What Kyochon does

Kyochon (교촌치킨), operated under Kyochon F&B Co., Ltd. (교촌에프앤비(주)), is a South Korea-based fried chicken restaurant chain founded in 1991 and headquartered in Seongnam-si, Gyeonggi. The company operates a franchise-led model (가맹점) with over 1,800 stores distributed across all 17 Korean regions, complemented by a dedicated Osan training academy and overseas franchise infrastructure. Its core offering is signature fried chicken in multiple formats — whole chicken, wing boxes, single wings, combos, boneless/sunsal, and drumette sticks — across distinct flavor series (soy, honey, red spicy, mala red, honey garlic, fried, seasoned, half-and-half). The product portfolio extends into side dishes (치즈볼 cheese balls, fried rice, 떡볶이 rice cake, 치즈스틱), a proprietary craft beer brand (Moonbear 문베어 수제맥주), and a premium rice wine line (Eunhaesu makgeolli 은하수 막걸리) whose 12도 variant was selected as the 2025 APEC official dinner wine.

The underlying technology is a mobile-app-driven ordering platform available on Google Play and Apple App Store, with an integrated VIP membership program offering tiered benefits (signup free side dish, monthly 5,000 KRW threshold rewards, King-tier coupon/point accumulation). Distribution channels include in-store dining, phone ordering (1577-1991), delivery service, and an E-coupon system sold through the Kyochon app plus third-party platforms (Kakao Gift, Naver Shopping, Coupop), with bulk corporate procurement routed through Daou Technology (1599-6567). Marketing is multi-channel: app-based loyalty engagement, organic social (Facebook, Instagram, YouTube, Twitter @KYOCHON1991_), event-driven promotions (e.g., 프로야구 고객 초청 EVENT), and brand collaborations such as KYOCHON x MUSINSA.

Revenue is generated through a combination of direct restaurant sales (company-owned and franchised stores), franchise fees and royalties, and digital E-coupon/app sales. Recommended consumer pricing spans KRW 7,900–24,000 for chicken SKUs and KRW 1,700–16,000 for sides. The company is privately held, has no disclosed parent, no subsidiaries, no funding rounds, and reports a corporate headcount of 101–250. ISMS and BSI certifications cover the personal information and loyalty infrastructure. Management includes a Representative Director (CEO 송종화), a Chief Privacy Officer, and a Head of Personal Information Protection.

Name

Kyochon

Legal name

교촌에프앤비(주) (Kyochon F&B Co., Ltd.)

Website

https://kyochon.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Kyochon is a South Korean fried chicken franchise founded in 1991, operating 1,800+ stores nationwide under Kyochon F&B Co., Ltd. It sells proprietary-flavor chicken, sides, craft beer, and rice wine via dine-in, delivery, app ordering, and E-coupon gifting to individual consumers.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant (Fried Chicken)

NAICS

Poultry Processing (311615)

SIC

Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000)

akta.pro primary industry

Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)

akta.pro secondary industry

Frozen Prepared Meat & Seafood Meals (AFANAFAC)

Keywords

• Fried chicken restaurant
• Chicken franchise
• Craft beer brand
• Traditional rice wine
• Food delivery service

Headquarters

HQ city

Hwaseodong

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise and Direct Restaurant Sales: Kyochon operates a franchise-based restaurant model with both company-owned and franchised stores. Revenue is generated from direct customer purchases of fried chicken, sides, beverages, and craft beer at retail prices. Customers can order in-store, via app, phone, or delivery.
2. Mobile App E-Coupon Sales: E-coupons are sold through the mobile app and third-party platforms (Kakao, Naver, Coupop). The company also offers bulk corporate purchasing through designated vendor (Daou Technology).
3. Franchise Fees and Royalty: Kyochon F&B recruits franchisees (가맹점 개설) and likely charges franchise fees and ongoing royalties for brand use, store operations support, and supply chain access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Kyochon operates a franchise-based fried chicken restaurant chain in South Korea, selling signature fried chicken in multiple formats (whole chicken, wing boxes, single wings, combos, boneless/sunsal, drumette sticks, half-size) across proprietary flavor profiles (soy/간장, honey/허니, red/레드, mala red/마라레드, honey garlic, fried/후라이드, seasoned/양념, half-and-half). The offering is complemented by side dishes (cheese balls, fried rice, churros, salad, etc.), a proprietary craft beer line (Moonbear), a premium rice wine line (Eunhaesu Makgeolli), and a digital E-coupon gifting product distributed via the Kyochon app and third-party platforms.

Product overview

Kyochon is a Korean fried chicken restaurant chain founded in 1991, operating under Kyochon F&B (교촌에프앤비). The product portfolio centers on its signature fried chicken offerings available in multiple formats (whole chicken, wing boxes, single wings, combos, boneless/sunsal, and drumette sticks) across distinct flavor series (간장soy sauce, 허니honey, 레드spicy red, 마라레드mala red, 허니갈릭honey garlic, 후라이드fried, 양념seasoned, 반반half-and-half, 살살tender, 허니옥수수honey corn). The portfolio extends to complementary side dishes (볶음밥fried rice, 치즈볼cheese balls, 국물맵떡spicy rice cake, 츄러스churros, etc.), house-crafted beverages including 문베어 수제맥주 (Moonbear craft beer) and 은하수 막걸리 (Eunhaesu makgeolli, an award-winning traditional Korean rice wine), digital E-coupon products sold through multiple channels (app, Kakao, Naver, Coupop), and mobile app-based ordering with VIP membership benefits. The company also operates a franchise (가맹점) program and online ordering system.

