What Future Women does

Future Women is an Australian professional development, membership and advocacy platform founded in 2018 by journalist Helen McCabe and headquartered in North Sydney, NSW. The company serves women in the workforce and the employers who hire them, operating as a B-corp and combining subscription membership, employer partnerships, live events, and original editorial (podcasts, newsletters, Agenda by FW). Its core products include the FW Membership ($99–$249 annual/monthly tiers with a private Facebook community and events), Jobs Academy (a free government-supported pre-employment program co-led with Jamila Rizvi that has supported 5,000 women back into work), Platinum+ Emerging Leaders, Change Makers, the Cyber5050 cybersecurity-equity vertical, Agenda by FW corporate content, and ticketed masterclasses and conferences delivered via Humanitix and Swoogo.

The underlying platform is a content-and-community stack rather than a proprietary technology product: Memberful and Stripe handle membership billing, ActiveCampaign manages email automation, Google Workspace supports editorial production, a private Facebook Group hosts the member community, and Google Analytics is used for traffic measurement. There is no disclosed AI, machine learning, or data science capability, and the company's differentiation rests on its editorial brand, founder profile, government relationships, and corporate partner network rather than on technology.

Future Women's revenue model blends four streams: individual subscription memberships, corporate partnerships and inclusive-leadership training (with 200+ employer partners including Deloitte, KPMG, Microsoft, NAB, Commonwealth Bank, Canva, Google, ServiceNow, BAE Systems and Uber), ticketed events and masterclasses, and government grants supporting the Jobs Academy program. Cumulative scale figures (around 7,000 people in professional development and 100 organizations trained) indicate an early-stage commercial footprint, and the 2026 appointment of Helen McCabe to the Department of Employment and Workplace Relations Employment Services Reform Advisory Group signals deepening ties to publicly funded employment services policy.

Name

Future Women

Legal name

Future Women Pty Ltd

Website

https://futurewomen.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Future Women is an Australian B-corp founded in 2018 that provides subscription membership, employer partnerships, and learning programs (including the government-supported Jobs Academy) for women in the workforce and the companies that hire them.

Ownership category

akta.pro rank

Product category

Professional Development Services

NAICS

Vocational Rehabilitation Services (6243)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Workforce & Career Transition Noncredit Programs (EDAAAEAC)

Keywords

• Women professional development
• Gender equity programs
• Inclusive leadership training
• Pre-employment training
• Corporate diversity training

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual and monthly membership subscriptions providing access to professional development content, events, masterclasses, podcasts, and a private community. Fees are non-refundable and auto-renew.
2. Corporate Partnerships: Employers pay for programs including Platinum+, Change Makers, Cyber5050, and Agenda by FW. These include inclusive leadership training, professional advisory services, and connections with women returning to work.
3. Event Tickets: Revenue from ticketed events including the Leadership Summit and Federal Budget Dinner. Tickets are non-transferable and non-refundable.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Future Women is a community-led professional development and advocacy platform for women in the workforce. It sells individual memberships with access to content, masterclasses, podcasts, and a private community, runs the free government-supported Jobs Academy pre-employment program, and delivers employer-focused programs including Platinum+, Change Makers, Cyber5050, and Agenda by FW advisory services.

Product overview

Future Women operates as a platform offering professional development, advocacy, and community programs for women in the workforce. The core offerings include FW Membership (providing content, community access via a private Facebook Group, and resources), and Jobs Academy (a free, government-supported pre-employment program helping women re-enter the workforce). Supporting programs include FW Masterclass Series for leadership skills, Platinum+ for emerging leaders, Change Makers for inclusive leadership training (delivered to men), and Cyber5050 for gender equity in cybersecurity. For employers, FW offers advisory services through Agenda by FW and connects organizations with talent through employer partnership programs. The platform also produces events, articles, podcasts, and newsletters as content offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Jobs Academy: A flexible, fully virtual pre-employment program helping women who have lost connection with paid work to clarify goals, build confidence, and secure meaningful work or training opportunities
• Change Makers
• Platinum+
• Cyber5050
• Agenda by FW
• Cyber Change Makers

Products and services

• FW Membership Subscription membership for women at various career stages providing access to professional development content, masterclasses, podcasts, articles, special offers, and a private Facebook Group community for networking.
• Jobs Academy A flexible, fully virtual pre-employment program helping women who have lost connection with paid work to clarify goals, build confidence, and secure meaningful work or training opportunities. Free for participants and supported by government partnerships.
• Platinum+ Emerging Leaders Employer-focused program to fast track employee confidence and capabilities through flexible professional development and inclusive leadership training.
• Change Makers Dynamic workshop exploring fairness and inclusion in the workplace, designed for men who want to become better leaders. Delivered both in person and online, with tailored options for leadership cohorts or mixed gender groups. Addresses gender stereotypes, pay gaps, and unconscious bias.
• Cyber5050 An initiative specifically designed to drive gender equity in the cybersecurity industry, addressing the underrepresentation of women in cyber security roles.
• Agenda by FW Professional advisory services to help employers close pay gaps and build fairer workplaces, including connections with women actively looking to return to work.
• FW Masterclass Series Online masterclasses designed to grow leadership skills for women, covering topics such as public speaking, career development, and professional growth.
• FW Events Major ticketed events including the annual Leadership Summit and Federal Budget Dinner, bringing together women leaders and employers for professional development and networking.

