What Croasdaile Village does

Croasdaile Village is a not-for-profit, faith-based Life Plan Community (Continuing Care Retirement Community, or CCRC) located on a 100-acre campus at 2600 Croasdaile Farm Parkway in Durham, North Carolina. Founded in 1999 by United Methodist Retirement Homes (UMRH, itself established in 1955), the community offers a full continuum of care on a single campus: independent living (45 floor plans across apartments, Park Homes, and cottages from 400 to 1,810+ sq ft), assisted living at The Magnolia, memory care, 24/7 skilled nursing at The Pavilion, and short-term rehabilitation. It currently serves a substantial share of UMRH's 1,100+ total residents across the parent's three communities, with a workforce of approximately 650 employees organization-wide. The community is managed by Life Care Services (LCS), the second-largest senior living manager in the United States, and maintains a clinical partnership with Duke Health, which provides on-campus medical leadership.

The underlying technology stack is standard senior-living infrastructure rather than proprietary: electronic health records, medication management, emergency response systems, and the licensed iN2L (It's Never 2 Late) touchscreen therapy platform for skilled nursing. The community's differentiators are operational and programmatic rather than technological, including the LCS-licensed Signature Experience programs (Heartfelt Connections memory care, Health & Wellness Navigation, Extraordinary Impressions hospitality), a seven-mile-plus network of paved nature trails, multiple dining venues, an indoor heated aquatics center, and amenity infrastructure that was substantially expanded through a $70 million Phase 2&3 capital project completed in 2023. A Phase 4 expansion has been announced to add 37 new Park Home apartments and 21 new cottages.

Croasdaile Village generates revenue through a Type C (fee-for-service) Life Plan contract. Residents pay a one-time entrance fee ranging from $68,000 to $580,000 depending on residence type and refund option, plus recurring monthly service fees starting at approximately $2,600. Healthcare services (assisted living, memory care, skilled nursing, rehabilitation) are billed at per diem market rates when needed, with priority access granted to existing independent living residents. Marketing is direct-to-consumer and sales-led, executed by an in-house Marketing & Sales team across website, SEO targeted to the Research Triangle region, content marketing, Facebook, events, and a Future Residents Club waitlist program. The community is regionally concentrated, with prospective residents drawn from Durham, Raleigh, Chapel Hill, Cary, Pittsboro, and Hillsborough.

Name

Croasdaile Village

Legal name

Croasdaile Village

Website

https://croasdailevillage.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Croasdaile Village is a not-for-profit, faith-based Life Plan Community (CCRC) on a 100-acre campus in Durham, North Carolina, offering a full continuum of senior care — independent living, assisted living, memory care, skilled nursing, and rehabilitation — for active adults aged 62+ and their families in the Research Triangle region.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (CCRC) / Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Nonprofit / Faith-Based CCRCs (HLADAEAC), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Senior living community
• Continuing care retirement
• Independent living services
• Assisted living care
• Memory care facility

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Entrance Fees (One-Time Admission Payments): Prospective residents pay a one-time upfront entrance fee (also called an admission payment) upon joining the community. Entrance fees at Croasdaile Village range from approximately $68,000 to $580,000, depending on the residence type and contract option chosen. Both partial and declining refund options are available.
2. Monthly Service Fees: Recurring monthly fees cover housing, residential services, and amenities. The amount depends on residence size, number of occupants, and range of services. Monthly fees start around $2,600. These fees are the primary recurring revenue stream.
3. Healthcare Services (Fee-for-Service): Croasdaile Village offers a fee-for-service contract, where residents pay per diem market rates for healthcare services (assisted living, memory care, skilled nursing, rehabilitation) when and if needed. Residents receive priority access to these services. Six free days of temporary nursing care are provided annually.
4. Phase 2 and 3 Expansion Investment: The $70 million Phase 2 and 3 expansion added new independent living residences, new assisted living residences, and new amenities, funded through the organization's capital investment program. Phase 4 expansion will add 37 new Park Home apartments and 21 new cottage homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Croasdaile Village is a Life Plan Community (Continuing Care Retirement Community) in Durham, NC that provides a full continuum of senior living and healthcare services on a single 100-acre campus. Its core offerings include independent living (apartments, park homes, and cottages across 45 floor plans), assisted living (The Magnolia), memory care, skilled nursing (The Pavilion), and short-term rehabilitation, supplemented by dining, wellness, and home care services for residents aged 62 and older.

Product overview

Croasdaile Village is a Life Plan Community (also called Continuing Care Retirement Community or CCRC) offering a full continuum of senior living services on a 100-acre campus in Durham, NC. Founded in 1999, it provides Independent Living (apartments, cottages, and park homes across 45 floor plans), Assisted Living, Memory Care at The Magnolia, Skilled Nursing at The Pavilion, and Rehabilitation Services. The community integrates wellness programs (Health & Wellness Navigation, Heartfelt Connections memory care, Extraordinary Impressions hospitality), multiple dining venues, fitness/aquatics facilities, and on-site medical clinic with Duke Health partnership. Residents can transition seamlessly across care levels while remaining in the same community.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free senior living in apartments, cottages, or park homes with access to community amenities, dining venues, wellness programs, and 45 floor plan options ranging from 400 to 1,810+ sq ft. Targeted at active adults aged 62 and older.
• Assisted Living Personal care assistance with daily activities including bathing, dressing, and medication management, offered in private suites with kitchenettes within a supportive neighborhood setting at The Magnolia. For older adults who need help with daily activities but wish to maintain independence.
• Memory Care (The Magnolia) Licensed Special Care Unit providing a safe, supportive environment for residents with dementia-related conditions, featuring private bedrooms, family-style dining, and outdoor garden areas. Delivered through the Heartfelt Connections program focusing on remaining abilities.
• Skilled Nursing (The Pavilion) 24/7 Medicare-certified nursing care at The Pavilion health center, offering post-hospitalization support, rehabilitation therapy, and chronic condition management with 5-Star CMS rating. Accepts direct external admissions when capacity is available.
• Rehabilitation Services Short-term and inpatient rehabilitation with physical, occupational, and speech therapy services including aquatic therapy in the heated pool, serving patients recovering from joint replacements, strokes, fractures, and other conditions. Recognized by U.S. News & World Report as one of the best short-term rehabilitation centers in the country.
• Home Care Program In-home healthcare services available to independent and assisted living residents, providing custom care and support within their residences.