Differentiator

Problem solved

Functional benefit

Brands

• 문베어 수제맥주: Craft beer brand offering various types including Windy Hill Lager, Dark Night Pale Ale, Summer Night IPA, Moon Dance Golden Ale, and Moscatel Sweet Ale.

Products and services

• Kyochon Fried Chicken (교촌치킨) Signature fried chicken sold in multiple formats (whole chicken, wing boxes of 16/20 pieces, single wing packs of 6 pieces, combos, boneless/sunsal, drumette sticks, half-size) across proprietary flavor profiles including soy (간장), honey (허니), spicy red (레드), mala red (마라레드), honey garlic (허니갈릭), seasoned (양념), fried (후라이드), and half-and-half (반반). Sold at retail to consumers in South Korea via dine-in, takeout, delivery, app, and phone orders.
• Kyochon Side Menu (교촌 사이드 메뉴) Complementary side dishes sold alongside chicken, including crispy gizzard (바삭근위튀김), churro-style chicken (치느끼), fried rice (볶음밥), cheese balls (치즈볼), french fries (감자튀김), spicy rice cake (국물떡볶이 S/L), salad (샐러드), twisted pastry (꽈배기), churros (츄러스), popcorn (팝콘), and assorted nibbles (모듬어묵탕). Priced from 1,700 to 16,000 KRW.
• Moonbear Craft Beer (문베어 수제맥주) Proprietary house craft beer brand offered in lager (Windy Hill 라거), pale ale (Midnight 페일에일), IPA (Summer Night IPA), golden ale (Moon Dance 골든에일), sweet ale (Moscato 스위트 에일 500ml CAN), and Sovin Blanc IPA (KIBA Gold Medal winner). Available in 500ml CAN or KEG formats. Served at Kyochon dine-in locations and sold to consumers.
• Eunhaesu Makgeolli (은하수 막걸리) Premium traditional Korean rice wine line offered in three variants: 별헤는밤 12도 (500ml, selected as 2025 APEC official dinner wine and 2025 Korean Traditional Liquor Awards Grand Prize), 푸른밤 6도 (650ml), and 엷은밤 8도 (650ml). Served at Kyochon dine-in locations and sold to consumers.
• Kyochon E-Coupon (교촌 E-쿠폰) Digital coupon product available as single-item or set coupons for purchase through the Kyochon app, Kakao Gift, Naver Shopping, and Coupop platforms. Used for gifting and self-redemption at Kyochon stores. Bulk corporate purchase inquiries handled through designated vendor Daou Technology (1599-6567).

Quantifiable outcome

• 2025 APEC official dinner selection for 은하수 별헤는밤 12도
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• MUSINSAminorGTM or Marketing Partner · 14 June 2026Kyochon partnered with MUSINSA (fashion/lifestyle platform) for a collaboration promotion (KYOCHON x MUSINSA 제휴 프로모션) from June 14-24, 2026. The partnership likely involved cross-promotional marketing between the chicken brand and fashion platform targeting younger consumers.
• Daou Technology (주식회사 다우기술)minorImplementation/ SI/ Consulting PartnerDaou Technology handles bulk E-coupon purchasing and distribution services for Kyochon. Contact: 1599-6567 for bulk order inquiries.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mom's Touch: Korean chicken and burger franchise chain with similar nationwide store network, direct-to-consumer ordering, and competitive overlap in fried chicken plus sides menu categories.
• Pelicana Chicken: Long-established Korean fried chicken chain founded in 1982, competing in the same premium fried chicken segment with similar franchise store model and nationwide Korean coverage.
• BBQ Chicken (Genesis BBQ): One of Korea's largest fried chicken franchise chains with similar nationwide store footprint, multiple flavor profiles, and franchise-driven scale. Directly comparable business model and target consumer to Kyochon.
• Nene Chicken: Major Korean fried chicken franchise chain with similar nationwide footprint and franchise-based operations. Directly comparable on menu breadth (multiple flavors), pricing tiers, and consumer target.
• BHC Chicken: Major Korean fried chicken franchise known for its signature Bburinkle (뿌링클) flavor and premium positioning. Competes directly with Kyochon in the soy/honey/cheese-coated fried chicken category with comparable franchise store economics.
• Goobne Chicken: Korean chicken chain differentiated by oven-roasted preparation rather than frying, but operating in the same broader chicken QSR category and competing for the same consumer occasions as Kyochon.

Broad incumbents

• Burger King Korea: International QSR incumbent with Korean franchise footprint competing for the same delivery and casual dine-in occasions as Kyochon's fried chicken stores, though core menu is broader.
• KFC Korea: Global fried chicken incumbent with established Korean footprint; broader menu but competes directly with Kyochon in the fried chicken category and targets similar dine-in/delivery occasions.
• Lotteria: Korea's largest homegrown QSR chain (Lotte Group subsidiary) with broad menu spanning burgers and chicken; competes with Kyochon for the same Korean quick-service dining occasions and delivery orders.
• McDonald's Korea: Global QSR incumbent with established Korean franchise operations and delivery channel presence; competes with Kyochon for casual dining occasions, though its core product mix is broader than chicken-only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KYOCHON1991_
• YouTubeyoutube.com/channel/UChcWXp8uJbcfq9EAIHp_bUw
• Facebookfacebook.com/kyochon1991
• Instagraminstagram.com/kyochon_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyochon