Camo Analytics
Camo Analytics (Reincubate Ltd.) develops AI-powered video enhancement software that transforms smartphone, tablet, and DSLR cameras into professional-quality webcam sources for video calls, live streaming, and content creation, serving professionals, remote workers, educators, streamers, content creators, and enterprise customers globally.
- Company typePrivate
- Founded2008
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Camo Analytics does
Camo Analytics operates as Reincubate Ltd., a UK-registered private software company founded in 2008 that launched its Camo product line in July 2020. The company's core offering is a video enhancement platform that transforms smartphone, tablet, and DSLR cameras into professional-quality webcam sources for video calls, live streaming, and content creation. The platform is built around a desktop application (Camo Studio) paired with a mobile companion app (Camo Camera) that communicate over USB or Wi-Fi, with on-device AI processing powering background segmentation, portrait mode, smart zoom via 4K supersampling, and AR effects delivered through a partnership with Snap. Platform variants extend to iPadOS and visionOS, and Camo Streamlight is offered as a screen-based ring light accessory. The product supports integration with 40+ video applications including Zoom, Microsoft Teams, Google Meet, FaceTime, Chrome, Safari, Slack, Discord, and WhatsApp, as well as native streaming destinations (YouTube, Twitch, Kick). The company is ISO 27001 certified and holds two King's Awards (Innovation 2024, International Trade 2024/2025).
Camo Analytics firmographics
Firmographics- Name
- Camo Analytics
- Legal name
- Reincubate Ltd.
- Website
- https://camo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Camo Analytics (Reincubate Ltd.) develops AI-powered video enhancement software that transforms smartphone, tablet, and DSLR cameras into professional-quality webcam sources for video calls, live streaming, and content creation, serving professionals, remote workers, educators, streamers, content creators, and enterprise customers globally.
- Ownership category
- akta.pro rank
Camo Analytics industry classification
Industry- Product category
- Video Enhancement Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Webcams & Video Capture Peripherals (HDACAFAG)
Keywords
Where Camo Analytics is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Camo Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Camo Pro Subscription: Annual or monthly subscription providing access to professional video features including 4K resolution, smart zoom, AR effects, background effects, frame rate controls, and priority support. Activates on up to 2 computers.
- Camo Pro Lifetime License: One-time perpetual license purchase option for users who prefer not to subscribe. Unlocks all Pro features permanently on 2 computers.
- Camo Enterprise: Organization and team licensing with user management tools, dedicated account manager, and priority expert support. Custom pricing based on organization size.
- Camo SDK: Enterprise-only SDK for integrating Camo functionality into third-party applications and platforms on iOS and Android devices.
- Free Tier: Free version providing basic video quality improvements from phone/webcam with no watermark or ads, used as a conversion funnel to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic video enhancement features |
| Subscription | Annual | Pro subscription with professional video features |
| One time/ perpetual license | Others | Pro lifetime license - one-time purchase |
| Subscription | Multi-year contract | Enterprise licensing for organizations and teams |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Camo Analytics product offering
Product offeringCore offering
Camo Analytics offers an AI-powered video enhancement software platform that transforms iPhone, iPad, Android, DSLR, and USB webcam video into professional-quality virtual webcam output for video calls and live streaming. The platform comprises Camo Studio (desktop application for PC and Mac plus native iPadOS and visionOS variants), the Camo Camera mobile companion app, Camo Streamlight screen-based ring light, and an enterprise-only SDK for third-party iOS and Android integration. Customers can use it for free with watermarks-free basic quality or upgrade to Camo Pro subscription, one-time lifetime license, or Camo Enterprise organizational licensing with dedicated account management.
Product overview
Camo Analytics (Reincubate Ltd.) offers a unified video enhancement platform consisting of Camo Studio (desktop application for Windows/Mac), Camo Studio for iPad, Camo Studio for Apple Vision, Camo Camera (mobile companion apps for iOS/Android), and Camo Streamlight (screen-based ring light). The platform transforms device cameras into professional-quality webcam sources for video calls and live streaming. The product suite is available in Free, Pro (subscription with monthly/annual options), Enterprise, and Lifetime License tiers, with an enterprise-only SDK for third-party platform integration.
