SmartWatt
SmartWatt is an Abu Dhabi-based energy services and consulting firm that delivers demand response, smart grid, distributed energy resource, and utility management solutions to electricity regulators, grid operators, and large end users across the MENA region.
- Company typePrivate
- Founded-
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SmartWatt does
SmartWatt Consulting & Integrated Energy Solutions, LLC is an Abu Dhabi-based energy services and consulting company providing holistic and integrated energy solutions to electricity regulators, grid operators, and large end users across the MENA region. The company's core offering centers on demand response, demand-side management, electricity market design, and distributed energy resource integration, supported by a Master System Integrator capability for large programs such as the smart city project it delivered in KSA.
The company's flagship technology is SmartWatt Plugitin, a smart utility management platform that combines advanced intelligent analytics for Big Data with complex optimization algorithms for the power and energy domains. Plugitin features static zonal site depiction with parent-child system overlays, a dynamic analytics engine ingesting any data stream type or format, and universal site connectivity that removes dependency on existing automation infrastructure. Supporting research-led IP includes a novel demand response smart contract design and a fourth power system flexibility index (Response Time Delay θ), both peer-reviewed in IEEE Transactions on Smart Grid and Power Systems.
SmartWatt generates revenue through three streams: professional services consulting (energy audits, ISO 50001/50002 certification support, DR and aggregator program design), turn-key EPC integrated systems delivered through strategic partnerships (notably Enertika and Nijhuis Industries), and a recurring cloud-based subscription for the Plugitin platform targeted at large property developers. The go-to-market combines enterprise sales to regulators, grid operators, hotels/resorts, and real-estate developers with a product-led SaaS motion at the property-portfolio level. Strategic partnerships with Enertika (ESCO), Nijhuis Industries (wastewater), and leading system integrators enable multidisciplinary delivery. The company's stated vision is to become the region's largest power aggregator and the first Virtual Power Plant and demand response aggregator in MENA once regulatory frameworks are established.
SmartWatt firmographics
Firmographics- Name
- SmartWatt
- Legal name
- SmartWatt Consulting & Integrated Energy Solutions, LLC.
- Website
- https://smartwatt.ae
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartWatt is an Abu Dhabi-based energy services and consulting firm that delivers demand response, smart grid, distributed energy resource, and utility management solutions to electricity regulators, grid operators, and large end users across the MENA region.
- Ownership category
- akta.pro rank
SmartWatt industry classification
Industry- Product category
- Energy Consulting and Energy Management Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Bulk Power Transmission and Control (221121)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Demand Response, Load Flexibility & Smart Thermostat Aggregation (EUADAPAM)
- akta.pro secondary industries
- SCADA/DMS/OMS Integration, Upgrades & Managed Services (EUAEANAE), Advanced Metering Infrastructure (AMI) & Smart Metering (EUADAPAB), Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH), Meter Installation, Exchange & Field Services (EUADAFAF), Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where SmartWatt is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
SmartWatt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Energy Consulting Services: SmartWatt provides expert consulting to electricity regulators, grid operators, and end users, including energy audits, solution design, verification services, and support for ISO 50001 energy management certification. Revenue is generated through professional services engagements.
- Turn-Key Integrated Systems (EPC): SmartWatt delivers complete integrated technical solutions on client sites, including system design, procurement of equipment, and subcontractor management. EPC services are delivered through strategic partnerships for electricity regulators and grid operators.
- SmartWatt Plugitin Platform Subscription: Cloud-based subscription model for large property developers to monitor and manage their entire energy portfolio. The platform can also be deployed on-site for individual consumers. Revenue is recurring through subscription billing.
- Energy & Water Sustainability Identity Reporting: Design and development of corporate responsibility reports to end users through interactive dashboards, tracking emissions savings, monetary savings, and thermal fuel resources saved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud-based subscription for large portfolio managers |
| Other | Multi-year contract | Enterprise consulting and EPC project pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SmartWatt product offering
Product offeringCore offering
SmartWatt is an Abu Dhabi-based Energy Services & Consulting Company that delivers holistic and integrated energy solutions to electricity regulators, grid operators, and end users across the MENA region. Its core offering combines expert power systems consulting (energy audits, demand response program design, smart grid and DER strategy, ISO 50001/50002 support), turn-key EPC project delivery through strategic partnerships, and the proprietary SmartWatt Plugitin smart utility management platform, which applies advanced Big Data analytics and optimization algorithms to manage demand-side utility consumption at end-user sites and at grid/national scale.
