Trofi Nutritionals
Trofi Nutritionals is a 2021-founded, private therapeutic nutrition company based in Northbrook, Illinois, that develops bottled nutritional supplement products positioned around personalized health solutions for individual consumers.
- Company typePrivate
- Founded2021
- HeadquartersNorthbrook, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Trofi Nutritionals does
Trofi Nutritionals is a private, for-profit therapeutic nutritional company headquartered in Northbrook, Illinois, founded in 2021. The company positions itself around personalized health solutions, with its product surface consisting of bottled nutritional supplement SKUs intended for individual consumers. It operates as a CPG-style nutrition brand at the earliest stages of commercialization, with a website identity at trofinutritionals.com serving as its principal public-facing asset. Customer-facing product detail (catalog, ingredient lists, clinical claims, pricing) is not present in the source material.\n\nThe company operates with a small team of 1-10 employees under a four-person leadership group: CEO Barbara McCartney, co-founders Jonathan Jonas and Michael Davidson (the latter doubling as Chief Scientific Officer), and VP of Business Development Jack Connelly. The CSO designation indicates an intent to anchor product development in formulation science, though no proprietary formulas, patents, trademarks, regulatory filings, third-party testing certifications, or cGMP disclosures are available in the input data. The company's only externally documented commercial readiness activity is an engagement with Naperville-based creative agency Distortion Design on branding, identity, and packaging design, captured in a public case study and client portfolio feature.\n\nTrofi Nutritionals' business model, pricing structure, distribution channels, customer segmentation, and revenue figures are not disclosed in any source block. There is no information on funding rounds, investors, e-commerce or retail distribution, or operating geographies beyond a U.S. base in Northbrook. Given the 1-10 headcount, the brand-buildout stage, and the absence of disclosed sales traction, the company appears to sit at a pre-commercialization or early commercialization phase, with its go-to-market mechanics and revenue model yet to be validated publicly.
Trofi Nutritionals firmographics
Firmographics- Name
- Trofi Nutritionals
- Website
- https://trofinutritionals.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trofi Nutritionals is a 2021-founded, private therapeutic nutrition company based in Northbrook, Illinois, that develops bottled nutritional supplement products positioned around personalized health solutions for individual consumers.
- Ownership category
- akta.pro rank
Trofi Nutritionals industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
- akta.pro secondary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
Keywords
Where Trofi Nutritionals is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Markets served
Trofi Nutritionals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Trofi Nutritionals product offering
Product offeringCore offering
Trofi Nutritionals is a therapeutic nutritional company that develops and sells bottled nutritional supplement products intended to provide personal health solutions to individual consumers. The brand's portfolio features bottle-format supplement products with associated branded packaging developed through a creative collaboration with Distortion Design.
Product overview
Trofi Nutritionals offers a line of nutritional supplement products in bottle packaging format. The company engaged Distortion Design for branding and packaging design services, as seen in their case study featuring bottle product imagery.
Differentiator
Problem solved
Functional benefit
Products and services
- Trofi Nutritionals Bottled Supplements
Companies that use Trofi Nutritionals
Customer profileIdeal customer profiles1 record
Trofi Nutritionals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trofi Nutritionals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Distortion DesignminorDistortion Design, a Naperville-based creative agency, has collaborated with Trofi Nutritionals on branding and design solutions. Trofi Nutritionals is featured in the agency's portfolio as one of their clients, with a dedicated case study page for Trofi's brand work.
Recent moves3 records
Expansion highlights2 records
Trofi Nutritionals competitors and assessment
Company assessmentDirect peers
- Care/of: Personalized vitamin/supplement brand focused on individualized health solutions — analogous business model and target buyer to Trofi.
- Moon Juice: Adaptogen and functional nutrition brand with premium 'dust' and bottled SKUs; comparable for Trofi's therapeutic, premium-positioned bottled nutrition.
- AG1 (Athletic Greens): Daily nutritional drink/greens brand targeting health-conscious consumers with a single hero SKU; mirrors Trofi's bottle-format, high-positioning nutrition play.
- Olly: Lifestyle supplement brand (vitamins, probiotics, sleep/immunity) with strong CPG retail footprint — relevant comparable for Trofi's condition-targeted nutrition positioning.
- Vital Proteins: Collagen and functional nutrition brand with bottled/powdered SKUs and strong retail presence; relevant comparable for Trofi's bottle-format nutrition line.
- Liquid IV: RTD hydration/wellness brand sold in stick and bottle formats via DTC and mass retail — relevant comparable for Trofi's bottle-format personal health products.
- Kroma Wellness: Functional nutrition brand with condition-targeted, RTD-style products; comparable to Trofi's bottle-format, therapeutic nutrition approach.
- Ritual: DTC supplement brand known for clinically-backed, transparent formulations and premium positioning — directly comparable to Trofi's therapeutic nutritional stance.
- Hum Nutrition: Beauty-from-within and condition-targeted supplement brand sold DTC and via Sephora; directly comparable therapeutic/wellness positioning to Trofi.
Broad incumbents
- Herbalife: Global incumbHerbal nutrition and meal replacement giant with broad protein, shake, and supplement lines; useful as a scale benchmark for the category Trofi targets.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Trofi Nutritionals social profiles
Digital presenceTrofi Nutritionals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trofi Nutritionals leadership team
Management profileNumber of profiles
Profiles4 records
Trofi Nutritionals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trofi Nutritionals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trofi Nutritionals
What does Trofi Nutritionals do?
Trofi Nutritionals is a therapeutic nutritional company that develops and sells bottled nutritional supplement products intended to provide personal health solutions to individual consumers. The brand's portfolio features bottle-format supplement products with associated branded packaging developed through a creative collaboration with Distortion Design.
When was Trofi Nutritionals founded?
Trofi Nutritionals was founded in 2021. It employs 1 to 10 people.
Where is Trofi Nutritionals based?
Trofi Nutritionals is headquartered in Northbrook, United States, in the North America region.
Who are Trofi Nutritionals's main competitors?
Direct peers on record are Care/of, Moon Juice, AG1 (Athletic Greens), Olly, Vital Proteins, Liquid IV, Kroma Wellness, Ritual and Hum Nutrition. Herbalife is listed as a broad incumbent.
Does Trofi Nutritionals have an API?
No public API is recorded for Trofi Nutritionals.
What industry is Trofi Nutritionals in?
Trofi Nutritionals's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2000.