Differentiator
Problem solved
Functional benefit
Brands
- Camo Studio: Desktop application for PC & Mac that enables professional video production using smartphone cameras as webcams
- Camo Camera
- Camo Streamlight
Products and services
- Camo Studio (PC & Mac) Desktop application for Windows and Mac that transforms connected cameras (iOS devices, Android phones, USB webcams, DSLRs) into high-quality virtual cameras for video calls and streaming, with scene composition, overlays, filters, and native streaming to Twitch, YouTube, and Kick.
- Camo Studio for iPad Native iPadOS application enabling iPad cameras to be used as webcam sources or for direct recording, with scene composition, overlays, audio controls, and YouTube live streaming integration.
- Camo Studio for Apple Vision Spatial computing application for Apple Vision Pro enabling streaming and recording from any reality within the visionOS environment.
- Camo Camera (iOS & Android) Mobile companion app for iOS and Android that transforms device cameras into professional-quality webcam sources with audio-only mode, Bluetooth microphone support, virtual lens selection, and Snap AR modes.
- Camo Streamlight Ring light application that uses the device screen as a light source for improved video quality in low-light environments, available on iOS, Android, Windows, and Mac.
- Camo Pro (Subscription & Lifetime License) Subscription tier (monthly or annual) and one-time perpetual license that unlock professional Camo features including up to 4K resolution, smart zoom with 4K supersampling, portrait and standard modes, AR depth effects, background blur and replacement, spotlight mode, up to 60fps variable frame rate, advanced image adjustments, overlays and watermarks, in-app recording, and priority support; activates on up to 2 computers with a 30-day money-back guarantee.
- Camo Enterprise Organizational licensing tier offering all Camo Pro features plus user management tools, dedicated account manager, and priority expert support, with custom pricing negotiated through the enterprise sales team ([email protected]) and multi-year contract terms.
- Camo SDK Enterprise-only SDK enabling third-party iOS and Android app developers and platform providers to integrate Camo video enhancement functionality into their own products.
Quantifiable outcome
- Users rate Reincubate as one of the UK's most-loved software companies
- +2 more outcomes
Companies that use Camo Analytics
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Camo Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability8 records
Feature16 records
Camo Analytics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HPcoreHP partnership to integrate Reincubate's AI video technology into HP's next generation AI PC platforms, enabling HP users to collaborate clearly with enhanced video quality. The partnership is described as exciting and strategic by HP's SVP & Division President.
- RazercoreDeep integration partnership providing extended support for Razer Kiyo cameras including Kiyo Pro and Kiyo Pro Ultra webcams within Camo Studio. Includes support for HDR, video noise reduction, and other camera features.
- Snap Inc.corePartnership with Snap to power Camo's AR modes using Snap Lenses technology, enabling augmented reality effects in video calls and streams.
- ZoomcoreBuilt-in support for Zoom as a primary target platform. Camo achieved native camera support integration in Zoom, being the first virtual camera to receive such support after a direct outreach campaign to Zoom's executive team.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Camo Analytics competitors and assessment
Company assessmentDirect peers
- EpocCam: EpocCam (now part of Elgato/Corsair) turns iOS/Android devices into webcams for PC/Mac, directly competing with Camo's phone-as-webcam proposition across similar user segments including streamers and remote workers.
- DroidCam: DroidCam is a long-standing Android-focused app that uses phones as webcams over Wi-Fi/USB, competing in the same core use case as Camo but historically more limited on AI/AR enhancement and platform breadth.
- Iriun Webcam: Iriun turns phones into wireless webcams for PC/Mac/Linux, targeting the same low-cost webcam replacement use case as Camo with a freemium model, though with less sophisticated AI feature set.
