Orixa Media

What Orixa Media does

Orixa Media operates a full-service digital marketing and search agency in France under the "Origine by Orixa" trade name and the broader Orixa Group holding structure founded in 2007. The firm delivers five integrated service pillars — SEO/GEO, Content, Paid Media, Data & Mesure, and Conseil & Stratégie — built around an "Omnisearch" approach that unifies traditional search, generative AI search, paid social, CTV, audio, and DOOH planning across the full marketing funnel.

The company's technology stack combines five proprietary sub-brands: Brand Score AI (GEO-driven AI measurement of brand visibility on LLMs and AI-search), Feedcast (AI shopping and product recommendation), Visiretail (multilocal retail adtech, hosted at visiperf.io), Genelead (lead generation automation), and Unilyse (cross-channel search unification). These tools are developed internally and embedded into client engagements alongside partner-certified work on Google Ads, Meta, TikTok, and Microsoft Advertising platforms.

Orixa generates revenue through professional services — strategy consulting, project-based engagements, and ongoing retainer or campaign management contracts — primarily targeting French enterprise and mid-market buyers. Served verticals include automotive (Mazda dealer network), financial services (Sofinco), retail and e-commerce (eBay, Nolte Kuchen, Tonies, Tiptoque, Champion Direct, Frank Provost, Fauchon, Klemo, Bitdefender), education (Euridis, Wall Street English), and nonprofit/humanitarian organizations (UNHCR, UNICEF, Amref, Secours Populaire). Operations run from eight French offices (Paris HQ plus Nantes, Bordeaux, Rennes, Lyon, Lille, Strasbourg, Marseille), with revenue, headcount detail, and ownership beyond the parent group undisclosed.

Name

Orixa Media

Legal name

Orixa Media

Website

https://orixa-media.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Orixa Media is a France-based full-service digital marketing agency offering SEO/GEO, paid media, content, data & measurement, and strategic consulting to enterprise and mid-market clients. It operates across eight French cities and five proprietary AI technologies within the Orixa Group.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Digital marketing agency
• SEO GEO services
• Paid media advertising
• Data measurement analytics
• Marketing technology platforms

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing SEO/GEO, Paid Media, Content, Data & Mesure, and Strategic Consulting services to enterprise and mid-market clients. Revenue is generated through project-based engagements, retainer contracts, and ongoing campaign management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Orixa Media (operationally branded Origine by Orixa) is a full-service digital marketing agency delivering an "Omnisearch" full-funnel strategy spanning SEO/GEO, Content, Paid Media, Data & Mesure, and Conseil & Stratégie to enterprise and mid-market clients in France. Services are complemented by five proprietary AI-powered technology products (Brand Score AI, Feedcast, Visiretail, Genelead, Unilyse) developed by an in-house R&D team.

Product overview

Orixa Media operates as a full-service digital marketing and advertising agency with a unified media strategy approach (Omnisearch). The company offers five core service pillars (SEO/GEO, Content, Paid Media, Data & Mesure, and Conseil & Stratégie) complemented by five proprietary technology products: Brand Score AI (GEO-driven AI technology for brand visibility optimization), Feedcast (AI shopping technology), Visiretail (multilocal marketing adtech), Genelead (lead generation technology), and Unilyse (search unification technology for ROI maximization). The technology products function as specialized tools integrated within the agency's service offerings, enabling data-driven marketing execution across the full funnel.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Score AI: GEO-driven technology for brand visibility optimization
• Feedcast
• Visiretail
• Genelead
• Unilyse

