What JPL does

JPL Integrated Communications, Inc. is a full-service integrated marketing and communications agency founded in 1989 and headquartered in Harrisburg, Pennsylvania. The firm serves enterprise and mid-market clients across five primary verticals: healthcare, higher education, B2B, B2C consumer brands, and internal communications. With 85+ employees operating across Harrisburg, Philadelphia, and New York City, JPL delivers brand strategy, creative campaigns, digital experience design, content production, paid media, internal communications, and live/virtual/hybrid event production as integrated engagements. The agency is structured as an employee-owned company led by CEO and President Luke Kempski (since 2004), Chief Growth Officer Kelly Seipe, and Chief Technology Officer Ryan Pudloski, alongside a broader executive team including EVP Strategy Bill Kobel and Executive Creative Director Mary Pedersen.

JPL's product surface combines traditional professional services with proprietary technology. Core proprietary platforms include HuddleArea (a custom virtual event platform supporting live, virtual, and hybrid formats with branded environments, live engagement tools, real-time dashboards, and post-event analytics) and LEAP (an AI-powered live events analytics platform using privacy-first facial analysis to generate emotional heatmaps and time-stamped audience reaction data). The agency also operates two wholly-owned subsidiaries — d'Vinci Interactive for eLearning and training solutions, and Paskill, a Top 10 ranked higher education marketing division serving 600+ institutions — and owns physical production infrastructure including The Hangar@JPL conference venue (3,900 sq ft), two soundstages, audio studios, and post-production suites that qualify for Pennsylvania film tax credits.

Revenue is generated through project-based fees, retainers, and service agreements on a professional services model, supplemented by facility rentals (The Hangar, production studios) and tiered event service packages (Essential through End-to-End). Pricing is custom quote-based and not publicly disclosed. Named enterprise clients include Pennsylvania Treasury, Quest Diagnostics, The Hershey Company (Hersheyland), Reynolds Consumer Products (Hefty), New Holland Agriculture, Sylvan Learning, Trex, U.S. Coast Guard Academy, Kellogg's, The GIANT Company, and WITF/LNP. The agency is a member of the 4A's (American Association of Advertising Agencies) and has been named Best Places to Work in Pennsylvania for 24 consecutive years.

Name

JPL

Legal name

JPL Integrated Communications, Inc.

Website

https://jpl.agency

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

JPL is a full-service integrated marketing and communications agency founded in 1989 that serves enterprise and mid-market clients across healthcare, higher education, B2B, B2C, and events, leveraging proprietary virtual event and AI-powered event analytics platforms.

Ownership category

akta.pro rank

Product category

Integrated Marketing & Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Hybrid/Virtual Corporate Events & Webcasts (Town Halls, Virtual Launches) (MPAGAHAK)

Keywords

• Integrated marketing services
• Digital experience design
• Event production services
• Internal communications strategy
• Higher education marketing

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communications Professional Services: JPL generates revenue primarily through professional services engagements including creative campaigns, digital experience design, content creation, media buying, strategy, and brand development. Revenue is derived from project-based fees, retainers, and hourly/annual service agreements with enterprise and mid-market clients across multiple industry verticals.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

JPL is a full-service integrated marketing and communications agency that delivers brand strategy, creative campaigns, digital experiences, content and storytelling, internal communications, employer branding, and live/virtual/hybrid event production for enterprise and mid-market clients. The agency's offerings are supported by two proprietary technology platforms — HuddleArea (custom virtual event platform) and LEAP (AI-powered live events analytics with facial-emotion capture) — and two wholly-owned subsidiaries: d'Vinci Interactive (eLearning/training) and Paskill (higher education enrollment marketing).

