Starteed

What Starteed does

Starteed operates as an Italian-market online casino review and affiliate platform. Originally founded in 2012 in Turin as a personalized digital solution for hosting crowdfunding campaigns directly on third-party websites, the company appears to have pivoted to operating a vertical content site under the domain starteed.com. The current product is an Italian-language review and comparison platform covering online casinos that offer Evolution Gaming's Crazy Time live game show, with editorial ratings (5.0/5 down to 2.4/5 across 25+ listed operators), welcome bonus details, gameplay guides, RTP statistics, and strategy content targeting Italian online gambling enthusiasts.

The platform's commercial model is affiliate/referral-based: Starteed publishes SEO-optimized editorial content ranking casino operators and embeds affiliate links (e.g., /visit/zoccer/, /visit/snai/) that drive user registrations to partner platforms in exchange for referral commissions. Distribution is exclusively domestic (Italy); the site functions as a single-page content hub rather than a multi-feature SaaS product. There is no disclosed proprietary technology, mobile app, API, or data infrastructure in the source material.

The company employs 11–50 people and has received at least two funding events: an undisclosed early round in 2014 and a 2016 round led by Gruppo Bertoldi. The management team includes co-founders Claudio Fruttero and Edoardo Benedetto (UI/UX), with no other executive details disclosed. The site lists partnerships with Italian AAMS/ADM-licensed operators including BetFlag, Snai, Unibet, NetBet, AdmiralBet, Gioco Digitale, and Betsson, alongside newer international entrants such as Zoccer, Glorion, Vipluck, Mafia Casino, Coincasino, and crypto-accepting brands. Revenue model, pricing, traffic volumes, and financial performance are not publicly disclosed.

Name

Starteed

Legal name

Starteed

Website

https://starteed.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Starteed is a Turin-based Italian-market online casino review and affiliate platform, ranking AAMS/ADM-licensed operators offering Evolution Gaming's Crazy Time live game show and earning commissions through referral traffic to its 25+ casino partners.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Live Dealer Online Casinos (MPAEABAB)

Keywords

• Online casino reviews
• IGaming affiliate marketing
• Casino comparison platform
• Live game show guides
• Italian iGaming content

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Distribution channels2 records

Marketing channels4 records

Core offering

Starteed operates an Italian-language online casino review and comparison platform focused primarily on live game show titles such as Crazy Time by Evolution Gaming. The site ranks, reviews, and links to AAMS/ADM-licensed online casino operators, providing bonus details, ratings, and game information, and earns revenue through affiliate referral commissions when users sign up and play at the partner casinos.

Product overview

Starteed is a content and review platform for online casinos and gaming. The platform aggregates and compares various online casino operators, with primary focus on Game Show titles like Crazy Time Live by Evolution Gaming, providing Italian users with bonus information, ratings, and recommendations. The service operates as an affiliate marketing site that lists and ranks casino platforms rather than offering its own gaming products.

