What CAA Saskatchewan does

CAA Saskatchewan, operating legally as the Saskatchewan Motor Club, is a non-profit membership-based automobile club headquartered in Regina, Saskatchewan. The organization is a member club of the national Canadian Automobile Association (CAA) network and serves Saskatchewan residents with a portfolio centered on roadside assistance, insurance, travel services, automotive products, and a retail rewards program. Its core membership offering is structured as three escalating tiers — Basic ($105/year), Plus ($161/year), and Premier ($206/year) — with an RV add-on and a low-cost Value ($10/year) non-roadside membership, plus a $20 manual renewal processing fee that incentivizes auto-renewal.

The company's technology footprint is anchored by the CAA Mobile App (iOS and Android), which provides digital membership cards integrated with Apple Wallet and Google Pay, real-time tracking of roadside assistance requests, CAA Rewards balance visibility, and push notifications for partner offers. The underlying distribution infrastructure spans a self-serve website (caask.ca), physical CAA Stores, toll-free service lines, and partner touchpoints (Shell, Rogers, Access Communications). The CAA Rewards network connects members to 124,000+ participating retail locations across North America, including 1,000+ Shell stations where members save 3¢/L on fuel and 10% on car washes and in-store purchases.

CAA Saskatchewan's revenue model is multi-stream. Annual and monthly membership dues are the recurring foundation, with pricing tiered by service level. Insurance products (home, auto, travel, health/dental, term life, critical illness, pet) are sold as an intermediary with commissions from partner underwriters (CAA Insurance Company, Echelon Insurance, Securian Canada/Canadian Premier Life, Northbridge General Insurance). Travel services operate as a full-service agency booking vacations, tours, and cruises through WestWorld Tours, Goway, and CAA Vacations, generating transaction fees and commissions. The CAA Battery Depot, Approved Auto Repair Service referrals, and an RV-specific roadside product diversify the revenue base. Marketing is conducted through owned content (blog, magazine), social channels, partner co-marketing, and advocacy campaigns, and the organization maintains a strong community-engagement posture via the School Safety Patrol, Worst Roads, and Slow Down Move Over programs.

Name

CAA Saskatchewan

Legal name

CAA Saskatchewan

Website

https://caask.ca

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

251–500 employees

Short description

CAA Saskatchewan is a non-profit membership-based automobile club serving Saskatchewan residents through roadside assistance, insurance, travel, automotive services, and the CAA Rewards retail network, operating as part of the national Canadian Automobile Association.

Ownership category

akta.pro rank

Product category

Automobile Club Services

NAICS

Travel Agencies (56151), Tour Operators (561520)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industry

Regional & Local Membership Warehouse Clubs (CRAEADAH)

Keywords

• Roadside assistance memberships
• Automobile club services
• Travel agency services
• Insurance agency services
• Loyalty rewards program

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Annual and monthly subscription fees from CAA membership plans (Basic, Plus, Premier, RV, and Value memberships). This is the primary recurring revenue stream. Memberships start at approximately $105/year for Basic and go up to $206/year for Premier. The membership provides roadside assistance, discounts, and access to the CAA Rewards program.
2. Insurance Products: CAA Saskatchewan acts as an intermediary/agent for insurance products including home, auto, travel, health and dental, term life, critical illness, and pet insurance. Revenue comes from commissions on insurance policies sold. Insurance is underwritten by partners including CAA Insurance Company, Echelon Insurance, Securian Canada/Canadian Premier Life, and Northbridge General Insurance.
3. Travel Services: CAA Saskatchewan Travel operates as a travel agency selling vacations, tours, cruises, attraction tickets, and theme park tickets through partners including CAA Vacations, WestWorld Tours, and Goway. Revenue comes from booking commissions and service fees.
4. CAA Rewards / Affinity Partnerships: CAA Rewards program enables members to earn CAA Dollars at participating retail partners. Revenue is generated through affinity/partner agreements where retailers pay for access to CAA's member base. Members can also save on fuel (Shell partnership: 3¢/L discount) and other purchases.
5. Automotive Products and Services: CAA Battery Depot sells automotive batteries and accessories. Additional automotive services include Approved Auto Repair Service referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

