What 현대자동차(주)_영동금강지점 does

Goobne Chicken (굽네치킨) is a Korean QSR franchise brand operated by G&F Food Co., Ltd. (주식회사 지앤푸드), headquartered at 318 Gangseo-ro, Gangseo-gu, Seoul, and led by CEO Hong Kyung-ho (홍경호). The company's signature product line, "Goobne Oven Run" (굽네 오븐런), positions oven-baked chicken as a differentiated alternative to the deep-fried category dominated by larger competitors such as BBQ Chicken and BHC. Beyond its core chicken menu, the product portfolio has been extended to include Chicago-style boneless chicken pizza, chicken bake items, and spicy shredded chicken breast formats, signaling deliberate category adjacency expansion. The company also operates the "Goobne Play Town" (굽네 플레이타운) sub-brand, a children's play area concept integrated into select restaurants to capture family-segment dining occasions.

The business operates a hybrid distribution model combining directly managed stores with a franchise network spanning domestic South Korea and international markets, supported by dedicated franchise consultation infrastructure (phone: 1899-9458) and downloadable overseas franchise brochures. Consumer-facing ordering channels include in-store, a dedicated phone ordering line (1661-9494), and mobile applications on both Google Play and Apple App Store, with brand marketing executed through the official website (goobne.co.kr), YouTube, and Instagram. The marketing mix also incorporates ESG partnerships — notably a four-year consecutive MOU with the Korean Red Cross for the "Life Sharing Campaign" blood donation initiative — alongside celebrity influencer collaborations.

Revenue mechanics derive from a combination of direct-store sales, franchise royalties and fees from the domestic and international franchise network, and incremental sales through digital ordering channels. The company is privately held with no disclosed parent company, subsidiaries, or funding rounds in the available data. Note: the firmographic label "현대자동차(주)_영동금강지점" with 146 employees does not align with the substantive content about Goobne Chicken and appears to reflect a data quality mismatch; this analysis is grounded in the Goobne Chicken content provided.

Name

현대자동차(주)_영동금강지점

Legal name

주식회사 지앤푸드 (G&F Food Co., Ltd.)

Website

https://goobne.co.kr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Goobne Chicken (굽네치킨) is a Korean QSR franchise brand operated by G&F Food Co., Ltd., differentiated by its oven-baked chicken concept and serving Korean consumers through a domestic and international franchise network, directly managed stores, phone ordering, and mobile apps.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant (Chicken)

akta.pro primary industry

Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)

Keywords

• Fried chicken restaurants
• Chicken franchise
• Oven roasted chicken
• Quick service restaurant
• Chicken delivery

Headquarters

HQ city

강서구

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

Goobne Chicken (굽네치킨) sells oven-baked Korean fried chicken and related menu items (such as New Original, seasoned boneless chicken, the Chicago Pizza Chicken Series, and Chicken Bake) to individual consumers through directly operated stores and a domestic and international franchise network. It also sells franchise rights to prospective operators, supported by online consultation and overseas brochures.

Product overview

Goobne Chicken (굽네치킨) is a Korean fried chicken restaurant chain operated by G&Food (지앤푸드). The company offers a variety of chicken products centered on their signature oven-baked fried chicken concept called 'Goobne Oven Run' (굽네 오븐런), which differentiates from traditional fried chicken by using an oven-baking method. The product lineup includes the flagship 'New Original' along with seasoned varieties like '고추 바사삭 가슴살 순살' and the '시카고 피자 시리즈'. Additional concepts include children's play areas (Goobne Play Town). The company also operates franchise opportunities domestically and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• 굽네 플레이타운 (Goobne Play Town): Play area concept within Goobne Chicken restaurants
• 굽네 오븐런 (Goobne Oven Run)
• 굽네 시카고 피자 (Goobne Chicago Pizza)
• 굽네 플레이타운 (Goobne Play Town)

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 대한적십자사 (Korean Red Cross)minorStrategic or Co-development PartnerGoobne Chicken has signed a memorandum of understanding (MOU) with the Korean Red Cross for 4 consecutive years to promote blood donation culture through the 'Life Sharing Campaign' (생명나눔 캠페인). This ESG initiative demonstrates the company's commitment to social responsibility.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kyochon F&B: Holding company behind Kyochon Chicken with broader foodservice portfolio; mirrors G&F Food's role as corporate parent overseeing a multi-brand chicken franchise platform.
• Lotteria: Korea's largest domestic QSR chain (burgers/chicken) operating a comparable franchise model, broader menu platform, and similar delivery/app infrastructure — overlapping with Goobne at the casual-dining, family-occasion consumer level.
• Genesis BBQ Group: Parent company of BBQ Chicken and a broader foodservice group; comparable to G&F Food (Goobne's parent) as a publicly-traded holding company overseeing a flagship Korean chicken brand plus adjacent restaurant concepts.

Direct peers

• Pelicana Chicken: Long-established Korean fried chicken franchise operating under a similar multi-store, delivery-heavy model, directly competing for the same Korean chicken QSR consumer occasions as Goobne.
• BBQ Chicken: One of Korea's largest fried chicken franchise chains, operating a comparable multi-brand, multi-geography franchise model with strong brand recognition in the same Korean chicken QSR category as Goobne.
• Nene Chicken: Korean fried chicken franchise with nationwide store coverage and active delivery operations, representing a near-identical business model and customer overlap with Goobne.
• Kyochon Chicken: Top-tier Korean chicken franchise with extensive domestic and international store footprint, directly competing with Goobne in both dine-in and delivery channels across the same target consumer.
• Mom's Touch: Korean chicken-and-burger QSR chain that overlaps with Goobne in fried chicken and delivery, offering a comparable casual-dining franchise model targeting similar Korean family and youth consumers.
• BHC Chicken: Major Korean fried chicken chain known for its signature 'Bburinkle' seasoning, competing head-to-head with Goobne in the seasoned/baked chicken QSR segment with similar franchise-led expansion.

Regional players

• Bonjuk: Korean restaurant franchise specializing in abalone porridge with a similar multi-store, delivery-enabled QSR operating model in Korea; less direct overlap but comparable foodservice franchise mechanics and target demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@goobne
• Instagraminstagram.com/the___goobster
• LinkedInlinkedin.com/company/%ED%98%84%EB%8C%80%EC%9E%90%EB%8F%99%EC%B0%A8-%EC%A3%BC-_%EC%98%81%EB%8F%99%EA%B8%88%EA%B0%95%EC%A7%80%EC%A0%90

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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