Product overview
SmartWatt is an Abu Dhabi-based Energy Services & Consulting Company offering a portfolio of energy solutions through distinct platforms and service offerings. The core product is SmartWatt Plugitin, a smart utility management platform with advanced analytics for power and energy optimization. Supporting platforms include SmartWatt Spot (media/thought leadership) and SmartWatt Knows/SmartWatt Weekly (educational publications). The company provides integrated energy consulting services across demand response, distributed energy resources, virtual power plants, smart grids, and energy & water management.
Differentiator
Problem solved
Functional benefit
Brands
- SmartWatt Plugitin: A smart utility management platform underpinned by advanced intelligent analytics for Big Data to serve complex optimization algorithms in the power and energy domains. Used for demand side utility consumption management at end user sites, grid-level demand side programs, and national-level energy management initiatives.
- SmartWatt Spot
- SmartWatt Knows
Products and services
- SmartWatt Plugitin A smart utility management platform that applies advanced Big Data analytics and complex optimization algorithms to manage demand-side utility consumption at end-user sites and to enable national and grid-level demand-side programs. It features static site zonal depiction, a dynamic analytics engine that ingests any type, volume, and format of data streams, and universal site connectivity that does not require existing automation infrastructure. Offered via cloud-based subscription for large property developers and via on-site deployment for individual consumers.
- Energy Consulting Services Expert energy consulting services for electricity regulators, grid operators, and end users covering energy audits (ISO 50002-aligned), energy management strategy and plans (ISO 50001 principles), demand response program design, smart grid and DER strategy, electricity market design, verification services, and corporate responsibility/sustainability reporting with interactive dashboards tracking emissions savings, monetary savings, and thermal fuel resources saved.
- Turn-Key Integrated Systems (EPC) Complete integrated technical solutions delivered on client sites, including system design, procurement of equipment, and subcontractor management, covering smart grid categories such as advanced metering infrastructure, load dispatch centers, SCADA systems, and demand-side power quality corrections. Delivered through strategic partnerships with Enertika (ESCO), Nijhuis Industries (wastewater treatment and recovery), and leading international and local system integration and automation companies.
Quantifiable outcome
- Significant improvement in social welfare and notable reduction of curtailed renewable energy demonstrated through novel demand response smart contract deployed in unit commitment formulation (IEEE Transactions on Smart Grid, 2021)
- +1 more outcomes
Companies that use SmartWatt
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SmartWatt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
SmartWatt partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- MIT (Massachusetts Institute of Technology)minorDr. Sameh El Khatib served as a visiting professor at MIT in Cambridge, collaborating with Professor Nazli Choucri on the MIT-Harvard research project on Explorations in Cyber International Relations (ECIR). Their joint research investigated cyber-physical security challenges in smart power grids. This work was recognized by the academic community and SmartWatt's CEO was invited to join MIT's Interdisciplinary Consortium for Improving Critical Infrastructure Cybersecurity (IC)3.
- EnertikacoreSmartWatt has formed a strategic partnership with Enertika, a leading international ESCO (Energy Services Company) with an impressive track record of successful energy performance enhancement contracts in Europe, South America, and Africa. This partnership positions SmartWatt as the foremost ESCO in the MENA region, integrating Enertika's international experience with SmartWatt's in-house expertise in delivering cost-effective energy solutions.
- Nijhuis IndustriescoreThrough its partnership with Nijhuis Industries, a leading Dutch manufacturer of waste treatment and recovery systems, SmartWatt offers complete wastewater treatment and recycling solutions for clients in industries, municipalities, and oil & gas sectors. SmartWatt's in-house system integration experts work with clients to design unique solutions and optimize revenue from waste through water reuse, with systems integrable alongside SmartWatt's energy offerings.
- Leading International System Integration and Automation CompaniescoreSmartWatt's partnerships with leading international and local system integration and automation companies, augmented with its power systems expertise, enable cost-effective and proficient solutions in smart grid categories including advanced metering infrastructure, load dispatch centers, SCADA systems, and demand-side power quality corrections.
- General Electric (GE)minorCEO Dr. Sameh El Khatib collaborated with General Electric on energy efficiency research and publications, including a paper titled 'Driving Productivity & Profitability of Energy Efficiency in UAE' published by GE in January 2015, developed in collaboration with Masdar Institute.
- Etihad AirlinesminorCEO Dr. Sameh El Khatib led a project with Etihad Airlines to develop the first green cool dolly for the airline, an innovation recognized by IATA. The project demonstrates SmartWatt's capability to drive innovation in sustainability within the aviation sector's ground operations.
- ICAD (Industrial and Commercial Bank of Abu Dhabi)minorBefore being appointed CEO of SmartWatt, Dr. Sameh El Khatib served as director of energy & power division and senior advisor on strategic engagements for the CEO of ICAD, one of the largest KSA-based system technology & integration companies. SmartWatt collaborated with ICAD on a Smart Cities episode (SmartWatt Weekly Episode 12).
- University of TokyominorCEO Dr. Sameh El Khatib has collaborated with the University of Tokyo as part of his professional engagements, contributing to research activities in the energy sector.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SmartWatt competitors and assessment
Company assessmentBroad incumbents
- Siemens Smart Infrastructure: Global infrastructure technology provider for smart grids, building energy management, and grid software. Competes with SmartWatt for utility smart-grid infrastructure projects and large end-user energy management mandates across the Gulf region.
- ENGIE: Global utility and energy services group with significant MENA operations and a broad portfolio spanning ESCO services, district energy, renewables, and demand-side management. Competes with SmartWatt for utility and large end-user energy services mandates across the region.
- Honeywell Building Technologies: Global building energy management and controls incumbent serving commercial real estate, hospitality, and industrial customers. Comparable as a competitor for SmartWatt's hotel/resort and large-property developer energy management engagements.
- Schneider Electric: Global energy management and automation incumbent with EcoStruxure platforms covering AMI, SCADA, DERMS, and demand response. Competes for the same utilities, regulators, and real estate developer accounts across MENA but as part of a much broader portfolio.
- ABB: Global electrification, automation, and grid software provider covering SCADA/DMS, AMI, and distributed energy resource management. Overlaps with SmartWatt's SCADA, load dispatch, and smart-grid integration service lines at the utility customer.
Direct peers
- Uplight: U.S.-based energy management SaaS and demand-response platform provider serving utilities and end users. Directly comparable on the Plugitin-style analytics, demand-response program management, and customer-energy-engagement capabilities SmartWatt is building for the MENA market.
- Enertika: International ESCO with energy performance contracts across Europe, South America, and Africa; SmartWatt's formal strategic partner. Directly comparable as a peer ESCO with similar end-user energy efficiency and demand-response service lines, and a key partner/competitor for MENA ESCO mandates.
- GridPoint: Energy management and submetering platform for commercial buildings and multi-site portfolios. Directly comparable on Plugitin's universal site connectivity and dynamic analytics for multi-property energy monitoring and optimization.
- AutoGrid (Schneider Electric): Distributed Energy Resources and Virtual Power Plant flexibility management platform, now part of Schneider Electric. Directly comparable to SmartWatt's VPP/aggregator ambition and demand-response optimization IP, and the most direct global template for SmartWatt's intended aggregator business model.
- Etihad Energy Services (Etihad ESCO): Abu Dhabi-based Energy Services Company (ESCO) operating in the same MENA market as SmartWatt. Directly comparable as a regional ESCO offering energy audits, retrofits, and demand-side management to commercial, residential, and government clients, and competing for similar UAE utility and regulator mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartWatt social profiles
Digital presenceSmartWatt compliance and trust
Trust signalCompliance2 records
SmartWatt financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartWatt leadership team
Management profileNumber of profiles
Profiles3 records
SmartWatt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartWatt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartWatt
What does SmartWatt do?
SmartWatt is an Abu Dhabi-based Energy Services & Consulting Company that delivers holistic and integrated energy solutions to electricity regulators, grid operators, and end users across the MENA region. Its core offering combines expert power systems consulting (energy audits, demand response program design, smart grid and DER strategy, ISO 50001/50002 support), turn-key EPC project delivery through strategic partnerships, and the proprietary SmartWatt Plugitin smart utility management platform, which applies advanced Big Data analytics and optimization algorithms to manage demand-side utility consumption at end-user sites and at grid/national scale.
Is SmartWatt a public or private company?
SmartWatt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartWatt founded?
SmartWatt was founded in -1. It employs 11 to 50 people.
Where is SmartWatt based?
SmartWatt is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does SmartWatt make money?
Four revenue lines are on record. Energy Consulting Services are the primary driver. The others are turn-Key Integrated Systems (EPC), smartWatt Plugitin Platform Subscription and energy & Water Sustainability Identity Reporting.
Who are SmartWatt's main competitors?
Broad incumbents on record are Siemens Smart Infrastructure, ENGIE, Honeywell Building Technologies, Schneider Electric and ABB. Direct peers are Uplight, Enertika, GridPoint, AutoGrid (Schneider Electric) and Etihad Energy Services (Etihad ESCO).
Does SmartWatt have an API?
No public API is recorded for SmartWatt.
What industry is SmartWatt in?
SmartWatt's product category is Energy Consulting and Energy Management Services. Its primary akta.pro industry code is EUADAPAM, Demand Response, Load Flexibility & Smart Thermostat Aggregation, with a secondary code of EUAEANAE, SCADA/DMS/OMS Integration, Upgrades & Managed Services. Its NAICS code is 2211 and its SIC code is 4911.