CAA Saskatchewan sells tiered annual memberships (Basic, Plus, Premier, plus RV add-on and Value) that bundle 24/7 roadside assistance, fuel delivery, towing, battery service, and lockout support across Canada and the U.S. Beyond membership dues, the club distributes partner-underwritten insurance products (home, auto, travel, health/dental, term life, critical illness, pet), operates full-service travel agency offerings (CAA Vacations, WestWorld Tours, cruises, theme park tickets, digital tourbooks), sells automotive batteries through CAA Battery Depot and Approved Auto Repair referrals, and runs the CAA Rewards loyalty program with earning and redemption across 124,000+ North American partner locations.

Product overview

CAA Saskatchewan operates as a membership-based automobile club offering a multi-tiered product portfolio centered around roadside assistance, insurance, and travel services. The core offering includes three membership tiers (Basic, Plus, Premier) providing escalating levels of roadside assistance coverage, plus add-on RV coverage. Insurance products span home, auto, travel, health/dental, term life, critical illness, and pet insurance underwritten by partner carriers. Travel services include full-service vacation planning through CAA Vacations and WestWorld Tours, plus cruise and tour offerings. The loyalty program (CAA Rewards) enables members to earn and redeem CAA Dollars at over 100,000 participating partners. A mobile app provides digital membership cards via Apple Wallet/Google Pay, roadside assistance requests, and real-time service tracking. Additional services include battery sales (CAA Battery Depot), approved auto repair network, bike assist, and educational safety programs including the School Safety Patrol.

Differentiator

Problem solved

Functional benefit

Brands

• CAA Rewards: CAA's loyalty and rewards program offering discounts and savings at participating retail locations and services across North America.
• CAA Mobile App
• WestWorld Tours
• CAA Vacations
• CAA Battery Depot

Products and services

• CAA Basic Membership Annual subscription roadside membership tier providing up to 5 km towing (7-day waiting period), 4 roadside assistance calls per year, and CAA Rewards savings up to 30% for individual Saskatchewan commuters and short-distance travelers.
• CAA Plus Membership Annual subscription roadside membership tier for commuters and road trippers with up to 160 km towing, 4 roadside assistance calls per year, free fuel delivery, CAA Rewards savings, and CAA Insurance savings up to 10%.
• CAA Premier Membership Top-tier annual subscription roadside membership providing up to 160 km towing plus one tow up to 320 km, 5 roadside assistance calls per year, a dedicated toll-free priority service number, and full CAA Rewards benefits for maximum coverage users.
• CAA Value Membership Annual $10 non-roadside membership add-on providing access to fuel savings, accommodations, and restaurant savings through the CAA Rewards program for members whose roadside coverage is supplied by another provider.
• RV Membership Coverage $31/year RV add-on coverage for Plus or Premier members covering dual-wheel pickup campers, raised-roof vans, motorhomes, and recreational trailers with up to 160 km towing (Plus) or 160 km plus one tow up to 320 km (Premier).
• CAA Home Insurance Home, tenant, condo, and recreational property insurance coverage underwritten by CAA Insurance Company and offered to CAA members with member-only discounts.
• CAA Auto Insurance / CAA Auto Extension Insurance Auto insurance products including CAA Auto Extension Insurance underwritten by CAA Insurance Company and a CAA-branded partnership with SGI, offered to Saskatchewan drivers with member benefits such as tire coverage for pothole damage.
• Classic Car Insurance Specialized insurance coverage tailored for classic and vintage automobiles offered to CAA members via CAA Saskatchewan.
• CAA Travel Insurance Travel medical and trip-related insurance plans (sold as Orion Travel Insurance) underwritten by Echelon Insurance, offered to Saskatchewan travelers through CAA Saskatchewan.
• Personal Accident Insurance Personal accident insurance coverage included as part of Personal Protection insurance offerings for individual members.
• Health & Dental Insurance Health and dental insurance coverage underwritten by Canadian Premier Life Insurance Company (Securian Canada brand) and distributed through CAA Saskatchewan.
• CAA Term Life Insurance Term life insurance coverage underwritten by Canadian Premier Life Insurance Company (Securian Canada brand), distributed through CAA Saskatchewan.
• CAA Critical Illness Insurance Critical illness insurance coverage providing financial support upon diagnosis of covered conditions, distributed through CAA Saskatchewan.
• Pet Insurance Pet insurance underwritten by Northbridge General Insurance Corporation, distributed by PTZ Insurance Services Ltd (Pets Plus Us), with CAA members receiving a 13.5% preferred rate and non-members receiving 9% off.
• CAA Vacations Full-service travel agency service offering vacation packages, cruises, tours, attraction tickets, and theme park bookings to Saskatchewan consumers through CAA Vacations.
• WestWorld Tours CAA's tour operator service offering curated travel experiences and vacation packages for Saskatchewan travelers.
• CAA Rewards Program Loyalty rewards program that allows members to earn and redeem CAA Dollars at participating partners across North America for products and services, including exclusive savings such as 3¢/L at Shell.
• CAA Battery Depot Battery sales and service shop offering automotive, marine, motorcycle, ATV, and specialty batteries to Saskatchewan consumers.
• CAA Bike Assist Dedicated roadside assistance service for bicycles, providing on-road support for cyclists in Saskatchewan.
• Battery Service Mobile battery service providing on-site battery testing and replacement for member vehicles.
• Trip Interruption Coverage Membership benefit covering expenses incurred by members as a result of trip interruptions while traveling.
• Approved Auto Repair Service Network of vetted auto repair facilities approved by CAA Saskatchewan for quality automotive repairs for members.
• International Driving Permits (IDP) International Driving Permit issuance service for Saskatchewan members planning to drive abroad.
• CAA Mobile App Mobile application providing members with membership information, roadside assistance requests with real-time tracking, digital membership cards via Apple Wallet/Google Pay, CAA Rewards balance, and location-based partner offers, available on the Apple App Store and Google Play.

