Lift Products

What Lift Products does

Lift Products Inc. is a privately held US manufacturer of ergonomic material handling equipment, founded in 1994 and headquartered in Waukesha, Wisconsin. The company designs, builds, tests, and ships built-to-order lift tables, mobile lifts, tilters, electric carts, stackers, tuggers, pallet trucks, skid lifters, work positioners, and custom equipment under brands including Max-Lift, Moto-Cart, Maxx-Mini, Guardian, Roto-Max, and Maxx-Ergo-Lifter. Capacity spans from light-duty 250 lb manual stackers to 50,000 lb rolling capacity and 10,000 lb hydraulic upenders, with stainless steel and USDA-approved variants for food and pharmaceutical washdown environments, and a linear-actuated line (MMLA) for cleanroom applications. The product stack is fundamentally mechanical, hydraulic, and electromechanical; there is no public software, API, or AI layer.

The company operates a primarily custom-engineering business model, with documented specialty projects for Boeing (767 Dreamliner wing lifting), an unnamed defense contractor, a food manufacturer, and a veterinary surgical application. Distribution is through an extensive nationwide US dealer network plus direct quote requests, with a quick-ship program on a small set of standard SKUs. Pricing is quote-based and not publicly disclosed. The product set addresses workplace ergonomic injuries, ergonomic positioning, contamination control, and below-the-hook handling hazards across manufacturing, aerospace and defense, food and pharmaceutical, metal working, and logistics and retail end markets. MHI association membership and a US-domestic supply chain (Wisconsin plant, US steel and components) are positioned as buyer-side credibility signals, particularly for federally regulated and aerospace customers.

Name

Lift Products

Legal name

Lift Products Inc.

Website

https://liftproducts.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Lift Products Inc. is a Waukesha, Wisconsin-based US manufacturer of built-to-order ergonomic material handling equipment, including lift tables, tilters, electric carts, tuggers, and mobile lifts, serving manufacturing, aerospace, defense, food and pharmaceutical, and logistics customers through a nationwide dealer network.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industries

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Material handling equipment
• Industrial lift tables
• Ergonomic lifting solutions
• Hydraulic lift equipment
• Mobile lift carts

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Equipment Sales: Lift Products generates revenue through the sale of industrial material handling equipment including lift tables, mobile lifts, tilters, electric carts, stackers, tuggers, and custom equipment. Products are sold built-to-order with extensive customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lift Products Inc. is a Wisconsin-based machine manufacturer that designs, builds, and sells ergonomic industrial material handling equipment including lift tables, mobile lifts, tilters, electric carts, stackers, tuggers, pallet trucks, skid lifters, and work positioners. Products are built-to-order at the Waukesha, Wisconsin facility using US steel and components, with extensive customization options for applications spanning light-duty to 50,000 lb capacities across manufacturing, aerospace, defense, food and pharmaceutical, and other industrial sectors.

Product overview

Lift Products manufactures an extensive portfolio of ergonomic material handling equipment organized into ten core product categories: Lift Tables (standard, mobile, rotating, low profile, stainless steel, high capacity, ground entry, tilting, tandem, multi-stage, and custom configurations); Mobile Lifts (manual and electric lift carts, stackers); Tilters (manual, electric, upenders, box dumpers, drum dumpers, compact lift & tilt); Electric Carts (light, medium, and heavy duty platform carts); Stackers; Tuggers; Pallet Trucks; Skid Lifters; Work Positioners; and Custom Equipment. The flagship products include the Max-Lift stationary table (2,000-6,000 lbs), Max-Lift XL high capacity table (8,000-10,000 lbs), Roto-Max rotating work positioners, Moto-Cart electric platform carts, and Max-Upenders (up to 10,000 lbs). All products emphasize ergonomic design to reduce workplace injuries and improve productivity in industrial applications across aerospace, defense, food/pharmaceutical, manufacturing, and logistics sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Max-Lift: Flagship stationary electric/hydraulic lift table product line with heavy duty capacity (2,000-6,000 lbs) and extensive customization options.
• Moto-Cart
• Maxx-Mini
• Guardian
• Roto-Max
• Maxx-Ergo-Lifter

