates revenue through direct product sales via their e-commerce platform to livestock farmers. The company sells over 10,000 products including hygiene products, animal health supplies, feeding equipment, stable equipment, and transport materials. Pricing is business-to-business with volume discounts and a loyalty program (AGROW).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Business-to-business product pricing with volume discounts |
| Unit Pricing | Pay-as-you-go | APC Roofvliegen biological fly traps - tiered pricing |
| Unit Pricing | Pay-as-you-go | MS TerraFeed Fe iron supplement - bulk pallet pricing |
| Unit Pricing | Pay-as-you-go | Hummer wheelbarrow HSOP85 - single unit pricing |
| Unit Pricing | Pay-as-you-go | MS ClickFeeder Maxi 9L piglet feeder - volume pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MS Schippers product offering
Product offeringCore offering
MS Schippers is a Dutch B2B e-commerce supplier serving livestock farmers with over 10,000 products across hygiene, disinfection, animal health, feeding equipment, stable supplies and pest control for pig, cattle, poultry, sheep and goat operations. The company develops its own proprietary formulations under the MS Gold sub-brand and distributes complementary third-party brands such as Hummer, Rotecna, APC and Scheppach. It also offers digital monitoring solutions (HyCare Digital, MS AutoWaterCare) and an AGROW loyalty program, with 17,313+ satisfied customers and an 8.6/10 rating from 29,199 reviews.
Product overview
MS Schippers is a B2B e-commerce platform and supplier of agricultural and livestock farming products based in the Netherlands, operating under The Schippers Group and serving 17,313 satisfied customers with over 10,000 products. The company offers its own branded products under the MS Gold and HyCare sub-brands alongside distributed third-party brands. MS Gold products include MS TopFoam (foam cleaners), MS MegaDes (disinfectants), MS DryCare (hygiene powders), Di-O-Clean (water system cleaners), MS GoldFeed (organic acids for water acidification), and MS TerraFeed Fe (iron supplements for piglets), all developed by the company's R&D department. Core MS Schippers branded products include MS ClickFeeder Maxi (piglet feeders), MS Nitril Handschoen (disposable gloves), MS Zeepdispenser (soap dispensers), and MS AutoHoofClean (automatic hoof disinfection mats). The company also distributes complementary brands including Hummer (wheelbarrows), Rotecna (pig feeders), APC (biological pest control), and Scheppach (power equipment) to provide comprehensive solutions for pig, cattle, poultry, sheep, and goat farming.
Differentiator
Problem solved
Functional benefit
Brands
- MS Gold: Premium hygiene products brand for livestock farming, featuring products like MS TopFoam, MS MegaDes, MS DryCare, Di-O-Clean, MS GoldFeed, and MS TerraFeed Fe. Developed by experienced R&D department and produced in-house.
- HyCare
- AGROW
Quantifiable outcome
- +250 gram weight gain at weaning when using MS TerraFeed Fe iron supplement for piglets
- +1 more outcomes
Companies that use MS Schippers
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
MS Schippers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
MS Schippers partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MSGOLD.eu (Dealer Network)coreMS Gold brand products are available through dealer network. Website msgold.eu/nl/dealer-worden invites dealers to join the distribution network for MS Gold hygiene products.
- HyCare Digital PartnerscoreHyCare Digital provides pest monitoring solutions through digital technology partnerships. The HyCare brand includes digital ecosystem for farm monitoring accessible via smartphone.
- GallagherminorGallagher products (223 items) featured in MS Schippers catalog, likely animal identification or farm equipment brand.
- SueviaminorSuevia products (214 items) available in catalog, likely watering or farm equipment supplier.
- AkominorAko products (209 items) available in catalog, likely poultry or farm equipment brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MS Schippers competitors and assessment
Company assessmentDirect peers
- CID LINES (part of Ecolab): CID LINES, a Belgian livestock hygiene specialist now owned by Ecolab, supplies disinfectants, udder hygiene and water-line products to European livestock farmers, directly overlapping MS Schippers' core hygiene and water-treatment offerings.