Product overview

JPL is a full-service marketing and communications agency (founded 1989, Harrisburg, PA) offering a portfolio of proprietary technology products alongside integrated agency services. Its core proprietary products are HuddleArea (custom virtual event platform) and LEAP (AI-powered live events analytics platform). The agency also operates two subsidiary/sub-brand divisions: d'Vinci Interactive (eLearning and training solutions) and Paskill (higher education marketing, Top 10 ranked). Physical offerings include The Hangar@JPL conference venue rental and JPL Production Facilities (soundstages, audio studios, post-production suites). JPL's service capabilities span digital experiences, content and storytelling, internal communications, events and experiences, lead acquisition and conversion, and employer branding—all delivered as integrated modules with the HuddleArea and LEAP platforms embedded within the Events & Experiences service line.

Differentiator

Problem solved

Functional benefit

Products and services

• HuddleArea JPL's proprietary custom virtual event platform that delivers branded, interactive live, virtual, and hybrid event experiences with built-in engagement tools (live chat, Q&A, polls, gamification), real-time dashboards, post-event analytics, and mobile-first multi-screen viewing. Used by JPL as a differentiated capability within its Events & Experiences service offering.
• LEAP (Live Events Analytics Platform) JPL's proprietary AI-powered live events analytics platform that captures real-time emotional feedback through privacy-first on-device facial analysis (no video recorded — only anonymized facial expression data is transmitted), generates post-event emotional heatmaps and time-stamped reactions, and provides data-driven recommendations to refine future event agendas, speakers, and formats. Optional demographic overlays available.
• d'Vinci Interactive JPL's wholly-owned subsidiary focused on eLearning and training solutions. Provides digital learning experiences, training program development, and educational technology solutions to clients needing structured learning content. Luke Kempski serves as CEO of both JPL and d'Vinci Interactive.
• Paskill JPL's wholly-owned higher education marketing division and a Top 10 Higher Education Marketing Agency with over three decades of experience serving 600+ educational institutions. Provides enrollment marketing, institutional branding, website strategy, brand messaging, and digital campaigns to two- and four-year colleges, community colleges, faith-based institutions, and graduate/professional schools.
• The Hangar@JPL Conference Venue A 3,900 sq ft premium conference venue at JPL's Harrisburg headquarters available for rental. Offers flexible layouts for up to 100 attendees with theater, classroom, or boardroom seating; includes advanced A/V, on-site event management and A/V professionals, catering facilities, and hybrid/webcasting capabilities. ADA-compliant.
• JPL Production Facilities Full-service production facility rentals including two soundstages (Studio 1 at 1,285 sq ft with TV white cyclorama; Studio 2 at 825 sq ft with chroma key), professional audio recording studios with Source-Connect remote recording capability, and post-production suites with 4 Adobe Creative Cloud workstations and 2 ProTools sound design suites. Central PA's only Qualified Production Facility and Qualified Post-Production Facility, eligible for Pennsylvania film tax credits.
• Digital Experiences Integrated marketing service focused on creating seamless digital experiences that drive action and build trust. Includes UX strategy, website development, digital ecosystems, mobile-first design, accessibility implementation, and continuous optimization. Reference implementations include Hersheyland.com, Sylvan Learning (710+ franchise locations), Reynolds Hefty, and NFRA.
• Content & Storytelling Integrated marketing service for crafting narratives and content that connect emotionally. Includes brand storytelling, content creation across all formats and channels, SEO-optimized content programs, social content, video production, and thought leadership content. Reference implementations include the Quest Diagnostics consumer content program and Hersheyland content production.
• Internal Communications Integrated marketing service for connecting people to purpose through aligned culture and clear messaging. Includes internal communications strategy, change communication, employee engagement, employer brand and EVP, manager enablement, internal event design, and communication audits for distributed, hybrid, and global workforces.
• Events & Experiences Integrated marketing service for designing and producing live, virtual, and hybrid events. Includes event strategy, visual experience and content design, production and logistics, and measurement/optimization. Capabilities span town halls, leadership summits, dealer events, product launches, and annual meetings, delivered using proprietary HuddleArea and LEAP platforms.
• Lead Acquisition & Conversion Integrated marketing service for launching campaigns that turn interest into measurable outcomes. Includes performance marketing, paid media, ABM, SEO/search programs, lead generation, and conversion optimization. Reference implementations include PA Treasury, New Holland Agriculture, and Soccer Shots influencer campaigns.
• Employer Brand Integrated marketing service for defining and communicating employer brands and employee value propositions. Helps clients attract and retain talent, build internal pride and culture, and support recruitment campaigns. Reference implementation includes the Trex employer brand program.