Products and services

• Lift Tables Industrial hydraulic scissor lift tables available in multiple configurations including standard, mobile, rotating, low profile, stainless steel, high capacity, ground entry, tilting, tandem, multi-stage, and custom options. Used for ergonomic positioning and vertical material handling.
• Mobile Lifts Portable lift solutions including MML manual pump lift carts, MMLE electric lift carts, MMLA linear actuated lifts, Ergolifter electric stackers, MMS mini-lift platforms, MMSE electric stackers, and PM120 hand crank stackers ranging from 250 to 2,200 lbs capacity.
• Tilters Industrial tilt tables and upenders including manual Maxx-Ergo tilters (0-35 degrees), electric Max-Tilt tables (45/90 degrees), Max Upenders (up to 90 degrees, 10,000 lbs), hydraulic box dumpers, drum dumpers, compact lift and tilt tables, and custom tilter solutions.
• Electric Carts Battery-powered electric platform carts including Moto-Cart Jr (light duty, 1,100 lbs), Moto-Cart (medium duty, 1,500 lbs), Moto-Cart HD (heavy duty), electric lift carts, and mobile tanker carts. Feature transaxle drive systems and roller grip controls.
• Stackers Industrial stackers including push straddle manual stackers and electric straddle stackers for warehouse and manufacturing pallet stacking applications.
• Tuggers

Quantifiable outcome

• Max-Lift XL lift tables handle 8,000-10,000 lb capacities with 5 inch bore cylinders and heavy duty 1.5 x 8 inch solid scissor arms
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Material Handling Industry (MHI)minorOthersLift Products is a member of MHI, the material handling industry association. This membership provides industry networking, standards participation, and credibility within the material handling equipment sector.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Presto Lifts: Direct peer producing lift tables, stackers, pallet trucks, tilters, and ergonomic material handling equipment with stainless/washdown variants — overlapping nearly the full Lift Products catalog.
• Southworth Products: Direct peer offering lift tables, tilters, upenders, and ergonomic material handling equipment with similar custom-engineering capabilities. Closest direct competitor in North American scissor-lift and positioning equipment.
• Vestil Manufacturing: Broad ergonomic material handling and industrial equipment manufacturer including lift tables, stackers, pallet trucks, tilters, and custom solutions. Strongly overlapping catalog and dealer-based GTM.
• Bishamon Industries: Manufacturer of scissor lift tables, tilters, pallet positioners, and ergonomic equipment serving manufacturing, distribution, and food/pharma — directly comparable product portfolio and customer base.
• Pentalift Equipment Corporation: Canadian-based manufacturer of lift tables, tilters, upenders, and custom ergonomic equipment with comparable build-to-order capabilities and similar end-market focus.
• Advance Lifts: Manufacturer of hydraulic and mechanical lift tables, tilters, and stackers with both standard and custom configurations. Comparable product mix and capacity ranges.
• Big Lift LLC: Specializes in heavy-duty and high-capacity scissor lift tables and custom ergonomic lifting solutions, overlapping with Lift Products' Max-Lift XL / heavy-duty positioning.
• Autoquip (Sudden Service): Specializes in scissor lift tables and ergonomic lifting equipment with custom-engineering capabilities. Direct competitor in the industrial lift-table segment.

Broad incumbents

• KION Group (Linde Material Handling / STILL): Large incumbent forklift, pallet truck, and intralogistics provider whose material handling portfolio overlaps with Lift Products' mobile equipment (tuggers, pallet trucks, stackers) at enterprise scale.
• Toyota Material Handling: Global incumbent in forklifts, pallet jacks, tuggers, and material handling automation. Competes indirectly via dealer overlap and standardized ergonomic equipment lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LiftProducts/videos
• Facebookfacebook.com/liftproducts
• LinkedInlinkedin.com/company/lift-products-inc-
• Xx.com/liftproductsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift Products