- Kersia: Kersia is a global leader in livestock biosecurity and hygiene solutions (disinfectants, water treatment, hoof care) and competes head-on with MS Schippers' MS Gold product line across European pig, dairy and poultry farms.
- Joosten Ergon: Joosten Ergon is a Dutch livestock hygiene and disinfection specialist offering cleaning, disinfection and pest-control products to pig, poultry and dairy farmers, directly comparable to MS Schippers' MS Gold hygiene portfolio.
- AHV International: AHV (Animal Health Vision) is a Dutch-headquartered animal-health solutions provider focused on udder health, uterine health and energy solutions for dairy and beef cattle, overlapping MS Schippers' cattle farmer advisory and animal-health product range.
Broad incumbents
- Elanco Animal Health: Elanco is a large global animal-health company offering pharmaceuticals and farm solutions across livestock species; broader portfolio than MS Schippers but overlaps in cattle, pig and poultry health products sold through similar channels.
- MSD Animal Health (Merck): MSD Animal Health is a global leader in livestock vaccines, parasiticides and digital livestock monitoring; competes with MS Schippers on biosecurity framing and increasingly on connected farm-management tools.
- Zoetis: Zoetis is the world's largest animal-health company offering vaccines, diagnostics and farm-management solutions for livestock producers, comparable as a broader incumbent whose adjacent portfolio overlaps MS Schippers' advisory and preventive-health positioning.
- Diversey (Solenis): Diversey (now part of Solenis) is a global hygiene and cleaning-chemicals provider with a livestock and food-safety portfolio that overlaps MS Schippers' disinfectant and stable-cleaning product line at the B2B level.
Regional players
- AKI Agrar: AKI Agrar is a German agricultural-supply retailer selling equipment, animal health and stable products to livestock farmers, comparable to MS Schippers as a regional one-stop-shop supplier for pig and cattle farms in a neighboring market.
Others
- Royal Agrifirm: Royal Agrifirm is a Dutch agricultural cooperative providing animal nutrition, crop solutions and farm services to livestock farmers, comparable as a domestic peer addressing the same Dutch farmer customer base through different product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
MS Schippers social profiles
Digital presenceMS Schippers financial estimates
Financial estimateRevenue estimate
Valuation estimate
MS Schippers leadership team
Management profileNumber of profiles
MS Schippers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MS Schippers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MS Schippers
What does MS Schippers do?
MS Schippers is a Dutch B2B e-commerce supplier serving livestock farmers with over 10,000 products across hygiene, disinfection, animal health, feeding equipment, stable supplies and pest control for pig, cattle, poultry, sheep and goat operations. The company develops its own proprietary formulations under the MS Gold sub-brand and distributes complementary third-party brands such as Hummer, Rotecna, APC and Scheppach. It also offers digital monitoring solutions (HyCare Digital, MS AutoWaterCare) and an AGROW loyalty program, with 17,313+ satisfied customers and an 8.6/10 rating from 29,199 reviews.
Is MS Schippers a public or private company?
MS Schippers is a private company. It is classified as family owned and is currently operating.
When was MS Schippers founded?
MS Schippers was founded in 1966. It employs 101 to 250 people.
Where is MS Schippers based?
MS Schippers is headquartered in Bladel, Netherlands, in the Europe region.
How does MS Schippers make money?
One revenue line is on record: product Sales (B2B E-commerce).
Who are MS Schippers's main competitors?
Direct peers on record are CID LINES (part of Ecolab), Kersia, Joosten Ergon and AHV International. Broad incumbents are Elanco Animal Health, MSD Animal Health (Merck), Zoetis and Diversey (Solenis). AKI Agrar is listed as a regional player. Royal Agrifirm is listed as an others.
Does MS Schippers have an API?
No public API is recorded for MS Schippers.
What industry is MS Schippers in?
MS Schippers's product category is Livestock Farming Supplies. Its primary akta.pro industry code is AFACAJAL, Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance), with a secondary code of AFACAEAL, Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture). Its NAICS code is 42491 and its SIC code is 700.