RE/MAX Integrity

What RE/MAX Integrity does

RE/MAX Integrity is a privately held, independently owned and operated RE/MAX franchise brokerage founded in 2002 and headquartered in Issaquah, Washington, with a secondary office in Maple Valley. The firm provides traditional residential real estate brokerage services — buyer representation, seller representation, and rentals — across the Eastside, Southend, and Seattle submarkets of Washington State, supported by approximately 35 licensed agents. Its product surface includes a consumer-facing property search platform (powered by BoldTrail) with map-based search and filtering, a Home Valuation Tool that aggregates ATTOM Data and Zillow automated estimates for seller leads, an agent-matching directory, and a dedicated mortgage landing page routing clients to a preferred lender (Fairway Independent Mortgage). Listing data is sourced from the Northwest Multiple Listing Service (NWMLS) via MLS GRID IDX integration, and rental applications are processed through a Rental Beast partnership.

The firm earns revenue through standard residential real estate commissions (typically 5-6% of sale price, split between listing and buyer's brokers) on transactions closed by its agents. Go-to-market is sales-led via direct agent-to-client relationships in the two offices, supplemented by self-serve property search on the website, MLS syndication, the RE/MAX brand, and referral business from agent personal networks. Customer segments are exclusively long-tail — individual home buyers, home sellers, and renters in the greater Seattle metropolitan area — with no institutional or enterprise accounts. The firm claims Top 500 U.S. brokerage status and Top 10% performance within the U.S. RE/MAX franchise network, with cumulative volume described as billions of dollars over thousands of transactions since founding.

Name

RE/MAX Integrity

Legal name

RE/MAX Integrity

Website

https://remax-integrity.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Integrity is a privately held RE/MAX franchise brokerage in Issaquah, Washington, providing residential home buying, selling, and rental services to consumers across the Eastside, Southend, and Seattle markets via approximately 35 agents and a property search platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Issaquah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions from residential property transactions. Agents represent buyers and sellers in residential real estate transactions, earning commission based on sale price. The firm operates as a RE/MAX franchise office.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RE/MAX Integrity is a residential real estate brokerage that represents buyers and sellers in the purchase, sale, and rental of homes across the Eastside, Southend, and Seattle markets of Washington State. Licensed agents deliver end-to-end transaction services including property search, listing marketing, negotiation, and closing support, supported by an online property search platform, a home valuation tool, and a preferred mortgage partnership with Fairway Independent Mortgage.

Product overview

RE/MAX Integrity is a RE/MAX franchise real estate brokerage operating since 2002, offering a unified real estate transaction platform. The core product is a property search platform (powered by BoldTrail/Inside Real Estate technology) enabling buyers and sellers to search listings across single family, condos, land, multi-family, and rentals. Supporting services include: a home valuation tool providing automated price estimates; mortgage/lender services through Fairway Independent Mortgage; an agent roster with 35+ agents offering various designations and languages; and access to sold/exclusive property data. The company serves the Eastside, Southend and Seattle markets in Washington State.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation Full-service brokerage representation for individuals and families purchasing residential property (single family, condos, townhomes, multi-family, and land) across the Eastside, Southend, and Seattle markets. Licensed agents assist with property discovery, market analysis, offer preparation, negotiation, and transaction management through closing.
• Residential Seller Listing Services Full-service listing representation for homeowners selling residential property. Services include home valuation, MLS exposure through NWMLS/MLS GRID, comprehensive print and digital marketing campaigns, buyer qualification, offer negotiation, and transaction coordination through closing.
• Home Valuation Service

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• RE/MAXcoreChannel Partner/ Reseller/ DistributorRE/MAX Integrity operates as a franchisee of the RE/MAX brand, utilizing the RE/MAX name, branding, training resources, technology platform, and referral network. RE/MAX is the #1 brand in real estate brand awareness.
• Fairway Independent MortgagecoreStrategic or Co-development PartnerPreferred mortgage lending partner providing financing options to real estate clients. Contact: Pierce Rankin, NMLS 1480352, 206-235-8677. Offers mortgage application integration through the website.
• Northwest Multiple Listing Service (NWMLS)coreTechnology or IntegrationPrimary MLS data provider for the Pacific Northwest region, supplying comprehensive property listing data to power the firm's property search and listing display capabilities.
• MLS GRIDcoreTechnology or IntegrationIDX data provider enabling the website's property listing display functionality, aggregating listing data from multiple MLS sources.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Redfin: Seattle-headquartered tech-enabled residential brokerage serving the same Pacific Northwest market. Directly comparable in geography and customer base, though differentiated by its lower-fee model, salaried agent structure, and heavy digital funnel investment.
• eXp Realty: Cloud-based national residential brokerage franchise model with growing Pacific Northwest agent count. Comparable in commission-split economics and franchise structure, though differentiated by its fully remote/cloud-based operating model versus RE/MAX Integrity's physical office footprint.
• Compass: National technology-forward residential brokerage with significant presence in the Seattle metro. Directly competes for the same agent talent and premium listings, though differentiated by heavier investment in proprietary technology and luxury-segment focus.
• Coldwell Banker Bain: Seattle-area Coldwell Banker franchise affiliate serving the same Eastside and Puget Sound markets. Comparable as a regional franchise brokerage with similar agent-led residential transaction model and overlapping service territory.
• John L. Scott Real Estate: Bellevue-headquartered residential brokerage with deep Pacific Northwest roots and a large agent roster. Directly comparable in geographic focus, full-service brokerage model, and presence in the Eastside/Seattle metros RE/MAX Integrity serves.
• Keller Williams Realty: Largest residential real estate franchise in the U.S. by agent count, with established Seattle-area market centers. Directly comparable as a franchise brokerage model with similar commission-based revenue structure and full-service residential transaction focus.
• Windermere Real Estate: The dominant Pacific Northwest-based residential real estate brokerage headquartered in Seattle. Closely comparable to RE/MAX Integrity given overlapping service geography (Eastside, Seattle), similar full-service agent-led model, and focus on premium Puget Sound submarkets.
• CENTURY 21: Major national residential real estate franchise with Seattle-area affiliates. Comparable as a competing franchise brand with similar commission-based economics and agent-led brokerage model.
• Sotheby's International Realty: Luxury-segment residential brokerage with Seattle/Eastside affiliate offices. Comparable in serving premium submarkets such as Bellevue, Medina and Mercer Island, though differentiated by luxury specialization and higher average price points.
• Better Homes and Gardens Real Estate: National residential real estate franchise with Pacific Northwest affiliates. Comparable as a franchise-based brokerage with similar full-service residential transaction model and brand-licensing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Integrity