Quantifiable outcome

• 211% increase in enrollment-related pageviews for PA Treasury savings programs
• +5 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• LampcandyminorStrategic or Co-development PartnerLampcandy is a grip and electric equipment and crew provider based at JPL's Harrisburg facility. They provide premium grip and electric equipment and crew services across Central PA, Philadelphia, Baltimore, and Washington, D.C. for productions at JPL's studios and external locations.
• Expressway Cinema RentalsminorOthersJPL is a proud member of the Expressway Cinema Rentals studio network. Through this affiliation, JPL provides access to additional equipment and production resources beyond its own facilities. Expressway Cinema Rentals serves as an additional equipment sourcing partner.
• MS GraphicscoreStrategic or Co-development PartnerMS Graphics partnered with JPL and New Holland Agriculture to create the Twin Rotor 50th Anniversary campaign that won a Best of NAMA Gold Award. MS Graphics contributed graphics and creative execution to the campaign.
• d'Vinci InteractivecoreOthersd'Vinci Interactive is JPL's subsidiary focused on eLearning and training solutions, operated by CEO Luke Kempski. JPL refers clients to d'Vinci for eLearning needs and collaborates on joint client engagements. d'Vinci also participates in JPL's internship program.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Tierney (MJH): Tierney is an independent full-service integrated marketing agency based in Philadelphia with similar service breadth across creative, digital, media, and content. Comparable to JPL in size, Mid-Atlantic US footprint, and Fortune 500 client focus.
• Red Tettemer O'Connell + Partners (RTO+P): Philadelphia-based independent creative and brand agency with integrated content, digital, and campaign capabilities. Comparable to JPL on regional footprint, mid-size scale, and brand-led integrated engagements for enterprise clients.
• LevLane: LevLane is an independent integrated advertising and marketing agency headquartered in Philadelphia. Closely comparable to JPL in size, full-service offering (creative, digital, media), and Mid-Atlantic enterprise client roster.
• Brownstein Group: Philadelphia-based integrated marketing agency serving consumer and B2B brands with creative, content, and digital services. Comparable to JPL on integrated offering, regional positioning, and similar enterprise client scale.
• Cramer-Krasselt: Cramer-Krasselt (now C-K) is an independent integrated marketing agency with comparable size to JPL, offering brand, creative, digital, and media services. Comparable across service mix, mid-size independent model, and outcome-driven enterprise engagements.
• Godfrey: Godfrey is an independent, full-service B2B and B2C integrated marketing agency with similar scale and capabilities spanning brand strategy, content, digital, and analytics. Comparable to JPL in enterprise client focus and multidisciplinary integrated offering.
• GYK Antler: GYK Antler is an independent integrated marketing agency of comparable size, offering brand, creative, content, and digital services to enterprise clients. Comparable to JPL on integrated agency model and mid-size independent positioning.
• Vault Communications: Vault Communications is an integrated communications and marketing agency based in Pittsburgh serving regional enterprise clients. Comparable to JPL on integrated marketing and PR offering, Pennsylvania-adjacent geography, and similar mid-size scale.
• Padilla: Padilla is an integrated communications and marketing agency providing brand, content, PR, and digital services with similar scale to JPL. Comparable across integrated service offering and enterprise client focus, with comparable talent and retention strategy.

Broad incumbents

• VML: VML is a global marketing services network (WPP) offering integrated brand, creative, digital, and media capabilities worldwide. Comparable to JPL on integrated service offering but operates at vastly greater scale, providing the benchmark for what large enterprises may prefer over mid-sized independents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@JPL_agency
• Facebookfacebook.com/AgencyJPL
• LinkedInlinkedin.com/company/jpl
• Instagraminstagram.com/jpl_agency
• Xx.com/jpl_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JPL