Fries Financial Services

What Fries Financial Services does

Fries Financial Services is a privately held, independent financial advisory firm founded in 1984 by Denise Fries and headquartered in a single office at 108 E. North Ave., Bryan, Texas. The firm provides full-service personal financial planning to individuals and business owners, with stated service lines spanning retirement planning, estate conservation, tax management, risk management, education funding, and investment planning. The advisory team comprises founder Denise Fries (Texas A&M '84), Bill Hoffman, and Mike Albert (CFP®, AAMS®, AWMA®, CRPC®; prior tenure at USAA and Texas Instruments), supported by an office administrator; firmographic headcount is 11–50, though only four individuals are named in available sources.

Securities and advisory services are delivered through Osaic Wealth, Inc. (Member FINRA/SIPC), with Denise Fries registered as the Representative; the firm is explicitly not affiliated with Osaic. The firm also offers insurance products (annuities, long-term care, life, individual health, disability income) via quote-request workflows through various carriers. Pricing is not publicly disclosed; advisory fees are quoted based on individual client needs, and brokerage revenue is generated through Osaic's traditional transaction and fee-based structures.

The technology stack is third-party and consumer-facing rather than proprietary. Client access is enabled via Albridge Wealth Reporting and My Streetscape portals, while a "Learning Center" hosts a financial calculator suite, archived monthly newsletters (dating to 2006), animated educational videos, magazine-style flipbooks, a tax library, and an A-to-Z financial glossary. Distribution is direct and community-led: consultations are delivered by phone, email, and in-person through the Bryan office, supported by organic social (Facebook, X), website content, and monthly newsletters. Geographic scope is restricted to the United States, with operating concentration in Texas.

Name

Fries Financial Services

Legal name

Fries Financial Services

Website

https://friesfinancial.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Fries Financial Services is a private, independent financial advisory firm in Bryan, Texas, founded in 1984 by Denise Fries to provide retirement planning, estate conservation, and investment advisory services to individuals and small business owners via Osaic Wealth, Inc.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Retirement planning services
• Financial advisory services
• Estate conservation planning
• Wealth management advisory
• Personal investment planning

Headquarters

HQ city

Bryan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Securities Services: Securities offered through Osaic Wealth, Inc., Member FINRA/SIPC. Denise Fries serves as a Representative. This is a traditional brokerage model where the firm earns commissions or fees on securities transactions.
2. Advisory Services: Advisory services offered through Osaic Wealth, Inc. Fee-based advisory services where the firm provides personalized financial advice and planning services to clients for ongoing management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Fries Financial Services is a full-service personal financial advisory firm founded in 1984 that delivers retirement planning, estate conservation, tax management, education funding, investment planning, and risk management services to individuals and business owners. The firm also distributes insurance products including annuities, life insurance, long-term care insurance, disability income insurance, and individual health insurance through affiliated carriers, with securities and advisory services executed through Osaic Wealth, Inc. (Member FINRA/SIPC).

Product overview

Fries Financial Services is a full-service financial advisory firm offering a comprehensive suite of financial planning services and products. The firm operates as a unified advisory practice delivering retirement planning, tax management, estate planning, risk management, education funding, and investment planning services to individuals and business owners. The core advisory services are supported by a digital platform featuring interactive financial calculators, educational resources including articles, newsletters, flipbooks, videos, and a financial glossary, as well as a Tax Library with forms and calculators. The firm also offers insurance products including annuities, long-term care insurance, life insurance, individual health insurance, and disability income insurance. The firm has been operating since 1984 and is headquartered in Bryan, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Services Comprehensive retirement planning covering employer-sponsored retirement plans, IRAs, retirement income projections, and asset management before and during retirement for individual clients.
• Tax Management Services Tax planning and reduction strategies, including referrals to qualified tax specialists for management of current and future tax burdens.
• Estate Planning Services Estate planning including will and trust reviews, estate preservation, beneficiary designation assistance, and coordination with tax and legal advisors.
• Risk Management Services Insurance review and risk management including policy reviews, recommendations for changes, and identification of optimal coverage for individual client situations.
• Education Funding Services Investment and accumulation strategies designed to help clients fund their children's education expenses.
• Investment Planning Services Asset allocation planning, risk tolerance assessment, and investment vehicle recommendations to help clients reach their financial goals, with securities executed through Osaic Wealth, Inc.
• Annuity Products Annuity insurance products offered through request quotes to support retirement income planning for individual clients.
• Long-Term Care Insurance Long-term care insurance products for covering nursing home and extended care expenses for individual clients.
• Life Insurance Life insurance products for income replacement and estate preservation for individual clients.
• Individual Health Insurance Individual health insurance products for personal healthcare coverage.
• Disability Income Insurance Disability income insurance products designed to protect against loss of income due to illness or injury.

Quantifiable outcome

• Clients receive personalized attention with dedicated financial professionals who know them as people rather than just numbers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorSecurities offered through Osaic Wealth, Inc., Member FINRA/SIPC. Advisory services also offered through Osaic Wealth, Inc. Denise Fries serves as a Representative. The firm is not affiliated with Osaic Wealth, Inc.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Edward Jones: National network of local financial advisor offices serving retail clients with retirement, estate, and investment planning. Directly comparable to Fries Financial's small-office, community-based, retirement-focused model.
• Northwestern Mutual: Mutual insurance company with a captive advisor network delivering holistic financial planning that integrates insurance (life, disability, LTC) with retirement and investment advice, mirroring Fries' insurance-plus-advisory model.
• MassMutual: Insurance-led mutual that distributes retirement, life, and wealth management products through local agents, closely paralleling Fries Financial Services' insurance-integrated retirement focus and Texas footprint.

Broad incumbents

• Ameriprise Financial: Large diversified financial services firm with a captive advisor franchise offering retirement planning, investments, and insurance solutions; comparable franchise economics but at materially greater scale than Fries Financial.
• Waddell & Reed Financial: Long-standing retail wealth and retirement planning firm that historically operated through a captive advisor channel similar in structure to Fries' small office advisory practice.
• Raymond James Financial: Large diversified financial services firm with a strong independent financial advisor channel serving retail retirement and wealth clients; comparable delivery model at much larger scale.

Others

• Cetera Financial Group: Independent broker-dealer and RIA custodian that hosts independent advisor practices offering retirement, insurance, and investment solutions. Analogue of Fries' Osaic Wealth, Inc. affiliation model.
• LPL Financial: Largest independent broker-dealer in the U.S., providing compliance, technology, and product access to thousands of independent advisor practices like Fries Financial Services.
• Cambridge Investment Research: Independent broker-dealer supporting retail financial advisors offering retirement, insurance, and wealth services — comparable infrastructure partner to the Osaic Wealth affiliation used by Fries.
• Kestra Financial: Independent broker-dealer providing back-office, compliance, and product access to retail-focused financial advisors — analog to Fries Financial's reliance on Osaic Wealth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/?lang=en
• Facebookfacebook.com/friesfinancial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fries Financial Services