Maxxam Insurance services

What Maxxam Insurance services does

Maxxam Insurance Services is a privately held insurance brokerage founded in 2007 and headquartered at 867 Goldstream Avenue, Victoria, British Columbia. The firm operates five physical branch locations across British Columbia (Victoria, Nanaimo, Burnaby, Kelowna, and Penticton) and is part of the broader Maxxam Group of Companies, which encompasses affiliated entities in mortgages (Maxxam Mortgages), realty (Maxxam Realty), employee benefits and injury management (Maxxam Employee Services), safety management software (Maxx Safety Systems), and powersports insurance (Motomaxx). The company is an authorized ICBC Autoplan broker and distributes products from multiple underwriters including Intact, Aviva, Allianz, Family Home & Auto, Cansure, Western Underwriting, Stratford Underwriting, Agile Underwriting, and Optimum General.

The company's product portfolio spans personal lines (auto via ICBC Autoplan, home, tenants, motorcycle, marine, RV, off-road, travel, and life insurance), commercial lines (business interruption, commercial general liability, commercial property, cyber liability, professional liability, and errors and omissions), and employee services (group benefits, non-occupational injury and illness programs, stay-at-work programs, and the Maxx Safety Systems software platform). The proprietary Maxx Safety Systems is a web-based safety management application offering customizable forms, GPS tracking, audit tools, and document storage. Maxxam also offers health and dental coverage through a partnership with Manulife targeted at small business owners and self-employed individuals.

Maxxam generates revenue through commissions earned on insurance policy placements and renewals, an inherently recurring model tied to annual policy cycles. The go-to-market motion is direct-to-consumer and direct-to-SMB, leveraging walk-in branch service, phone, email, and online ICBC renewal processing. The company targets BC residents, small-to-medium businesses, and employers, positioning itself as a one-stop shop that consolidates insurance, mortgage, realty, and employee service needs under a single brand. Revenue figures are not publicly disclosed.

Name

Maxxam Insurance services

Legal name

Maxxam Insurance Services Inc.

Website

https://maxxaminsurance.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxxam Insurance Services is a privately held British Columbia insurance brokerage operating five branch locations, offering personal, commercial, and employee insurance products through commission-based arrangements with multiple underwriters. It serves BC consumers, SMBs, and employers as part of the broader Maxxam Group of Companies.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage services
• Personal insurance lines
• Commercial insurance coverage
• Employee benefits packages
• Workplace safety management

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Maxxam Insurance earns commissions from selling and renewing various personal and commercial insurance policies through their brokerage, including ICBC Autoplan products, home insurance, auto insurance, business insurance, and employee benefits packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maxxam Insurance Services is a full-service insurance brokerage that sells personal insurance (ICBC Autoplan auto, home, tenants, life, travel, motorcycle, marine, RV, off-road, course of construction), commercial insurance (commercial general liability, commercial property, cyber liability, professional liability, errors and omissions, business interruption, business solutions), and employee services (group benefits, non-occupational injury and illness program, stay at work program) across five BC branch locations. Revenue is generated primarily through commissions on policies placed with multiple insurance carriers, supplemented by the proprietary Maxx Safety Systems workplace safety software and a health-and-dental offering co-marketed with Manulife.

Product overview

Maxxam Insurance Services is a full-service insurance brokerage agency operating across British Columbia, offering a comprehensive portfolio of insurance products and employee services. The core offerings include personal insurance lines (auto through ICBC Autoplan, home, tenants, motorcycle, marine, off-road, RV, travel, and life insurance) and commercial/business insurance (business interruption, commercial general liability, commercial property, cyber liability, professional liability, and errors and omissions). The company also provides employee services including group benefits, injury management programs, and Maxx Safety Systems—a proprietary web-based safety management software platform. Health and dental coverage is offered through a partnership with Manulife. The Maxxam Group of Companies includes affiliated businesses in mortgages (Maxx Mortgages), realty (Maxxam Realty), powersports (Motomaxx), and other services, providing a one-stop-shop approach for insurance and related financial services across five BC locations.

Differentiator

Problem solved

Functional benefit

Brands

• Maxxam Group: Parent brand encompassing insurance, realty, mortgages, employee services, and safety systems divisions.
• Maxxam Employee Services
• Maxxam Realty
• Maxxam Mortgages
• Maxx Safety Systems