Quantifiable outcome

• Members can save $124.80/year on fuel alone through the Shell partnership (80L/week at 3¢/L discount over 52 weeks)
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Shell CanadacoreGTM or Marketing PartnerCAA Saskatchewan has a flagship partnership with Shell Canada offering members exclusive savings: 3¢/L discount on all fuel grades, 10% off car washes, and 10% off in-store convenience purchases at participating Shell stations in Saskatchewan. Valid until February 28, 2027. Over 1,000 participating Shell locations across Canada. Members can use their physical CAA card at the pump, in-store, or via the Shell EasyPay app.
• Rogers CommunicationsminorGTM or Marketing PartnerCAA Saskatchewan members receive exclusive savings on Rogers services. Partnership promotes telecommunications savings as a member benefit.
• Access CommunicationsminorGTM or Marketing PartnerCAA Saskatchewan members receive exclusive savings on internet and home services through Access Communications. Partnership promotes Access Communications products to the CAA member base.
• Saskatchewan RoughridersminorGTM or Marketing PartnerCAA Saskatchewan offers exclusive savings on Saskatchewan Roughriders game tickets to CAA members. Partnership promotes CFL football game attendance as a member perk.
• WestWorld TourscoreStrategic or Co-development PartnerWestWorld Tours is a travel partner featured on the CAA Saskatchewan website under the Travel section. CAA acts as an intermediary booking travel services through this partner.
• GowaycoreStrategic or Co-development PartnerGoway is a travel partner featured on the CAA Saskatchewan website under the Tours section. CAA offers international tour packages through this partner.
• Securian Canada (Canadian Premier Life Insurance Company / Canadian Premier General Insurance Company)coreStrategic or Co-development PartnerSecurian Canada is the underwriter for CAA Health & Dental, Term Life, and Critical Illness Insurance products. Plans are underwritten by Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company.
• Echelon InsurancecoreStrategic or Co-development PartnerEchelon Insurance is the underwriter for CAA Travel Insurance (sold as an Orion Travel Insurance product).
• Northbridge General Insurance CorporationcoreStrategic or Co-development PartnerNorthbridge General Insurance Corporation is the underwriter for Pets Plus Us Pet Insurance, distributed by PTZ Insurance Services Ltd. CAA members receive a preferred rate of 13.5% off, and non-members receive 9% off.
• CAA Insurance CompanycoreStrategic or Co-development PartnerCAA Insurance Company underwrites CAA Home Insurance and CAA Automobile Extension Insurance products. These are proprietary insurance products sold through CAA Saskatchewan.
• CAA (National) / Canadian Automobile AssociationcoreStrategic or Co-development PartnerCAA Saskatchewan is an individually owned and operated member of the Canadian Automobile Association (CAA) network. The national CAA body provides brand licensing, mutual aid agreements with other CAA/AAA clubs across North America, and shared infrastructure.
• Transport CanadaminorStrategic or Co-development PartnerCAA partnered with Transport Canada on the See and Be Seen campaign targeting phantom vehicles (vehicles without rear lights on in low-visibility conditions).
• SGI (Saskatchewan Government Insurance)minorStrategic or Co-development PartnerSGI works with CAA on car seat safety through certified technician referrals and resources. CAA references SGI's regulations and recommendations for child passenger safety (car seat weight limits, booster seat requirements).