- OBS Studio: OBS Studio is the dominant open-source streaming/production tool with virtual camera support that Camo pipes into; they are complementary in the streamer stack but compete for the same producer/creator user's video tooling dollars.
Emerging players
- NVIDIA Broadcast: NVIDIA Broadcast applies AI (background removal, noise reduction, auto-frame) to webcams for RTX owners, competing with Camo's AI enhancement features for the gaming/streaming segment with hardware-tied differentiation.
- Insta360 Link: Insta360 Link is an AI-powered webcam with gimbal tracking, gesture control, and desk modes — competing for the high-end professional webcam segment where users weigh a $300 hardware device against Camo + existing phone.
Broad incumbents
- Logitech (Capture & MX Brio): Logitech is the dominant webcam hardware maker, now bundling AI features (RightSight auto-framing, Show Mode) into premium cameras and providing Logi Tune/Capture software — competing with Camo via integrated hardware+software bundles rather than phone-as-webcam approach.
- Razer Kiyo Series: Razer is both a Camo integration partner (deep Kiyo/Kiyo Pro/Kiyo Pro Ultra support) and adjacent competitor, bundling AI features into Kiyo V2 — competing for the streamer/gamer segment where Camo also plays.
Others
- Apple Continuity Camera: Apple's Continuity Camera feature (macOS Ventura+) wirelessly uses iPhone as Mac webcam with desk view and studio lighting — a native OS-level solution to Camo's core problem representing both a substitute and a strategic threat.
- Streamlabs Desktop: Streamlabs is a streaming production suite with virtual camera capabilities and scene composition — adjacent to Camo Studio's streaming and scene features for the same creator/streamer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Camo Analytics social profiles
Digital presenceCamo Analytics compliance and trust
Trust signalCompliance1 record
Camo Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camo Analytics leadership team
Management profileNumber of profiles
Profiles4 records
Camo Analytics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camo Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camo Analytics
What does Camo Analytics do?
Camo Analytics offers an AI-powered video enhancement software platform that transforms iPhone, iPad, Android, DSLR, and USB webcam video into professional-quality virtual webcam output for video calls and live streaming. The platform comprises Camo Studio (desktop application for PC and Mac plus native iPadOS and visionOS variants), the Camo Camera mobile companion app, Camo Streamlight screen-based ring light, and an enterprise-only SDK for third-party iOS and Android integration. Customers can use it for free with watermarks-free basic quality or upgrade to Camo Pro subscription, one-time lifetime license, or Camo Enterprise organizational licensing with dedicated account management.
Is Camo Analytics a public or private company?
Camo Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Camo Analytics founded?
Camo Analytics was founded in 2008. It employs 11 to 50 people.
Where is Camo Analytics based?
Camo Analytics is headquartered in Oslo, Norway, in the Europe region.
How does Camo Analytics make money?
Five revenue lines are on record. Camo Pro Subscription is the primary driver. The others are camo Pro Lifetime License, camo Enterprise, camo SDK and free Tier.
Who are Camo Analytics's main competitors?
Direct peers on record are EpocCam, DroidCam, Iriun Webcam and OBS Studio. Emerging players are NVIDIA Broadcast and Insta360 Link. Broad incumbents are Logitech (Capture & MX Brio) and Razer Kiyo Series. Others are Apple Continuity Camera and Streamlabs Desktop.
Does Camo Analytics have an API?
Yes. Camo offers an enterprise-only SDK that enables integration of Camo functionality into third-party apps or platforms. The SDK works with iOS and Android devices. Developer resources include exclusive streams, guides, and tutorials with periodic updates on the latest news. Enterprise enquiries can be directed to [email protected].
What industry is Camo Analytics in?
Camo Analytics's product category is Video Enhancement Software. Its primary akta.pro industry code is HDACAFAG, Webcams & Video Capture Peripherals. Its NAICS code is 5132 and its SIC code is 7812.