Quantifiable outcome

• 5000 women helped become job ready through Jobs Academy since 2021
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• UberminorGTM or Marketing PartnerEmployer partner supporting Jobs Academy through volunteer mentoring, returnship programs, informal industry presentations, and job opportunities for women returning to work.
• DeloittecoreGTM or Marketing PartnerEmployer partner supporting Jobs Academy through volunteer mentoring, returnship programs, informal industry presentations, and job opportunities for women returning to work.
• KPMGcoreGTM or Marketing PartnerEmployer partner supporting Jobs Academy through volunteer mentoring, returnship programs, informal industry presentations, and job opportunities for women returning to work.
• MicrosoftcoreGTM or Marketing PartnerEmployer partner supporting Jobs Academy through volunteer mentoring, returnship programs, informal industry presentations, and job opportunities for women returning to work.
• ServiceNowminorGTM or Marketing PartnerEmployer partner supporting Jobs Academy through volunteer mentoring, returnship programs, informal industry presentations, and job opportunities for women returning to work.
• BAE SystemsminorGTM or Marketing PartnerEmployer partner supporting Jobs Academy through volunteer mentoring, returnship programs, informal industry presentations, and job opportunities for women returning to work.
• NAB (National Australia Bank)coreGTM or Marketing PartnerEmployer partner supporting Jobs Academy through volunteer mentoring, returnship programs, informal industry presentations, and job opportunities for women returning to work.
• CanvaminorGTM or Marketing PartnerEmployer partner supporting Jobs Academy through volunteer mentoring, returnship programs, informal industry presentations, and job opportunities for women returning to work.
• GooglecoreGTM or Marketing PartnerEmployer partner supporting Jobs Academy through volunteer mentoring, returnship programs, informal industry presentations, and job opportunities for women returning to work.
• Australian Government agenciescoreGTM or Marketing PartnerGovernment partners including Department of Veterans' Affairs, Prime Minister's Office, supporting Jobs Academy and FW programs. Multiple federal and state government agencies as employer partners.
• Commonwealth Bank of AustraliacoreStrategic or Co-development PartnerMajor partner supporting FW's mission to nurture talent, improve culture, and build recruitment pathways for women returning to work.
• Aware SuperminorStrategic or Co-development PartnerPartner supporting FW's mission to nurture talent, improve culture, and build recruitment pathways for women returning to work.
• AbbVieminorStrategic or Co-development PartnerPartner supporting FW's mission to nurture talent, improve culture, and build recruitment pathways for women returning to work.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chief: Private membership community for women executives and C-suite leaders. Closely comparable business model: paid subscription community, events, and corporate programming targeted at women's career advancement. Operates in the US, providing a benchmark for international expansion.
• Ellevate Network: Long-standing women's professional networking and career development community with membership model, events, and corporate programming. Directly comparable mission to advance women in the workforce and monetize via both individuals and employer partnerships.
• The Helm: Women's leadership and career development platform offering content, coaching, and community. Closely comparable in mission (advancing women professionally), content-led approach, and subscription/community model.
• Athena Alliance: Membership community for senior women leaders focused on career advancement and corporate board readiness. Directly comparable as a paid subscription model serving women leaders with corporate pipeline programs.
• Mogul: Career development platform for women with content, community, and recruiter connections. Comparable audience (women professionals) and dual-sided business model (individual members + employer partners hiring from the platform).
• Circle (women's network): Subscription-based women's networking and leadership community. Closely comparable subscription-community-led GTM motion and target audience of women seeking career advancement and peer support.

Emerging players

• Women Who Code: Global non-profit focused on women in technical careers, with employer partnerships and programming. Comparable in mission (women's workforce advancement) and corporate partnership model, though not-for-profit and tech-vertical focused.
• Generation: Global employment non-profit running free, employer-aligned training programs — direct analogue to Jobs Academy. Comparable in targeting underserved populations for workforce re-entry with employer-funded delivery model.

Regional players

• Pedestal: Australian platform supporting women in tech careers. Closest comparable Australian-headquartered peer; smaller and more vertical-focused, useful as a regional benchmark for women's career development in the same geography.

Broad incumbents

• LinkedIn Learning: Microsoft-owned professional development subscription platform with a women's career development category and corporate licenses. Comparable as an incumbent subscription learning platform competing for the same corporate L&D budget, though broader and global.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FutureWomen
• LinkedInlinkedin.com/company/future-women
• Instagraminstagram.com/futurewomen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Women