• CAA National / Canadian Medical Association / Canadian Association of Occupational Therapists (CAOT)minorStrategic or Co-development PartnerCAA, in partnership with the Canadian Medical Association and CAOT, designed a toolkit for senior drivers to assess fitness to drive and maintain driving confidence as they age. CAOT also offers the CarFit program through CAA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CAA Manitoba: Sister CAA club serving Manitoba with the same federation membership model (roadside, insurance, travel, rewards). Direct peer because of shared CAA National brand, mutual aid, and identical product taxonomy; key differentiator is province-level geography and slightly different partner mix.
• CAA Alberta: Adjacent provincial CAA club offering the same roadside/travel/insurance/rewards bundle under the CAA national federation. Closely comparable customer profile and operating model.
• CAA British Columbia (BCAA): Larger provincial CAA club with the same federation membership, roadside assistance, and travel/insurance/rewards bundle. Comparable business model, larger provincial scale offers an upper-bound benchmark on operations and revenue per club.
• CAA Ontario: Largest CAA provincial club by population coverage, offering the same roadside/travel/insurance/rewards ecosystem. Operating model and product catalog are highly comparable; useful as a scaled peer for operational benchmarking.

Broad incumbents

• American Automobile Association (AAA): U.S. federation of automobile clubs with a near-identical membership, roadside, travel, insurance, and rewards model under the brand CAA Saskatchewan already licenses trademarks from (TripTik, TourBook, Show Your Card and Save). Comparable as the broad incumbent reference point but at materially larger scale.

Regional players

• NRMA (Australia): Australian membership-based automobile club offering roadside assistance, insurance, travel, and lifestyle discounts under a federated structure analogous to CAA. Comparable on business model; differs on geography.
• RAC (UK): UK membership-based roadside assistance provider with broader insurance, travel, and member benefits. Comparable subscription model and product taxonomy; regional peer because of geographic separation.
• ADAC (Germany): Germany's largest membership-based automobile club providing roadside assistance, travel, insurance, and member discounts at significant scale. Comparable subscription-based auto club model with far greater national scale.

Emerging players

• Urgent.ly: Digital-first, on-demand roadside assistance and mobility platform offering a tech-led alternative to traditional auto clubs. Emerging player with partial overlap on the roadside service core; relevant for digital disruption and member-acquisition benchmarks.

Others

• OnStar (General Motors): OEM-embedded roadside, emergency, and connectivity service bundled with new vehicles. Adjacent to CAA's roadside core rather than directly competitive on the membership/subscription bundle, but a key substitute for the roadside benefit for newer vehicle owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CAASaskatchewan
• YouTubeyoutube.com/channel/UCeIGkUccMhJ0VEYv--FEcvA
• Facebookfacebook.com/CAASaskatchewan
• LinkedInlinkedin.com/company/521051

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAA Saskatchewan