Craftmaster Homes
Craftmaster Homes is a residential homebuilder operating in Mechanicsville, Virginia, as a DBA of Mungo Homes, offering customizable floor plans from ranchers to two-story designs in the Richmond metro area for individual homebuyers.
- Company typePrivate
- Founded2007
- HeadquartersMechanicsville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Craftmaster Homes does
Craftmaster Homes is a residential construction firm headquartered in Mechanicsville, Virginia, operating as a doing-business-as (DBA) entity of Mungo Homes — a privately held, multi-state residential homebuilder founded in South Carolina. The company constructs single-family homes across the Richmond, Virginia metropolitan area, offering customizable floor plans including ranchers, two-story designs, and mixed townhome configurations, with floor plans reportedly ranging from roughly 1,148 to over 6,200 square feet. Its go-to-market operates through model home communities, on-site sales offices, and a Design Center where buyers select floor plans, homesites, and finishes; promotional lender partnerships offer financing incentives up to $25,000 on select homes.
The business model is a one-time-sale residential homebuilder: revenue is generated from base home prices plus lot premiums, customization upgrades, and structural options. Price points span approximately $170,000 to $690,000 within the Richmond market. The customer base is individual homebuyers — first-time buyers, move-up/down buyers, and 55+ active adults — with no enterprise or institutional customer concentration. Distribution runs entirely through direct-to-consumer sales at model home communities, supported by community-specific landing pages, virtual tours, and an active social media presence (Facebook, Instagram, YouTube).
Operationally, Craftmaster Homes is small (11-50 employees) and geographically concentrated in the Richmond metro, while its parent Mungo Homes operates 122+ communities across 10 markets in Virginia, North Carolina, South Carolina, and Georgia, with over 70 years of operating history described. Leadership is led by Jeff B Tunstall in the role of President. No public listing, no parent holding company beyond the Mungo relationship, and no institutional or PE backing are disclosed in the source material.
Craftmaster Homes firmographics
Firmographics- Name
- Craftmaster Homes
- Legal name
- Mungo Homes
- Website
- https://craftmasterhomes.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Craftmaster Homes is a residential homebuilder operating in Mechanicsville, Virginia, as a DBA of Mungo Homes, offering customizable floor plans from ranchers to two-story designs in the Richmond metro area for individual homebuyers.
- Ownership category
- akta.pro rank
Craftmaster Homes industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Craftmaster Homes is headquartered
LocationHeadquarters
- HQ city
- Mechanicsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Craftmaster Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Home Sales: One-time sales of newly constructed single-family homes and townhomes. Revenue generated from base home prices plus customization options, lot premiums, and upgrades. Typical home prices range from approximately $170,000 to $690,000 depending on location, size, and features.
- Land Development: Development of residential communities with amenity packages including pools, clubhouses, walking trails, playgrounds, and other common area features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level townhomes and single-family homes |
| Unit Pricing | Pay-as-you-go | Mid-range single-family homes |
| Unit Pricing | Pay-as-you-go | Luxury and estate homes |
| Unit Pricing | Pay-as-you-go | 55+ Active Adult Communities |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Craftmaster Homes product offering
Product offeringCore offering
Craftmaster Homes is a residential construction firm that builds new single-family homes across a range of floor plans, including ranchers and two-story designs, with customizable structural and finish options. The company sells homes directly to individual buyers through model home communities supported by a design center personalization process and partner lender financing options.
Product overview
Mungo Homes offers a comprehensive new home building platform across multiple states (South Carolina, North Carolina, Virginia, Georgia) through 122+ master-planned communities. The portfolio includes single-family homes and townhomes with floor plans ranging from approximately 1,000 to over 6,200 square feet. Products include Richmond-area communities (Arcadia-West, Charleston Landing at Magnolia Green, Cottages at Millwood, Hampton Park Cottages, Legacy Park at Magnolia Green, McCauley Park, The Parke at Cold Creek, Reed Marsh, Stags Trail, Sycamore Place, Viniterra), Myrtle Beach communities, Charleston communities, Charlotte communities, Columbia communities, Greenville/Spartanburg communities, Raleigh/Durham communities, Wilmington communities, and The Triad communities. The platform is organized by geographic markets with communities offering various amenities including pools, pickleball courts, clubhouses, walking trails, golf course access, and dog parks. Home buyers can choose from move-in ready homes or build from the ground up with customizable floor plans and finishes through the Design Center.