Differentiator

Problem solved

Functional benefit

Products and services

• Starteed Casino Reviews Platform An Italian online casino and gaming review platform that aggregates, compares, and ranks multiple AAMS/ADM-licensed online casino operators, providing bonus information, ratings, and game show guides (notably Crazy Time Live by Evolution Gaming) to Italian consumer players, and earning affiliate referral commissions from partner casinos.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• Evolution GamingcoreTechnology or IntegrationEvolution Gaming is the software provider for Crazy Time and other live casino games. Starteed features Evolution's game titles and provides information about their products including game mechanics, RTP percentages, and bonus features. The partnership involves content creation around Evolution's live game show portfolio.
• ZoccercoreChannel Partner/ Reseller/ DistributorZoccer is a partner online casino featured on Starteed with a 5.0/5 rating. Offers 150% welcome bonus up to €1500 plus 200 free spins. Starteed provides affiliate traffic to Zoccer's platform.
• GlorioncoreChannel Partner/ Reseller/ DistributorGlorion is a partner online casino with 4.9/5 rating. Offers 100% bonus up to €750 plus 200 free spins. Listed as a top Crazy Time casino on Starteed.
• VipluckcoreChannel Partner/ Reseller/ DistributorVipluck is featured with 4.8/5 rating. Offers 400% bonus up to €2,000 plus 300 free spins. Listed among recommended Crazy Time casinos.
• BetFlagcoreChannel Partner/ Reseller/ DistributorBetFlag is a major Italian casino and betting platform with AAMS license. Features Crazy Time live daily. Welcome bonus up to €5,000. Offers live casino, slot machines, poker, and sports betting.
• AdmiralBetcoreChannel Partner/ Reseller/ DistributorAdmiralBet is an AAMS-licensed platform featuring Crazy Time in its game show section. Offers registration bonus up to €500. Known for security, extensive catalog with nearly 3000 providers, and traditional casino games.
• Gioco DigitalecoreChannel Partner/ Reseller/ DistributorGioco Digitale is a prominent Italian gaming platform with a dedicated game shows section including Crazy Time. Welcome bonus up to €2,000. Known for blog with tips and advice.
• SnaicoreChannel Partner/ Reseller/ DistributorSnai is a well-established Italian betting brand with strong reputation. Features Crazy Time live in its casino section. Welcome bonus up to €1,024. Known for favorable odds and extensive sports markets.
• NetBetcoreChannel Partner/ Reseller/ DistributorNetBet is an international gaming platform popular in Italy. Features Crazy Time and variants including Crazy Time A. Welcome bonus up to €1,000. Offers virtual betting and live betting.
• UnibetcoreChannel Partner/ Reseller/ DistributorUnibet is a major European gaming brand featured on Starteed. Offers Crazy Time A and Crazy Time Live Italia. Includes educational guides for beginners and periodic bonus updates.
• Bet365coreChannel Partner/ Reseller/ DistributorBet365 is an internationally recognized betting platform recently launched in Italy. Features Crazy Time in its casino section. Offers 100% welcome bonus up to €500.
• BetssoncoreChannel Partner/ Reseller/ DistributorBetsson is a user-friendly gaming platform ideal for beginners. Features Crazy Time with statistics and game info. Offers €100 no-deposit bonus. Known for simple interface and intuitive navigation.
• DomusBetcoreChannel Partner/ Reseller/ DistributorDomusBet is an AAMS-licensed casino optimized for navigation and gameplay fluidity. Features Crazy Time live streaming. 50% welcome bonus up to €20. Offers casino tournaments and traditional card games.
• VinciTucoreChannel Partner/ Reseller/ DistributorVinciTu is a newer casino platform featuring Crazy Time Live from Evolution Gaming. One of the sector's most attractive welcome bonuses at €2,000. Offers sports and traditional casino games.

Recent moves5 records

Expansion highlights3 records

Direct peers

• AskGamblers: A leading global iGaming review and affiliate comparison site. Directly comparable to Starteed: both are content-driven affiliate publishers ranking online casinos on bonuses, ratings, and gameplay features.
• Casino Guru: One of the largest casino review and complaint-resolution affiliate platforms. Matches Starteed's model of detailed casino rankings, bonus comparisons, and game-by-game analysis converting into affiliate referrals.
• Bojoko: iGaming comparison site with operator reviews, ratings, and bonus listings. Operates the same content-plus-affiliate model with a strong European focus, directly comparable to Starteed's Italian offering.
• LatestCasinoBonuses (LCB): Long-running casino bonus and review affiliate platform. Shares Starteed's strategy of organizing affiliate referral revenue around comparative casino bonus tables and player reviews.
• BonusFinder: Affiliate site specializing in bonus-led comparison of licensed online casinos across multiple jurisdictions, including Italy. Same consumer-facing affiliate funnel as Starteed.

Broad incumbents

• Casino.org: Large, established English-language iGaming review portal. Operates the same model as Starteed but at much broader scale and multi-jurisdiction footprint.
• Gambling.com Group: Publicly-listed gambling affiliate network operating across multiple markets. Comparable to Starteed in core business model — SEO-driven affiliate referrals — but at vastly greater geographic and capital scale.
• Catena Media: Publicly-traded iGaming affiliate network. Same affiliate-revenue model as Starteed but with multi-vertical, multi-region scale and acquisition-driven portfolio strategy.
• Better Collective: Publicly-listed sports betting/iGaming affiliate group. Operates comparably to Starteed in driving referred players via SEO content, but with much greater scale and a sports-betting anchor.
• OddsChecker: UK-headquartered odds and casino comparison affiliate. Shares Starteed's SEO-and-comparison-driven affiliate model, but is anchored in sports betting/odds rather than a single live game show vertical.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/starteed
• Facebookfacebook.com/Starteed
• LinkedInlinkedin.com/company/2703354

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starteed