Quantifiable outcome

• LCS ranked #1 in Independent Living in J.D. Power 2025 U.S. Senior Living Satisfaction Study — seventh consecutive year, winning all six satisfaction factors (Dining, Community Building/Grounds, Resident Apartment/Living Unit, Price Paid for Services Received, Community Staff, Resident Activities)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• United Methodist Retirement Homes (UMRH)coreStrategic or Co-development Partner · 1 January 1955United Methodist Retirement Homes (UMRH) is the not-for-profit parent organization that founded Croasdaile Village in 1999. UMRH was created in 1955 when 13 senior adults chose to create a better retirement for themselves. Today, UMRH comprises three senior living communities serving more than 1,100 residents and working with 650 employees. Croasdaile Village is operated as a faith-based, not-for-profit Life Plan Community under the UMRH umbrella.
• Life Care Services (LCS)coreStrategic or Co-development PartnerLCS (Life Care Services) is the second-largest manager of senior living communities in the nation and serves as Croasdaile Village's management company. Through this partnership, Croasdaile Village offers LCS Signature Experience programs (Heartfelt Connections, Health & Wellness Navigation, Extraordinary Impressions), access to best-practice resources, and financial stability. LCS provides operational expertise, culture-building programs, and national brand recognition. LCS ranked #1 in J.D. Power Independent Living satisfaction for seven consecutive years.
• Duke Health / Duke University School of MedicinecoreStrategic or Co-development PartnerCroasdaile Village maintains a clinical partnership with Duke Health for medical leadership. Dr. Neema Sharda serves as Medical Director and Dr. Heidi Kay White (Professor of Medicine at Duke University) serves as Associate Medical Director. This partnership ensures high-quality medical oversight at the skilled nursing facility and underscores the community's commitment to the highest standards of senior care.
• Heritage HealthcareminorImplementation/ SI/ Consulting PartnerHeritage Healthcare provides all rehabilitation services at Croasdaile Village. The rehabilitation director (Chris Williams) previously served in this role with Heritage Healthcare for 8 years and has been part of the Croasdaile Village team since 2013. Heritage Healthcare is the third-party therapy provider delivering physical, occupational, and speech therapy services on campus.
• Morrison LivingminorImplementation/ SI/ Consulting PartnerMorrison Living is the dining services provider for Croasdaile Village's long-term and skilled nursing operations. Wanda Manzueta, Dining Services Director, has been in the long-term and skilled nursing industry with Morrison Living since 2008. Morrison Living supplies culinary leadership, menus, and food service management for the community's dining venues.
• The United Methodist Retirement Homes FoundationminorStrategic or Co-development PartnerThe UMRH Foundation was created by United Methodist Retirement Homes to act exclusively for charitable and educational purposes on behalf of UMRH communities. The Foundation provides funds to update amenities, build new residences, award scholarships for employees, and support benevolent care for residents who can no longer fully pay for their care.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The Forest at Duke: A faith-affiliated CCRC located in Durham, NC, directly across Croasdaile's core market. Offers a similar continuum of care (IL, AL, memory care, skilled nursing) on a comparable amenity-rich campus, making it the most direct local competitor.
• Carolina Meadows: Nonprofit CCRC in Chapel Hill, NC serving the Triangle market with a full continuum of care, entrance-fee model, and independent living emphasis — directly comparable on business model, geography, and customer profile.
• Searstone Retirement Community: CCRC in Cary, NC serving the Research Triangle with IL, AL, memory care, and skilled nursing under an entrance-fee/life-care model. Same market, same continuum, same target demographic.
• Erickson Senior Living: National CCRC operator running large campus-style communities with full continuum of care under entrance-fee contracts. Closest pure-play CCRC peer in business model and resident experience, though concentrated in Mid-Atlantic and other geographies.
• Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S. Comparable on nonprofit/faith-affiliated structure, full continuum of care, and entrance-fee model. Operates across multiple states with multi-campus scale.
• Westminster Canterbury: Faith-based nonprofit CCRC with multiple campuses offering a full continuum of care under an entrance-fee model. Directly comparable on mission, structure, service mix, and resident demographic.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio of IL, AL, memory care, and skilled nursing communities nationwide. Overlaps with Croasdaile's service lines but operates at much larger scale and as a for-profit public company.
• Sunrise Senior Living: National senior living operator with a strong assisted living and memory care footprint. Comparable on service lines (especially AL and memory care) but operates across geographies and does not focus on the CCRC/entrance-fee model.
• Atria Senior Living: Large multi-state operator of IL, AL, and memory care communities. Comparable in product offering and target customer but operates a rental rather than entrance-fee model and lacks the skilled nursing continuum.

Others

• Life Care Services (LCS): Second-largest senior living management company in the U.S. and Croasdaile's management partner. Provides operational infrastructure, branded programs (Heartfelt Connections, Extraordinary Impressions), and is the parent platform for many comparable CCRCs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/umrh.croasdailevillage
• LinkedInlinkedin.com/company/croasdailevillage

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croasdaile Village