Differentiator
Problem solved
Functional benefit
Products and services
- New Single-Family Homes Newly constructed single-family homes offered to individual homebuyers across a range of floor plans including ranchers and two-story designs, with customizable structural and finish options, sold at model home communities.
- Floor Plans A portfolio of customizable floor plans including ranchers, two-story homes, and additional designs, with options for primary suites, home offices, flex spaces, lofts, bonus rooms, and outdoor living spaces tailored to individual homebuyers.
- Design Center Home Personalization An in-house design center service allowing home buyers to select floor plans, homesites, and finishes to personalize their new homes before construction completion.
Quantifiable outcome
- Save up to $25,000 on select homes with use of lender partner
Companies that use Craftmaster Homes
Customer profileSegments4 records
Ideal customer profiles1 record
Craftmaster Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Craftmaster Homes partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Craftmaster Homes competitors and assessment
Company assessmentBroad incumbents
- Toll Brothers: Luxury-focused homebuilder with growing presence in Carolinas and Virginia. Comparable to Mungo's high-end and estate home product (homes over 6,200 sq ft priced in the $500Ks-$690Ks).
- Lennar Corporation: Major national homebuilder with significant Southeast presence, including the Carolinas and Virginia. Comparable production homebuilder model with extensive floor plan libraries and design center personalization.
- D.R. Horton: Largest US homebuilder by volume, operating across multiple states including the Southeast. Highly comparable business model of master-planned community development with broad price-point coverage; significantly larger scale than Mungo.
- PulteGroup: National homebuilder operating Centex, Pulte, and Del Webb brands covering entry-level, move-up, and active adult segments. Del Webb directly comparable to Mungo's 55+ active adult communities in the Southeast.
- NVR, Inc. Large national homebuilder (Ryan Homes, NVHomes) operating across the Mid-Atlantic and Southeast. Comparable asset-light build strategy focused on for-sale housing with multiple price points.
Direct peers
- Tri Pointe Homes: Regional homebuilder with meaningful Southeast US exposure across the Carolinas, Virginia, and Georgia. Closest publicly-traded comparable to Mungo in scale, geographic mix, and product positioning.
- Beazer Homes: Regional homebuilder with operations across the Southeast including the Carolinas and Virginia. Closely comparable in product range (entry-level to move-up) and Sun Belt geographic focus.
- M/I Homes: Regional homebuilder operating across the Mid-Atlantic, Southeast, and Midwest. Comparable production homebuilder model with customization options and similar price-point range.
- Meritage Homes: Regional production homebuilder with strong presence in the Southeast and energy-efficient construction focus. Comparable business model with similar price-point range and Sun Belt geographic mix.
- Century Communities: Regional homebuilder with Southeast US operations including the Carolinas and Georgia. Comparable production homebuilder model targeting entry-level and first-move-up buyers with focus on affordability.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Craftmaster Homes social profiles
Digital presenceCraftmaster Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craftmaster Homes leadership team
Management profileNumber of profiles
Profiles1 record
Craftmaster Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craftmaster Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craftmaster Homes
What does Craftmaster Homes do?
Craftmaster Homes is a residential construction firm that builds new single-family homes across a range of floor plans, including ranchers and two-story designs, with customizable structural and finish options. The company sells homes directly to individual buyers through model home communities supported by a design center personalization process and partner lender financing options.
Is Craftmaster Homes a public or private company?
Craftmaster Homes is a private company. It is classified as family owned and is currently operating.
When was Craftmaster Homes founded?
Craftmaster Homes was founded in 2007. It employs 11 to 50 people.
Where is Craftmaster Homes based?
Craftmaster Homes is headquartered in Mechanicsville, United States, in the North America region.
How does Craftmaster Homes make money?
Two revenue lines are on record. Home Sales are the primary driver. The others are land Development.
Who are Craftmaster Homes's main competitors?
Broad incumbents on record are Toll Brothers, Lennar Corporation, D.R. Horton, PulteGroup and NVR, Inc.. Direct peers are Tri Pointe Homes, Beazer Homes, M/I Homes, Meritage Homes and Century Communities.
Does Craftmaster Homes have an API?
No public API is recorded for Craftmaster Homes.
What industry is Craftmaster Homes in?
Craftmaster Homes's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 236117.