Products and services

• Auto Insurance (ICBC Autoplan) Mandatory basic automobile insurance and optional coverage provided through ICBC Autoplan, including renewals, transactions, and dealership services across all BC locations, targeted at BC vehicle owners.
• Home Insurance Insurance coverage for residential properties including protection for the dwelling, personal belongings, and liability, for homeowners in British Columbia.
• Tenants Insurance Insurance coverage for renters protecting personal property, belongings, and providing liability coverage for rental residences, targeted at BC tenants.
• Recreational Vehicle Insurance Insurance coverage for recreational vehicles including motorhomes, campers, and related vehicles, targeted at BC owners of recreational vehicles.
• Marine Insurance Insurance coverage for watercraft including boats, yachts, and marine vessels, targeted at BC boat and marine vessel owners.
• Motorcycle Insurance Insurance coverage for motorcycles, scooters, and similar two-wheeled vehicles, targeted at BC motorcycle and powersports owners.
• Off-Road Insurance Insurance coverage for off-road vehicles including ATVs, snowmobiles, and dirt bikes, targeted at BC off-road vehicle owners.
• Travel Insurance Insurance coverage for travel including medical, trip cancellation, and emergency assistance, targeted at BC travelers including medical travel specialists (Kelowna).
• Life Insurance Life insurance coverage providing financial protection for beneficiaries upon death, targeted at BC residents and families.
• Course of Construction Insurance Insurance coverage for buildings under construction including materials and labor, targeted at BC property owners and builders during construction projects.
• Business Interruption Insurance Insurance protecting businesses against property damage, business interruption, and loss of income due to covered events, targeted at BC business owners.
• Commercial General Liability Insurance Liability coverage protecting businesses from claims involving bodily injury, property damage, and personal injury, targeted at BC business owners.
• Commercial Property Insurance Insurance coverage for commercial buildings, equipment, inventory, and business assets, targeted at BC commercial property owners.
• Cyber Liability Insurance Insurance coverage protecting businesses from costs associated with data breaches, cyber attacks, and digital asset loss, targeted at BC businesses exposed to cyber risk.
• Errors and Omissions Insurance Professional liability coverage protecting against claims of negligence, errors, or omissions in professional services, targeted at BC professionals and service firms.
• Professional Liability Insurance

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Pacific FCminorGTM or Marketing PartnerMaxxam Group named Official Jersey Sponsor of Pacific FC's Youth Development Program, a collaboration that celebrates community, sport, and the future of young athletes on Vancouver Island.
• ManulifecoreStrategic or Co-development PartnerMaxxam x Manulife partnership offers health & dental insurance plans designed for small business owners and self-employed individuals, with the Manulife Vitality program rewarding healthy lifestyle choices.
• ICBC (Insurance Corporation of British Columbia)coreChannel Partner/ Reseller/ DistributorMaxxam Insurance is an ICBC Autoplan broker offering vehicle registration, insurance renewals, and transactions for BC residents.
• Maxxam Group (Affiliated Companies)coreStrategic or Co-development PartnerMaxxam Insurance is part of Maxxam Group which includes Maxxam Mortgages, Maxxam Realty, Motomaxx, Maxxcann, and Maxxam Employee Services providing a comprehensive approach to financial and insurance needs.
• Multiple Insurance ProviderscoreChannel Partner/ Reseller/ DistributorWorks with various insurers including Family Home & Auto, Cansure, Western Underwriting, Stratford Underwriting, Motomaxx, Allianz, Aviva, Agile Underwriting, Intact, and Optimum General to provide customized insurance solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Marsh Canada: Global insurance broker and risk advisor with a Canadian business serving mid-market and large commercial clients. Comparable on commercial insurance and risk advisory but operates at a larger enterprise scale.
• Arthur J. Gallagher & Co. Major global insurance broker with Canadian operations offering commercial P&C, employee benefits, and risk management. Competes for the same BC commercial and SMB clients as Maxxam but from a vastly larger, publicly traded platform.
• Hub International: Global insurance brokerage with significant Canadian operations including BC. Overlaps with Maxxam on commercial lines and employee benefits but operates at much larger scale and serves mid-market and enterprise accounts beyond Maxxam's SMB focus.

Direct peers

• CapriCMW Insurance Services: Western Canadian insurance brokerage offering personal, commercial, and specialty lines across BC, Alberta, and Ontario. Similar mid-market commercial focus and multi-branch operating model makes it a closely comparable peer.
• Westland Insurance Group: Western Canada's largest independent insurance brokerage with deep BC presence, multi-line personal and commercial offerings, and a multi-branch retail footprint — the closest head-to-head comparable to Maxxam in geography, product mix, and go-to-market.
• Acera Insurance Services: Canadian insurance brokerage formed from roll-up of regional brokerages, offering personal, commercial, life, and group benefits. Comparable in product breadth and customer segments (SMB + individual), though at significantly larger scale.
• BrokerLink: Large Canadian multi-line insurance brokerage with strong presence in BC and Western Canada. Competes directly with Maxxam for personal and commercial lines customers and shares the omnichannel retail-plus-digital distribution model.

Emerging players

• Sonnet Insurance: Canadian direct-to-consumer online insurance provider (Intact-owned). Represents the digital-first competitive threat to traditional brokerages like Maxxam by enabling consumers to bind home and auto coverage without an intermediary.

Others

• Intact Insurance: Canada's largest P&C insurer and a listed carrier partner of Maxxam. Acts partly as competitor through its own direct channels (including Sonnet) and partly as supply-side partner underwriting policies Maxxam brokers.
• Manulife: Major Canadian life and health insurer partnered with Maxxam for the joint health/dental product. Functions as a supplier of group benefits and life products Maxxam distributes, while also competing in direct channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maxxampenticton
• Xx.com/maxxaminsuranc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxxam Insurance services