The Marketing Room

What The Marketing Room does

The Marketing Room is an independent marketing consultancy founded in Perth, Australia in late 2018 by Tahnee Sharp, providing fractional, in-house outsourced marketing professionals to businesses on a part-time, subscription basis. Its core offering comprises three service tiers: Marketing Executive (digital-focused, 25 hours/month, 6-month terms), Marketing Manager (senior 10+ year experienced strategist, 25 hours/month, 6-12 month terms), and Marketing Projects (short-term resourcing for large enterprise internal marketing teams). All services are delivered by senior consultants embedded inside client businesses on fixed monthly fees, with no proprietary technology platform — the company's stated capability is its people and methodology. The firm also offers an International Support service line for clients expanding into overseas markets, leveraging its presence in Australia, New Zealand, Singapore, the UK, the USA, and planned entries into Thailand and the UAE in early 2025.

The company serves a deliberately mixed customer base spanning small and medium enterprises (its primary segment, often making a first dedicated marketing hire), large enterprise internal marketing teams needing surge capacity, not-for-profits, and government bodies such as the Western Australian Local Government Association. Go-to-market is direct and consultative, with named Business Directors and regional CEOs covering each geography (e.g., Sonya Aitken in Auckland, Helen Davies in London, Naeema Ismail in Singapore, Melanie Gleeson as Group CGO). The firm generates revenue through fixed-fee monthly retainers plus coordination of external supplier delivery (design, web, SEO, PPC), and reports multi-year client engagements (e.g., Valenti Lawyers ~3 years), supporting a recurring subscription model with 6-12 month minimum terms and modest switching costs driven by embedded institutional knowledge.

Name

The Marketing Room

Legal name

The Marketing Room

Website

https://themarketingroom.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Marketing Room is an independent Australian-founded marketing consultancy that embeds senior fractional marketing professionals (Executives, Managers, and Projects teams) inside client businesses on fixed-fee subscription terms, serving SMEs, large enterprises, government, and not-for-profits across Australia, New Zealand, Singapore, the UK, and the USA.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

People Management & Supervisory Skills (EDABAAAB)

akta.pro secondary industry

Event Staffing & Brand Ambassadors (BPAFAGAC)

Keywords

• Outsourced marketing services
• Marketing consultancy
• Part-time marketing executives
• Fractional marketing management
• Marketing project support

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Fractional Marketing Professional Services: Fixed-fee monthly retainer model providing businesses with part-time, in-house outsourced marketing professionals (Marketing Executive, Marketing Manager, or Marketing Projects). Clients receive a dedicated specialist working inside their business for a minimum of 25 hours per month on 6 or 12-month terms. Revenue is generated through service fees for marketing professional time plus coordination of external supplier delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Marketing Room provides part-time, in-house outsourced marketing professionals to businesses on a flexible, subscription-style basis. It places senior marketing talent—Marketing Executives, Marketing Managers, and project-based specialists—into client organisations, including coordination of international marketing support across markets.

Product overview

The Marketing Room is an independent marketing consultancy offering an 'in-house outsourced' marketing resource model. The company provides three core service tiers: Marketing Executive (digital-focused, 25 hours/month), Marketing Manager (senior strategic, 10+ years experience), and Marketing Projects (for large organisation resource challenges). International Support is available for overseas market expansion. The company operates globally with teams in Australia, New Zealand, Singapore, UK, Ireland, and the US, with plans to expand into Thailand and UAE. All services are delivered on a part-time basis (typically 6-12 month terms) by experienced marketing professionals embedded within client businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond the Break: A partnership initiative by The Marketing Room designed to bridge the gap for talented marketers returning from maternity leave, offering flexible, part-time roles for experienced marketers.
• InHER Circle

Products and services

• Marketing Executive A part-time, embedded senior marketing executive who works inside the client's business to lead marketing strategy, planning, and team direction. Suited to businesses that need senior marketing leadership without a full-time hire.
• Marketing Manager A part-time, embedded marketing manager who runs the day-to-day marketing function inside the client's business, executing campaigns and managing marketing operations.
• Marketing Projects Project-based outsourced marketing delivery for defined initiatives such as campaigns, brand work, or product launches, providing specialist marketing resource on demand.
• International Support Outsourced marketing support for clients operating across multiple international markets, coordinating localised marketing execution and cross-border rollouts.

Quantifiable outcome

• Increased leads and conversions for clients (e.g., Thermoline: 'not only bringing in more leads than ever before, but also converting them like pros')
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Future WomencoreStrategic or Co-development PartnerPartnership with Future Women, an organization championing gender equity in Australian workplaces. Inspired The Marketing Room's 'Beyond the Break' initiative providing flexible, part-time roles for experienced female marketers returning from maternity leave. Founder Tahnee Sharp spoke at Future Women Leadership Summit 2025.
• InHER CircleminorGTM or Marketing PartnerCommunity initiative created by The Marketing Room for female leaders to expand networks, offer mutual support, and spotlight women's voices in business. Features unique experiences like private art exhibitions, cooking classes, fashion previews, and design workshops. Restricted to 30 members for intimacy.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@themarketingroom
• Facebookfacebook.com/TheMarketingRoomGlobal
• LinkedInlinkedin.com/company/the-marketing-room-global/mycompany/?viewAsMember=true
• Instagraminstagram.com/themarketingroom_

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Marketing Room