Products and services

• SEO/GEO Services Search engine optimization and generative engine optimization services that maximize brand visibility across traditional search engines and AI-powered search environments (ChatGPT, Gemini, Claude, LLMs). Designed for enterprise and mid-market brands seeking omnipresence across evolving search landscapes.
• Content Services Multimodal content production services engaging audiences across text, video, audio, and interactive formats. Built to support full-funnel marketing strategies for brand and performance goals.
• Paid Media Services Performance-driven media buying spanning Connected TV (CTV), digital audio (Spotify), Digital Out-of-Home (DOOH), and traditional search (Google/Microsoft) for sustainable brand performance.
• Data & Mesure Services Analytics and measurement solutions transforming marketing data into decision-ready dashboards for competitive intelligence and performance optimization across channels.
• Conseil & Stratégie Services Strategic consulting combining data analytics and expertise to develop tailored strategic plans aligned with target audiences, business objectives, and performance goals.
• Brand Score AI by Orixa AI-powered brand visibility and performance tracking technology that enables brands to optimize their presence in GEO (Generative Engine Optimization), AI-powered search environments (LLMs, ChatGPT, Gemini, Claude), and AI shopping contexts.
• Feedcast by Orixa AI shopping technology platform providing intelligent product discovery and recommendation capabilities for e-commerce optimization and personalized shopping experiences.
• Visiretail by Orixa Multilocal marketing advertising technology that enables brands to manage and optimize localized advertising campaigns across multiple retail/location-based touchpoints.
• Genelead by Orixa Lead generation technology platform designed to capture and convert high-quality leads through optimized marketing touchpoints and conversion pathways.
• Unilyse by Orixa Search unification technology that consolidates search advertising across channels to maximize ROI through coordinated campaign optimization.

Quantifiable outcome

• +50,000 itinerary requests generated for Mazda dealer network
• +7 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner status indicating certified expertise in Google Ads and Google Marketing Platform. The partnership enables the agency to access beta features, training resources, and special support for managing client campaigns on Google advertising platforms.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner status indicating certified expertise in Facebook, Instagram, and Meta advertising platforms. Enables advanced targeting capabilities and campaign management tools for client advertising.
• TikTokcoreTechnology or IntegrationOfficial TikTok partnership for managing TikTok advertising campaigns. Enables access to TikTok's advertising platform features for client brand campaigns.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Eskimoz: French SEO and digital marketing agency specializing in search visibility, paid media, and data — directly comparable in service mix, target market (French enterprise), and proprietary technology development posture.
• Junto: Paris-based digital marketing agency offering SEO, SEA, content, and data services to mid-market and enterprise French clients — comparable size, similar full-funnel positioning, and overlapping client verticals.
• Jellyfish: Global digital marketing agency combining media planning, creative, and proprietary technology (including AI-powered tools) — directly comparable business model with broader geographic reach and similar tech-product-plus-services structure.
• Croud: Tech-enabled digital marketing agency combining proprietary technology (Croud X) with global on-demand talent network — comparable model of wrapping proprietary technology around full-service agency offerings.
• Wpromote: US-based digital marketing agency with proprietary Polaris platform and full-funnel service model — comparable in mid-market-to-enterprise positioning, technology development, and award-winning campaign work.
• Dept: Dutch-headquartered digital agency combining creative, technology, and data services across multiple European markets — comparable full-funnel positioning and emphasis on proprietary martech tooling.

Broad incumbents

• iProspect: Dentsu-owned global digital performance marketing agency — broader incumbent in the same SEO/paid media/analytics category, serving enterprise clients at significantly larger scale than Orixa.
• Publicis Groupe: French-founded global marketing services giant with extensive digital, media, and technology capabilities — direct French competitor on enterprise RFPs but operates at vastly larger scale with broader service portfolio.
• Havas Group: French-founded global advertising and marketing services group with strong digital, media, and creative capabilities — direct French competitor in the same client segments but with substantially larger resource base.

Regional players

• 1000Mercis: Paris-listed French digital marketing and data-driven advertising group — comparable French-market presence and target enterprise clients with similar data-and-performance focus.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orixamedia
• Facebookfacebook.com/216653821687691
• LinkedInlinkedin.com/company/orixa-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orixa Media